Tinder Statistics By Features, Revenue, Subscribers, Demographics and Future
Updated · Mar 18, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Tinder statistics
- Tinder User Penetration Statistics
- Important Features Of The Tinder App Statistics By Male And Female Users
- Tinder’s Annual Revenue Statistics
- Tinder Statistics By Regional Monthly In-app Purchase Revenue
- Tinder Brand Profile Statistics in the United States
- Most Popular Dating Apps Statistics By Number of Downloads
- Monthly Downloads of Tinder Statistics By Region
- Tinder Subscribers Statistics
- Tinder User’s Demographics Statistics
- Tinder Users Statistics by Income Demographics
- Tinder Website Traffic Statistics
- By Country
- By Device
- By Demographics
- By Traffic Source
- By Social Media Referral Statistics
- Dating Apps Statistics
- Tinder Statistics by Reasons for Using
- Future Product Releases
- Conclusion
Introduction
Tinder statistics: Tinder is one of the world’s most popular dating apps, known for its easy swipe feature. It was launched in 2012 and quickly became a favorite among young adults. In 2025, Tinder will have millions of users globally, making matches based on location, interests, and photos. Tinder users swipe right to like someone and left to pass, which is an important feature of this dating application.
If two people both swipe right, it’s a match, and they can chat. The app offers premium features like Tinder Gold and Tinder Plus for better matching and other perks. Tinder continues to grow and evolve, providing an engaging platform for singles looking to connect.
Editor’s Choice
- Tinder Statistics show that about 76 million people will use the app every month in 2024, which shows its strong popularity.
- Since its launch, the app has surpassed 530 million downloads, with 60 million new downloads recorded between 2023 and 2024.
- Tinder is expected to earn USD 2.1 billion in 2024, a 7.5% increase from last year.
- In the same year, there were 10 million people worldwide using Tinder Gold and Tinder Plus for premium features.
- Meanwhile, Tinder is available in 190 countries, with the United States, Brazil, and the United Kingdom as its biggest markets.
- The largest age group on Tinder is 18 to 24, which makes up 55% of all users.
- Tinder Statistics further reports that by the end of 2024, around 75% of Tinder’s users will be male and 25% female.
- On average, Tinder users swipe 1.6 billion times daily and make 26 million matches every day.
- Tinder controls about 43% of the dating app market, ahead of competitors like Bumble and Hinge.
- In 2024, Tinder is one of the highest-earning apps worldwide, ranking third in overall revenue across all apps.
General Tinder statistics
- Experts expect there will be 60.52 million dating app users in the U.S. by 2024.
- As of June 2024, Tinder led the e-dating market with over 6.1 million downloads from global users on both app stores.
- Tinder is the most well-known dating app in the U.S., with 76% of people recognizing the brand.
- Tinder users make 13 million matches daily, with an average match rate of about 1.63% across the platform.
- Tinder has made over 75 billion matches in total up to now, connecting people around the world.
- Almost 95% of people on Tinder meet in person between 2 and 7 days after matching.
- Tinder helps set up 1.5 million dates every week all over the world in 2024.
- Tinder is used in over 190 countries and supports more than 40 languages worldwide.
- Tinder users send around 4.2 million GIFs every week while chatting on the app.
- Tinder holds 29.17% of the total dating app market share in the United States as of 2024.
Tinder User Penetration Statistics
- Tinder’s penetration rate will be 30% in 2024, meaning 30 out of every 100 people use the app globally.
- 52% of Tinder users are between 18 and 24 years old, followed by users aged 18-24, who make up 40%, 25-34 years represent 25%, and those over 35 years account for 12%.
- Tinder statistics also show that 94% of people over 35 years old have never used Tinder or are not interested in using it, followed by 18 to 24 years (48%), 25 to 34 years (69%) and more than 35 years (94%).
Important Features Of The Tinder App Statistics By Male And Female Users
| Features | Male | Female |
|
Photo |
33.5% | 20.6% |
| Common Interests | 21.5% |
19.1% |
|
Friends in Common |
2.5% | 1.2% |
| Age | 6.7% |
5.1% |
|
About Me/Description |
19.2% | 30.6% |
| Other | 16.6% |
23.5% |
Tinder’s Annual Revenue Statistics
- Tinder’s estimated revenue in 2024 is projected to reach around USD 2.1 billion.
(Reference: statista.com)
- In 2023, Tinder made USD 1,918 million in direct revenue, which was 7% higher than the previous year’s earnings, resulting in USD 1,794 million.
- The quarterly revenue of Tinder in 2023: Q1 (USD 441 million), Q2 (USD 475 million), Q3 (USD 509 million) and Q4 (USD 493 million).
- In 2024: Q1 (USD 481 million) and Q2 (USD 480 million).
Tinder Statistics By Regional Monthly In-app Purchase Revenue
(Reference: statista.com)
- In June 2024, Tinder earned nearly 82.64 million U.S. dollars worldwide, with USD 42.4 million from North and Latin America, USD 28.1 million from the Middle East and Africa, and USD 12.03 million from Asia-Pacific.
Furthermore, other monthly IAP revenue of Tinder in 2024 are stated in the table below:
| Months | APAC | EMEA | NALA |
| January | USD 12,262,727 | USD 26,332,858 |
USD 35,245,683 |
|
February |
USD 10,930,449 | USD 24,062,055 | USD 34,651,664 |
| March | USD 11,845,026 | USD 25,697,785 |
USD 38,608,626 |
|
April |
USD 11,999,714 | USD 25,433,541 | USD 40,323,971 |
| May | USD 11,989,031 | USD 27,260,518 |
USD 42,887,499 |
Tinder Brand Profile Statistics in the United States
(Reference: statista.com)
- In 2023, Tinder showed strong brand awareness, representing 85% of people in the U.S.
- A total of 33% of U.S. dating service users say they like using Tinder.
- Tinder statistics further state that around 31% of people using dating services in the U.S. choose Tinder as their platform.
- In November 2023, 26% of U.S. dating service users heard about Tinder recently through media, social media, or advertising.
- About 22% of dating app users in the U.S. say they will probably use Tinder again.
Most Popular Dating Apps Statistics By Number of Downloads
(Reference: statista.com)
- A Statista report states that in June 2024, Tinder was the world’s top dating app, with over 6.1 million monthly downloads.
- In June 2024, the other most popular dating apps worldwide by the number of monthly downloads are Bumble Dating App (3.2 million), Litmatch (2.8 million), Badoo (2.09 million), SweetMeet (1.83 million), FRND (1.67 million), Omi (1.46 million), Hinge Dating App (1.46 million), Boo (1.31 million) and Happn (1.06 million).
Monthly Downloads of Tinder Statistics By Region
(Source: statista.com)
- In June 2024, Tinder led the e-dating market with over 6.1 million downloads from global users on both app stores.
- The North and Latin American regions accounted for 2.45 million downloads.
- Other regions are followed by 1.39 million downloads from the Middle East and Africa and 2.29 million from Asia-Pacific.
The table below covers the monthly downloads of Tinder in 2024 by region are stated below:
|
Months |
APAC | EMEA | NALA |
| January | 1,913,461 | 1,404,555 |
2,049,415 |
|
February |
1,734,625 | 1,420,924 | 1,733,318 |
| March | 2,133,316 | 1,553,710 |
2,186,044 |
|
April |
2,272,431 | 1,532,626 | 2,307,217 |
| May | 2,489,327 | 1,582,570 |
2,320,802 |
Tinder Subscribers Statistics
(Reference: statista.com)
- Tinder had 10.4 million subscribers in 2023, more than any other dating app, with over 75 million active users.
- Quarterly subscribers of Tinder in 2023 are Q1 (10.6 million), Q2 (10.4 million), Q3 (10.4 million), Q4 (9.9 million).
- In 2024: Q1 (9.7 million) and Q2 (9.6 million).
Tinder User’s Demographics Statistics
(Source: demandsage.com)
- In the first quarter of 2024, around 75% of Tinder users were men, followed by women (24%), and 1% did not mention their gender.
- Tinder Statistics further reported that 35% of Tinder users are between 18 and 24 years old.
- Similarly, other users share Tinder at the same time, as 25% of users are 25 to 34 years old, 20% (35 to 44 years old), 8% (45 to 54 years old), and 10% (over 55 years old).
- Meanwhile, 76% of Tinder users live in cities, 17% in suburbs, and 7% in rural areas.
- As of 2024, around 54% of Tinder users are single, while 30% of users are married.
- Tinder users share also includes 12% (in a relationship), divorced/widowed (3%) and others (1%).
- Tinder users based on ethnicity are white (11%) and black (11%).
- 15% of Tinder users have postgraduate degrees, and 16% have a bachelor’s degree or higher education qualification.
Tinder Users Statistics by Income Demographics
- In 2024, around 30% of Tinder users earn around USD 60 to 80 thousand, while 10% of users have incomes below USD 30 thousand.
- Other Tinder users shares by income demographics are followed by 20% (USD 30K to USD 60K), 22% (USD 80K to 100K), and 18% (over USD 100K).
Tinder Website Traffic Statistics
(Reference: similarweb.com)
- As of September 2024, the total number of website visits to tinder.com had reached 59.2 million, down 3.71% from last month and securing a 25.56% bounce rate.
- In the past three months, tinder.com’s global ranking improved from 690 to 712
- Tinder Statistics further show that tinder.com's global rank at the same time is #712, followed by the U.S. rank (#1,339) and category rank (#3).
By Country
(Source: similarweb.com)
- Tinder Statistics 2024 shows that the United States had 15.4% of the website’s total traffic, an increase of 5.9%.
- In September 2024, other countries recorded the following contributions in total traffic: the United States: 10.49% (-7.7%), Spain: 5.22% (-1.74%), Argentina: 4.58% (-1.31%), and Poland: 4.57% (-15.68%).
- Other countries togetherly made up around 59.74% of visitors shared on tinder.com.
By Device
(Reference: semrush.com)
- Tinder Statistics in September 2024 show that traffic to Tinder’s official website is highly driven by mobile devices, with 65.91% mobile devices, while desktop users account for 434.09% of the total visits.
- com users make up around 10.03% of Brazil's user base, which is 7.35 million.
- Around 54.45% have access to the desktop version, and 45.55% use mobile devices.
- In the United States, the website secured nearly 7.23 million users and 9.87% user traffic, with desktop and mobile users being 34.31% and 65.69%, respectively.
- Spain and Thailand each have around 3.92 million and 3.28 million users, and their website traffic accounts for 5.35% and 4.48%.
- The people's share of tinder.com on desktops and mobile devices in Spain (26.86% and 73.14%) and Thailand (19.31% and 80.69%).
- Besides, Germany had 2.79 million users on the Tinder website, with a user share of 3.8%, while 19.15% of these came via desktop and 80.55% on mobile devices.
By Demographics
(Reference: similarweb.com)
- As of September 2024, the male and female users of Tinder.com were 64.39% and 35.61%, respectively.
- Similarly, Tinder Statistics by age group represent the highest number of website users between 25 and 34 years old, with a share of 33.54%
- Around 21.62% of Tinder website users are aged 18 to 24 years.
- In contrast, 20.27% and 12.33% belong to individuals aged 35 to 44 and 45 to 54, respectively.
- Besides, 7.76% of website users are between 18 and 24 years old.
- Sixty-five years and above age users contributed 4.48% of user shares of tinder.com.
By Traffic Source
(Reference: similarweb.com)
- In 2024, Tinder Statistics also showed that direct search generated the highest traffic rate to tinder.com, accounting for 80.5%.
- Almost 16.32% of the share comprises organic traffic searches, while 2.97% is from referrals.
- Others are followed by paid searches (<0.01%), social media (0.15%), mail (0.03%), and display (0.02%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- YouTibe had the highest social media referral rate, with a 28.96% share compared to other social network traffic on the Tinder website.
- Instagram and Facebook each contributed a website share of 25.19% and 20.25% on Tinder.com.
- In September 2024, Reddit and WhatsApp accounted for around 10.45% and 3.63% of website traffic, respectively.
- Other social media segments collectively accounted for 11.52% of the Tinder website.
Dating Apps Statistics
(Reference: businessofapps.com)
- In the United States of America, Tinder has the highest market share, around 27%, among global dating applications.
- Furthermore, other apps market share are followed by Bumble (26%), Hinge (18%), Plenty of Fish (10%), Badoo (5%), Grindr (3%) and others (11%).
Tinder Statistics by Reasons for Using
- Nearly 33.5% of men think photos are the most important feature on Tinder, while 20.6% of women agree.
- Around 22.5% of people on Tinder are looking for casual relationships or hookups.
- Furthermore, other reasons for Tinder users in 2024 are looking for a relationship (4.2%), confidence-boosting procrastination (44%), and remaining (29%).
Future Product Releases
- Tinder Explore Expansion: By late 2024, Tinder plans to expand its Explore feature to include more interactive options, such as virtual dating experiences and real-time matches based on location.
- Enhanced A.I. Matching: Tinder is set to introduce real-time A.I. matching features, which will use user behavior patterns to suggest profiles more dynamically, enhancing the match success rate.
Conclusion
To date, Tinder continues to be one of the most popular dating applications globally, holds millions of users, and has growing revenue. Its simple design and swipe feature makes it easy for people to connect. The app attracts a large number of younger users, especially between the ages of 18 and 24.
In recent times, Tinder subscriptions, such as Gold Plus, have enhanced the app's financial success. At the same time, photos are important for many users; the app also focuses on improving safety and user experience. Tinder remains the top choice in the online dating market, leading competitors like Bumble and Hinge by a significant margin.
This article on Tinder Statistics will help you understand the overall report, which includes current trends and analyses of Tinder.
Sources
FAQ.
Tinder profiles must have real photos, honest information, no offensive content, and follow community guidelines.
Tinder does not allow hate speech, violence, nudity, harassment, fake profiles, scams, or sharing personal financial information.
Yes, Tinder has free features, but users can pay for premium options like Tinder Plus, Tinder Gold, or Tinder Platinum.
Yes, you can delete your Tinder account and make a new one by simply signing up again after deleting it.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
