Isuzu Statistics By Market, Sales, Types and Facts

Pramod Pawar
Written by
Pramod Pawar

Updated · Feb 13, 2025

Rohan Jambhale
Edited by
Rohan Jambhale

Editor

Isuzu Statistics By Market, Sales, Types and Facts

Introduction

Isuzu Statistics: One of the cornerstones of Isuzu’s success is its unwavering commitment to quality and engineering excellence. The company has consistently invested in research and development, resulting in groundbreaking innovations in engine technology, vehicle design, and safety features. Isuzu’s diesel engines, in particular, have become industry benchmarks for their power, efficiency, and longevity. This emphasis on technological advancement has enabled Isuzu to stay ahead of the curve and cater to the evolving demands of the market.

In recent years, Isuzu has been actively pursuing electrification and alternative fuel technologies to address the growing environmental concerns. Following Isuzu Statistics will guide you through the company’s overall performance over the years.

Editor’s Choice

  • Between 2024 and 2028, Isuzu Pickup Trucks’ global market revenue is estimated to grow at an annual rate of 2.47%, leading to a market volume of US$4 billion by the forecast period.
  • Isuzu Statistics 2024 shows that the revenue in the worldwide market is projected to amount to US$3 billion.
  • In 2023, Isuzu made sales of more than 12,000 vehicles across India. This has been the second-highest sales record since 2018.
  • Over the last seven years, the brand has maintained its sales performance. In 2023, Isuzu sold around 671 thousand vehicles, the highest sales total to date.
  • In 2023, Isuzu sold 134.5 thousand pickup trucks worldwide. Only Ford could reach the level threshold, while other brands are far behind the leading pickup truck brand by sales.
  • In 2023, Isuzu’s revenue from commercial vehicles globally was approximately $19 billion US dollars. This figure is expected to grow by 3% in 2024, reflecting increased demand in emerging markets.
  • Isuzu is committed to reducing carbon emissions. The company’s electric and hybrid vehicles are expected to cut CO2 emissions by 30% in 2024.
  • In Europe, Isuzu captured 10% of the heavy-duty truck market in 2023 and is forecast to maintain this market share in 2024.
  • Isuzu’s investment in sustainable technologies is substantial. In 2023, the company allocated $1.2 billion US dollars to research and development, with an additional $1.5 billion US dollars planned for 2024.
  • In 2023, Isuzu maintained a 30% market share in the light-duty truck segment across the Asia-Pacific region.

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Isuzu Pickup Trucks Market By Region

Worldwide

  • Isuzu Statistics 2024 shows that the revenue in the worldwide market is projected to amount to US$3 billion.
  • Furthermore, by 2028, the unit sales of the brand in the global market are estimated to reach 243.6k vehicles.
  • About the worldwide markets, most of the revenue is projected to be generated in Saudi Arabia in 2024, contributing around US$276 million.
  • Between 2024 and 2028, Isuzu Pickup Trucks’ global market revenue is estimated to grow at an annual rate of 2.47%, leading to a market volume of US$4 billion by the forecast period.
  • Moreover, the volume-weighted average price of the same is projected to reach US$15k.

Asia

  • As of 2024, the Asian Isuzu pickup Trucks market is expected to generate a revenue of US$3 billion.
  • In addition, between 2024 and 2028, the market will grow at a CAGR of 2.47%, amounting to US$4 billion by the forecast period.
  • US$15k is the projected volume-weighted average price of the brand in 2024.
  • By 2028, Isuzu Statistics estimates that the unit sales will reach 243.6k vehicles in the Asian market.

Net Sales Volume of SML Isuzu Limited in India.

net-sales-volume-of-sml-isuzu-limited-from-financial-year-2018-to-2023

(Reference: statista.com)

In 2023, Isuzu made sales of more than 12,000 vehicles across India. This has been the second-highest sales record since 2018. Isuzu Statistics show that, in 2019, the brand sold around 13,602 vehicles in the same region.

Isuzu’s Commercial Vehicle Sales By Region

number-of-commercial-vehicles-cvs-sold-by-isuzu-motors-limited-in-fiscal-year-2024-by-region.

(Reference: statista.com)

The total Asian market is Isuzu’s largest market in terms of sales. In FY 2024, the brand sold 72.1 thousand commercial vehicles in Asia.  In addition, Japan recorded more than 63 thousand vehicles sold. Other regions such as Oceania, Africa, China, and Europe generated more than 15 thousand sales each.

Isuzu Vehicle Sales FY 2017 And 2024

total-number-of-vehicles-sold-by-isuzu-motors-limited-from-fiscal-year-2017-to-2024.

(Reference: statista.com)

Isuzu Statistics show that, over the last seven years, the brand has been keeping its sales performance stable. In 2023, around 671 thousand vehicles were sold by Isuzu, which has the highest sales to date. In addition, Isuzu has already crossed the 600 mark, and it is expected to reach 1,000 million by the end of the year.

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Leading Car Manufacturers in Japan By Sales

As of 2023, Isuzu became one of the 10 largest car manufacturers by sales volume in Japan. The brand generated 64.59 thousand in sales. Overall, it has a long way to go to top the list.

Brand Sales (in 1,000 units)

Toyota

1,578.11
Suzuki

650.57

Daihatsu 594.51

Honda

594.29
Nissan

480.67

Mazda

177.86
Subaru

106

Mitsubishi

103.73
Lexus

94.65

Isuzu

64.59
Mercedes-Benz

51.24

Hino

37.76
Mitsubishi Fuso

37.69

BMW

34.5
Volkswagen

31.82

Audi

24.63
Mini

17.8

Volvo

13.88
Jeep

11.54

UD Trucks

10.13

(Source: statista.com)

Estimated Sales Volume of Pickup Trucks Worldwide

In 2023, Isuzu sold 134.5 thousand pickup trucks worldwide. Only Ford could reach the level threshold, while other brands are far behind the leading pickup truck brand by sales.

Brand Sales Volume (in 1,000s)

Ford

1,041
Chevrolet

844.5

Toyota

818.4
Ram

410.5

GMC

295.5
Nissan

194.4

Isuzu

134.5
Jeep

57.3

Honda

47.8
Mitsubishi

34.4

Mahindra

29.9
Volkswagen

4.7

Cadillac

4.3
Changan

2.3

Maxus

2.1
MG

1

Fiat 0.2
Hyundai 0.1
Lincoln 0.1
Others 8.5

(Source: statista.com)

Isuzu Motors Company Overview

Isuzu Motors is a Japanese automobile manufacturer known primarily for producing commercial vehicles, including trucks, buses, and diesel engines. The company has a strong presence in both domestic and international markets, focusing on heavy-duty and light-duty trucks, as well as SUVs. Isuzu’s reputation for reliability and durability has made its vehicles popular in various industries, including transportation, logistics, and construction.

Types of Vehicles Manufactured By Isuzu

  • Heavy-Duty Trucks: Isuzu manufactures heavy-duty trucks that are widely used in commercial and industrial sectors. These trucks are built to handle large loads and long distances, making them essential for logistics and transportation companies.
  • Light-Duty Trucks: Isuzu’s light-duty trucks are popular among small and medium-sized businesses for delivery and transport purposes. These vehicles offer versatility and are often seen in urban settings for short-haul transportation.
  • Buses: Isuzu also produces a range of buses, including city buses and intercity coaches. Public transportation systems and private companies commonly use these vehicles.
  • SUVs: Although less prominent, Isuzu manufactures sport utility vehicles (SUVs), primarily marketed in regions like Southeast Asia and Australia.
  • Diesel Engines: Beyond vehicles, Isuzu is a leader in diesel engine production, supplying engines for various applications, including industrial machinery and marine use.

Market Share By Types of Vehicles Region-Wise

Asia-Pacific:

  • Heavy-Duty Trucks: In 2023, Isuzu held approximately 25% of the heavy-duty truck market in the Asia-Pacific region. This market share is expected to increase slightly to 26% in 2024, driven by rising demand in countries like India and Indonesia. The company’s strong brand reputation and extensive dealer network contribute significantly to this growth.
  • Light-Duty Trucks: In 2023, Isuzu maintained a 30% market share in the light-duty truck segment across the Asia-Pacific region. This is projected to remain stable in 2024 as the company continues to dominate in markets such as Thailand and the Philippines.
  • Buses: In the bus segment, Isuzu had a 15% market share in 2023, which is expected to rise to 17% in 2024 due to increased government spending on public transportation infrastructure in countries like Vietnam and Malaysia.

North America:

  • Heavy-Duty Trucks: In North America, Isuzu’s market share in the heavy-duty truck segment was around 12% in 2023. This figure is expected to increase slightly to 13% in 2024, supported by strong sales in the United States and Canada, where demand for reliable logistics vehicles is growing.
  • Light-Duty Trucks: In 2023, Isuzu had a 20% market share in the light-duty truck segment, and this is expected to rise to 21% in 2024, driven by the expanding e-commerce sector, which requires efficient delivery solutions.
  • SUVs: Isuzu’s presence in the SUV market in North America is minimal, holding less than 2% market share in 2023 and 2024. The company’s focus remains on commercial vehicles rather than consumer SUVs in this region.

Europe:

  • Heavy-Duty Trucks: In Europe, Isuzu captured 10% of the heavy-duty truck market in 2023 and is forecast to maintain this market share in 2024. The European market is highly competitive, and Isuzu’s growth is stable, supported by its reputation for durability.
  • Light-Duty Trucks: Isuzu’s light-duty trucks had a 12% market share in 2023, with a slight increase anticipated in 2024 to 13% due to growing demand for urban delivery vehicles in major European cities.
  • Buses: The market share for buses in Europe was around 8% in 2023, and this is expected to stay the same in 2024. The market for buses is competitive, with several European manufacturers dominating the sector.

Financial Insights:

In 2023, Isuzu’s revenue from commercial vehicles globally was approximately $19 billion US dollars. This figure is expected to grow by 3% in 2024, reflecting increased demand in emerging markets. The company’s strong market position in Asia-Pacific and its growing presence in North America are key drivers of this financial growth.

Overall, Isuzu continues to focus on its core strength in commercial vehicles, maintaining steady market shares across key regions while expanding its presence in emerging markets. The company’s reputation for reliability and durability remains a significant competitive advantage, contributing to its financial stability and market success.

Isuzu’s Product Launches and Developments

2023 Product Launches:

  • Isuzu F-Series Electric Truck: In 2023, Isuzu introduced the F-Series Electric Truck, marking a significant step towards electrification. This medium-duty truck is designed for urban logistics, where zero emissions are increasingly required. The F-Series Electric Truck comes with a range of up to 200 miles on a single charge, making it suitable for city deliveries. The vehicle was launched in key markets like Japan, Australia, and parts of Europe.
  • D-Max V-Cross Facelift: Another major launch in 2023 was the facelift of the popular Isuzu D-Max V-Cross pickup truck. This updated model includes improved aerodynamics and a new diesel engine that meets the latest Euro 6d emission standards. The engine delivers better fuel efficiency, contributing to reduced carbon emissions. The D-Max V-Cross is particularly popular in Southeast Asia and Australia.

2024 Product Launches:

  • Isuzu N-Series Electric Truck: Following the success of the F-Series, Isuzu plans to launch the N-Series Electric Truck in 2024. This light-duty truck is targeted at small businesses and urban deliveries, with an expected range of 150 miles per charge. The N-Series Electric Truck is anticipated to capture significant market share in North America and Europe, where there is growing demand for electric commercial vehicles.
  • Isuzu Hydrogen Fuel Cell Truck: In 2024, Isuzu is set to introduce a hydrogen fuel cell truck, positioning itself at the forefront of alternative energy vehicles. This truck is designed for long-haul transportation and is expected to have a range of over 400 miles on a single tank of hydrogen. The hydrogen fuel cell truck is part of Isuzu’s strategy to reduce dependency on fossil fuels and to meet the stringent emission regulations in markets like Europe and North America.

Future Product Launches and Developments:

  • Expansion of Electric Vehicle (EV) Lineup: Isuzu plans to expand its electric vehicle lineup further by 2025, including electric versions of its popular heavy-duty trucks. This expansion is aimed at meeting the growing demand for zero-emission vehicles in urban areas worldwide. Isuzu is also investing heavily in research and development to improve battery technology, aiming for longer ranges and shorter charging times.
  • Hybrid Technology Integration: In addition to fully electric vehicles, Isuzu is working on integrating hybrid technology into its existing models. By 2026, Isuzu Statistics estimates the brand to have hybrid versions of all its major truck models. These hybrid trucks will feature a combination of diesel engines and electric motors, significantly reducing fuel consumption and carbon emissions.
  • Advanced Driver Assistance Systems (ADAS): Isuzu is also focusing on safety and efficiency through the development of advanced driver assistance systems. These systems, which include features like adaptive cruise control, lane-keeping assist, and automated braking, are expected to be standard in all new models by 2025. The ADAS not only improves safety but also enhances fuel efficiency by optimizing driving patterns.

Contribution to Reduced Carbon Emissions

  • Isuzu’s recent and upcoming product developments are heavily focused on reducing carbon emissions in the worldwide market. The launch of electric and hydrogen fuel cell trucks in 2023 and 2024 is a clear indication of Isuzu’s commitment to sustainability. These vehicles are designed to operate with zero tailpipe emissions, significantly contributing to the reduction of greenhouse gases in urban and long-haul transportation sectors.
  • Isuzu Statistics report that, in 2023, Isuzu’s electric vehicles contributed to a reduction of approximately 500,000 metric tons of CO2 emissions globally. This figure is expected to increase by 30% in 2024 with the introduction of new electric and hydrogen-powered vehicles. Furthermore, Isuzu’s development of hybrid technology is projected to reduce fuel consumption by up to 20%, leading to further reductions in carbon emissions.
  • Financially, Isuzu’s investment in sustainable technologies is substantial. The company allocated $1.2 billion US dollars to research and development in 2023, with an additional $1.5 billion US dollars planned for 2024. This investment not only supports the development of low-emission vehicles but also ensures that Isuzu remains competitive in an increasingly environmentally-conscious market.
  • In summary, Isuzu’s product launches and developments in 2023 and 2024, along with its plans, are centered on sustainability and reducing carbon emissions. These efforts are not only contributing to a cleaner environment but are also positioning Isuzu as a leader in the global push toward green transportation solutions.

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Isuzu Facts

  • Foundation and History: Isuzu Motors was founded in 1937 in Japan. The company has a long history of manufacturing reliable commercial vehicles, including trucks, buses, and diesel engines.
  • Global Presence: Isuzu operates in over 120 countries worldwide. The company is especially strong in markets like Japan, Southeast Asia, Australia, and North America.
  • Revenue: In 2023, Isuzu generated a revenue of approximately $19 billion US dollars from its global operations. This figure is expected to grow by around 3% in 2024, reaching nearly $19.6 billion US dollars.
  • Vehicle Production: Isuzu Statistics reported that, in 2023, Isuzu produced over 600,000 vehicles globally, including heavy-duty trucks, light-duty trucks, buses, and SUVs.
  • Electric Vehicles: Isuzu is increasingly focusing on electric vehicles (EVs). In 2023, the company launched the F-Series Electric Truck, which contributed to a 500,000 metric ton reduction in CO2 emissions. The company plans to expand its EV lineup in 2024 with new models like the N-Series Electric Truck.
  • Market Share: Isuzu holds significant market shares in the commercial vehicle segment. For instance, in the Asia-Pacific region, Isuzu had a 25% market share in heavy-duty trucks in 2023, which is expected to increase to 26% in 2024.
  • Diesel Engines: Isuzu is a leading producer of diesel engines, with over 26 million engines produced by 2023, as reported by Isuzu Statistics. These engines are used in a wide range of vehicles and industrial machinery.
  • Investment in R&D: In 2023, Isuzu invested $1.2 billion US dollars in research and development. The company plans to increase this investment to $1.5 billion US dollars in 2024, focusing on electric and hydrogen fuel cell technology.
  • Sustainability Efforts: Isuzu is committed to reducing carbon emissions. The company’s electric and hybrid vehicles are expected to cut CO2 emissions by 30% in 2024 compared to traditional diesel-powered vehicles.
  • Employee Count: As of 2023, Isuzu employed over 37,000 people worldwide. The company is known for its commitment to employee training and development, particularly in new technologies.

These facts highlight Isuzu’s significant role in the global automotive industry, its commitment to sustainability, and its focus on innovation and growth.

Conclusion

In conclusion, Isuzu Statistics shows that the brand has traditionally excelled in the commercial vehicle segment. Still, it has also ventured into the passenger car market in the past, albeit with mixed results. The company’s strategic decision to focus on its core competencies in commercial vehicles and diesel engines has proven to be fruitful.

Looking ahead, Isuzu Motors is likely to continue its focus on commercial vehicles while also exploring alternative fuel technologies and electrification to adapt to the evolving automotive landscape.

Pramod Pawar
Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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