Asus Statistics By Revenue, PC Unit Shipments and Market Size

Introduction

Asus Statistics: Asus, a Taiwanese tech giant, is well-known for its computers and a wide range of electronics. The company focuses on advanced technological innovation, a diverse product range, and financial stability, positioning itself for continuous success. When it comes to laptops, Asus is a strong competitor with a significant presence in Asia, North America, and Europe.

This article provides effective analyses and current trends to shed light on Asus. Let’s delve into some interesting statistics to understand Asus’s business better.

Editor’s Choice

• As of 2023, Asus Company’s global revenue was USD15.49 billion, a 13.22% decrease from last year.
• Meanwhile, in April 2024, Asus’s market capitalization will be USD9.78 billion.
• According to Asus Statistics, the largest revenue-generating segment of Asus is Personal Computers (PCs), with a share of 63% in 2023.
• The Company’s total annual earnings were USD0.71 billion, down 5.34% from the previous year.
• Moreover, by December 2023, the Company’s operating margin and total assets were 1.45% and USD15.64 billion, respectively.
• Asia was the largest contributor of Asus revenue, capturing a share of 45% in 2023, followed by Europe with a 32% share and the Americas with a 23% share.
• In 2023, Asus shipped a whopping 20.7 million PCs globally, which indicates significant growth in the market.
• According to Similarweb.com, a website traffic analysis company, Asus’s website visitors are predominantly male (72.68%) and younger users, with the 25-34 age group being the largest share of 33.44%.
• Asus products might appeal more to tech-savvy young adults, possibly including gamers.
• Interestingly, Asus’s website traffic comes from all over the world, with a significant portion (47.32%) originating from their home country, Taiwan.

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What Makes Up Asus?

While PCs are their bread and butter, Asus offers a variety of products:

• PCs: This remains the biggest segment, unsurprisingly, making up a significant revenue share of those described below.
• Components: Motherboards, graphics cards, and other internal PC parts are another big earner for Asus.
• Phones: Asus manufactures smartphones, but this segment is likely smaller compared to PCs and components.
• Other: This category includes a range of products like monitors, networking devices, and even wearables.

General Asus Statistics

• In Q2 2023, the global market share of Asus PC unit shipment was 6.5%, the same as last year.
• Asus is a major player in the PC world. In 2023, they shipped a whopping 20.7 million PCs globally, which indicates significant growth in the market.
• Roughly 6.5% of the total PC market share in the second quarter of 2023.
• Asus is known for innovation. They’ve developed features like the first commercially available dual-screen laptop and the ASUS ZenBook series, known for being thin and light.
• Asus is growing focused on Sustainability. They’ve made efforts to use recycled materials in their products and have implemented eco-friendly manufacturing practices.
• Asus has employed more than 10,000 people worldwide in 2023.
• As of March 2024, asus.com had received 49.7 million total website visits, an increase of 2.45% from last month, and the bounce rate was 51.11%.
• On the other hand, asus.com’s mobile and desktop traffic share was 67.79% and 32.21%, respectively.

Asus’s Quarterly Income Statement Statistics

By Q1, 2023

(Reference: asus.com)

• As mentioned in Asus Statistics, net revenue in the 1^st quarter of 2023 was USD 3151.29 million, which decreased by 13% Year over Year.
• COGS (The cost of goods sold) was USD 2,897.40 million (-13%) with a gross profit of USD 253.86 million (-14%).
• Moreover, other financial statements included operating expenses of USD 3,663 million (-18%), operating profit of USD 112.44 million (-27%), and non-operating items of USD 52.42 million (+65%).
• Rest are followed by Pre-tax profit: USD 60.02 million (-50%), tax: USD 8.25 million (+134%), Net profit: USD 51.77 million (-56%), and EPS (USD 0.07 million).
• The brand’s gross margin increased by 8.1%, while its operating margin decreased by 3.6%. Sales allowances were reduced by 16%, inventory allowances increased by 0.9%, and operating expenses decreased by 11.6%.

By Q2, 2023

(Reference: asus.com)

• The net revenue accounted for was USD 3,308.64 million, which increased by 5% QoQ.
• A COG was USD 2,894.69 million and with a gross profit of USD 413.95 million (+63%).
• Other financial statements included were operating expenses of USD 376.43 million (+3%), operating profit of USD 37.52 million (-133 %), and non-operating items of USD 37 million (-29 %).
• Pre-tax profit was USD 74.52 million (-224%), the tax was USD 5.08 million (-38%), Net profit was USD 79.60 million (-254%), and EPS was USD 0.11 million.
• The brand’s gross margin has increased by 3.5%, as have its operating margin (12.5%), sales allowance (-17.7%), and inventory allowances, which are up by 2.6%.

By Q3, 2023

(Reference: asus.com)

• The net revenue turned out to be USD 3,885.73 million, which increased by 17% QoQ.
• COGS was USD 3,210.66 million (+11%), and the gross profit was USD 675.10 million (+63%).
• Furthermore, operating expenses were USD 415.24 million (+10%), operating profit was USD 259.86 million (+592%), and non-operating items were USD 150.92 million (+308%).
• Pre-tax profit was USD 410.78 million (+451%), tax was USD 69.20 million (-1461%), Net profit was USD 341.58 million (+329%), and EPS was USD 0.46 million.
• Asus’s gross margin increased by 17.4% and operating margin (+6.7%), sales allowance (-15.4%), and inventory allowances (+3.1%).

By Q4, 2023

(Reference: asus.com)

• Net revenue turned out to be USD 3,445.77 million, which decreased by 11% QoQ.
• COGS resulted in USD 2,913.78 million (-9%) and with a gross profit of USD 532 million (-21%).
• Operating expenses were USD 459.97 million (+11%), operating profit was USD 72.06 million (+72%), and non-operating items were USD 100.07 million (-34%).
• Pre-tax profit: USD 172.10 million (-58%), tax: USD 51.22 million (-26%), Net profit: USD 120.88 million (-65%), and EPS: USD 0.16 million.
• Gross margin increased by 15.4% and operating margin (+2.1%), sales allowance (-17.9%), inventory allowances (+2.6%), and operating expenses (-13.3%).

Asus Statistics by Products

• In the Q1 of 2023, the largest revenue-generating segment of Asus PCs, covering a share of 59%.
• In addition, other components and Phone share captured 40% and 1% share, respectively.
• Asus’s product share in the 2^nd quarter was PC (64%), component (34%), and phone (2%).
• 3^rd quarter: PC (67%), component (32%), and phone (1%).
• 4^th quarter: PC (59%), component (40%), and phone (1%).

By Region

• Asia was the largest contributor to Asus’s revenue, with a 49% share in Q1 of 2023.
• Followed by Europe and the Americas, with 30% and 21% shares, respectively.
• Similarly, in Q2 of 2023, the Company’s revenue shares were Asia (48%), Europe (30%), and the Americas (22%).
• Asus statistics further state that Asus’s revenue shares in the 3^rd quarter were Asia: 48%, Europe: 31%, and Americas: 22%.
• Meanwhile, in the 4^th quarter, around 38% of revenue was captured from Asia; others were followed by Europe (36%) and the Americas (26 %).

Asus Market Capitalization Statistics

(Source: companiesmarketcap.com)

• Asus Statistics further states that Asus’s overall market cap in 2023 was USD 11.85 billion, an increment of 82.96% from 2022.
• As of April 2024, the market capitalization of Asus will be USD 9.78 billion.
• However, the above graph include monthly market cap of Asus are 2023: 21^st Jan (USD 6.57 billion), 25^th Feb (USD 6.79 billion), 25^th Mar (USD 6.62 billion), 29^th Apr (USD 6.93 billion), 20^th MAY (USD 7.56 billion), 24^th Jun (USD 7.53 billion), 29^th Jul (USD 9.21 billion), 26^th Aug (USD 9.62 billion), 30^th Sep (USD 8.47 billion), 21^st Oct (USD 7.74 billion), 25^th Nov (USD 9 billion), 23^rd Dec (USD 10.82 billion).
• In 2024: 27^th Jan (USD 10.43 billion), 17^th Feb (USD 11.36 billion), and 30^th Mar (USD 10.01 billion).

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Asus Statistics by PC Unit Shipments (Analyses From 2011 to 2023)

(Reference: statista.com)

• Worldwide, Asus PC shipment in the 1^st quarter of 2023 turned out to be 3.19 million units.
• Furthermore, the other quarterly shipment units are the 2nd quarter (3.88 million), the 3^rd quarter (4.39 million), and the 4^th quarter (4.41 million).

Asus Patent Portfolio Statistics

By Country

• Asus Statistics further states that Asus will file a maximum of 3418 patents in Taiwan by 2024.
• The United States of America followed this with 2783 patents filled by Asus.
• Moreover, other countries where Asus filed a total number of patents are China (2666), Europe (464), South Korea (322), Japan (260), Germany (237), Austria (164), Spain (122), Italy (113), United Kingdom (69), Hong Kong (60), France (24), Canada (15), Netherlands (3), and Finland (2).
• The rest of the world, such as Singapore, the Czech Republic, Australia, Brazil, Norway, Mexico, and Portugal, received only one patent filled by Asus.

 By R&D Centre

(Reference: greyb.com)

• By the end of 2024, there will be around 3,063 research centers for Asus patents in Taiwan.
• A total number of Research and Development Centers of Asus Patents located in other countries are China (2123), United States of America (732), Italy (75), Europe (49), United Kingdom (47), Germany (38), Japan (7), Canada (4), South Korea (4), and France (2).
• Other countries such as Austria, Spain, Portugal, and Denmark received only 1 R&D Center.

Asus Laptop Users in India

• The Asus Statistics report published by Statista states that, in India, around 13% of people, including those aged 18 to 24, use Asus laptops.
• After 18 years, laptop users secured a market share of 10.6% by the end of 2023.

Brand share of Consumer notebook and PC

(Source: forbesindia.com)

• In Q1 (2023), the market share of Asus consumer notebooks improved steadily, holding a second position at 17.9%, after HP’s 38.2% market share in India.
• In the same forecasted period, the market share of Asus PC was around 6.6%.

Asus Website Traffic by Geography

(Source: similarweb.com)

• Asus Statistics declared that the United States of America had captured the highest website traffic on asus.com, resulting in a 12.05% share, which increased by 3.98% in total website visitors in March 2024.
• Besides, other countries total website traffic shares are Japan = 6.94% (+4.88%), China = 6.2% (-47.32%), Taiwan = 5.83% (+2.35%), and Russia = 5.44% (+0.83%)
• In addition, on asus.com, other countries collectively made a visitor share of 63.53%

By Demographics

(Reference: similarweb.com)

• Male and female users on asus.com were 72.68% and 27.32%, respectively.
• On March 2024, Asus statistics based on age group showed that the highest number of website users observed was between 25 and 34 years old, who made up 33.44% of the total.
• On the other hand, 26.07% of the website users were between 18 and 24 years old.
• The other users’ shares, followed by 19.61% and 11.13%, belong to 35 to 44 years and 45 to 54 years, respectively.
• Approximately 5.98% of Asus website users are between 55 and 64 years old or older.
• Sixty-five years old and above contribute a smaller share of 3.78%.

By Traffic Sources

(Reference: similarweb.com)

• From the point of view of Asus Statistics, the highest traffic rate towards asus.com was accounted for by organic search with a 52.54% share.
• Direct search is the next most popular traffic source, with 38.07% share, followed by social media, with 2.89% share.
• In addition, other traffic source shares included referrals (2.9%), paid search (1.79%), mail (0.97%), and display (1.35%).

By Social Media Referral Rate

(Reference: similarweb.com)

• YouTube accounted for the highest social media traffic rate, with a share of 65.22% on asus.com.
• Reddit and Facebook made 13.17% and 11.47% of social traffic share, respectively.
• Social media traffic sharers follow Twitter (4.09%) and Instagram (1.55%).
• Other social media traffic rates collectively made a 4.51% share.

By Device

(Reference: semrush.com)

• Asus Statistics further reveals that the mobile and desktop traffic share of asus.com in March 2024 was 67.79% and 32.21%, respectively.
• The total user share in Asus was 15.11% in the United States of America, resulting in 13.26 million, of which desktop and mobile users accounted for 46.09% and 53.91%, respectively.
• Taiwan has recorded 8.29 million website users, with a traffic share of 9.45%. Meanwhile, desktop and mobile users accounted for 17.55% and 82.45% of the share, respectively.
• Followed by Indonesia (7.18 million and 8.18%), Brazil (5.64 million and 6.42%), and India (5.23 million and 5.95%), respectively.
• The desktop and mobile user shares are Indonesia (10.75% and 89.25%), Brazil (20.06% and 79.94%), and India (26.88% and 73.12%), respectively.

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Best Asus Laptops in 2024

Asus Zenbook 14 Q409ZA OLED

(Source: laptopmag.com)

• Price: USD 749
• CPU: Intel Core i5-1240P CPU
• GPU: Intel Iris Xe
• RAM: 8GB
• Storage: 256GB SSD
• Display: 14-inch, 2880 x 1800 pixels, 16:10, 90Hz
• Battery: 10:52
• Size: 12.35 x 8.69 x 0.67 inches
• Weight: 3.06 pounds

Asus Chromebook Detachable CM3

(Source: futurecdn.net)

• Price: USD 329
• CPU: MediaTek MTK 8183
• GPU: Integrated Arm Mali-G72 MP3
• RAM: 4GB LPDDR4X
• Storage: 128GB eMMC
• Display: 10.5-inch, 1900×1200-pixel touchscreen
• Battery: 11:41
• Size: 12.7 x 8.9 x 0.68 inches
• Weight: 2 pounds (with keyboard/case); 1.1 pounds (tablet only)

Asus ROG Strix Scar 18

(Source: futurecdn.net)

• Price: USD 3,699
• CPU: Intel Core i9-13900HX
• GPU: Nvidia GeForce RTX 4090
• RAM: 32GB
• Storage: dual 1TB SSD in RAID 0
• Display: 18-inch, QHD+ (2560 x 1600), 240Hz
• Battery: 90Whr, 4:26
• Size: 15.7 x 11.6 x 0.9~1.2 inches
• Weight: 6.8 pounds

Asus ZenBook Pro 15 Duo

(Source: futurecdn.net)

• Price: USD 2,299.99 starting; USD 3,019.99 as reviewed
• CPU: Intel Core i9-10980HK processor
• GPU: Nvidia RTX 3070 8GB vRAM
• RAM: 32GB
• Storage: 1TB SSD
• Display: 15.6-inch, 4K UHD
• Battery: 5:01 with both screens on and 6:50 with 2nd screen off
• Size: 14.7 x 9.8 x 0.85-inches
• Weight: 5.3 pounds

Asus ExpertBook B9450

(Source: futurecdn.net)

• Price: USD 2,439
• CPU: Intel Core i7-1255U
• RAM: 32GB
• Storage: 2TB Samsung PM9A1 M.2 SSD
• Display: 14-inch 1920×1080-pixel IPS
• Battery: 12:58
• Size:  12.6 x 7.99 x 0.59 inches
• Weight: 2.23 pounds

Conclusion

Overall, Asus is a well-established tech company with a strong presence in the PC market. Their focus on innovation, diverse product range, and financial stability position them well for continued success. However, navigating a competitive market and adapting to changing trends will be crucial for Asus to maintain its leading position in the ever-evolving world of technology.

If you are considering investing in the Asus market in 2025, this article on Asus Statistics will benefit you.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.

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