McDonald’s Statistics By Revenue, Customer Demographics and Facts

Introduction

McDonald’s Statistics: McDonald’s, a global leader in the fast food industry, has been a cornerstone in culinary history since its inception in 1940 in San Bernardino, California. As of 2023, the brand boasts over 41,800 locations worldwide, with its largest market in the United States, where approximately 13,400 restaurants operate.

In Europe, France and the United Kingdom lead with around 1,600 and 1,400 McDonald’s respectively, while China dominates the Asia Pacific and Middle East regions in the number of McDonald’s locations. Renowned for its Big Mac, which has been used since 1986 in the Economist’s Big Mac Index to measure economic purchasing power, McDonald’s continues to thrive in a dynamic consumer market. By 2024, McDonald’s brand value reached USD 38 billion, securing its position as the second most valuable restaurant brand globally, outpacing competitors like Burger King, KFC, and Subway.

This enduring success is attributed to the company’s adaptation to digital trends and consumer preferences, integrating delivery services with platforms like UberEats, DoorDash, and GrubHub. This strategy, part of McDonald’s “4Ds” approach—digitalization, delivery, drive-thru, and development—ensures its prominence in the fast food industry continues.

Editor’s Choice

• Global comparable sales for McDonald’s increased by 9% in 2023, with a 5% rise in the first quarter of 2024 compared to the same period in 2023.
• Consolidated revenues for 2023 reached USD 25.49 billion, a 10% increase from 2022, and the first quarter of 2024 saw revenues of USD 6.169 billion, up 5% from the first quarter of 2023.
• Net income in the first quarter of 2024 was USD 1.929 billion, reflecting a 7% increase from the same quarter in 2023.
• Diluted earnings per share (EPS) for the first quarter of 2024 was USD 2.66, a 9% increase from the previous year.
• The United States remains McDonald’s largest market with 13,438 locations, followed by Japan with 2,975 locations and China with 2,700 locations.
• California has the highest number of McDonald’s in the U.S. with 1,219 locations, followed by Texas with 1,147 locations, and Florida with 869 locations.
• In 2023, systemwide sales to loyalty members exceeded USD 20 billion, with a significant portion from digital sales.
• The largest age group of McDonald’s users is between 25 and 34 years, representing 28.55% of total users, followed by 18 to 24 years at 21.57%.
• Approximately 46.8% of McDonald’s users are female, and 53.2% are male.
• The total number of operated and franchised McDonald’s restaurants was about 41.8 thousand in 2023, an increase from around 40.2 thousand in 2022.
• By the end of 2023, there were almost 21,818 conventional franchised McDonald’s restaurants globally, an increase of 78 units from 2022.
• Franchised McDonald’s restaurants generated the largest revenue by the end of 2023, with USD 15.44 billion, compared to USD 10.38 billion from company-operated restaurants.
• In March 2024, the total number of website visits to mcdonalds.com was 22.3 million, a 7.98% increase from the previous month, with a bounce rate of 59.74%.
• Mobile and desktop traffic share on mcdonalds.com was 86.12% and 13.88%, respectively.
• McDonald’s experienced a 9% increase in global sales in 2023, demonstrating strong performance and commitment throughout its system.
• The company plans to open more than 1,600 new restaurants in 2024, with a goal of achieving an operating margin in the mid-to-high 40% range.
• Despite a successful year driven by viral marketing campaigns and menu enhancements, McDonald’s anticipates a slowdown in sales growth for 2024.
• The company’s strategic initiative, “Accelerating the Arches,” outlines ambitious growth targets for the upcoming year.
• However, McDonald’s faced challenges, including a sales shortfall in the fourth quarter of 2023, which was partly influenced by the ongoing conflict in the Middle East.
• In response to criticism over rising menu prices, McDonald’s CEO has promised to prioritize affordability, addressing the concerns of its core customers.

About McDonald’s!

McDonald’s is a multinational fast food chain restaurant founded by Richard and Maurice McDonald in 1940 in San Bernardino, California, U.S. In recent years, its headquarters has been located in the heart of Chicago, in the West Loop. This company serves more than 69 million people daily in 100+ countries and territories. The Big Mac is the most popular item in McDonald’s, sold over 90 million times each day.

• From Drive-In to Empire: McDonald’s started as a drive-in restaurant in California in 1940, focusing on a simple menu and speedy service.
• The Big Mac was born: This iconic burger was created in 1967 by a franchise owner in Pennsylvania.
• Happy Meal Magic: Introduced in 1979, Happy Meals revolutionized the fast-food industry by targeting children with fun toys alongside their meals.

History of McDonald’s

• In 1940, Richard and Maurice McDonald opened a small barbecue restaurant in San Bernardino, California, which later evolved into McDonald’s.
• By 1948, they developed the Speedee Service System, pioneering the quick service restaurant model with a limited, pre-prepared menu, offering hamburgers for just 15 cents.
• The third McDonald’s restaurant, which still stands today as a museum and gift shop, was opened by the McDonald brothers in Downey, California.
• In 1954, Ray Kroc visited the McDonald brothers’ restaurant, impressed by their efficient service focusing on hamburgers, french fries, and beverages.
• Ray Kroc founded McDonald’s System, Inc. in 1955, marking the opening of the first true McDonald’s restaurant in Des Plaines, Illinois.
• McDonald’s celebrated the sale of its 100 millionth hamburger in 1958.
• Ray Kroc purchased the exclusive rights to the McDonald’s name and operating system for USD 2.7 million in 1961.
• The iconic golden arches, part of the restaurant building design, first appeared in McDonald’s logo in 1962 and evolved into the ‘M’ logo recognized today in 1968.

McDonald’s Fun Facts

• So you know? Every 14.5 hours, a new McDonald’s store opens.
• Each day, the total number of people eating at McDonald’s is higher than the entire population of the U.K., which is more than 68 million people.
• McD is also best known as the largest toy distributor in the world.
• The Queen of England also owned McDonald’s.
• Per day, McD makes around $75,000,000 from more than 60 million people globally.
• In the United States, in every 115 miles, there is a McDonald’s.
• Only Bill Gates gets free food service from MCD as he has a McDonald’s Gold Card.
• Hot Dog was the first menu item launched by MCD.

McDonald’s Unique Facts

• Global Presence: As of 2023, McDonald’s operates over 41,800 restaurants worldwide, with the largest number of outlets in the United States at approximately 13,400.
• Brand Value: By 2024, McDonald’s brand value reached USD 38 billion, making it the second most valuable restaurant brand globally.
• Historic Origins: The first McDonald’s opened in 1940 in San Bernardino, California, initially as a BBQ restaurant before transitioning to burgers and shakes in 1948.
• Drive-Through Innovation: The concept of McDonald’s drive-through was inspired in 1975 by the proximity of a restaurant to a military base in Sierra Vista, Arizona, catering to soldiers who couldn’t leave their cars in uniform.
• Charitable Impact: In 2013, Ronald McDonald House Charities raised approximately USD 450 million, aiding nearly 9 million children and families globally.
• Cultural Icon: The Golden Arches are recognized worldwide, even more so than the cross, symbolizing McDonald’s far-reaching brand recognition.
• Royal Connection: Queen Elizabeth II owns a McDonald’s near Buckingham Palace, although she has reportedly never dined there.
• Floating Restaurant: The only floating McDonald’s, known as the McBarge, is located in Vancouver, Canada. Initially built for the 1986 World’s Fair, it is now abandoned.
• Wedding Services: In Hong Kong, McDonald’s offers wedding packages, with the deluxe package costing around USD 1,200.
• Innovative Menu: The Filet-o-Fish was introduced in 1962 in Monfort Heights, Ohio, as a Lenten offering, and 23% of its total sales occur during this period.
• Memorable Marketing: McDonald’s famously engaged in intense marketing rivalries, notably with Burger King through campaigns like the “Whopper Detour.”
• Digital Evolution: Adapting to the digital era, McDonald’s has expanded its service models to include partnerships with delivery platforms like UberEats, DoorDash, and GrubHub.
• Unique Items: The McRib, initially a flop in 1985, gained a cult following and returned to menus periodically due to popular demand, especially in Germany.
• Collector’s Dream: Mike Fountaine, owner of the most extensive collection of McDonald’s memorabilia, started his collection in 1968 and now owns two McDonald’s restaurants.
• Economic Indicator: The “Big Mac Index,” introduced by The Economist in 1986, is used to compare the purchasing power of currencies worldwide. In January 2019, a Big Mac cost USD 5.58 in the USA and USD 6.62 in Switzerland.
• Luxurious Sauce: A 500-ml bottle of McDonald’s Big Mac Special Sauce sold for around USD 16,144 on eBay, with all profits benefiting Ronald McDonald House Charities.
• Legal Battles: Notable lawsuits include the “McLibel” case in the UK, the longest trial in English history, involving claims about McDonald’s impact on society, which concluded at the European Court emphasizing the right to a fair trial and freedom of expression.

General McDonald’s Statistics

• McDonald’s is expected to add up to 1,600 new restaurants in 2024.
• Daily, over 70 million people worldwide purchase food from McDonald’s as of 2023.
• McDonald’s operates the world’s largest fast-food chain by the number of locations, with over 40,031 globally.
• In the United States, McDonald’s plans to open 400 new outlets by the end of 2023.
• The market share of McDonald’s in the USA is projected to grow at a CAGR of 5.1% from 2023 to 2027.
• As of 2023, the annual income for an average McDonald’s employee in the United States is approximately USD 21,000.
• McDonald’s has the 6th highest global brand value at USD 197 billion in 2023, marking a 27% increase from the previous year.
• The global net income for McDonald’s in 2023 was USD 8.47 billion.
• McDonald’s revenue in 2023 was USD 25.49 billion, which is a 9.96% increase from 2022.
• More than 8,000 McDonald’s locations offer home delivery across 47 countries.
• Approximately 93% of McDonald’s locations are independently franchised.
• McDonald’s is the world’s largest purchaser of beef, using 2,000 pounds every minute.
• McDonald’s is also the world’s largest toy distributor, with Happy Meals accounting for 20% of sales.
• The company is present in over 120 countries.
• In the United States, there are more McDonald’s restaurants than hospitals.
• McDonald’s adapts its menu to cater to local tastes, with regional options like McSpicy burgers in Asia and varying McFlurry flavors.
• Systemwide sales from online orders totaled USD 7 billion in the 3rd quarter of 2022.
• One out of every five McDonald’s sales includes a Happy Meal with a toy.
• Approximately 110 million Americans have visited McDonald’s at least once.
• On an average day, 8% of Americans eat at McDonald’s.
• The website mcdonalds.com had 23.3 million global visitors in November 2022, showing a 17.26% decrease from 28.2 million in October 2022.
• Nine countries have banned McDonald’s: Bermuda, Bolivia, Iran, Iceland, Macedonia, Montenegro, North Korea, Yemen, and Zimbabwe.

Financial Performance of McDonald’s

Financial Performance

(Source: altindex.com)

• Following McDonald’s Statistics, in 2023, McDonald’s captured quarterly revenue in Q1 ($5.9 billion), Q2 ($6.5 billion), Q3 ($6.69 billion), and Q4 ($6.41 billion).
• On the other hand, revenue costs increased in the first three quarters of the year, such as Q1 (+$1.64 billion), Q2 (+1.7 billion), and Q3 (+1.73 billion), whereas they decreased by 476 in the 4^th quarter of 2023.
• Whereas McDonald’s quarterly gross profit and net income in 2023 were Q1 ($4.26 billion and $1.8 billion), Q2 ($4.8 billion and $2.31 billion), Q3 ($4.96 billion and $2.32 billion), and Q4 ($6.88 billion and $2.04 billion), independently.
• In the first quarter of 2023, McDonald’s EBITDA and EPS were $3.09 billion and $2.630, accordingly.
• Followed by respective EBITDA and EPS: In the second quarter ($3.64 billion and $3.170), third quarter ($3.76 billion and $3.190), and fourth quarter ($3.37 billion and $2.760).
• McDonald’s operating income, net income, and total assets in 2023 were $11.65 billion, $8.469 billion, and $56.15 billion, respectively.

McDonald’s Market Cap

(Source: companiesmarketcap.com)

• McDonald’s (MCD) market capitalization in April 2024 was $195.28 billion, a decrease of 9.2% from last year.
• Thus, McD has become the 58^th most valuable company worldwide.
• In addition, McD’s market cap in 2023 was $215.07 billion, up 11.43% from 2022.

McDonald’s Statistics by Price vs. A.I. Score

(Source: altindex.com)

• As mentioned in McDonald’s Statistics, on January 1, 2024, the McD price and A.I. score were $295.35 and 26, respectively.
• Furthermore, McDonald’s other monthly prices and A.I. scores in 2024 were February 1 ($296.39 and 34), March 1 ($290.73 and 46), and April 1 ($280.22 and 41).

Types of Food Served in McDonald’s

(Source: mcdonalds.com)

• MCD’s menu is huge and includes different categories of fast foods, beverages, and desserts.
• As per McDonald’s statistics, the featured favorites of the company include breakfast, burgers, chicken and fish sandwiches, McNuggets and meals, fries and sides, Happy Meal, McCafe Coffees, sweets and treats, beverages, and other menu ranges with $1, $2, and $3.

Customer Cravings: What People Love at McDonald’s

Here are some educated guesses about what keeps people coming back for more:

• Menu Staples: The Big Mac, French fries, and Chicken McNuggets are likely some of the most popular items. These classics offer a familiar and satisfying taste that people know and love.
• Value for Money: McDonald’s is known for offering affordable meals, making it a budget-friendly option for many customers.
• Convenience: With locations everywhere and often featuring drive-thru options, McDonald’s offers a convenient and quick way to grab a bite to eat.
• Happy Meals: These kid-focused meals, complete with toys, are a popular choice for families with young children.

McDonald’s Restaurant Statistics by Country

• The total number of operated and franchised McDonald’s restaurants was approximately 41.8 thousand in 2023, an increase from the previous year’s figure of around 40.2 thousand.
• In the North American region, the largest proportion of McDonald’s restaurants, almost 13,449, were located in the United States and 1,466 restaurants in Canada.
• McDonald’s Statistics further state that around 10,263 restaurants will be operating in the international market in 2023.
• In the Asia Pacific region, China captured the maximum number of McDonald’s restaurants, 60K, followed by Japan and Australia, with 2.98K and 1.03K stores
• , respectively.
• In 2023, the United Kingdom had the second-highest number of McDonald’s restaurants in the European region, accounting for 1,436 units.
• Throughout the South American Countries, there were 1.13 thousand restaurants available, with Mexico’s 369 establishments and Argentina’s 223 establishments.

By States

• In the United States of America, the highest number of restaurants, 1,221, was observed in California, which increased by 9% of overall McDonald’s restaurants in 2024, as explained in McDonald’s Statistics.
• Moreover, the total number of restaurants followed by other states are Texas = 1,165 (9%), Florida = 870 (6%), Illinois = 641 (5%), Ohio = 611 (5%), New York = 573 (4%), Michigan = 524 (4%), Pennsylvania = 473 (3%), North Carolina = 469 (3%), and Georgia = 445 (3%).

Fast Food Segments Market Share Statistics

(Reference: wallstreetzen.com)

• As of 2023, McDonald’s had the highest market share, 43.80%, in the global fast food segment.
• McDonald’s Corporation market share in 2023, by the end of March, was 25.24%, and by June end, it resulted in 25.49%,
• In addition, other brands market shares were Yum Brands of China (30.90%), Restaurant Brands International (10.80%), Domino’s Pizza (8.20%), Wendy’s (2.80%), and Papa John’s (3.40%).

Leading Restaurant Brands Statistics

(Reference: statista.com)

• A report published by Statista in 2023 states that Starbucks was the highest-valued restaurant globally, with an account of $53.43 billion.
• Meanwhile, in the same year, McDonald’s secured second place in the restaurant brand valuation index, with an approximately $36.86 billion valuation.
• Furthermore, other restaurants brand valuation in 2023 are KFC ($17.66 billion), Domino’s Pizza ($7.35 billion), Subway ($7.05 billion), Taco Bell ($7.05 billion), Tim Hortons ($6.09 billion), Wendy’s ($6.06 billion), Burger King ($5.99 billion), and Pizza Hut ($5.88 billion).

Fast Food App Market Statistics

(Source: assets-global.website-files.com)

• In the 2^nd quarter of 2023, McDonald’s took an impressive lead in the overall fast food app market, as the monthly active users of the McDonald’s app increased by 18.2% Year over Year.
• On the other hand, the total number of app downloads was up by 2.5% Y-o-Y.

McDonald’s Employees Salary in the Top 20 States of U.S., 2023

(Source: en.as.com)

Website Statistics of McDonald’s by Country

(Source: similarweb.com)

• In March 2024, McDonald’s Statistics further described that in mcdonalds.com, the United States of America had secured the highest website traffic, resulting in 49.03%, up by 5.45% in total website visitors.
• However, other countries’ total website traffic shares are as follows: the United Kingdom = 9.87% (-2.8%), Taiwan = 8.86% (+29.3%), Canada = 7.47% (+9.91%), and Germany = 6.43% (+ 12.74%).
• Besides, other countries collectively made a website share of 18.36% on mcdonalds.com.

By Device

(Reference: semrush.com)

• A report taken from Semrush on McDonald’s Statistics elaborates that the United States of America secured the highest user share on mcdonalds.com, with 46.53%, resulting in 17.09 million device users. Meanwhile, desktop users accounted for 16.32% of the share, and mobile users with 83.68%.
• 6 million device users were recorded from Taiwan, with a traffic share of 17.96%. Desktop and mobile users made up 5.68% and 94.32%, respectively.
• In March 2024, device users and user share on mcdonalds.com are followed by countries: the United Kingdom (3.36 million and 9.16%), Canada (2.12 million and 5.76%), and Germany (2.03 million and 5.53%).
• The desktop and mobile user shares by the above countries are the United Kingdom (13.56% and 86.44%), Canada (14.34% and 85.66%), and Germany (16.47% and 83.53%), respectively.

By Demographics

(Reference: similarweb.com)

• In March 2024, Male and female users’ share on mcdonalds.com was 45.67% and 54.33%.
• McDonald’s Statistics based on age group show that users aged between 25 and 34 had the highest website share, 28.71%.
• In addition, 23.52% of the website users accounted for 18 to 24 years old.
• Other users’ shares on mcdonalds.com represent 19.28% and 13.97%, respectively, of those aged 35 to 44 years and 45 to 54 years.
• Approximately 8.8% of shares on the website are made by 55 to 64-year-old users.
• At least a share of 5.72% on mcdonalds.com was contributed by 65 years users or above.

By Traffic Sources

(Reference: similarweb.com)

• The largest traffic rate towards mcdonalds.com was received by organic searches, holding a share of 65.04%, taken from McDonald’s Statistics.
• Direct search is the next most popular traffic source, with a 24.54% share, and referrals hold a 3.52% share.
• In addition, other traffic source shares included display (2.87%), paid search (2.24%), social (0.94%), and mail (0.84%).

By Social Media Referral Rate

(Reference: similarweb.com)

• According to McDonald’s Statistics, in March 2024, Reddit captured the highest social media traffic rate in mcdonalds.com, with a share of 27.92%.
• 88% and 18.6% traffic share were estimated by Facebook and Twitter, respectively, on the website.
• YouTube (16.82%) and LinkedIn (9.6%) are social media traffic sharers on the website.
• Moreover, social media traffic rates are collectively calculated at around 8.18% of website share.

Conclusion

Thus, McDonald’s Corporation is one of the largest and most recognized fast food chain brands in the world. This article on McDonald’s Statistics elaborates on all specific statistics, current trends, and facts that will guide you in understanding the topic effectively. So, next time you visit any McD, you must remember that there are not just burgers and fries on their menu but many more beyond, as the company’s main goal is to make and serve delicious, feel-good moments that are easy for everyone.

McDonald’s represents a global fast-food phenomenon that has been a part of our lives for decades.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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