Yelp Statistics By Demographics, Stock, Revenue, Purchase Behavior And User Engagement
Updated · Mar 18, 2025
TABLE OF CONTENTS
Introduction
Yelp Statistics: Yelp isn’t just for restaurants and cafes anymore; it’s now used for all kinds of businesses. It helps companies show up in local searches and build trust with customers. Good reviews attract new customers and increase visits. Plus, Yelp has features like photos, questions, and check-ins that help businesses connect with their customers on a personal level.
For any business wanting to succeed in their area, using Yelp well is a smart move! This article will shed more light on Yelp Statistics.
Editor’s Choice
- Over 200 million reviews have been posted on Yelp.
- Yelp gets around 178 million unique visitors each month.
- There are about 64 million local businesses listed on Yelp.
- Yelp is available in 32 countries worldwide.
- The Yelp mobile app is used by 35 million unique devices every month.
- Yelp has 31 million claimed listings for local businesses.
- More than 40% of all searches on Yelp are made on mobile devices.
- 58% of all searches on Yelp are for restaurants.
- Yelp Statistics stated that almost 92% of Yelp users purchase after visiting the site.
- Around 65% of Yelp users come from mobile devices.
- Nearly 45% of searches on Yelp are for local businesses.
- 18% of all restaurant reviews on Yelp are for fast food places.
- There are over 103 million total reviews on Yelp.
- Yelp Statistics stated that almost 92% of Yelp users will use a local business if it has a 4-star rating.
- About 21% of all reviews on Yelp are in the restaurant category.
What is Yelp?
Yelp Inc. is an American company located in San Francisco that operates the Yelp.com website and the Yelp mobile app. Users can share reviews about different businesses and make table reservations using the Yelp Guest Manager service.
Yelp was started in 2004 by former PayPal workers Russel Simmons and Jeremy Stoppelman. Since then, it has become a top source for reviews and ratings from users. The platform grew quickly and received several rounds of funding. By 2010, Yelp made $30 million in revenue and had about 4.5 million reviews. From 2009 to 2012, Yelp expanded into Europe and Asia. In 2009, Google tried to buy it, but the deal didn’t go through. Yelp became a public company in March 2012 and turned a profit for the first time two years later.
As of December 31, 2023, about 287 million reviews have been posted on Yelp. In 2023, the site had over 36 million unique visitors on desktop and more than 60 million on mobile. Yelp estimates that more than 55% of its users have an annual household income over $100,000.
General Yelp Statistics
- 49% of all reviews on Yelp are about restaurants, making them the most popular category.
- Surprisingly, 75% of Gen-Z users have never written a Yelp review.
- Yelp is the 44th most visited website in the U.S.
- The platform has about 92 million unique mobile users each month.
- In total, Yelp attracts over 178 million unique visitors every month across all platforms.
- Businesses can see up to a 9% increase in revenue for every new star they earn on Yelp.
- 45% of customers check Yelp reviews before visiting a business.
- Yelp Statistics stated that around 35% of people searching on Yelp will go to the business they looked at within 24 hours.
- The restaurant category has the most reviews, making up 49% of all reviews on the site.
- 4 out of 5 Yelp users are ready to make a purchase when they visit a Yelp page.
- Yelp has over 10 million downloads on the Google Play Store
- In the second quarter of 2023, Yelp reported a net revenue of $337 million and a net income of $15 million.
(Source: techjury.net)
- Yelp holds nearly 6% of the market share among online review sites.
- 52% of Yelp reviews are rated five stars.
- Women write 61% of the reviews on Yelp.
- Yelp Statistics stated that 54% of Yelp users say that customer service is the most important factor.
- Yelp’s website had 59.1 million visitors in 2022.
- Among social media platforms in the U.S., Yelp ranks 10th.
- Yelp users’ main topics of discussion are food and drinks (56%) and movies and series (45%).
- In 2022, 12% of people in the U.S. used Yelp daily, which is similar to TikTok usage.
- Globally, 78% of Yelp users regularly browse social media.
- About 77% of Yelp users recommend online businesses and brands.
- Businesses found on Yelp saw a 97% increase in purchases, with daily purchases at 51% and weekly purchases up by 90%.
Yelp Demographics Statistics
- Yelp Statistics stated that nearly 50% of Yelp employees are women.
- Almost 56% of Yelp employees are white.
- The most common highest education level among Yelp employees is a bachelor’s degree, with 87% having at least this degree.
- The most popular major among Yelp employees is business, with 21% studying it.
- Yelp has an equal number of men and women, with 50% male and 50% female employees.
(Reference: zippia.com)
- The largest racial/ethnic group at Yelp is white, making up 56% of the workforce.
(Reference: zippia.com)
| Employee Age | % |
| 40+ years | 4% |
| 30-40 years | 34% |
| 20-30 years | 51% |
| 18-20 years | 6% |
| Less than 18 years | 3% |
- Most Yelp employees are in the 20-30 years age range, with 52% falling within this group.
- The least common age group is under 18 years, which makes up only 3% of employees.
(Reference: zippia.com)
| Number of Years | % |
| 11+ years | 3% |
| 8-10 years | 8% |
| 5-7 years | 28% |
| 3-4 years | 3% |
| 1-2 years | 20% |
| Less than one year | 38% |
- Many employees at Yelp stay for less than one year, with 38% leaving in that time.
- It’s uncommon for someone to remain at Yelp for 3-4 years; only 3% do.
| Salary | % | Number of Jobs |
| <$25k | 0.4% | 18 |
| $25k-40k | 6.7% | 281 |
| $40k-60k | 5.9% | 250 |
| $60k-100k | 24.1% | 1,015 |
| $100k-200k | 24.1% | 2,450 |
| >$200k | 58.2% | 199 |
- A majority of Yelp employees earn between $100k and $200k a year, with 58% in this salary range.
- The least common salary at Yelp is over $200k, with just 5% of employees earning this amount.
- Yelp employees are most likely to be members of the Democratic Party, as per Yelp Statistics.
- Jeremy Stoppelman made the largest political donation from a Yelp employee, giving $144,400 to the Democratic Party.
Yelp Stock Statistics
- Annual Stock Statistics
(Reference: tradingview.com)
- Quarterly Stock Statistics
(Reference: tradingview.com)
-
Valuation Measures
| Current | 30/06/2024 | 31/03/2024 | 31/12/2023 | 30/09/2023 | 30/06/2023 | 31/03/2023 | |
| Enterprise value/EBITDA | 11.11 | 13.20 | 15.81 | 22.32 | 24.95 | 22.06 | — |
| Enterprise value/revenue | 1.44 | 1.58 | 1.76 | 2.23 | 2.02 | 1.80 | — |
| Price/book | 3.13 | 3.45 | 3.59 | 4.41 | 4.05 | 3.58 | — |
| Price/sales | 1.84 | 2.02 | 2.17 | 2.65 | 2.38 | 2.16 | — |
| PEG ratio (5-yr expected) | 0.40 | — | — | — | — | — | — |
| Forward P/E | — | — | — | 15.97 | 14.04 | 17.45 | 13.57 |
| Trailing P/E | 18.23 | 23.54 | 29.19 | 37.57 | 70.49 | 74.31 | — |
| Enterprise value | 1.98B | 2.14B | 2.36B | 2.90B | 2.56B | 2.21B | — |
| Market cap | 2.31B | 2.49B | 2.72B | 3.24B | 2.86B | 2.52B | — |
-
Stock Price History
| 200-day moving average | 38.1 |
| 50-day moving average | 34.12 |
| 52-week low | 32.56 |
| 52-week high | 48.99 |
| S&P 500 52-week change | 34.78% |
| 52-week range | -18.78% |
| Beta (5Y monthly) | 1.33 |
-
Share Statistics
| Shares short (prior month 30/08/2024) 4 | 4.18M |
| Short % of shares outstanding (30/09/2024) 4 | 7.08% |
| Short % of float (30/09/2024) 4 | 11.19% |
| Short ratio (30/09/2024) 4 | 5.83 |
| Shares short (30/09/2024) 4 | 4.74M |
| % held by institutions 1 | 94.88% |
| % held by insiders 1 | 4.52% |
| Float 8 | 65.41M |
| Implied shares outstanding 6 | 66.91M |
| Shares outstanding 5 | 66.91M |
| Avg vol (10-day) 3 | 458.19k |
| Avg vol (3-month) 3 | 724.47k |
-
Dividend & splits
| Last split date 3 | — |
| Last split factor 2 | — |
| Ex-dividend date 4 | — |
| Dividend date 3 | — |
| Payout ratio 4 | 0.00% |
| 5-year average dividend yield 4 | — |
| Trailing annual dividend yield 3 | 0.00% |
| Trailing annual dividend rate 3 | 0.00 |
| Forward annual dividend yield 4 | — |
| Forward annual dividend rate 4 | — |
Yelp Purchase Behaviour And User Engagement
- Nearly 92% of Yelp users purchase after visiting the site.
- Almost 18% of all restaurant reviews on Yelp are for fast food places.
- According to Yelp Statistics, around 92% of Yelp users will choose a local business with a 4-star rating.
- Roughly 54% of Yelp users buy something after visiting the site.
- Almost 50% of users go to Yelp intending to make a purchase.
- Around 87% of Yelp users shop at a local business after searching on Yelp.
- Yelp Statistics states that almost 82% of users visit Yelp because they plan to buy a product or service.
- Around 97% of people spend money at a business they found on Yelp.
- Yelp estimated that $1.7 billion in direct revenue was generated for restaurants in 2023.
(reviewtrackers.com)
- About 14% of all searches on Yelp are related to shopping.
- Yelp Statistics stated that almost 92% of users purchase after visiting Yelp at least sometimes.
- Almost 93% of surveyed users say they often use Yelp before making a purchase.
- Yelp Statistics stated that 50% of users purchase within one day of visiting Yelp.
- 83% of Yelp users usually visit the site because they intend to buy a product or service.
- Over 200 million reviews have been posted on Yelp.
- Yelp has around 178 million unique visitors each month.
- Roughly 58% of all searches on Yelp are for restaurants.
- 45% of searches on Yelp are for local businesses.
(Reference: enterpriseappstoday.com)
- There are more than 103 million total reviews on Yelp.
- As of Q4 2023, the total number of reviews on Yelp reached 233 million.
- About 30% of new reviews in Q4 2020 came from Yelp’s recommendation system.
- In Q4 2020, 45% of all page views on Yelp were from users looking for food, restaurants, and nightlife.
- In 2023, searches for Black-owned businesses increased by 40% compared to 2019.
- The Yelp community has uploaded over 37 million photos of local businesses.
- Yelp users have written more than 30 million recommendations for local businesses.
- In Q4 2022, Yelp received over 900,000 requests for quotes from users wanting local services.
- On average, 77 million people use Yelp each month, as per Yelp Statistics.
- Yelp is a leading app for food and drink in the Apple App Store.
Yelp Revenue Statistics
(Reference: statista.com)
- In Q1 of 2024, Yelp's marketing costs were 318.6 million U.S. dollars, while other costs were 15 million U.S. dollars.
- Yelp's total cost stands at almost 334 million USD in Q1 2024.
- With millions of users and over a hundred thousand businesses, Yelp is a major revenue generator, especially as an advertising platform.
- In 2023, Yelp's revenue reached $1.1 billion, and all paid ad spots increased 7%.
- Yelp earned $337 million in net revenue in the second quarter of 2023.
- Yelp has shown strong recovery as a major revenue source, setting impressive records by Q2 2023.
- Yelp saw a 13% increase in net revenue compared to the previous year, with a 25% rise in adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), reaching $84 million. Their smart investments in marketing, products, and sales channels led to more demand for business advertising.
- By Q2 2023, Yelp had 563,000 paying advertising locations.
- Yelp is not just a review site; it's also one of the biggest players in the advertising industry.
- The platform makes more than half of its revenue from local ads, with some estimates showing it can be as high as 89%.
- In 2023, 558,000 businesses paid Yelp for advertisements, as stated in Yelp Statistics.
- The service industry was a major contributor, with 231,000 companies buying ads. This helps explain why the service category made up over half of Yelp’s total revenue.
- Yelp reported a net income of $15 million in Q2 2023.
- Yelp is experiencing positive growth, with an 84% increase in annual net income.
- Services account for more than half of its revenue at 62%, while restaurants, retail, and other sectors contribute 38%.
- Yelp’s strong revenue isn’t surprising because many people check the site before making plans.
- About 45.18% of users visit Yelp before making business transactions or visits.
Yelp And Business Statistics
- Yelp features 5.8 million businesses across more than 1,500 categories. While it offers many services, the number of businesses listed continues to grow.
- Yelp Statistics stated that over 310,000 businesses on Yelp are owned by women.
- Women are not only reviewers; they are also active business owners.
- As more businesses identified as women-owned, mentions of this status increased by 64% from 2022 to 2024.
(Source: saasscout.com)
- Female users are looking for and supporting these businesses, leading to an average rating of 4.41 stars for women-owned companies.
- Forty-five thousand businesses on Yelp were classified as Black-owned in 2023.
- Like women-owned businesses, the number of Black-owned businesses has also grown.
- In 2023, interest in Black-owned professional services rose by 30%, and the food category experienced a 33% increase.
- These increases show that Yelp’s initiatives are effectively raising customer interest in various business types.
- 54% of Yelp users say customer service is the most important factor in their reviews.
- Customer service is seen as more important than other factors, like brand loyalty.
- While giveaways and discounts attract 46% of consumers, 40% are more likely to support businesses they feel connected to, and 36% intentionally choose to support places they like.
- Businesses that focus on customer experience can see an 80% increase in overall revenue, which benefits both the business and its customers.
Conclusion
Yelp's statistics for 2025 reveal important demographic and technology trends shaping consumer behavior. The platform draws 178 million unique visitors each month, showing its popularity and users' trust in it for reliable business recommendations.
The fact that 45% of consumers check Yelp reviews before dealing with a business highlights its influence on customer choices and business reputations. Moreover, Yelp's impressive revenue growth, with a significant rise in net revenue and many paying advertising spots, highlights its value as a marketing tool. Businesses looking to increase their visibility and connect with customers in a digital world can greatly benefit from using Yelp.
We have shed enough light on Yelp Statistics through this article.
Sources
FAQ.
Customers come to Yelp for more than just star ratings and reviews. When visitors check out your Yelp page, they want a complete picture of your business. This means they’re looking for a detailed profile with accurate information to help them make good choices. They want to see photos, services offered, price quotes, and much more.
Data indicates that consumers trust Google more than any other online review site. Whether reviews are good or bad, a Google review is seen as more significant than those from other platforms. Because Google is the largest and most popular review site, it drives the most traffic.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
