Porsche Statistics By Revenue, Sales, Models, Stock Market, Patents and Facts
Updated · Feb 14, 2025
TABLE OF CONTENTS
Introduction
Porsche Statistics: Dr.Ing.h.c. F. Porsche AG, generally known as Porsche, is a German automobile-producing company specializing in high-performance sports cars, luxury cars, sedans, and SUVs.Porsche’s headquarters are in Stuttgart, Baden-Wurttemberg, Germany. The organization was established by Volkswagen AG, with a controlling stake that has ownership by Porsche Automobil Holding SE.
Porsche’s present lineup involves the 718,911 Panamera, Taycan, Cayenne, and Macan. Let us shed more light on the “Porsche Statistics” through this article.
Editor’s Choice
- In 2022, Porsche’s Sports Cars segment was its second biggest, making up 46% of the company’s revenue.
- As per Porsche Statistics, the 718 Boxster and Cayman models had 20,518 deliveries, an increase of 13%.
- Porsche has almost 101 patents worldwide and such patents belong to 89 different families from which 15 are active.
- Toyota led with an 11.4% market share in the global market, followed by Ford at 7.9% and Volkswagen at 6.4%. Porsche had a small market share of 0.98%.
- The best-selling model for Porsche in 2023 was the Cayenne, with 87,553 deliveries, down 8% from the previous year.
- In Germany, 32,430 new cars were delivered, which is a 10% rise. Europe remained the most important market for Porsche in 2023.
- Porsche Statistics stated that the sales of electric cars are increasing in major markets like China and the U.S., thanks to improvements in battery range, charging stations, and vehicle performance.
- Porsche’s revenue grew significantly from just under $12 billion in 2011 to nearly $40 billion in 2023 as per Porsche Statistics.
- In 2024, von Platen expects a tough year, planning to update four out of six model lines.
- As stated by Porsche Statistics, Porsche had an impressive first quarter of 2023, delivering 80,767 cars worldwide, an 18% increase from last year.
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Porsche Facts & Figures
- Deliveries
| 2022 | 2021 | 2020 | 2019 | ||
| Total | Units | 309,884 | 301,915 | 272,162 | 280,000 |
| Taycan | Units | 34,801 | 41,296 | 20,015 | 813 |
| Panamera | Units | 34,142 | 30,220 | 25,051 | 32,721 |
| Cayenne | Units | 95,604 | 83,071 | 92,860 | 92,055 |
| Macan | Units | 86,724 | 88,362 | 78,124 | 99,944 |
| 718 Boxster/Cayman | Units | 18,203 | 20,502 | 21,784 | 20,467 |
| 911 | Units | 40,410 | 38,464 | 34,328 | 34,800 |
- Production
| 2022 | 2021 | 2020 | 2019 | ||
| Total | Units | 321,321 | 300,081 | 263,236 | 274,463 |
| Taycan | Units | 36,823 | 38,474 | 29,450 | 1,386 |
| Panamera | Units | 35,241 | 33,250 | 21,832 | 31,192 |
| Cayenne | Units | 98,113 | 86,233 | 82,137 | 95,293 |
| Macan | Units | 91,117 | 84,857 | 78,490 | 89,744 |
| 718 Boxster/Cayman | Units | 18,080 | 18,477 | 22,655 | 19,263 |
| 911 | Units | 41,947 | 38,790 | 28,672 | 37,585 |
- Financials
| 2022 | 2021 | 2020 | 2019 | ||
| Profit after tax | € million | 4,957 | 4,038 | 3,166 | 2,801 |
| Profit before tax | € million | 7,069 | 5,729 | 4,397 | 4,054 |
| Operating Profit(EBIT) | € million | 6,770 | 5,314 | 4,177 | 3,862 |
| Cash flows from operating activities | € million | 7,114 | 6,416 | 4,140 | 4,486 |
| Depreciation, amortization, and impairment losses | € million | 3,189 | 3,214 | 3,357 | 3,044 |
| Cost of materials | € million | 22,934 | 19,363 | 16,661 | 15,956 |
| Investment | € million | 3,661 | 3,043 | 2,772 | 2,993 |
| Equity | € million | 17,027 | 22,935 | 20,224.0 | 17,428 |
| Total Asses | € million | 47,673 | 51,382 | 45,491.0 | 42,366 |
| Sales Revenue | € million | 37,630 | 33,138 | 28,695.0 | 28,518 |
- Employees
| 2022 | 2021 | 2020 | 2019 | ||
| Personnel Expenses | € million | 39,162 | 36,996 | 36,359 | 35,429 |
| Employees | number | 4,961 | 4,478 | 4,230 | 4,003 |
Porsche Sales Statistics 2023
- Porsche sold 320,221 cars last year, a 3% increase from 2022.
- Despite global economic challenges, the brand remains popular and exclusive, according to “Detlev von Platen”, a board member for Sales and Marketing.
(Source: marketsplash.com)
Sales By Region
- Europe (excluding Germany) – 70,229 cars sold (+12%).
- Germany -32,430 cars sold (+10%).
- North America-86,059 cars sold (+9%), making it the top sales region.
- China – 79,283 cars sold (-15%) due to economic difficulties.
- Overseas and Emerging Markets- 52,220 cars sold (+16%).
Model Highlights
- Porsche 911-Biggest growth with 50,146 deliveries (+24%).
- Porsche Taycan – 40,629 cars sold (+17%).
- Cayenne -87,553 cars sold (8%) due to a model change.
- Macan -87,355 cars, steady compared to last year.
- Panamera – 34,020 deliveries as the outgoing model finishes its lifecycle.
- 718 Boxster and Cayman – 20,518 cars sold (+13%).
(Source: elferspot.com)
- In the above chart, we can see the Sales statistics of Porsche 911 between the period of 2018 to 2023.
- In 2024, von Platen expects a tough year, planning to update four out of six model lines.
- Porsche Statistics stated that the focus will be on smart growth and balancing sales, especially in “ASEAN markets” while addressing ongoing challenges in China.
(Reference: elferspot.com)
- In the above chart, we can study the most sought-after Porsche models.
| Porsche AG Deliveries | Jan-Dec 2022 | Jan-Dec 2023 | Difference |
|
Overseas and Emerging Markets |
45,141 | 52,220 | +16% |
| Europa (Excluding Germany) | 62,685 | 70,229 |
+12% |
|
China |
93,286 | 79,283 | -15% |
| North America | 79,260 | 86,059 |
+9% |
|
Germany |
29,512 | 32,430 | +10% |
| Globally | 309,884 | 320,221 |
+3% |
Following are the Porsche Sales in North America:
| Year | Units |
| 1997 | 13,731 (U.S. 12,986) |
| 1998 | 18,207(U.S 17,239) |
| 1999 | 21,915 (U.S. 20,889) |
| 2000 | 23,698 (U.S. 22,412) |
| 2001 | 24,143 (U.S. 23,047) |
| 2002 | 22,511 (U.S. 21,320) |
| 2003 | 30,028 (U.S. 28,417) |
| 2004 | 33,289 (U.S. 31,473) |
| 2005 | 33,859 (U.S. 31,933) |
| 2006 | 36,095 (U.S. 34,227) |
| 2007 | 36,680 (U.S. 34,693) |
| 2008 | 27,717 (U.S. 26,035) |
| 2009 | U.S. 19,696 |
| 2010 | U.S. 25,320 |
| 2011 | U.S. 29,023 |
| 2012 | U.S. 35,043 |
| 2013 | U.S. 42,323 |
| 2014 | U.S. 47,007 |
| 2015 | U.S. 51,756 |
| 2016 | U.S. 54,280 |
| 2017 | U.S. 55,420 |
| 2018 | U.S. 57,202 |
| 2019 | U.S. 61,568 |
| 2020 | U.S. 57,294 |
| 2021 | U.S. 70,025 |
| 2022 | U.S. 70,065 |
| 2023 | U.S. 75,415 |
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Porsche Revenue Statistics
(Reference: statista.com)
Porsche’s Revenue Growth (2011-2023)
- Porsche’s revenue grew significantly from just under $12 billion in 2011 to nearly $40 billion in 2023 as per Porsche Statistics.
- This growth followed their integration into the Volkswagen Group in 2012, which helped the company achieve better efficiency.
- Even though the global car market was weak from 2016 to 2019, Porsche’s sales of luxury vehicles continued to rise until the COVID-19 pandemic hit in 2020.
- From 2021 to 2023, Porsche bounced back successfully from the decline in sales during the pandemic.
Shift to Electric Vehicles
- Porsche Statistics stated that the sales of electric cars are increasing in major markets like China and the U.S., thanks to improvements in battery range, charging stations, and vehicle performance.
- In 2020, Porsche launched its first electric sports car, the Taycan, which received high demand, especially in North America.
- This model is part of Volkswagen’s plan to offer an all-electric lineup by 2030 as per Porsche Statistics.
Response to COVID-19
- When the COVID-19 pandemic began in March 2020, Porsche had to stop production, affecting about one-third of its workforce.
- Production restarted in May, but vehicle sales dropped worldwide due to supply chain issues.
- Despite these challenges, Porsche’s wealthy customers remained stable, which helped the company achieve strong revenues in 2021 and 2022, even during a global chip shortage.
Porsche Deliveries Statistics
(Reference: startuptalky.com)
- Porsche’s Strong Performance in H1 2023
Porsche had a great first half of 2023, with a 15% increase in vehicle deliveries, totaling 167,354 cars sold worldwide.
- Regional Growth Highlights
Europe: Delivered 36,574 vehicles, which is a 23% increase from last year.
Germany -witnessed a 24% rise with 17,118 units delivered.
North America- Delivered 41,937 vehicles, reflecting a 12% growth.
China- Delivered 43,832 vehicles, an 8% increase, despite ongoing market challenges.
Overseas and Emerging Markets- Delivered 27,893 cars, a 16% rise.
- Porsche’s SUVs continue to be best-sellers:
Macan: 47,755 units delivered (+26%).
Cayenne: 46,884 units delivered (+12%).
- The iconic 911, celebrating its 60th anniversary, remains very popular, with 26,124 units delivered (+21%).
- “Value-oriented growth is our top priority,” said Detlev von Platen.
- However, the all-electric Taycan saw a slight decline, with 17,991 deliveries (-5%), mainly due to parts shortages.
- The Panamera luxury sedan had 17,565 deliveries (+13%), while the 718 Boxster and Cayman models added 11,035 units (+13%) as stated by Porsche statistics.
- Porsche is focusing on flexibility as the global economy remains uncertain, especially in China, by balancing supply and demand to support its luxury brand.
| Porsche AG Deliveries | Jan-June 2022 | Jan-June 2023 | Differences |
|
Overseas and Emerging |
23,956 | 27,893 | +16% |
| Europe(Excluding Germany) | 29,833 | 36,574 |
+23% |
|
China |
40,681 | 43,832 | +8% |
| North America | 37,605 | 41,937 |
+12% |
|
Germany |
13,785 | 17,118 | +24% |
| Worldwide | 145,860 | 167,354 |
+15% |
- Strong Start for Porsche in Q1 2023
As stated by Porsche Statistics, Porsche had an impressive first quarter of 2023, delivering 80,767 cars worldwide, an 18% increase from last year. This strong performance marks a great beginning for the company’s anniversary year.
- Significant Year-on-Year Increases
Europe: Delivered 18,420 vehicles, a 14% rise compared to Q1 2022.
Germany: Saw 8,247 deliveries, increasing by 19%.
China: As Porsche’s largest market, delivered 21,365 cars, up 21%, thanks to ongoing recovery from the pandemic.
North America: Delivered 19,651 vehicles, reflecting a 30% growth.
Overseas and Emerging Markets: Delivered 13,084 cars, a 5% increase.
- Popular Models
Porsche’s SUVs continue to be very popular:
Macan: Delivered 23,880 units (+30%).
Cayenne: Delivered 23,387 units (+23%).
- The classic 911 remains a favorite, with 11,063 units delivered (+19%). The Panamera range had 8,479 deliveries (+10%).
- In the first quarter, Taycan deliveries reached 9,152 units, but this is a slight decline of 3% due to ongoing supply chain issues affecting electric vehicles.
- The 718 Boxster and Cayman models contributed 4,806 deliveries (+6%) as per Porsche Statistics.
| Porsche AG Deliveries | Jan-Mar 2022 | Jan-Mar 2023 | Differences |
|
Overseas and Emerging |
12,463 | 13,084 | +5% |
| Europe(Excluding Germany) | 16,186 | 18,420 |
+14% |
|
China |
17,685 | 21,365 | +21% |
| North America | 15,167 | 19,651 |
+30% |
|
Germany |
6,925 | 8,247 | +19% |
| Worldwide | 68,426 | 80,767 |
+18% |
Porsche Stock Market Statistics
- Valuation Measures
| Current | 3/31/2024 | 12/31/2023 | 9/20/2023 | 6/30/2023 | 3/31/2023 | |
|
Enterprise Value/EBITDA |
3.60 | 3.80 | 4.72 | 5.86 | 5.86 | 4.86 |
| Enterprise Value/Revenue | 3.62 | 3.80 | 4.72 | 5.86 | 5.86 |
4.86 |
|
Price/Book |
0.23 | 0.27 | 0.26 | 0.27 | 0.32 | 0.32 |
| Price/Sales | 2.52 | 1.38 | 3.47 | 4.28 | 4.20 |
3.44 |
|
PEG Ratio (5yr expected) |
– | – | – | – | – | – |
| Forward P/E | 3.59 | 3.30 | 3.12 | 2.63 | 3.42 |
3.51 |
|
Trailing P/E |
2.69 | 2.95 | 3.70 | 4.55 | 4.32 | 3.46 |
| Enterprise Value | 18.88B | 20.75B | 19.46B | 19.56B | 23.54B |
22.85B |
|
Market Cap |
13.17B | 15.04B | 14.19B | 14.29B | 16.89B |
16.21B |
- Stock Price History
| 200-Day Moving Average | 46.71 |
| 50-Day Moving Average | 46.40 |
| 52 Week Low | 41.60 |
| 52 Week High | 54.94 |
| S&P 500 52-Week Change | 24.13% |
| 52 Week Range | -19.67% |
| Beta (5Y Monthly) | 1.33 |
- Share Statistics
| Shares Short (prior month ) | – |
| Short % of Shares Outstanding | – |
| Short % of Float | – |
| Short Ratio | – |
| Shares Short | – |
| % Held by Institutions | 17.05% |
| % Held by Insiders | 0.00% |
| Float | 153.09M |
| Implied Shares Outstanding | 306.25M |
| Shares Outstanding | 153.12M |
| Avg Vol (10 days) | 511.12M |
| Avg Vol (3 month) | 673.89K |
- Dividend & Splits
| Last Split Date | – |
| Last Split Factor | – |
| Ex-Dividend Date | 6/12/2024 |
| Dividend Date | – |
| Payout Ratio | 16.00% |
| 5 Year Average Dividend Yield | 3.06 |
| Trailing Annual Dividend Yield | 5.95% |
| Trailing Annual Dividend Rate | 2.56 |
| Forward Annual Dividend Yield | 5.95% |
| Forward Annual Dividend Rate | 2.56 |
Porsche Regional Statistics
- In 2023, Porsche’s global sales were flat, with only a 3% increase, totaling 320,221 new cars delivered as per Porsche statistics.
- Europe was the most important market for Porsche, followed by North America, while sales in China dropped by 15%.
- The top-selling Porsche models for the year were the Cayenne and Macan. Sales of the Porsche 911 also grew significantly, increasing by 25%.
- In 2023, the below were the essential regions and nations for Porsche car sales:
| Porsche AG Deliveries | 2022 | 2023 | Chang |
| Overseas and Emerging Markets | 45,141 |
+16% |
|
|
Europa( Excluding Germany) |
62,685 | 70,229 | +12% |
| China | 93,286 | 79,283 |
-15% |
|
North America |
79,260 | 86,059 | +9% |
| Germany | 29,512 | 32,430 |
+10% |
|
Global |
309,884 | 320,221 |
+3% |
- In Europe (excluding Germany), Porsche delivered 70,229 cars in 2023, a 12% increase.
- In Germany, 32,430 new cars were delivered, which is a 10% rise. Europe remained the most important market for Porsche in 2023.
- North America saw 86,059 deliveries, up 9%, making it the second most important region for Porsche, surpassing China as surveyed by Porsche Statistics.
- In the USA, Porsche sold 75,415 cars in 2023. In China, sales fell to 79,283 cars, a 15% decline.
(Source: x.com)
- In the above chart, we can study the Global BEV Sales by quarter between Q1 2021 TO Q4 OF 2023.
- This drop was mainly due to ongoing economic challenges in the region, despite a record total of 25.8 million cars sold in China overall in 2023.
- The best-selling model for Porsche in 2023 was the Cayenne, with 87,553 deliveries, down 8% from the previous year.
- This decline was due to a model change and a staggered launch of the new generation starting in April, along with a software update for hybrid models.
- As per Porsche Statistics, the Macan had 87,355 deliveries, maintaining the same level as the previous year.
- The Porsche 911 saw the largest increase among all models, with a 24% rise and 50,146 deliveries worldwide. The Taycan also performed well, with 40,629 deliveries, reflecting a 17% increase.
- The outgoing generation of the Panamera delivered 34,020 units in its final year, while the new generation will be available from 2024 after its premiere in November.
- As per Porsche Statistics, the 718 Boxster and Cayman models had 20,518 deliveries, an increase of 13%.
- The Global Worldwide Car Sales by Brand in 2023: Volvo, Volkswagen Group Electric Car Sales, Volkswagen GroupSales, Toyota, Tesla, Skoda, Rolls-Royce, Renault Group, Renault, Porsche, MINI, Mercedes-Benz, Lexus, Land Rover, Lamborghini, Kia, JLR, Jaguar, Hyundai, Dacia, BYD, BMW, Audi, Alpine.
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Porsche Patents Statistics
Porsche has a total of 101 patents worldwide, with 99 granted. More than 14% of these patents are currently active. South Korea has the highest number of patents filed by Porsche. At the same time, Germany is the main center for research and development and is also Porsche’s home country.
(Source: insights.greyb.com)
- Porsche has almost 101 patents worldwide and such patents belong to 86 different families of which 15 are active.
(Reference: insights.greyb.com)
- As per the above pie chart, we can see that currently, 86% of patients are dead whereas 15% are alive.
(Reference: insights.greyb.com)
- In the above chart, we can observe the research and development centers across the globe.
Conclusion
In summary, Porsche’s numbers are as impressive as the roar of a 911 Turbo S engine on a quiet morning. Their sales figures, customer satisfaction ratings, and performance metrics highlight their success. Porsche is more than just a car manufacturer; it’s a symbol of luxury, performance, and German engineering. They seem to have discovered the perfect formula for success, combining speed, luxury, and reliability into a highly appealing package.
Their electric vehicle, the Taycan, is also making a strong impact in the EV market. So, if you’re ever feeling down, remember there’s a Porsche that can go from 0 to 60 faster than you can say “Porsche 911 Carrera 4S Cabriolet”.And if that doesn’t bring a smile, just think about cruising down the Autobahn in a sleek, German-engineered car. After all, life’s too short to
drive boring cars! We have shed enough light on the Porsche Statistics through this article.
Sources
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
