iPhone Statistics By Revenue, Market Share, Sales, Users, Shipments and Facts
Updated · Mar 13, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- iPhone Facts
- General iPhone Statistics
- By Revenue
- By Market Share
- By Sales
- By User Demographics
- iOS App Statistics by Downloads
- iPhone App Statistics by Revenue
- iPhone App Retention Statistics
- By Social Networking App
- By Users
- iPhone Price Statistics
- By Shipments
- iPhone Adoption Statistics by Model
- Conclusion
Introduction
iPhone Statistics: The iPhone, introduced by Apple in 2007, revolutionized the mobile phone industry with its groundbreaking features such as a touchscreen interface and virtual keyboard. It quickly became a lifestyle product, setting new standards for how people interact with technology. Over the years, Apple has continued to innovate, releasing 15 models of the iPhone, each more advanced than the last. This continuous improvement has allowed the iPhone to maintain its position as Apple’s most successful product, contributing significantly to the company’s overall growth.
In 2023, iPhone sales reached an impressive 232 million units, generating more than 200 billion U.S. dollars in revenue for Apple. This success has made the iPhone a cornerstone of the company, shaping its business in critical ways. Despite the rise of other popular Apple products, such as the Apple Watch and services like the App Store, the iPhone still accounted for around half of Apple’s total revenue in 2023.
The iPhone’s influence on the global smartphone market has also pushed competitors to innovate. In recent years, the smartphone market has been dominated by Apple and Samsung, with Apple surpassing Samsung in global smartphone shipments for the first time in 2023, holding just over 20% of the market share. While Apple’s iOS powers only the iPhone, Google’s Android system dominates the operating system market due to its compatibility with various brands. As the technology landscape evolves, Apple and its iPhone must continue to innovate to stay competitive in the consumer electronics industry.
Editor’s Choice
- In the first three months of 2024, iPhone sales are expected to bring in $69.7 billion.
- By the end of 2023, there will be over 1.46 billion iPhone users worldwide, and this number is predicted to rise to 1.56 billion by the end of 2024.
- iPhones hold a 21.67% share of the global smartphone market.
- China had the highest number of iPhone sales in the second quarter of 2023, selling over 41 million iPhones, which is 28% of all iPhone sales.
- The American region sold the most iPhones, about 76.8 million, accounting for 35.1% of the market share by the end of 2023.
- As of September 2023, there are over 2.24 million apps available in the Apple App Store.
- Since 2008, iPhone users have downloaded apps about 370 billion times.
- iPhone app developers have made approximately $320 billion recently.
- In 2023, the highest salary for an iOS app developer in the United States reached $115,000.
- In June 2023, the most downloaded iOS app was Google, with 6.36 million downloads.
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iPhone Facts
- iPhone has gained more than 10 million active users from June 2007 to 2008.
- The overall growth rate of the iPhone is 14,900% from 2008 to 2023.
- According to iOS usage statistics, recently, 92% of all iPhones are working under the latest iOS 16.
- 88% of Apple customers own one iPhone.
- In the last 12 months, in London, iPhone theft has decreased by 50%, in San Francisco (40%) and New York (25%).
- As of February 2023, the highest-selling model was the iPhone 14 Pro Max, with a share of 19%, followed by the iPhone 14 (18%) and iPhone 14 Pro (13%).
- iOS has captured a majority share of 57.93% in the United States.
- The recent iPhone 15 Pro Max model costs between $1,200 and $1,600, depending on the storage capacity.
- As of 2024, around 47% of former Android users have claimed that the iPhone provides a better user experience, while 29% of former iPhone users said Android is more affordable.
General iPhone Statistics
- According to a report published by Demand Sage, by 2024, iPhone users are expected to reach above 1.56 billion.
- Approximately 143 million iPhone users were available in the U.S. in 2024.
- In January 2024, around 29.19% of smartphone shares globally belong to the iPhone.
- Meanwhile, other countries market shares are U.S. (61.3%), China (22.37%), and India (4.02%)
- In 2023, iPhone sales have declined from last year, resulting in 231.3 million units.
- The highest sale of iPhones accounted for by the Americas was 98.1 million units.
- The other regions’ sales units are Europe (56.8 million), China (43.7 million), Japan (14.6 million), and the Rest of Asia Pacific (17.8 million).
- According to Apple Statistics, iPhone sales are 849.450 per day, 35,393 (per hour), 590 (per minute), and 10 (per second).
- As of 2023, the demand for the iPhone 15 has risen by 253% in China.
- iPhone 15 Pro Max shipment has increased by 35% to 40% in 2023.
By Revenue
(Reference: statista.com)
- In the 1st quarter of 2024, revenue generated by iPhone is going to be $69.7 billion.
- iPhone’s quarterly revenue generated in 2023 are 1st quarter ($65.77 billion), 2nd quarter ($51.33 billion), 3rd quarter ($39.6 billion), and 4th quarter ($43.8 billion).
(Reference: demandsage.com)
- Nearly 28.8% of smartphone shares globally belong to the iPhone in January 2024.
- Country-wise market shares are the U.S. (61.3%), China (22.37%), and India (4.02%).
(Source: worldpopulationreview.com)
- In 2023, the iPhone held a 27.6% share of the global smartphone market.
- North America had the highest market share for iPhone, reaching 54.76%.
- Oceania followed closely with 55.55% of the iPhone market share.
- Europe accounted for 35.84% of the iPhone market.
- Asia had a 15.94% iPhone market share.
- South America’s iPhone market share was 14.33%.
- Africa had a 14.18% share of the iPhone market in 2023.
- In terms of iOS market share by country in 2023, North Korea led with 82.33%.
- Japan had an iOS market share of 68.75%.
- The Bahamas had 68.37% iOS market share.
- The United States Virgin Islands held 60.69%.
- Canada had a 60.47% share of iOS.
- The United States had an iOS market share of 58.1%.
- Switzerland followed with 56.81%.
- Taiwan’s iOS market share was 56.58%.
- Sweden accounted for 56.22% iOS market share.
- Iceland had an iOS share of 53.23%.
- The United Kingdom held 52.28%.
- Belgium followed with 48.83% iOS share.
- New Zealand had 45.81%.
- Austria’s iOS share was 42.71%.
- The Maldives had a 39.49% share.
- Australia’s iOS market share was 39.27%.
- Germany had 38.95%.
- Norway held 36.04%.
- France’s iOS share was 35.38%.
- Vietnam had an iOS market share of 33.9%.
- Thailand’s iOS share was 33.26%.
- Italy held 31.47%.
- Russia had a 30.63% iOS market share.
- South Korea’s share was 30.38%.
- Singapore held 27.46%.
- China had a 24.22% iOS market share.
By Sales
- China sold the most iPhones in the second quarter of 2023, with 41 million units.
- The United States followed with 25 million iPhones sold.
- India saw 20 million iPhones sold during the same period.
- Canada recorded sales of 10 million iPhones.
- In the United Kingdom, 8 million iPhones were sold.
- Germany sold 7 million iPhones.
(Source: skillademia.com)
- France reported 6 million iPhones sold.
- Australia and Japan each had sales of 5 million iPhones.
- South Korea sold 4 million iPhones.
- The American region sold the most iPhones by the end of 2023, with 76.8 million units.
- In Europe, a total of 57.2 million iPhones were sold.
- Greater China recorded sales of 44.8 million iPhones.
- Japan had total iPhone sales of 15.6 million.
- In the rest of the Asia Pacific, 14.3 million iPhones were sold.
- The Middle East and Africa saw 10.3 million iPhones sold by the end of 2023.
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By User Demographics
(Source: demandsage.com)
- Male and female users’ share of iPhones is 51% and 49%, respectively, in 2024.
(Reference: buttercms.com)
- Worldwide iPhone users by age are Gen Z (31%), Millennial (35%), Gen X (22%), and Bay Boomer (23%)
- According to research by Slickdeals, the average annual salary of an iPhone user is $53,251.
- According to iPhone statistics, the average screen time is 4 hours and 54 minutes; daily, the average user sends 58 text messages and takes approximately 12 selfies.
iOS App Statistics by Downloads
In June 2023, the most downloaded iOS app was Google, with 6.36 million downloads. Other popular apps during the same period include:
- CapCut: 6.16 million downloads
- I.C.O.C.A.: 5.23 million downloads
- ChatGPT: 4.65 million downloads
- TikTok: 4.12 million downloads
- WhatsApp: 3.91 million downloads
- YouTube: 3.66 million downloads
- Instagram: 3.54 million downloads
- Google Chrome: 2.69 million downloads
- TikTok Global Videos Community: 2.63 million downloads
iPhone App Statistics by Revenue
In 2023, the top-grossing iPhone apps generated significant revenue. Here is the list of the most popular apps by their earnings:
- Honor of Kings earned USD 1.652 billion.
- TikTok generated USD 1.379 billion.
- YouTube brought in USD 1.058 billion.
- PUBG Mobile earned USD 0.936 billion.
(Source: bigohtech.com)
- Genshin Impact generated USD 0.922 billion.
- Tinder earned USD 0.641 billion.
- Candy Crush Saga made USD 0.4989 billion.
- Disney+ earned USD 0.4983 billion.
- Roblox generated USD 0.491 billion.
- Romance Three Kingdoms earned USD 0.455 billion.
iPhone App Retention Statistics
(Reference: buttercms.com)
- According to Statista, in 2023, iPhone usage statistics by app retention for Day 1 was 25.6%.
- Whereas other user retention rates for iPhones are followed by Day 3 (13.7%), Day 7 (9.4%), Day 14 (6.7%), and Day 21 (4.3%).
By Social Networking App
As of June 2023, here are the most downloaded social networking apps for iPhone:
- WhatsApp had 4.63 million downloads.
- Telegram Messenger saw 2.8 million downloads.
- Facebook was downloaded 2.28 million times.
- Messenger reached 2.07 million downloads.
- Google Meet had 1.47 million downloads.
- Discord recorded 1.46 million downloads.
- BeReal had 1.21 million downloads.
- Jagat reached 0.8 million downloads.
- Life360 had 0.64 million downloads.
- LINE was downloaded 0.59 million times.
- Locket Widget saw 0.48 million downloads.
- Zalo had 0.42 million downloads.
- B.I.G.O. LIVE-Live Stream, Go Live recorded 0.38 million downloads.
- Ome T.V. also had 0.38 million downloads.
- TextNow: Call+Text Unlimited saw 0.37 million downloads.
- GroupMe reached 0.36 million downloads.
- Signal was downloaded 0.34 million times.
- Skype had 0.33 million downloads.
- Messenger Duo for WhatsApp saw 0.31 million downloads.
- Wizz-Expand Your World reached 0.26 million downloads.
By Users
(Reference: bankmycell.com)
- According to a report published by bankmycell.com, the total number of active iPhone units in 2023 was 1364 million.
- The number of iPhone units is expected to increase in coming years, such as 2024 (1462 million) and 2025 (1561 million).
- The iPhone’s yearly global user share in 2023 was 18.55%, which is estimated to be more than 19.7% by 2024 and 20.83% (2025).
(Reference: bankmycell.com)
- In the United States, there were 135.97 million iPhone users.
- It is projected that by 2024 end, there will be 143.38 million Apple iPhone users and 150.79 million users in 2025.
- The share of iPhone users in the U.S. is followed by 2023 (49.9%), 2024 (51.2%), and 2025 (52.5%).
iPhone Price Statistics
(Source: statista.com)
Here are the prices of various iPhone models in simple terms:
- The average starting price for almost every iPhone model is USD 429.
- iPhone SE costs USD 429 for 64GB, USD 479 for 128GB, and USD 579 for 256GB.
- iPhone 13 costs USD 629 for 128GB, USD 729 for 256GB, and USD 929 for 512GB.
- iPhone 14 costs USD 729 for 128GB, USD 829 for 256GB, and USD 1,029 for 512GB.
- iPhone 14 Plus costs USD 829 for 128GB, USD 929 for 256GB, and USD 1,129 for 512GB.
- iPhone 15 costs USD 829 for 128GB, USD 929 for 256GB, and USD 1,129 for 512GB.
- iPhone 15 Plus costs USD 929 for 128GB, USD 1,029 for 256GB, and USD 1,229 for 512GB.
- iPhone 15 Pro costs USD 999 for 128GB, USD 1,099 for 256GB, USD 1,299 for 512GB, and USD 1,499 for 1TB.
- iPhone 15 Pro Max costs USD 1,199 for 128GB, USD 1,399 for 256GB, and USD 1,599 for 1TB.
By Shipments
(Reference: counterpointresearch.com)
- In the fourth quarter of 2023, about 80.5 million iPhones were shipped globally. This was an increase of 30 million units from the previous quarter.
- iPhone shipments in 2023 were: 58 million in Q1, 45.3 million in Q2, and 48.9 million in Q3.
- Analyst Ming Chi-Kuo predicts that total iPhone shipments will exceed 200 million units by 2024, with a 15% decline expected from 2023.
(Source: 91-cdn.com)
- In the first half of 2023, iPhone 14 Pro shipped 26.5 million units, iPhone 14 Pro Max shipped 21 million units, iPhone 13 shipped 15.5 million units, and iPhone 11 shipped 6.9 million units.
- By the end of 2023, shipments are projected as follows: iPhone 14 Pro Max at 34 million units, iPhone 15 Pro Max at 33 million units, iPhone 14 at 29 million units, iPhone 14 Pro at 29 million units, iPhone 13 at 23 million units, iPhone 15 Pro at 21 million units, and iPhone 15 at 17 million units.
iPhone Adoption Statistics by Model
- A report published by Statista states that by January 2024, the adoption rate of the iPhone 15 Pro and iPhone 15 Pro Max amounted to 2.3% and 3.64%, respectively.
- Meanwhile, the highest adoption rates for iPhone 14 Pro Max and iPhone Pro are above 7% and 5.67%, respectively.
- The adoption rates of the iPhone 13 and iPhone 13 Pro Max are 9.88% and 6.44%, respectively.
- On the other side, adoption rates of iPhone 12 and iPhone 12 mini are above 6% and 1.5%, respectively.
Conclusion
The popularity of Apple’s iPhone has been increasing and also gaining great brand awareness since its first launch date in 2007. There are millions of iPhone users available in the world because of its practical features such as secure device facilities and high camera quality performance. Every year, Apple Inc. launches a new iPhone product with more advanced technology.
To date, there are eight crucial iPhone variations available in the market, which are discussed in the article above. It is also predicted that the market shares are going to increase enormously in the coming years.
Sources
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
