Apple MacBook Statistics By Revenue, Users and Usage
Updated · Dec 27, 2024
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Facts About Apple Macbook
- General MacBook Statistics
- MacBook Statistics by Revenue
- MacBook Statistics by Shipment
- Apple’s Statistics By Products
- MacBook Statistics by Usage
- Popular MacBook Statistics
- MacBook Statistics by Demographics
- MacBook Statistics by The Latest Model
- Operating System Statistics
- MacOS Statistics by Market Share
- MacOS Statistics by Countries
- MacBook Statistics by Website Traffic
- MacBook Evolution Statistics
- Conclusion
Introduction
MacBook Statistics:Apple’s MacBook laptops are distinct from iPhones and iPads. Not only are they more expensive, but they also use power-efficient processors that result in improved performance and longer battery life. If you’re planning to buy a MacBook in 2024, you will have many options to choose from. To help you make an informed decision, this article provides various insights, current updates, and segmental analyses. By going through the statistics discussed below and understanding the global market, you can find a MacBook that suits your needs.
Apple’s MacBook lineup has seen significant changes in 2024, driven by the need to stay competitive in the evolving personal computer market. The company introduced new models featuring its latest M3 chips in early 2024, followed by upcoming Macs with powerful M4 processors designed for AI tasks. Despite challenges, including a drop in Mac revenue from $40.2 billion in 2022 to $29.4 billion in 2023, Apple remains committed to revitalizing its Mac product line. Competing against PC giants like Lenovo, HP, and Dell, Apple continues to innovate with AI-capable processors to maintain its presence in the global market.
Editor’s Choice
- According to a report published by Statista, by 1st quarter of 2024, the expected revenue generated by Apple Mac will be USD 7.78 billion.
- In the 4th quarter of 2023, MacBook shipments accounted for 6.3 million units globally.
- As of January 2023, the highest market share was accounted for by macOS Catalina with 87.44%.
- Almost 31% of Mac Book users in the United States are between 25 and 34 years old.
- Globally, there are more than 100 million MacBook users available in 2024.
- In 2023, MacBook Pro was used by 43% of people in the United States.
- MacBook is expected to generate a 6.5% revenue share by the end of 2024.
- As of 2023, new developments of January (MacBook are MacBook Pro M2 Pro and M2 Max), June (MacBook Air 15-inch), and November (MacBook Pro M3 Pro and ME Max).
- 40% of MacBook users used it for gaming, and 35% for coding and programming.
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Facts About Apple Macbook
- Apple is set to release new Macs in late 2024 with M4 chips that focus on handling AI workloads, enhancing their performance for demanding tasks.
- Earlier in March 2024, Apple launched new 13-inch and 15-inch MacBook Air models featuring M3 chips. These models are priced at USD 1,099 and USD 1,299 in the United States.
- Apple’s Mac lineup includes MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro, all running macOS.
- In 2023, Apple earned USD 29.4 billion from Mac product sales, a decrease from the USD 40.2 billion it made in 2022.
- Mac products contributed less than 10% to Apple’s overall revenue, which is much lower compared to the iPhone and its growing services division.
- To boost the Mac lineup, Apple released updated 14-inch and 16-inch MacBook Pro models in November 2023, powered by M3, M3 Pro, and M3 Max chips.
- Apple faced tough competition in the global PC market, shipping 21.9 million Macs in 2023, accounting for less than 10% of the total PC shipments worldwide.
- The global PC market saw 241.9 million units shipped in 2023, which was a 15% drop from the previous year due to economic challenges and inventory adjustments.
- Lenovo, HP, and Dell led the global PC market, collectively accounting for around 60% of all PC shipments.
- The rise of AI applications like text and image generation is increasing demand for computers that can handle AI tasks efficiently.
- Apple and other PC manufacturers are focusing on creating AI-capable computers, incorporating dedicated processors like neural processing unit (NPU) chips.
- Apple’s upcoming M4 chip is expected to feature an upgraded NPU, enabling better performance in AI-related tasks, ensuring that Mac products remain competitive in the market.
- In Apple’s third fiscal quarter of 2024, Mac sales generated about USD 7 billion in revenue, up from USD 6.8 billion in the same quarter of the previous year.
- Mac computers were the first electronic devices made by Apple, and their current lineup includes multiple products like MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Pro.
General MacBook Statistics
- MacOS holds a market share of 29.62% in the United States.
- In 2023, Macs have sold out 10% of personal computers and laptops.
- In 2023, Apple Inc. made up 77% of MacBook Air and MacBook Pro sales, whereas the rest, 23%, accounted for desktop models.
(Source: visualcapitalist.com)
- The revenue share of Apple’s Mac will face a massive fall by the end of 2023, up to 7.7% from 43% in 2007.
- Countries using MacBook are the United States, Canada, the United Kingdom, Germany, France, China, Japan, India, Australia, Africa, and South America.
MacBook Statistics by Revenue
(Reference: ycharts.com)
- According to Apple Inc. statistics, quarterly revenue generated by MacBooks are Q1 ($7.168 billion), Q2 ($6.84 billion), Q3 ($7.61 billion), and Q4 ($7.78 billion)
- As of September 2023, total revenue accounted for $29.36 billion, reduced from $ 40.18 billion last year.
MacBook Statistics by Shipment
(Reference: statista.com)
- According to a report published by Statista, in the 4th quarter of 2023, MacBook shipments accounted for 6.3 million units globally.
- Furthermore, other quarterly shipments in 2023 are 1st quarter (4.8 million), 2nd quarter (5.2 million), and 3rd quarter (6.2 million).
- The shipment of Apple’s MacBook will be reduced by 30% by the end of 2023.
Apple Mac Shipments Drop Significantly in Early 2023
- Apple Mac shipments fell 40.5% in the first quarter of 2023, the biggest decline among major PC manufacturers.
- Mac shipments dropped from 6.9 million units in early 2022 to 4.1 million in 2023.
- Overall, global PC shipments fell 29% during the same period.
- The drop is linked to low demand, high inventory, and tough economic conditions.
- HP saw a smaller decline of 24.2%, with shipments down to 12 million from 15.8 million units.
- Lenovo, still the market leader, shipped 12.7 million PCs in the first quarter of 2023.
- Other manufacturers also saw declines: ASUS by 30.3%, Lenovo by 30.3%, and Dell by 31%.
- Lenovo, HP, and Dell remain the top three PC companies globally.
- The slowdown in PC sales is influenced by a post-pandemic reduction in remote work, economic challenges, and layoffs across the tech industry.
- Excess inventory from the sales drop is likely to lead to discounts as manufacturers clear stock.
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Apple’s Statistics By Products
(Reference: i0.wp.com)
- According to a report published by Apple World Today, in the first quarter of 2024, the highest revenue share was accounted for by iPhone, resulting in 58.3%.
- Whereas MacBook has generated a 6.5% revenue share.
- Others are Apple services (19.3%), iPad (5.9%), and wearable/home/accessories (10%).
MacBook Statistics by Usage
- According to MacBook usage statistics, most users spend around 6 to 8 hours between 18 and 34.
- 42% of users have been using MacBook for 3 to 4 years.
- Based on social media traffic, Safari (78%) and Google Chrome (67%).
- Nearly 44% of MacBook users are using an antivirus on their system.
- 88% of users used iCloud for storage solutions and backup.
- 40% of users used it for gaming and 35% for coding and programming.
- 85% of users recommend a MacBook to their close friends for adequate satisfaction.
- User share of MacBook is 28% professionals, 26% students, and 46% (creators, entrepreneurs, tech enthusiasts, retirees, and homemakers).
Popular MacBook Statistics
(Reference: 9to5mac.com)
- According to a survey conducted by CIRP, 43% of respondents used MacBook Pro in the United States in 2023.
- Meanwhile, 34% of people reported they were using MacBook Air.
- Furthermore, other user shares of popular Mac are 10% (iMac), 9% (Mac Pro), 3% (Mac Mini), and 1% (Mac Studio).
MacBook Statistics by Demographics
- 66% of MacOS users are female, and 34% are male in 2023.
- Average Apple MacBook consumers aged between 18 and 45 years, including single, married, and married with children.
- Almost 28.9% of Macbook users in the United States are between 25 and 34 years old.
- Other MacBook users by age group are 18-24 years (27.2%), 35-44 years (21.1%), 45-54 years (11.4%), 55-64 years (7%), and 65 years and above (4.4%).
(Source: techjury.com)
- Meanwhile, 31% of users in the U.S. are Millennials.
- Almost 53% of users in the nation belong to small towns and rural areas, and 30% belong to metropolitan regions.
MacBook Statistics by The Latest Model
- As of June 2023, the price of the MacBook Air 15-inch (M2) model started from $1,299, and the MacBook Air 13-inch (M2) model starts was available at $1,099.
- The weight of MacBook Air 15-inch and MacBook Air 13-inch are 1.51 kilograms and 1.24 kilograms, respectively.
- In November 2023, the retail price of the MacBook Pro 14-inch started from $1,599, and the 16-inch M3 Pro version costs $2,499.
- The weight of the MacBook Pro 14-inch and 16-inch M3 Pro are 1.55 kilograms and 2.14 kilograms, respectively.
- The MacBook Pro models had a battery life of up to 22 hours.
Operating System Statistics
(Reference: macbookjournal.com)
- The macOS/OS X market holds a smaller share of 7.08% than Windows, with a 31.86% share as of 2023.
- Other operating systems market shares are Linux (0.95%), Android (40.48%), and iOS (16.4%).
(Reference: macbookjournal.com)
- According to the most recent stats published by MacBook Journal, in 2023, macOS Catalina accounted for the highest market share at 88.18%.
- macOS Mojave and macOS High Sierra held a share of 3.54% and 3.46%, respectively.
- Furthermore, other version shares are followed by macOS Sierra (1.53%), OS X EI Capitan (1.12%), and the rest of the others (0.99%).
MacOS Statistics by Countries
- As of 2023, in the United States of America, 16.05% of people are using MacOS and secured a market share of 30.6%.
- Meanwhile, the MacOS market in the United Kingdom held a share of 7.51%.
- Other regions’ shares are followed by Canada (13.96%), Europe (7.51%), South Korea (2.57%), South America (1.76%), and India (0.64%).
MacBook Statistics by Website Traffic
(Source: similarweb.com)
- As of January 2024, the United States had 25.99% of the total traffic on mac.com; It recorded a decrease of 17.38% in total website visitors.
- Other countries that recorded total traffic and visitors share contribution are Japan = 14.16% (-24.57%), France = 6.3% (+396.4%), India =5.27% (+275.5%), and Czech Republic = 5.12% (+292.3%)
- Meanwhile, the rest of the countries collectively made a total website traffic on mac.com of 43.16% share.
MacBook Evolution Statistics
(Source: idgesg.net)
Specifications: Processor by Motorola 68000 CPU at 16MHz, memory (RAM 2-8 megabytes), display (9-inch), graphics (640*400), dimensions (1.8″H*11″ W*8.5″ D), and weight (2.3 kg).
(Source: idgesg.net)
Specifications: Processor by Motorola 68LC040 at 25MHz, memory (4-36megabytes), storage (160-750 MB), OS (Mac OS 8.1 and Mac OS 9.1).
(Source: idgesg.net)
Specifications: Operating system (Mac OS 9 and Mac OS X), CPU (PowerPC G3, 233-500 MHz), and Generation (G3).
(Source: idgesg.net)
Specifications: Operating system (Mac OS and Mac OS X), CPU (300-466 MHz), and display (TFT LCD).
(Source: idgesg.net)
Specifications: slot-loading DVD drive, 5-hour battery life, 1-inch thick and weighing 5.3 pounds, and TFT widescreen active display.
(Source: idgesg.net)
Specifications: 1-inch thick aluminum enclosure, weighed 5.6 pounds, 67% brighter display, and enables four times faster performance level.
(Source: idgesg.net)
Specifications: 1-inch thick, 20% thinner than iBook, 13.3-inch glossy widescreen display, 79% brighter than iBook and PowerBook, comes in black and white colors.
(Source: idgesg.net)
Specifications: Display (33.74 cm), 8-core CPU with four performance cores and four efficiency cores, battery up to 15 hours, memory (8GB), storage (256 GB), 720p Face Time HD cameras, height (041-1.61 cm), depth (21.24 cm), width (0.41 cm), and weight (1.29 Kg).
(Source: idgesg.net)
Specifications: only used PVC-free internal cables and components, energy efficient LED-backlight display, Core 2 Duo processor, RAM used (2GB to 8GB), connectivity includes AiorPort Extreme (802. 11a/b/g/n), and Bluetooth 2.1+EDR.
(Source: idgesg.net)
Specifications: world’s highest resolution notebook display with above 5 million pixels, 8-core CPU, 10-core GPU, hardware-accelerated ray tracing, 16-core Neural Engine, and 100 GB memory bandwidth.
(Source: idgesg.net)
Specifications: Thickness (13.1 mm), weight (2 pounds), 12-inch retina display, thunderbolt 3/USB-C ports, 8GB of 1600 MHz DDR3 memory, Intel HD Graphics 5300 chip, and available in different colors such as gold, space gray, silver, and rose gold.
(Source: idgesg.net)
Specifications: 12-core CPU, up to 18-core GPU, 36GB unified memory, 2.5x faster rendering, 80% faster CPU, enable 22 hours of video playback, up to 15 hours of wireless web browsing, more than 18 trillion operations take place per second, thunderbolt 3/USB-C ports and 50% larger trackpad.
(Source: idgesg.net)
Specifications: Includes 1.5-inch 8-core processor, 32GB RAM, and 13-inch touch bar.
(Source: idgesg.net)
Specifications: This MacBook is available in three different colors such as silver, gold, and space gray; it comes with Touch ID and force touch trackpad, screen (13.3-inch), weight (2.75 pounds), storage (1.5TB), and has two thunderbolts three ports.
(Source: idgesg.net)
Specifications: Offers retina display resolution (3072*1920) pixels, a 226-ppi pixel density RAM (64 GB), and SSD storage (8 TB).
(Source: idgesg.net)
Specifications: This is 3.5x faster than other devices, has an 8-core M1 chip, seven or 8-core GPU, twice the SSD performance, and 18-20 hours of continuous video playback.
(Source: idgesg.net)
Specifications: The M1 Pro is 70% faster than the M1 chip and offers 3x memory bandwidth, a 1080p HD camera, three Thunderbolt 4 ports, an SDXC card slot, and an HDMI port.
(Source: idgesg.net)
Specifications: Larger 1.6-in liquid retina display, weight (2.7 & 3 pounds), thickness (11.3 cm), colors availability (space gray and silver), 1080p HD camera, storage (2TB), 24GB of unified memory, and adapter (67-watt USB-C).
(Source: idgesg.net)
Specifications: Both 14-inch- and 16-inch displays are available, 8K display with retina XDR, 1080p Face Time HD camera, Six-speaker sound system, and studio-quality mics.
(Source: idgesg.net)
Specifications: The 15-inch is 25% larger than the 13-inch MacBook Air, delivers up to 500 nits of brightness, weights (3.3 pounds), thickness (11.5mm), 15-inch MacBook is known to be world’s thinnest laptop, 1080-p FaceTime HD camera, RAM (8 GB & 24 GB) and 2TB storage.
(Source: idgesg.net)
Specifications: M3-based processor, silicon chip, M3 Pro comes with a 12-core CPU, an 18-core GPU, unified memory (18 GB or 36 GB), M3 Max comes with a 14-core GPU, 30-core GPU, and suitable memory (36 GB or 48 GB), RAM (128 GB), and SSD (8TB).
Conclusion
After completing the article on MacBook Statistics, Apple is launching the world’s best laptop models due to its design, processor, and battery life. It has been observed that by the end of 2023, sales of MacBooks will have decreased by 30% compared to 2022. Stop worrying about the market share because Apple is expecting to reach an upward momentum in the coming year. The evolution of the MacBook is also discussed above, along with its specifications, and I hope all the above information will be beneficial.
Aruna Madrekar is an editor at Coolest Gadgets, focusing on SEO and content creation. She writes and edits engaging articles, making complex information easy to understand with charts and graphs. Aruna's work on smartphone reviews and app statistics helps Coolest Gadgets reach a wide audience with valuable insights.
