Whirlpool Statistics By Operational Priorities, Product Revenue, Import and Export

Introduction

Whirlpool Statistics: Whirlpool Corporation, founded by Frederick and Louis Upton in 1911 and headquartered in Benton Harbor, Michigan, is a global leader in the manufacturing and sale of home electronic appliances. The company’s extensive product range includes refrigerators, freezers, cooking ranges, ovens, dishwashers, washers, and dryers, available worldwide.

Whirlpool’s portfolio also includes renowned brands such as KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, and Indesit. Known for its commitment to innovation and sustainability, Whirlpool consistently integrates advanced technology into its appliances while prioritizing energy efficiency and reducing carbon footprints across its global operations. This analysis provides valuable insights into Whirlpool’s market trends and segmental performance, making it a useful resource for potential investors.

Editor’s Choice

• According to Whirlpool Statistics, the company’s net sales revenue is expected to be USD 16.9 billion by 2024.
• As of 2023, the overall revenue generated by Whirlpool, the American appliance manufacturer, was around USD 19.45 billion.
• The company reported a loss of USD 393 million, or USD 7.10 per share, in the fourth quarter of 2024.
• Excluding certain items, Whirlpool’s earnings were USD 4.57 per share in Q4 2024, an 18.7% increase from USD 3.85 in the same quarter of 2023.
• The company experienced a 1.9% growth in organic net sales during Q4 2024.
• Whirlpool achieved approximately USD 300 million in net cost reductions in 2024 and plans to implement over USD 200 million in cost-saving measures in 2025.
• The company projects adjusted earnings per share of around USD 10.00 by 2025, which is lower than analysts’ expectations.
• Whirlpool anticipates full-year 2025 sales of approximately USD 15.8 billion, which is below some market forecasts.
• In 2024, sales in North America declined by 1.2%, while sales in Asia and Latin America increased by 8.8% and 7.3%, respectively.
• Global sales of small domestic appliances grew by 6.4% in the same period.
• The company operates over 55 manufacturing and technology research centers within 34 locations across 10 countries globally.
• Whirlpool Statistics also stated that around 59,000 employees were working in Whirlpool in 2023, which has decreased from previous years.
• The company invested almost $1 billion in capital expenditures and R&D in 2023.
• The whirlpool.com website, ranked by traffic in March 2024, received 3.5 million total visits, an increase of 1.12% from last month, and a bounce rate of 54.6%.
• The highest traffic source was captured by Organic search with 56.7%, and LinkedIn holds the highest social media referral rate with 62.08% share.
• In 2024, Whirlpool Corporation is named one of Fortune’s most innovative companies among all others.

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Facts About Whirlpool!

• Whirlpool Corporation started as a small machine company and has grown to become a global leader in home appliances.
• The company is one of the largest home appliance manufacturers in the world and the biggest in the United States.
• The company owns 14 major global brands, including Maytag, KitchenAid, Bauknecht, Jenn-Air, and InSinkErator.
• Whirlpool also manufactures appliances for other companies, such as IKEA and Kenmore.
• In 2023, Whirlpool employed around 59,000 people.
• Whirlpool consistently generates more than 19 billion USD in annual revenue.
• Over half of Whirlpool’s global sales come from the United States and Canada.
• In 2023, Whirlpool earned about 11.4 billion USD in North America alone.
• Most of Whirlpool’s production takes place in the United States, with additional major facilities in India, Mexico, and Italy.
• Whirlpool is the most popular washing machine brand in both the United States and Mexico, according to a Statista survey.
• The majority of Whirlpool’s revenue comes from laundry appliances, refrigerators, freezers, and cooking appliances.
• These major appliances make up more than 80% of Whirlpool’s total revenue across all segments.
• Whirlpool has secured its position as the top home appliance manufacturer in the United States and has built a strong global presence with a diverse brand portfolio.

General Whirlpool Statistics

• In the United States, nearly 80% of Whirlpool products are assembled and sold.
• Around ten Whirlpool production plants are located in the United States.
• Both in the United States and Mexico, Whirlpool remained the most popular washing machine brand.
• By 2023, Whirlpool’s advertising expenses have increased from last year, resulting in USD 392 million.
• Whirlpool Statistics further explained that Scope 3 emissions are the largest category for Whirlpool emissions, and alone, it can produce 49 million metric tons of carbon dioxide (mtCO2e) by the end of 2023.

(Reference: statista.com)

• The above graph is taken from a Statista report covering the overall analysis of Whirlpool’s operating profit from 2008 to 2023.
• By the end of 2023, the operating profit had turned out to be USD 1,015 million.
• Whirlpool Statistics also explained that in scopes 1 and 2, the company reduced its GHG emissions by 25% in 2023 compared with the previous year.
• Meanwhile, the Scope 3 category allowed a 7% reduction and expects to reduce emissions by 20% by the end of 2030.
• The company maintained a good relationship with Habitat for Humanity, thus contributing USD 144 million and 1.23 million products.
• The company donated 388 refrigerators in the United States as a segment of its Feel Good Fridge Program.
• The program was working to fight food insecurity, and thus, the company expects to install 500 fridges by 2025.

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By Operational Priorities

• In 2024, Whirlpool achieved a USD 300 million cost reduction through supply chain efficiencies, automation, and fixed cost reductions.
• The company plans to deliver over USD 200 million in cost take-out actions in 2025.
• Whirlpool returned approximately USD 400 million to shareholders in 2024 through dividends and share repurchases.
• Whirlpool introduced the SlimTech insulation technology in 2023. This technology can reduce refrigerator wall thickness by up to 66% and increase internal capacity by 25%.

(Source: cloudfront.net)

• As per Whirlpool’s annual report in 2023, the company has delivered up to approximately USD 800 million through decisive actions and a disciplined approach for balancing the cost structure after USD 2.5 billion of cost inflation in the last two years.
• Whirlpool Corporation’s total revenue was USD 19.5 billion in 2023.
• On the other hand, nearly USD 0.4 billion in cash has been returned to shareholders.
• The ongoing EBIT was USD 1.2 billion, and the ongoing EBIT margin resulted in a 6.1% share.

By Whirlpool’s Earning

• As mentioned in Whirlpool Statistics 2024, Whirlpool reported approximately USD 17 billion in annual sales, with nearly 90% of this revenue generated in the Americas.
  
• The company reported a net loss of USD 393 million, or USD 7.10 per share, in Q4 2024, a significant decrease from a USD 491 million profit, or USD 8.90 per share, in the same quarter of the previous year.
• Adjusted earnings per share (EPS) were USD 4.57.
• Whirlpool projects an adjusted EPS of approximately USD 10.00 for 2025, with sales expected to be around USD 15.8 billion.
• In Q4 2024, North American major domestic appliances sales declined by 1.2%, while sales in Latin America and Asia increased by 7.3% and 8.8%, respectively.
• Small Appliance Sales: Global sales of small domestic appliances grew by 6.4% in Q4 2024.
• As mentioned in Whirlpool Statistics, net sales were USD 5,088 million in the 4th quarter of 2023.
• Meanwhile, net sales excluding currency were USD 4,999 million, GAAP net earnings (loss) available to Whirlpool were USD 491, and ongoing EBIT was USD 266.
• However, GAAP earnings (loss) per diluted share were USD 8.90, and ongoing earnings per diluted share were USD 3.85.

By Market Capitalization

(Source: companiesmarketcap.com)

• Analyses driven out from Whirlpool Statistics state that in 2023, the global market cap of Whirlpool received USD 6.67 billion, which has decreased by 13.33% from 2022.
• On 10^th April 2024, the market cap was reduced by 9.43%, resulting in USD 6.04 billion.

By Region

• Whirlpool Corporation’s maximum sales came from the North American region, with a share of 59% in 2023.
• Moreover, only 19% of the sales share was generated by Europe, the Middle East, and Africa.
• Whirlpool’s sales shares in other regions are in Latin America (17%) and Asia (5%).
• According to Whirlpool Statistics, in Q4 of 2023, North America generated net sales revenue of USD 2,881 million and EBIT (USD 242 million).
• Other regions’ sales revenue and EBIT are followed by Europe, the Middle East, and Africa (USD 995 million and USD 33 million), Latin America (USD 4974 million and USD 58 million), and Asia (USD 28 million and USD 3 million).

By Product Revenue

(Reference: statista.com)

• According to a report published by Statista on Whirlpool Statistics, in 2023, the sales revenue accounted for by Whirlpool Corporation’s refrigerator and freezer remained highest at USD 5.79 billion.
• Furthermore, it was followed by other Whirlpool products’ sales revenue, such as laundry appliances (USD 5.33 billion), cooking appliances (USD 4.72 billion), dishwashing (USD 1.73 billion), spare parts, and warranties ($0.95 billion).
• Other products collectively made a sales revenue of USD 0.93 billion by 2023.

By Product Share

• Sales share of Whirlpool’s products segments in 2023 were 30% (refrigerator and freezer) and 27% (laundry appliances).
• Other category shares are laundry appliances (24%) and dishwashing and others (19%).

By Product Innovation

• Whirlpool is the first company to introduce SlimTech insulation technology to different home appliances.
• This technology reduces the thickness of refrigerator walls by 66% and provides 25% more capacity.
• Some cordless kitchen appliances, such as hand mixers, choppers, hand blenders, personal blenders, coffee grinders, and a kitchen vacuum, were introduced in 2023; the same rechargeable 12-volt battery can operate them.
• The next-generation garbage disposal is
• Another innovation is the Flush Built-In Microwave Hood Combination, which enables multiple cooking meals and an easy cleanup facility.

By Refrigerator Brand

In 2024,

(Reference: statista.com)

• In September 2023, Whirlpool captured the 5^th position among other refrigerator brands in the United States of America, with an 11% share.
• Meanwhile, rest brands of refrigerator share are Frigidaire (17%), GE (17%), LG (12%), Samsung (11%), Kenmore (7%), Kitchen Aid (3%), Bosch (2%), Maytag (2%), Electrolux (1%), Haier (1%), Hitachi (1%), other (3%), and don’t know (12%).

Washing Machine Brand Statistics

(Reference: statista.com)

• According to Whirlpool Statistics, Whirlpool is the most used washing brand in the United States, with a share of 17% by December 2024.
• Moreover, brand shares of other washing machines are GE (16%), LG (13%), Samsung (12%), Maytag (9%), Kenmore (7%), Amana (3%), Frigidaire (2%), Black and Decker (2%), Bosch (1%), Electrolux (1%), Fisher and Paykel (11%), Haier (1%), Hotpoint (1%), SpeedQueen (1%) and others (2%).

By Website Traffic

By Country

(Source: similarweb.com)

• As explained by Whirlpool Statistics in March 2024, the United States had 69.67% of total traffic on whirlpool.com, but it was reduced by 0.31% in total website visitors.
• Furthermore, other countries recorded the following contribution in total traffic: Brazil = 4.65% (-20.37%), Mexico = 3.82% (-2.57%), India = 3.15% (+14.79%), and Canada = 2.76% (-7.92%).
• Other countries collectively made up around 15.95% of the visitor share.

By Demographics

(Reference: similarweb.com)

• The users who shared on the whirlpool.com website are male (50.47%) and female (49.53%).
• Appliances Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 23.12%.
• 20% of website users are aged from 35 to 44 years.
• 66% and 18.55% belong to 45 to 54 years and 55 to 64 years age groups, respectively.
• 66% of users are 65 years and above.
• Only 9.02% of user shares contributed from the age group of 18 to 24 years.

By Device

(Reference: semrush.com)

• As per Whirlpool Statistics, in March 2024, 30.38% and 69.62% visited whirlpool.com through desktop and mobile devices, respectively.
• 15% of total appliance users belong to the United States, resulting in 3.93 million, in which desktop and mobile users share accounted for 31% and 69%, respectively.
• Canada has 158.38K users, resulting in a 3.19% traffic share, of which 28.3% share comes from desktop and 71.7% from mobile.
• Out of the total players, 2.26% of traffic came from the United Kingdom, resulting in 112.05K. Desktop and mobile user share was 22.48% and 77.52%, respectively.
• India and Singapore have 99.26K users (2% share) and 94.35K users (1.9%), respectively.
• Meanwhile, desktop and mobile users in India (34.61% and 65.39%) and Turkey (2.56% and 97.44%), respectively.

By Traffic Source

(Reference: similarweb.com)

• Whirlpool Statistics further states that organic search accounted for the highest traffic rate toward whirlpool.com, resulting in a 56.7% share in March 2024.
• Moreover, 31.32% of the traffic share is accounted for by direct search, while 4.1% is from Referrals.
• In addition, other traffic source shares included paid searches (3.22%), social (2.55%), mail (1.39%), and display (0.73%).

By Social Media Traffic Rate

(Reference: similarweb.com)

• On the whirlpool.com website, LinkedIn recorded the highest social networking share, 62.08%.
• Facebook and Reddit contribute 25.13% and 9.13% of social traffic share, respectively.
• Other social media traffic shares are Youtube (3.49%) and Facebook Messenger (0.17%),

By Import and Export

• Between March 2023 and February 2024, the company imported 446 shipments to the United States, supplied by 126 foreign exporters to 79 U.S. buyers.
• Notably, February 2024 saw a significant increase, with 108 shipments—a 980% year-over-year growth compared to February 2023.
• Additionally, in December 2024, Whirlpool S.A. imported refrigerator components through the Port of Houston, highlighting the company’s active engagement in international trade.
• Additionally, in December 2024, Whirlpool S.A. imported refrigerator components through the Port of Houston, highlighting the company’s active engagement in international trade.
• In a report analyzed by Volza, the worldwide shipment of Whirlpool recorded around 115.1K, which were imported by 3,353 global buyers and exported by 3,286 suppliers.
• In December 2023, the Exporting Countries of Whirlpool products were China (34,490 shipments), the United States (21,713 shipments), and India (12,275 shipments).
• Whirlpool’s top three export product categories are HSN Codes 84182100, 8450900000, and 8450200000.
• The importing countries of Whirlpool were the United States (29,698 shipments), Peru (19,620 shipments), and Ukraine (12,401 shipments).
• The top 3 import product categories are HSN Code 84182100, HSN Code 8450200000, and HSN Code 8450900000.
• Whirlpool Statistics also states that global buyers’ shipments of Whirlpool products were from Vietnam (678), the United States (395), Costa Rica (288), India (246), Ukraine (128), Peru (118), Bhutan (100), Ecuador (79), Uganda (77), Chile (62), Kenya (62), Nepal (57), Pakistan (57), Ghana (55), and Sri Lanka (50).
• Meanwhile, Suppliers countries were Vietnam (6422), India (6146), Argentina (5057), Philippines (2452), Guatemala (2107), Colombia (1863), Russia (1213), Chile (994), Sri Lanka (746), Bhutan (682), Ghana (597), Bolivia (575), Bangladesh (515), etc.

Recent Developments

Product Innovations:

• SlimTech™ Insulation: Launched in 2023, this technology reduces refrigerator wall thickness by up to 66%, increasing internal capacity by 25%. Recognized with a 2024 Innovation by Design Award, initial models are priced around USD 8,000.
• FreshFlow Vent System: Introduced in late 2024, this feature dries the drum, door, and seals of front-loading washers to minimize mold and bacteria growth.

Sustainability Initiatives:

• Net Zero Emissions Goal: Committed to achieving net zero emissions in global plants and operations by 2030, covering all direct (Scope 1) and power-related (Scope 2) emissions.
• Zero Waste to Landfill: Achieved Zero Waste to Landfill Gold or Platinum status at all large manufacturing sites worldwide, diverting at least 95% of waste from landfills.

Community Engagement:

• Habitat for Humanity Partnership: Celebrated 25 years in 2024, donating 250,000 appliances and USD 150 million, positively impacting over 1 million people globally.
• The Washing Machine Project: In 2024, we began supporting this initiative to provide manual washing machines to underserved communities, enhancing hygiene and quality of life.

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Top 5 Whirlpool Refrigerators

• Whirlpool 19.4 Cu. Ft. 4-Door French Door  (best four-door refrigerator): USD 2,340
• Whirlpool 21.4 Cu. Ft. Side-by-Side  (best for side-by-side refrigerator): USD 1,530
• Whirlpool 28.4 Cu. Ft. Side-by-Side  (best for large capacity refrigerator): USD 1,890
• Whirlpool 11.6 Cu. Ft. Top-Freezer  (best small capacity refrigerator): USD 630
• Whirlpool 19.7 Cu. Ft. French Door  (best three-door refrigerator): USD 2,070

Best Whirlpool Washing Machines

• Whirlpool 9.5 kg Fully-Automatic Top-Loading Washing Machine
• Whirlpool Whitemagic Classic 6.5 Kg GenX Fully Automatic Top Load Washing Machine
• Whirlpool 11 kg Semi-Automatic Top-Loading Washing Machine
• Whirlpool 7.5 Kg 5 Star Fully-Automatic Top Loading Washing Machine
• Whirlpool 8 kg 5 Star Semi-Automatic Top Loading Washing Machine

Smart Appliances of Whirlpool

• 4 cu. Ft. Smart top-load gas dryer (USD 1,124)
• 8 cu. Ft. Smart top load washer (USD 1,034)
• 0 cu. Ft. Smart front load washer with load and go, XL plus dispenser (USD 1,529)
• 4 cu. Ft. Smart freestanding electric range with frozen bake technology (USD 1,574)
• 0 cu. Ft. Single wall oven with air fry when connected (USD 1,599)
• 0 Total cu. Ft. Double wall oven with air fry when connected (USD 2,699)

Conclusion

Whirlpool’s commitment to innovation and sustainability has solidified its position as a global leader in the appliance industry. By prioritising energy-efficient products and integrating smart technologies, the company continues to meet consumer demands while addressing environmental concerns. Whirlpool’s focus on enhancing user experiences and promoting inclusivity reflects its dedication to improving lives worldwide.

Through strategic partnerships and a robust supply chain, it remains poised for future growth, driven by its ability to adapt to emerging trends and technological advancements in the appliance market.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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