Ford Statistics By Revenue, Market Share, Car Sales and Facts

Pramod Pawar
Written by
Pramod Pawar

Updated · Mar 10, 2025

Rohan Jambhale
Edited by
Rohan Jambhale

Editor

Ford Statistics By Revenue, Market Share, Car Sales and Facts

Introduction

Ford Statistics: Ford Motor Company is one of the most recognized automobile manufacturers in the world, known for its innovation, durability, and impact on the global automotive industry. Henry Ford started the company in 1903, changing transportation with mass production, which made cars cheaper and easier to buy. Over time, Ford introduced more vehicle options, including electric and hybrid models, to match customer needs.

The company’s sales, profits, and market position show how it has grown in the industry. This article looks at important numbers related to Ford’s revenue, market share, and plans, showing its strong presence in the automobile world.

Editor’s Choice

  • Ford Statistics stated that in 2024, Ford’s revenue reached USD 185 billion, marking a 5% increase from the previous year.
  • The company sold approximately 4.4 million vehicles globally in 2024, up from 4.2 million in 2023.
  • Ford reported a net profit of USD 5.9 billion in 2024, a significant improvement from the USD 1.9 billion loss in 2022.
  • The EV division lost USD 5.08 billion in 2024 and anticipates losses between USD 5 billion and USD 5.5 billion in 2025 due to ongoing investments in new products.
  • The F-Series remained the best-selling truck in the U.S. for the 46th consecutive year, with 765,649 units sold in 2024.
  • Meanwhile, during the same period, the Lincoln Navigator’s U.S. sales totaled 15,531 units, a slight decrease from 17,549 units in 2023.
  • The Lincoln Nautilus saw a significant increase in U.S. sales, reaching 36,544 units in 2024, up from 23,960 units in 2023.
  • Ford expects to make between USD 7 billion and USD 8.5 billion in profit for 2025, which is less than Wall Street’s forecast of USD 9.3 billion.
  • The implementation of 25% tariffs on imports from Mexico and Canada has raised concerns about increased costs for automakers.
  • Ford’s F series was the best-selling passenger car in 2023, with 0.9 million units sold worldwide. Overall, Toyota’s passenger vehicles were in greater demand than other brands.
  • Ford’s previous CEO, William Clay Ford, Jr., owned the first-ever Ford vehicle that was sold in 1903.
  • According to S&P Global Mobility CYE 2023 US light Vechile Production data, Ford assembles more vehicles in the USA than any other manufacturer.
  • Ford’s signature blue logo was launched four years after the company started its production.
  • Compared to any other auto manufacturer, around 260,000 American-assembled vehicles, including Mustang and Bronco, were exported to other countries by Ford.
  • The United States was Ford Motor Company’s leading market, with 2,097,000 units in sales. China and Canada were the second and third largest markets, respectively.
  • Ford was one of the 50 largest companies in the world, with revenue of 174.22 billion US dollars. Walmart, Amazon, and Saudi Aramco took leading positions in a similar segment.
  • Ford Statistics show that 80% of the Ford vehicles sold in the USA are assembled in the United States.
  • In 2023, Ford assembled 1.8 million vehicles in the USA, 130,000 more than other competitors in similar competition.
  • In 2023, Ford captured 4.4% of the worldwide market share and ranked itself fifth in the mentioned category. Toyota had the largest market share with more than 10%, followed by Volkswagen and Honda at 6% and 4.6%, respectively.

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Ford Facts

  • Ford’s F-Series was the best-selling passenger vehicle in 2023, with 900,000 units sold globally.
  • However, Toyota had the highest overall demand for passenger vehicles compared to other brands.
  • The United States remained Ford’s largest market, with 2,097,000 units sold, followed by China and Canada as the second and third biggest markets, respectively.
  • Ford produced more vehicles in the U.S. than any other automaker, assembling 1.8 million vehicles in 2023—130,000 more than its competitors.
  • Additionally, 80% of the Ford vehicles sold in the U.S. were manufactured domestically.
  • The company also exported around 260,000 American-assembled vehicles, including the Mustang and Bronco, to international markets.
  • Ford ranked fifth in the industry in 2023, with a global market share of 4.4%. Toyota led with over 10%, followed by Volkswagen and Honda with 6% and 4.6%, respectively.
  • Ford was also one of the world’s 50 largest companies, generating USD 174.22 billion in revenue. Walmart, Amazon, and Saudi Aramco led in similar financial rankings.
  • Several milestones mark Ford’s history. In 1908, the company opened its first overseas branch in Paris.
  • Ford’s first truck, the Model TT, was an adaptation of the Model T. During World War II, Ford produced Jeeps for the U.S. military, known as “GP” (General Purpose).
  • The company has also conducted over 31,000 crash tests worldwide to enhance vehicle safety.
  • Ford’s blue oval logo was introduced four years after the company began operations. Former CEO William Clay Ford Jr. owned the first Ford vehicle ever sold in 1903.
  • Additionally, the Ford Explorer’s Class II Trailer Tow package can tow up to 3,000 pounds, showcasing the brand’s strength in towing capabilities.

Best-Selling Passenger Car Worldwide

  • According to Ford Statistics, the F-Series pickup truck was the top-selling model in 2024, with 765,649 units sold in the United States.
  • The F-Series maintained its position as America’s best-selling vehicle for the 43rd consecutive year.
  • Sales increased from 750,789 units in 2023 to 765,649 units in 2024, reflecting a steady demand.
  • In Canada, the F-Series saw a significant increase in sales, reaching 133,857 units, in 202,3 up from 123,267 in 2023.

best-selling-passenger-car-worldwide-in-2023

(Reference: statista.com)

Ford’s F series was the best-selling passenger car in 2023, with 0.9 million units sold worldwide. Overall, Toyota’s passenger vehicles were in greater demand than other brands.

Ford Statistics By Car Sales By Country

  • In 2024, Ford Motor Company experienced notable car sales in the United States, increasing by 4.2%, totaling 2,078,832 units.
  • Other countries’ vehicle sales are followed as China (500,000 units), Canada (200,000 units), the United Kingdom (200,000 units), and Turkey (100,000 units).

ford-motor-company-s-vehicle-wholesales-in-fy-2023-by-major-country.

(Reference: statista.com)

Ford Statistics analysis shows that the United States was Ford Motor Company’s leading market, with 2,097,000 units in sales. China and Canada were the second and third largest markets, respectively.

Worldwide Automotive Market Share By Brand

global-automobile-market-share-in-2024-by-brand (Reference: statista.com)

  • Toyota held the top spot among the world’s biggest car brands in 2024, capturing about 10.7% of the market.
  • In the same period, Ford captured 4.3% of the worldwide car brands and ranked fifth in the category mentioned.
  • Furthermore, Volkswagen (5.8%), BYD (4.5%), Honda (4.4%), Hyundai (4.3%), Nissan (3.7%), Chevrolet (3.6%), Kia (3.4%), and Mercedes (2.6%) followed other brands in terms of market share.

global-automotive-market-share-in-2023-by-brand.

(Reference: statista.com)

In 2023, Ford captured 4.4% of the worldwide market share and ranked itself fifth in the mentioned category. Toyota had the largest market share with more than 10%, followed by Volkswagen and Honda at 6% and 4.6%, respectively.

Ford Motor Company by Revenue By Segment

In 2024

Segment Revenue (USD billion) Revenue Share
Ford Blue 145.4

79%

Ford Pro

66.9

36%

ford-motor-company-s-revenue-in-fy-2023-by-segment

(Reference: statista.com)

In the previous year, Ford Blue became the largest segment, generating USD 101,934 million of revenue, followed by Ford Pro, which generated 58,058 million US dollars. Ford Credit and Ford Model E contributed nearly USD 20,000 million in a similar period.

Top Car Brands in The USA By Vehicle Vales

eading-car-brands-in-the-united-states-in-2023-based-on-vehicle-sales

(Reference: statista.com)

Ford, Toyota, and Chevrolet were leading car brands based on total sales in the USA in the previous year. Ford Statistics 2023 reported that the brand generated the highest compared to other brands by selling 1.9 million units.

Car Ownership By Brand in The USA in 2024

Brand Share of respondents

Chevrolet

12%
Ford

12%

BMW

10%
Toyota

10%

Honda

8%
Nissan

6%

Dodge

5%
Hyundai

4%

Jeep

4%
Audi

3%

Kia

3%
Acura

2%

Buick

2%
Cadillac

2%

Chrysler

2%
GMC

2%

Lexus

2%
Mercedes-Benz

2%

Subaru 2%
Mazda

1%

Volkswagen

1%
Other

5%

Don’t Know

1%

(Source: statista.com)

As of March 2024, Chevrolet and Ford equally took the top spot for the most-owned car brands in the USA. In addition, BMW and Toyota share 10% of the total. Overall, the ownership rate of other leading car brands in the USA is less than 10%.

Automotive Manufacturers’ Estimated Market Share in The USA

estimated-u-s-market-share-held-by-selected-automotive-manufacturers-in-2023

(Reference: statista.com)

In 2023, General Motors, Toyota Motor Corp, and Ford Motor Company recorded the highest market share in the USA, with 16.89%, 14.46%, and 13%, respectively. Hyundai Kia Auto Group also contributed more than 10% of the market share.

Most Valuable Automotive Brands Worldwide By Brand Value

most-valuable-brands-within-the-automotive-sector-worldwide-as-of-2024-by-brand-value

(Reference: statista.com)

Tesla, Toyota, and BMW are the leading automotive brands globally, with brand values of USD 71.91 billion, USD 30.24 billion, and USD 23.16 billion, respectively. In addition, Ford recorded 9.32 billion US dollars of brand value.

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Companies With the Most United States Patents Granted in 2023

Brand Number of patents granted

Samsung Electronics Co Ltd

6,165
Qualcomm Inc

3,854

Taiwan Semiconductor Manufacturing Co TSMC Ltd

3,687
International Business Machines Corp

3,658

Canon Inc

2,890
Samsung Display Co Ltd

2,564

Apple Inc

2,536
LG Electronics Inc

2,296

Micron Technology Inc

2,233
Intel Corp

2,145

Huawei Technologies Co Ltd

2,068
Toyota Motor Corp

1,859

Google LLC

1,837
Microsoft Technology Licensing LLC

1,820

BOE Technology Group Co Ltd

1,640
Amazon Technologies Inc

1,591

Kia Corp

1,536
Hyundai Motor Co

1,534

Ford Global Technologies LLC

1,270
Dell Products LP

1,198

(Source: statista.com)

In 2023, Ford Global Technologies LLC was granted 1,270 US patents. However, Samsung Electronics Co Ltd was awarded more than 6,000 patents. Other leading companies in the same category include Qualcomm Inc. and Taiwan Semiconductor Manufacturing Co TSMC Ltd.

Ford.com Website Traffic By Country

ford-com-website-traffic-by-country

(Reference: semrush.com)

Over the last six months of 2024, Ford.com received most of its traffic from the United States of America, with a majority from mobile devices. Saudi Arabia, Canada, India, and the United Kingdom followed, respectively. Ford Statistics show that 55.17% of traffic was generated from mobile devices, and 44.83% belonged to desktop traffic.

Share of People Owning Ford in the USA By Age

share-of-people-owning-a-ford-in-the-united-states-as-of-march-2024-by-age

(Reference: statista.com)

Ford Statistics show that the majority of Ford owners who have at least one Ford vehicle are between 50 and 64 years old, resulting in 16%. With minor differences, 10% and 11% of consumers in the similar category belong to the age group 30 to 49 years and 18 to 2 years, respectively.

Car Brand Ranking in The USA By Index Score

Based on Statista analysis, as of February 2023, BMW scored highest among American car owners, tailed by Subaru and Mini. Although Ford took last place, the index score recorded for the same was more than 60.

Brand Index Score
BMW 81
Subaru 79
Mini 79
Lexus 77
Honda 77
Toyota 76
Genesis 76
Mazda 75
Audi 74
Kia 73
Acura 72
Buick 71
Hyundai 71
Porsche 70
Dodge 68
Lincoln 66
Tesla 66
Infiniti 65
Volkswagen 64
Volvo 64
Nissan 63
Ford 63

(Source: statista.com)

The 100 Largest Companies in The World By Revenue

Ford Statistics show that in 2023, Ford was one of the 50 largest companies in the world, with revenue of 174.22 billion US dollars. Walmart, Amazon, and Saudi Aramco took leading positions in a similar segment.

Brand Revenue (in billion US dollars)
Walmart 638.78
Amazon 554.02
Saudi Aramco 502.35
Sinopec 473.53
PetroChina 435.3
Berkshire Hathway 401.77
Apple 383.28
United Health 359.95
CVS Health 347.8
Exxon Mobil 346.17
Shell 339.19
Volkswagen 335.04
China State Construction Engineering 310.78
Alphabet 297.13
Toyota 296.13
McKesson 291.09
Cencora 262.17
Glencore 255.98
Costco 245.65
TotalEnergies 228.13
BP 227.24
Exor 223.32
Microsoft 218.31
Cardinal Health 210.17
Chevron 202.5
Foxconn 202.01
Samsung 200.26
Cigna 189.85
Allianz 177.81
Ford 174.22
Blanco Macro 173.48
General Motors 171.97
China Railway Group 168.68
Elevance Health 168.62
Mercedes-Benz 165.65
BMW 164.59
China Railway Construction 156.94
JP Morgan Chase 154.07
Home Depot 153.71
Jingdon Mall 152.48
China Life Insurance 152.39
Marathon Petroleum 151.93
Valero Energy 151.09
Centene 150.1
Philips 66 149.4
Gazprom 149.14
Kroger 147.18
Mitsubishi Corporation 147.18
Uniper 146.5
Walgreens Boots Alliance 142.4
China Mobile 140.27
AXA 134.68
Verizon 134.09
Honda 132.11
Alibaba 129.89
Prudential 129.28
Meta 126.95
CITIC Limited 125.93
Hyundai 121.95
AT&T 121.74
ICBC 121.19
Comcast 120.87
Deutsche Telekom 119.9
Equinor 111.84
E.ON 111.34
China Construction bank 110.69
Rosneft 110.59
ENI 107.98
Enel 107.48
Target 106.88
Petrobras 105.47
Reliance Industries 105.39
SAIC Motor 105.03
China Communications Construction 103.03
ENEOS Holdings 102.73
Nestle 102.59
Humana 102.35
SK Group 101.78
Stellantis 101.32
Bank of America 101.15
ENGIE 100.52
Itochu Shoji 98.71
Agricultural Bank of China 98.5
Indian Oil 98.21
Life Insurance Corporation of India 97.94
Archer Danieles Midland 97.18
United Parcel Service 96.17
Tesla 95.92
Adhold Delhaize 95.75
Brookfield Corporation 95.61
Mitsui Bussan 95.49
NTT 95.11
Pepsico 91.61
Johnson & Johnson 91.32
Dell 91.14
DHL Group 90.6
Lowe’s Companies 90.21
The People’s Insurance Company 89.11
PTT PCL 89.05
Carrefour 88.98

(Source: statista.com)

US Consumer Satisfaction – Car and Light Vehicle Brands 2023

Brand Consumer Satisfaction (index score)
Toyota (Toyota) 84
Lexus (Toyota) 83
Tesla 83
Cadillac (GM) 82
Subaru 82
Honda 81
Mazda 80
Audi (Volkswagen) 80
Mercedes-Benz 80
Chevrolet (GM) 79
Buick (GM) 79
GMC (GM) 79
Acura (Honda) 79
Hyundai 78
Ford (Ford) 77
Kia 77
Nissan 76
Dodge (Stellantis) 75
Volkswagen 75
Ram (Stellantis) 74
Jeep (Stellantis) 74
Chrysler (Stellantis) 71

(Source: statista.com)

Index score-wise comparison with selected automobile and light vehicles report that Toyota, Lexus, and Tesla have the highest consumer satisfaction scores. In addition, Ford Statistics show that the brand is well-known for its versatile products and received a 77 index score out of 100 point scale.

Top 10 Biggest Car Makes By Volume Sales in The USA

top-10-biggest-car-makes-by-volume-sales-in-the-u-s-in-2023

(Reference: statista.com)

Ford Statistics 2023 shows that, in the mentioned year, the brand became the leading performer in car makers by volume sales with 1,904,038 unit sales. With some differences, Toyota and Chevrolet ranked respectively.

Best Car Brands By Car Quality By Problems Per 100 Vehicles

Based on the J.D. Power 2023 US Initial Quality Study, Ford was one of the leading car makers, with more than 200 problems per 100 vehicles, as noted by new car owners in the US. Volvo, Chrysler, and Volkswagen top the list.

Brands Problems per 100 Vehicles
Dodge 140
Ram 141
Alfa Romeo 143
Buick 162
Chevrolet 166
GMC 167
Porsche 167
Cadillac 170
Kia 170
Lexus 171
Genesis 176
MINI 179
Nissan 180
Nissan 180
Maserati 182
Subaru 185
Jaguar 185
Hyundai 188
Honda 190
Jeep 191
BMW 192
Mitsubishi 193
Toyota 194
Mercedes-Benz 201
Ford 201
Mazda 203
Land Rover 203
Acura 207
Lincoln 208
Infiniti 212
Audi 221
Volkswagen 249
Chrysler 250
Volvo 250

(Source: statista.com)

List of Ford Vehicles

Body Style Model Name Main Markets
Hatchback Focus Europe
Sedan Docus China
Sedan Mondeo/Taurus China and the Middle East
Station Wagon Focus Europe
Sports Car Mustang Global
SUV/Crossover Bronco Middle East, Europe, and the Americas
SUV/ Crossover Bronco Sport Middle East and Americas
SUV/Crossover Edge Middle East, Americas, and China
SUV/Crossover Edge L China, the Middle East, and the Americas
SUV/Crossover Escape Europe, the Americas, and Australasia
SUV/Crossover Kuga Americas/ Australia and Europe
SUV Crossover Everest Africa, Asia Pacific, and the Middle East
SUV/ Crossover Expedition Middle East and Americas
SUV Crossover Explorer Europe, the Americas, Asia, and the Middle East
SUV/ Crossover Explorer EV Europe
SUV/Crossover Mustang Mach-E Global
SUV/Crossover Puma Australasia and Europe
SUV/Crossover Territory/ Equator Sport South America, Africa, the Middle East, and Asia
Pickup Truck F-Series Middle East and Americas
Pickup Truck F-150 Lightning North America and others
Pickup Truck Ranger Worldwide
Pickup Truck Maverick Americas
Pickup Truck Transit Australasia and Europe
MPV/ Minivan  Tourneo Courier Europe
MPV/ Minivan Tourneo Connect Europe
MPV/ Minivan Turneo Custom Europe
Van Transit Connect (2002) Europe and Others
Van Transit Custom (2012) Europe and Others
Van Transit Worldwide
Heavy Commercial Vehicles F-MAX Europe
Heavy Commercial Vehicles Cargo Europe and Brazil
Heavy Commercial Vehicles Transit Cutaway North America, Europe, and others
Heavy Commercial Vehicles E-Series Cutaway North America
Heavy Commercial Vehicles F-Series North America
Heavy Commercial Vehicles Super Duty North America

Former Vehicle Production By Year

Model Name, Country of Origin Year Produced
Model A, USA 1903 – 1904
Model B, USA 1904- 1906
Model C, USA 1904-1905
Model F, USA 1905-1906
Model K, USA 1906- 1908
Model N/R/S, USA 1906 – 1909
Model T, USA 1908-1927
Model A, USA 1927-1931
Model TT, USA 1925-1927
Model  AA, USA 1927 -1931
Model B/BB/ 18/40, USA 1932 – 1934
Model Y, UK 1932 –1937
Köln, GER 1932 –1935
Rheinland, GER 1933 –1936
Model 48, USA 1935 –1936
Model C Ten, UK 1935 –1937
Eifel, GER 1935 –1939
Ford CX, USA 1935 –1937
1937, USA 1937 –1940
7W,UK 1937 –1938
7Y, UK 1938–1939
Perfect, UK 1938–1961
Anglia, UK 1939 –1967
Taunus, GER 1939 –1994
Fordson E83W, UK 1938 –1957
1941, USA

1941 –1942

1946 –1948

Vedette, FRA 1948 –1954
Pilot, UK 1947 –1951
1949, USA 1949 –1951
Custom, USA 1949 –1981
1952, USA 1952 –1954
1955, USA 1955 –1956
1957, USA 1957 –1959
Consul, UK

1951 –1962

1972 –1975

Country Sedan, USA 1952 –1974
Country Squire, USA 1950 –1991
Courier, USA 1952 –2013
Crestline, USA 1950 –1951
Del Rio, USA 1957 –1958
Fairlane, USA 1955 –1970
Galaxie, USA 1959 –1974
Mainline, USA 1952 –1956
Parklane, USA 1956
Popular, UK 1953 –1962
Ranchero, USA 1957 –1979
Squire, UK 1955–1959
Thunderbird, USA 1955 –1997

2002–2005

Versailles, FRA 1954 –1957
Zephyr, UK 1950 –1971
C Series, USA 1957–1990
FK, GER 1951–1961
1960, USA 1960 –1964
Falcon, USA 1960 –1970
Falcon, AUS 1960 –2016
E-Series/ Econoline, USA 1961–2014
Cortina, UK 1962–1982
Fairlane, Thunderbolt, USA 1964
GT40, USA 1964–1969
Corsair, UK 1964–1970
LTD, USA 1965–1986
Fairmont, USA 1965-2008
P7, GER 1967-1972
Fairlane, AUS 1967–2007
Torino, USA 1968–1976
Capri, EU 1968–1986
Corcel, BR 1968–1986
Escort, EU 1968–2000
M-Series, USA 1962–1969
D-Series, UK 1965-1981
W- Series, USA 1966–1977
Maverick, USA 1970–1979
Pinto, USA 1971–1980
P100, ZAF 1971–1993
Granada, GER 1972–1994
Landau, BRA 1971–1983
Landau, AUS 1973–1976
Elite, USA 1974–1976
Granada, USA 1975–1982
Fiesta, EU 1976–2023
Fairmont, USA 1978–1983
Durango, USA 1979–1982
Econovan / Spectron, JPN 1977 –1999
L-Series, USA 1970 –1998
Transcontinental, EU 1975 -1984
CL- Series, USA 1978 -1991
Capri, AUS 1989 –1994
Del Rey, BRA 1981 –1991
Escort, USA 1981 –2003
EXP, USA 1982 –1988
Festiva, JPN 1988 –1992
Laser, JPN 1980 –2003
LTD Crown Victoria, USA 1980 –1991
Orion, EU 1983 –1993
Probe, USA 1989 –1997
RS200, EU 1984 –1986
Scorpio, GER 1985 –1999
Sierra, GER 1982 –1992
Telstar, JPN 1983 –1999
Taurus, USA 1985 –2019
Tempo, USA 1984 –1994
Verona, BRA 1989 –2000
Maverick, JPN 1988 –1994
Bronco II, USA 1984–1990
Aerostar, USA 1986–1997
N-Series, JPN 1982–1997
Bantam, ZAF 1983 –2011
Pronto, TWN 1985 –2007
Aspire, USA 1993 –1997
Contour, USA 1995 – 2000
Cougar, EU 1999 – 2002
Crown Victoria, USA 1992 – 2011
KA, EU 1996 –2021
Puma (Coupe), EU 1997 –2002
Ikon, IND 1999 –2015
Focus, USA 1998 –2020
Raider, JPB 1991 -1997
Maverick, JPN 1993–1999
Explorer, USA 1994-2003
Freda, JPN 1995
Galaxy, EU 1995–2023
Windstar, USA 1995–2003
Activa, JPN 2003
GT, USA 2004–2022
Five Hundred, USA 2005–2007
Fusion, USA 2006–2020
Excursion, USA 2000–2005
Escape, USA 2001–2008
EcoSport, IND/BRA 2003–2022
Territory, AUS 2004–2016
Freestyle, USA 2005–2007
Flex, USA 2009–2019
Fusion, EU 2002–2012
i-Max, JPN 2007–2011
C-Max, EU 2003–2019
Freestar, USA 2003–2007
S-Max, EU 2006–2023
Explorer Sport Trac, USA 2001–2010
LCF, USA 2006–2009
Escort, China 2015-2023
Focus Electric, USA 2012–2019
Figo, IND 2010–2021
Taurus, China 2015-2022
B-MAX, EU 2012–2017
Grand C-Max, EU 2010–2019
C- Max, USA 2013-2019

(Source: wikipedia.org)

Ford Company Overview

  • Ford Blue designs, produces, and sells gasoline-powered and hybrid vehicles, including well-known models such as the Ford F-Series trucks, SUVs, and commercial vehicles.
  • Ford Model E is responsible for electric vehicles (EVs) and digital technology. As Ford shifts toward an electric future, this segment plays a key role by developing popular EV models like the Mustang Mach-E and the F-150 Lightning.
  • Ford Pro serves business customers by providing commercial vehicles, fleet management solutions, and other services. This segment helps businesses improve efficiency with specialised products such as commercial vans and trucks.

Market Share and Performance By Region

  • In North America, Ford remains a strong player with a market share of about 13%.
  • In 2023, it earned around USD 108.7 billion in revenue, with further growth in 2024.
  • In Europe, Ford holds about 6% of the passenger car market, while its Ford Pro segment is expanding in commercial vehicles.
  • In Asia Pacific, the company is growing in China by focusing on electric cars and partnering with Jiangling Motors.
  • In South America, Ford is restructuring in Brazil and Argentina to boost profits.

Financial Performance

  • In 2024, Ford expects Ford Pro to make between USD 8 billion and USD 9 billion, while Ford Blue’s earnings should be around USD 7 billion to USD 7.5 billion.
  • Meanwhile, Ford Model E is likely to lose USD 5 billion to USD 5.5 billion because of large investments in EV technology and infrastructure.

Recent Product Launches in 2024

United States:

  • 2024 Ford F-150: This iconic model now includes gas, hybrid, and the all-electric F-150 Lightning variants, catering to diverse customer needs.
  • 2024 Ford Mustang: The seventh-generation Mustang continues to appeal to sports car enthusiasts with its advanced features and performance options.

Europe:

  • All-Electric Ford Explorer: Ford commenced mass production of the new all-electric Explorer at its Cologne Electric Vehicle Center in Germany. This vehicle offers a range of over 600 km on a single charge.
  • Ford Puma EV: In response to the growing demand for electric vehicles, Ford introduced an electric version of its popular Puma model in Europe.

India:

  • Mustang Mach-E: Ford re-entered the Indian market with the launch of the Mustang Mach-E, a luxury electric vehicle aimed at competing with models like the Audi Q8 e-tron and Mercedes EQE.
  • Ford Endeavour: This SUV was also relaunched in India, emphasizing Ford’s commitment to providing robust and versatile vehicles for the Indian market.

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Future Product Development and Launches

  • BlueOval City Investment: Ford is investing USD 5.6 billion to build BlueOval City in Tennessee, which will open in 2025. This plant will make electric pickup trucks and EV batteries and create around 5,800 jobs.
  • New Electric Vehicles: The company plans to introduce a digitally advanced commercial electric van in 2026 and two new electric pickup trucks in 2027.
  • Hybrid Expansion: Ford aims to offer hybrid powertrains across its entire North American lineup by the end of the decade, responding to sustained demand for internal combustion engine vehicles.
  • F-150 Lightning Production: The next-generation electric truck, Project T3, has been rescheduled for release in late 2027 to improve its cost efficiency and competitiveness.
  • Explorer EV Launch: The Ford Explorer EV, based on Volkswagen’s MEB platform, is set for production at the Cologne plant in Germany, with deliveries expected in 2024.
  • Battery Technology Advancements: Ford is investing in next-generation battery packs that are projected to increase driving range by up to 30%. This could lead to electric SUVs with ranges exceeding 400 miles on a single charge.

Conclusion

Ford has always been a strong and innovative company in the car industry. It started assembly line production and is now shifting towards electric vehicles. The company adapts to market changes while maintaining its reputation for quality and reliability. Although it faces challenges like economic downturns and changing customer preferences, Ford keeps growing by investing in new technology and sustainability. Its focus on efficiency and performance helps it stay competitive. Looking ahead, Ford’s dedication to innovation and sustainability will shape the future of transportation and strengthen its position as an industry leader.

Pramod Pawar
Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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