Jeep Statistics By Market Share, Sales, Brand And Types
Updated · Feb 13, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Jeep Passenger Cars Market By Region
- Jeep Pickup Trucks Market By Region
- Share of People Owning a Jeep in The US By Age
- Market Share of Leading New Leasing Vehicle Models in the US
- Best-selling SUV/Crossover Models in the US By Sales
- Consumer Satisfaction With Selected Automobile and Light Vehicle Brands in The US 2023
- Estimated Global Pickup Truck Sales By Brand
- Vehicle Brands Availability in the US as of November 2023 By Days of Supply
- Jeep Driver Statistics
- Jeep Market Overview: Comparison of 2023 and 2024
- Types of Vehicles Manufactured By Jeep
- Market Share By Types of Vehicles Region-Wise in 2023 and 2024
- Conclusion
Introduction
Jeep Statistics: From its humble beginnings as a utilitarian vehicle designed for the battlefield, the Jeep quickly demonstrated its versatility. Its ability to traverse treacherous terrain, haul supplies, and transport troops made it indispensable to the war effort. Post-war, the Jeep found a new life as a civilian vehicle, captivating hearts with its go-anywhere capability and open-air design. It became the quintessential vehicle for farmers, ranchers, and outdoor enthusiasts, offering a sense of independence and connection to nature.
Jeep is more than just a vehicle; it is a cultural phenomenon that has captured the imagination of millions. To understand the brand’s performance in the worldwide market, let’s go through the Jeep Statistics 2025.
Editor’s Choice
- In the US, Jeep’s Wrangler Unlimited and Grand Cherokee were recorded as having significant positions in the industry as leading leasing vehicle models in 2023.
- With the worldwide markets, the majority of the revenue is expected to be generated from the United States, which will contribute US39,650 million in 2024.
- As of 2024, in the USA, an equal share of Jeep owners are 18 to 29 years old and 50 to 64 years old. Comparatively, 3% of people owning the same brand are 30 to 49 years old.
- Jeep Statistics 2024 by demographics show that most jeep drivers are male, contributing 76.5%, while females represent 23.5%.
- As of 2024, the revenue for the worldwide market of jeep passenger cars is estimated to amount to US$50 billion.
- Jeep is investing in renewable energy for its manufacturing plants, to power 75% of its global production with renewable energy sources by 2025.
- As of 2024, most jeep drivers are white, followed by Hispanic or Latino 20.5% and black or African American 18.2%. 15.3% are from an Asian background. The minority are American Indians and Alaska natives, with only 0.7%.
- After maintaining constant sales in the US, Jeep would run out of stock in more than 120 days.
- In the Asia-Pacific region, Jeep’s market share in the SUV segment is expected to rise to 1.9% in 2024, with growing demand in markets like India.
- The Grand Cherokee and Wrangler, listed as the best-selling SUV and Crossover models in the US, recorded 212,701 and 155,491 unit sales, respectively, in 2023.
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Jeep Passenger Cars Market By Region
Worldwide
- As of 2024, the revenue for the worldwide market of jeep passenger cars is estimated to amount to US$50 billion.
- By 2028, Jeep Statistics estimates that the unit sales will reach 1,015.0k vehicles.
- In addition, revenue is projected to grow at a CAGR of 0.07%, leading the market volume to US$51 billion by the forecast period.
- Concerning the worldwide markets, the majority of the revenue is expected to be generated from the United States, which will contribute US39,650 million in 2024.
Americas
- In the American market (2024- 2028), the revenue is estimated to grow at a CAGR of 0.10%, reaching a market volume of US$47 billion by 2028.
- In 2024, the revenue for the American market is expected to amount to US$47 billion.
- By 2028, estimates show that the unit sales will be 905.0k vehicles.
Africa
- Currently, the revenue in the African market is estimated to reach US$117 million.
- Revenue will grow annually by 0.10% between 2024 and 2028, reaching US$122 million by the forecast period.
- The unit sales are projected to be 2.1k vehicles by 2028 in the African passenger cars market.
Asia
- By 2028, Jeep Statistics estimates that the unit sales will reach 4.1k vehicles.
- Revenue is projected to grow at an annual rate of 0.86% between 2024 and 2028, reaching US$116 million by the forecast period.
- As of 2024, the volume-weighted average price is estimated to reach US$29k.
- As of today, the revenue in the Asian passenger cars market is expected to amount to US$112 million.
Europe
- In 2024, the volume-weighted average price is estimated to reach US$25k in the European passenger cars market.
- Revenue is estimated to decline at a CAGR of -0.28% between 2024 and 2028, keeping the market stable at US$4 billion by the forecast period.
- As of today, the revenue is estimated to amount to US$billion.
- Unit sales are projected to reach 104.1k vehicles by the forecast year.
Jeep Pickup Trucks Market By Region
Worldwide
- In the worldwide pickup trucks by Jeep market, the revenue is estimated to amount to US$2,196 million in 2024
- By 2028, Unit sales are estimated to reach 104.1k vehicles.
- Furthermore, US$39k is the projected volume weighted average price of Jeep pickup trucks.
- Jeep Statistics 2024 projects unit sales to reach 55.8k vehicles by 2028.
- The CAGR is estimated to decline to -0.29% between 2024 and 2028, reducing the market volume to US$2,171 million by 2028.
Americas
- The volume-weighted average price of a jeep in the American pickup truck market is estimated to reach US$39k in 2024.
- Moreover, revenue is projected to decline by -0.34% by the forecast period, keeping the market volume stable at US$2 billion.
- Currently, the market volume is estimated to amount to US$2 billion.
- The unit sales in the similar segment and region are forecasted to reach 55.8k by 2028.
Asia
- Revenue is estimated to grow at an annual rate of 1.31% by 2028, reaching a market volume of US$7 million.
- As of today, the volume-weighted average price of the Asian jeep pickup truck market is estimated to be US$55k billion.
- By 2028, the unit sales are projected to reach 136.0 vehicles.
- As of 2024, the revenue is forecasted to amount to US$7 million.
(Reference: statista.com)
As of 2024, in the USA, an equal share of Jeep owners are 18 to 29 years old and 50 to 64 years old. Comparatively, 3% of people owning the same brand are 30 to 49 years old.
(Reference: statista.com)
In the US, Jeep’s Wrangler Unlimited and Grand Cherokee were recorded as having significant positions in the industry as leading leasing vehicle models in 2023. Each contributed 1.92% and 1.84%, respectively. Honda’s CR-V, Ford’s F-150, and Nissan’s Rogue took leading positions with more than 2% share each.
Best-selling SUV/Crossover Models in the US By Sales
(Reference: statista.com)
Once again, Jeep Statistics show that the Grand Cherokee and Wrangler, listed as the best-selling SUV and Crossover models in the US, recorded 212,701 and 155,491 unit sales, respectively, in 2023. However, to take the top position, Jeep has a long way to go, as the RAV4 by Toyota generated more than 4,00,000 vehicle sales.
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Consumer Satisfaction With Selected Automobile and Light Vehicle Brands in The US 2023
| Brand | Consumer Satisfaction Index Score |
| Toyota (Toyota) | 84 |
| Lexus (Toyota) | 83 |
| Tesla | 83 |
| Cadillac (GM) | 82 |
| Subaru | 82 |
| Honda | 81 |
| BMW | 80 |
| Mazda | 80 |
| Audi (Volkswagen) | 80 |
| Mercedes- Benz | 80 |
| Chevrolet (GM) | 79 |
| Buick (GM) | 79 |
| GMC (GM) | 79 |
| Acura (Honda) | 79 |
| Hyundai | 78 |
| Ford (Ford) | 77 |
| Kia | 77 |
| Nissan | 76 |
| Dodge (Stellantis) | 75 |
| Ram (Stellantis) | 74 |
| Jeep (Stellantis) | 74 |
| Chrysler (Stellantis) | 71 |
(Source: statista.com)
Stellantis is one of the leading light vehicle brands, with a significant consumer satisfaction index score of 74, which is recorded by Jeep. In addition, Dodge, Ram, and Chrysler, which the same brand owns, are listed in the same category. Toyota is the top brand with the highest consumer satisfaction score.
Estimated Global Pickup Truck Sales By Brand
(Reference: statista.com)
Ford, Chevrolet, Toyota, Ram, GMC, Nissan, Isuzu, and Jeep were the leading pickup truck brands by sales in 2023. However, only Ford was estimated to reach more than a million vehicle sales, while other brands had more than 50,000 sales.
Vehicle Brands Availability in the US as of November 2023 By Days of Supply
| Brands | Days of Supply |
| Jeep | 128 |
| Infiniti | 120 |
| Ram | 114 |
| Mazda | 106 |
| Buick | 106 |
| Volvo | 106 |
| Ford | 105 |
| Audi | 104 |
| Nissan | 101 |
| Genesis | 99 |
| Mitsubishi | 96 |
| MINI | 94 |
| Acura | 82 |
| Volkswagen | 78 |
| Mercedes- Benz | 77 |
| GMC | 73 |
| Porsche | 72 |
| Chevrolet | 71 |
| Hyundai | 62 |
| Cadillac | 61 |
| BMW | 59 |
| Subaru | 58 |
| Land Rover | 57 |
| Kia | 48 |
| Lexus | 47 |
| Honda | 40 |
| Toyota | 32 |
(Source: statista.com)
Jeep Statistics 2023 reported that it would take more than 120 days for Jeep to run out of stock after maintaining constant sales in the US. On the other hand, Honda and Toyota reported the lowest supplies compared to Jeep, resulting in 40 and 32, respectively.
Jeep Driver Statistics
By Gender
(Reference: zippia.com)
Jeep Statistics 2024 by demographics show that most jeep drivers are male, contributing 76.5%, while females represent 23.5%.
Race
(Reference: zippia.com)
As of 2024, most jeep drivers are white, followed by Hispanic or Latino 20.5% and black or African American 18.2%. 15.3% are from an Asian background. The minority are American Indians and Alaska natives, with only 0.7%.
Jeep Market Overview: Comparison of 2023 and 2024
Who is Jeep?
Jeep is an iconic American automobile brand that specializes in manufacturing off-road and sport utility vehicles (SUVs). Established in the 1940s, Jeep has built a reputation for producing rugged vehicles designed to handle challenging terrains. Over the years, Jeep has expanded its product lineup to include a range of SUVs and crossovers, catering to different market segments.
Types of Vehicles Manufactured By Jeep
Jeep primarily manufactures SUVs and off-road vehicles. Their product lineup includes:
- Jeep Wrangler: A classic off-road vehicle known for its rugged capabilities.
- Jeep Grand Cherokee: A midsize SUV that combines luxury with off-road capabilities.
- Jeep Compass: A compact SUV designed for both urban and off-road use.
- Jeep Renegade: A subcompact SUV that appeals to younger buyers looking for a mix of style and capability.
- Jeep Gladiator: A midsize pickup truck that combines the Jeep brand’s off-road capability with the utility of a truck.
In 2023, Jeep maintained a strong presence in the North American market, where it is most popular. The brand’s market share in the SUV segment in North America was approximately 12.5% in 2023. Jeep’s market share in the off-road vehicle segment was even higher, reaching about 30%, thanks to the popularity of models like the Wrangler and Gladiator. In monetary terms, Jeep’s revenue in North America from these segments was around US$12 billion.
In Europe, Jeep’s market share in the SUV segment was smaller, at around 2.8% in 2023. The brand has been working to increase its presence in this region, particularly with the Compass and Renegade models, which are more suited to European markets. Jeep’s revenue in Europe from SUV sales was approximately US$1.5 billion.
In 2023, Jeep’s market share in the SUV segment was around 1.7% in the Asia-Pacific region. The brand has been focusing on expanding its footprint in countries like China and India, where SUVs are growing in popularity. Jeep’s revenue from the Asia-Pacific region was about US$800 million.
Looking ahead to 2024, Jeep is expected to maintain its market share in North America at around 12.3% in the SUV segment, with a slight decline due to increasing competition. However, its share in the off-road vehicle segment is expected to remain strong at around 29.5%. Revenue in North America is projected to be approximately US$11.8 billion in 2024.
In Europe, Jeep’s market share in the SUV segment is anticipated to grow slightly to 3.1% in 2024 as the brand continues to promote models like the Renegade and Compass. This could increase revenue to about US$1.6 billion.
In the Asia-Pacific region, Jeep’s market share in the SUV segment is expected to rise to 1.9% in 2024, with growing demand in markets like India. The projected revenue from this region in 2024 is around US$900 million.
Jeep continues to capitalize on its heritage and reputation for rugged vehicles while expanding its appeal in urban markets with more versatile SUV offerings. The brand’s future growth will likely depend on its ability to adapt to different regional demands and maintain its leadership in the off-road segment.
Jeep’s Product Launches and Developments in 2023
In 2023, Jeep introduced several significant product developments aimed at expanding its product lineup and increasing its appeal to a broader range of consumers. A key launch was the Jeep Grand Cherokee 4xe, a plug-in hybrid electric vehicle (PHEV) that blends the Jeep’s traditional off-road capability with modern electric technology. This model was introduced to tap into the growing demand for eco-friendly vehicles and to align with Jeep’s broader strategy of electrification. The Grand Cherokee 4xe contributed to Jeep’s revenue, with sales figures reaching US$800 million globally by the end of 2023.
Additionally, Jeep launched a refreshed version of the Jeep Wrangler Rubicon, which featured improved off-road capabilities and new technological enhancements. This model was particularly successful in North America, where it reinforced Jeep’s dominance in the off-road vehicle segment.
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Jeep’s Product Launches and Developments in 2024
In 2024, Jeep continued to innovate with the launch of the Jeep Recon, an all-electric SUV designed for off-road enthusiasts. This model represents Jeep’s commitment to reducing carbon emissions, as it is part of the brand’s broader electrification strategy. The Recon is expected to capture a significant share of the growing electric vehicle (EV) market, with projected global sales reaching US$1 billion by the end of 2024.
Jeep also introduced the Jeep Avenger, a compact electric SUV targeted primarily at European and Asian markets. The Avenger is designed to meet the increasing demand for smaller, more efficient vehicles in urban areas, particularly in Europe, where emissions regulations are stringent. The model is anticipated to contribute US$600 million to Jeep’s revenue in 2024.
Future Product Launches and Developments
Looking ahead, Jeep has planned several exciting product developments aimed at further expanding its electric vehicle offerings. One of the most anticipated future launches is the Jeep Wagoneer S, a luxury electric SUV expected to be released in late 2025. The Wagoneer S is designed to compete in the high-end electric SUV market with features that blend luxury, technology, and sustainability.
Additionally, Jeep is working on an all-electric version of its iconic Wrangler, which is expected to debut in 2026. This model is likely to appeal to Jeep’s loyal customer base while also attracting environmentally conscious consumers. Jeep Statistics show that the brand’s commitment to electrification is evident, with plans to have 50% of its global sales come from electric vehicles by 2030.
Contribution to Reduced Carbon Emissions
Jeep’s shift towards electrification is a significant step in reducing carbon emissions in the worldwide market. The launch of models like the Grand Cherokee 4xe, Recon, and Avenger has already contributed to reducing Jeep’s overall carbon footprint. By 2024, Jeep aims to reduce its fleet-wide CO2 emissions by 20% compared to 2022 levels.
Moreover, Jeep is investing in renewable energy for its manufacturing plants, to power 75% of its global production with renewable energy sources by 2025. This commitment is expected to decrease the brand’s overall environmental impact significantly.
Jeep’s product launches and developments in 2023 and 2024 demonstrate the brand’s proactive approach to staying competitive in a rapidly evolving automotive market. By focusing on electrification and sustainability, Jeep is positioning itself to meet the demands of a more environmentally conscious consumer base while also contributing to global efforts to reduce carbon emissions. This strategy is likely to pay off in the long term, both in terms of market share and financial performance, with projected revenues from electric models expected to grow to US$2 billion by 2025.
Conclusion
In conclusion to Jeep Statistics, beyond its functional attributes, the Jeep has also become a symbol of American culture. It is often associated with patriotism, rugged individualism, and the spirit of exploration. Jeep owners form a tight-knit community, sharing a passion for the brand and a love for the outdoors.
Jeep events and gatherings bring people together, fostering a sense of camaraderie and shared experiences. In the coming years, Stellentis’s Jeep is projected to perform significantly in the global market
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
