Apple Watch Statistics By Revenue, Sales, Series, Market Share, Country, Users and Usage

Introduction

Apple Watch Statistics: The Apple Watch is one of the most popular smartwatches in the world. Since its launch in 2015, it has become a top choice for people who want a stylish and feature-packed wearable device. The Apple Watch helps users track their health, fitness, and daily activities while also allowing them to receive calls, messages, and notifications on the go.

Over the years, Apple has introduced new models with better technology, longer battery life, and advanced health-tracking features like ECG monitoring and blood oxygen measurement.

This article provides the latest statistics on Apple Watch sales, market trends, and user demographics. It will help you understand how the Apple Watch is growing in popularity and shaping the smartwatch industry.

Editor’s Choice

• In the third quarter of 2024, Apple held just under 50% of the global smartwatch market share.
• Apple Watch shipments decreased by 4% year-over-year in Q3 2024, partly due to challenging comparisons with the previous year.
• The Wearables, Home, and Accessories segment, which includes the Apple Watch, generated USD 37 billion in revenue for the fiscal year 2024, a decline from USD 39.9 billion in 2023.
• Over half of the Apple Watch customers in 2024 were first-time buyers, contributing to a record-high user base.
• In India, Apple Watch shipments grew by 141% in 2024, even as the country’s overall smartwatch market declined by 30%.
• The worldwide smartwatch market shipped 152.8 million units in 2023 and is projected to grow 12% in 2024, reaching 171.7 million units.
• Despite increased competition, Apple maintained its leading position, with its market share surpassing that of competitors like Samsung, which held 15% in Q2 2024.
• In 2024, Apple expects to ship 15% fewer watches than in 2023, totaling between 36 and 38 million units.
• By April 2023, nearly 80% of iPhone users were also Apple Watch owners.
• The number of Apple Watch users in the USA is expected to increase to 30.3 million by the end of 2024.
• Apple Watch users check their watches about 80 times each day.
• Only 0.5% of all iOS apps are compatible with Apple Watches.

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General Apple Watch Statistics

(Source: patentlyapple.typepad.com)

• In the 1^st quarter of 2023, the shipment market share of Apple watches has declined to 26% from a 32% share in the last year quarter.
• Apple watch shipments fell by 20% in Q1 2023 to less than 10 million units.
• As of September 2023, Apple has launched a new smartwatch series, ninth, along with best-selling features, which has achieved a significant environmental milestone.
• According to a survey by Statista, in the United States, 58% of the market share came from Apple’s smartwatches and e-Health or fitness tracker consumers in 2023.
• Meanwhile, Australian customers accounted for 50% of the market share from Apple’s smartwatches and e-Health or fitness tracker consumers.
• As of September 2023, Apple watches come with preinstalled watchOS 10.
• The Apple Watch Series 10 was released in September 2024. It features new health monitoring capabilities, but its impact on sales was modest.
• While the wearables segment experienced a slight revenue decline, the overall number of Apple Watch users reached an all-time high in 2024.
• Apple plans to introduce the Apple Watch Ultra 3 in September 2025. to attract more users, the company will enhance features like sleep tracking and fitness analytics.

Market Leader’s Statistics

(Source: mordorintelligence.com)

• According to Mordor Intelligence analysis, the four most prominent market leaders in Smartwatches—Apple, Fossil, Fitbit, and Samsung—will hold a market share of 47%.
• As of December 2023, the total revenue generated by Apple Smartwatches was reported at USD 39.8 billion, which decreased by 3.4% from last year.

Apple Watch Statistics By Series

(Reference: statista.com)

• The carbon footprint of the Apple Watch series has decreased over generations as of November 2023 by series one shares ‘ production (66%), transport (10%), use (21%), and end-of-life processing (3%).
• Furthermore, the other series shares are as follows: Series 2: production (68%), transport (10%), use (19%), and end-of-life processing (3%).
• Series 3: production (65%), transport (12%), use (20%), and end-of-life processing (3%).
• Series 4: production (71%), transport (10%), use (18%), and end-of-life processing (1%).
• Series 5: production (77%), transport (9%), use (13%), and end-of-life processing (1%).
• SE.: production (78%), transport (7%), use (14%), and end-of-life processing (1%).
• Series 6: production (78%), transport (7%), use (14%), and end-of-life processing (1%).
• Series 7: production (76%), transport (10%), use (13%), and end-of-life processing (1%).
• Series 8: production (74%), transport (9%), use (16%), and end-of-life processing (1%).
• Ultra: production (77%), transport (11%), use (11%), and end-of-life processing (1%).
• Series 9: production (78%), transport (7%), use (16%), and end-of-life processing (1%).

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Apple Watch Statistics By Users

(Source: insiderintelligence.com)

• According to the graph above, there are 28.4 million Apple Watch users in the United States of America, an increase of 7.9%.
• At the end of 2024, the total number of Apple users is predicted to rise to 30.3 million.
• Additionally, in the coming years, the number of Apple users will increase to 31.9 million in 2025 and 2026 33.4 million in 2026.

Apple Watch Shipment Statistics By Market Share

(Reference: blogger.googleusercontent.com)

• In Q3 2024, Apple held the largest share of the smartwatch market at 21%, following 19% in Q2 and 21% in Q1.
• However, Apple experienced a 15% year-over-year decline in smartwatch sales during Q3 2024.
• Looking back at 2023, Apple’s share of smartwatch shipments was 22% in Q2, 22% in Q3, and 31% in Q4.
• Among all countries, India led global smartwatch shipments in Q3 2024, accounting for 25% of total shipments.

Apple Watches Statistics by Usage

• Apple watch users check out their wrists approximately 80 times per day.
• Nearly 38% of users check their watch 2 to 3 times per hour.
• Furthermore, other user’s check times of Apple watch are 26% (4-5 times/hr), 13% (6 to 7 times/hr), 8% (more than ten times/hr), 6% (8 to 9 times/hr), and 6% (0 to 1 times/hr).

Apple Watch Statistics by App Downloads

(Source: ctfassets.net)

• From the above graph, only 0.5% of all iOS apps are compatible with Apple watches.
• Around 9% of all downloads in the App Store are generated by Apple watch-compatible apps.
• The top share of Apple-compatible app downloads by category is followed by Social networking (18%), lifestyle (11%), travel (9%), music (7%), games (6.5%), photos and video (6%), health and fitness (6%), finance (5.5%), entertainment (5.2%), Utilities (5%), etc.

Apple Watch Statistics by Demographics

(Reference: Squarespace-cdn.com)

• The maximum number of Apple watch users is between 25 and 34 years old, of which 27.2% are female and 26.9% are male.
• Other age group user statistics by female and male shares are 35 to 44 years (24.5% and 25.5%), 16 to 24 years (19.6% and 21%), 45 to 54 years (18.6% and 20.9%), and 55 to 64 years (12.7% and 16.1%) respectively.

Apple Watch’s Popularity in the U.S.

• Apple led the U.S. smartwatch market with a 56% share, surpassing competitors like Fitbit at 27%.
• The Apple Watch Series 9 was the top seller in the U.S. during the June 2024 quarter, accounting for 43% of all Apple Watch sales.
• Despite being an older model, the Series 8 secured 19% of U.S. Apple Watch sales in the same period.
• Premium models like the Ultra and Ultra 2 collectively captured 20% of U.S. sales, with the Ultra 2 being more favored.
• Apple’s Wearables, Home, and Accessories segment, which includes the Apple Watch, reported USD 9 billion in revenue for Q4 2024, a slight decrease from USD 9.3 billion the previous year.
• Over half of the Apple Watch customers in 2024 were first-time buyers, indicating expanding interest.
• In Q2 2024, Apple maintained its global leadership in the smartwatch market with a 49% share, more than triple that of its nearest competitor, Samsung, at 15%.
• The number of Apple Watch users in the U.S. reached 28.4 million in 2023, with projections to grow to 30.3 million by the end of 2024.
• As of 2024, nearly 80% of iPhone users also owned an Apple Watch.
• Due to the ruling, Apple will stop selling the Apple Watch Series 9 and Apple Watch Ultra 2 in the U.S.
• The sales ban starts today on Apple’s website and after December 24 in Apple stores.
• President Biden could veto the decision, but this is unlikely to happen.
• Apple tried to delay the ban but was denied by the ITC, making the ban more certain.
• Third-party retailers will continue selling these models as long as they have stock.
• Apple is expected to appeal the ruling after the Presidential Review Period ends on December 26.

(Source: statista.com)

• As of September 2023, in the United States, around 59% of people aged between 18 to 64 years have preferred using the Apple smartwatch as a fitness tracker.
• Fitbit holds 27% of the market.
• Samsung accounts for 21% of usage.
• Google smartwatches are used by 12% of people.
• L.G. has 10% of the market share.
• Garmin and ASUS each have 9%.
• Amazfit is used by 8% of the population.

(Reference: statista.com)

• In the United Kingdom, 27% of Apple watch users belong to 30 to 39 years
• Other users share by age groups as follows: 23% (20 to 29 years), 19% (40 to 49 years), 18% (18 to 19 years), 10% (50 to 59 years), and 9% (60 to 64 years).

Apple Watch Statistics By Country

(Reference: statista.com)

• Apple’s biggest market is the Americas, which earned USD 52.65 billion in net sales during the first quarter of its 2025 fiscal year.
• Other important markets include Europe, which generated USD 33.86 billion, and Greater China, which brought in USD 18.51 billion.
• Japan also contributed significantly, with USD 8.99 billion in sales.
• Meanwhile, the rest of the Asia Pacific region accounted for USD 1.29 billion in revenue.

(Source: Squarespace-cdn.com)

• As of January 2023, the U.A.E. had the highest Apple Watch ownership, with 33.4% of people owning one.
• The global average ownership rate was 22.5%.
• Czechia had 31.6% of its population owning Apple Watches.
• In Hong Kong, 30.6% of people owned Apple Watches.
• India saw 29.1% of its population with an Apple Watch.
• Poland reported that 28.8% of its population owned the device.
• Greece had a 28.4% ownership rate.
• Turkey had an Apple Watch ownership of 27.9%.
• In Vietnam, 27.8% of people owned one.
• Norway had an ownership rate of 27.7%.
• Spain reported that 27.6% of its population owned an Apple Watch.
• In Saudi Arabia, 26.5% of people owned Apple Watches.
• The U.S. had a 26% ownership rate.
• Portugal had 25.7% ownership of Apple Watches.
• Ireland reported 25.5% ownership.
• In Singapore, 25.3% of the population owned one.
• Italy had 24.7% ownership.
• Germany reported that 24.3% of its population owned Apple Watches.
• Australia had an ownership rate of 23.9%.
• The U.K. also reported 23.9% ownership.
• Malaysia had 23.8% of its population owning Apple Watches.
• In China, 23.6% of people owned the device.
• Romania reported 23.6% ownership.
• In Mexico, 23.2% of people owned Apple Watches.
• The Netherlands had 23.2% ownership.
• Chile had 22.8% ownership of Apple Watches.
• Austria reported that 22.7% of its population owned the device.
• In New Zealand, 22.5% of people owned Apple Watches.
• Brazil had an ownership rate of 21.9%.
• Israel also reported 21.9% ownership.
• Canada had 21.8% of its population owning Apple Watches.
• Switzerland reported 21.8% ownership.
• Denmark had 21.7% of people owning Apple Watches.
• South Korea reported 21.5% ownership.
• In Taiwan, 20.6% of people owned the device.
• Belgium had 19.7% ownership of Apple Watches.
• Colombia also reported 19.7% ownership.
• Sweden had 19.6% of its population owning the device.
• South Africa reported 19.4% ownership.
• Thailand had 19.1% of people owning Apple Watches.
• Argentina had an ownership rate of 17.9%.
• France reported that 16.6% of its population owned the device.
• In Indonesia, 16.2% of people owned Apple Watches.
• Egypt had 15.1% ownership.
• The Philippines reported 14.9% ownership.
• Russia had 12.1% of its population owning Apple Watches.
• Nigeria reported 10.4% ownership.
• Kenya had 10.3% of people owning Apple Watches.
• In Japan, 8.6% of the population owned Apple Watches.
• Morocco had 6.4% ownership of Apple Watches.
• Ghana reported that 5.9% of its population owned the device.

Apple Watches Statistics by Website Traffic

(Source: similarweb.com)

• As of January 2024, Japan has accounted for the highest total traffic share of 46.82% on ringodokei-applewatch.com; it recorded a decrease of 17.46% in total website visitors.
• Other countries that recorded total traffic and visitor share contribution are the United States (17.93%), New Zealand = 15.08% (+0.68%), France = 8.84% (+15.79%), the United Kingdom = 8.7%
• Meanwhile, the rest of the countries collectively made total website traffic on ringodokei-applewatch.com of 2.63% share.

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Best Apple Watches of 2024

Apple Watch Series 9 (Best Apple Watch For Most People)

(Source: pcmag.com)

• This is easily available at Amazon, where it costs USD 382.45, and at Apple.com, it costs USD 399.
• Features include an AMOLED retina display at 2,000 nits and two times brighter; the watch is 100% carbon neutral and includes a heart rate tracker, E.C.G. monitor, blood oxygen sensor, skin temperature sensor, fall detection, emergency S.O.S., and IP68 dust and water resistance.

Apple Watch S.E. (The Most Affordable Apple Watch)

(Source: pcmag.com)

• This Apple watch costs USD 189 and is available at Amazon.
• Features include heart rate monitoring, car crash detection, water resistance up to 164 feet or 50 meters, a battery limit of 30 to 37 hours, an OLED screen, and other safety features.

Apple Watch Ultra 2 (Best Apple Watch For Adventures)

(Source: pcmag.com)

• This watch costs USD 779.99 at Amazon and USD 799 at Apple.com.
• Features include an OLED display that puts out up to 3,000 nits, stays powered for around 55 hours, a faster SiP processor, uses L1 and L5 G.P.S. for better accuracy, a built-in 86dB siren that is audible up to 600 feet away, and water resistance to about 330 feet or 100 meters.
• This watch is best for water sports such as jet skiing, kite surfing, and wakeboarding.

Conclusion

The target market of Apple Watches will grow enormously in the coming years. Recently, the Apple watch series 9 became the worldwide best-selling watch with an effective combination of design, leading build quality, and high customization. These watches can link to many applications with different devices and allow data storage. This paper also includes a separate statistical analysis to help you buy the best Apple watch in 2024.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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