Subaru Statistics By Revenue, Sales And Country

Introduction

Subaru Statistics: Subaru is a Japanese automobile manufacturer known for its use of boxer engines in most of its vehicles above 1,500 cc and its signature symmetrical all-wheel drive (AWD) system. Founded in 1953, Subaru is a subsidiary of Subaru Corporation (formerly known as Fuji Heavy Industries). The brand has gained a strong reputation for producing reliable, safe, and off-road capable vehicles, which are popular in markets worldwide, particularly in North America and Australia.

This article will guide you effectively as it includes different current analyses and trends from several insights. Let’s dive into some key areas to understand Subaru’s success.

Editors’ Choice

• Subaru Statistics reports that in 2024, revenue is approaching USD 22 billion, which will increase from 2023, resulting in USD 21 billion.
• The total number of Subaru (passenger Cars) sold is expected to be around 679.4 thousand units by 2024.
• Based on the fuel or drive types, petrol cars will capture the highest share of 91.39%, followed by electric cars (5.06%), hybrid cars (2.75%), and alternatives (0.80%).
• The average Carbon dioxide emission of Subaru Cars will reach around 131 grams of CO2 per kilometer by 2024.
• The United States of America will generate Subaru’s highest revenue, amounting to approximately USD 13 billion.
• Meanwhile, the American Subaru passenger car market will reach 14,270 billion US dollars in the current year.
• In the fourth quarter of 2023, the Subaru Impreza was the most popular Subaru car model, holding a sales volume of 273.1 thousand units.
• The total number of website visits to subaru.com to date reached 4.3 million, down by 8.2% from last month and securing a 51.41% bounce rate.
• Subaru Statistics further states that the company aims to have 50% of its global sales consist of battery electric vehicles (BEVs) by 2030.

You May Also Like To Read

• Lamborghini Statistics
• Li-Auto Statistics
• McLaren Statistics
• Mercedes-Benz Statistics
• Peugeot Statistics
• Porsche Statistics
• Ram Trucks Statistics
• Rolls-Royce Statistics
• Skoda Statistics
• Suzuki Statistics
• Tata Motors Statistics
• Tesla Statistics
• Toyota Statistics
• Vauxhall Statistics
• Volkswagen Statistics
• Volvo Statistics

Subaru Statistics By Revenue

(Source: statista.com)

• Subaru passenger cars generated USD 21 billion in total revenue in 2023, an increase from USD 16 billion in 2022.
• Subaru Statistics also show that by the end of 2024, revenue will be approximately USD 22 billion.
• However, revenue (in billion USD) expected to be in the next years is supposed to be 2025 (22), 2026 (22), 2027 (21), and 2028 (21).

Similarly, the table below describes the segmental revenue analyses (in billion USD) by Type of Subaru Vehicles from 2023 to 2028:

By Vehicle Sales

(Source: statista.com)

• The total number of Subaru (passenger Cars) sold is expected to be around 679.4 thousand units by 2024, increased from 650.2 thousand units in 2023.
• Furthermore, Statista reports have predicted that Subaru sales (in thousand vehicles) will increase in the coming years, representing 2025 (690.1), 2026 (683.4), 2027 (647.7), and 2028 (654.9).

Similarly, the above graph elaborates the Subaru Unit Sales (in thousand vehicles) Statistics by Type of Vehicles in the table below from 2023 to 2028:

By Average Price

(Source: statista.com)

Subaru Statistics also elaborates on the average price (in thousand USD) for different types of Subaru vehicles in the table below:

By Fuel or Drive-Type Share

(Source: statista.com)

• Subaru Statistics reports that in 2024, based on the fuel or drive types, petrol cars will capture the highest share of 91.39%, followed by electric cars (5.06%), hybrid cars (2.75%), and alternative (0.80%).

Besides, the table below elaborates on the drive type shares from 2025 to 2028:

By Autonomous Driving Level

(Source: statista.com)

• A report published by Statista claims that in 2024, Subaru’s autonomous driving level share is divided into two categories: Autonomous 1 (77%) and Autonomous 2 (23%).

Furthermore, the autonomous driving level shares from 2024 to 2028 is depicted below:

By CO2 emission

(Reference: statista.com)

• Subaru Statistics further states that the average Carbon dioxide emission of Subaru Cars will reach around 131 grams CO2 per kilometer by 2024, a decrease from 2023, which was 143 gm/km.
• On the other hand, the expected average CO2 emissions (in gm/Km) are supposed to be 2025 (121), 2026 (111), 2027 (102), and 2028 (93).

You May Also Like To Read

• Ferrari Statistics
• Fiat Statistics
• Ford Statistics
• General Motors Statistics
• Honda Statistics
• Hyundai Statistics
• Infiniti Statistics
• Isuzu Statistics
• Jaguar Statistics
• Jeep Statistics
• Kia Statistics

Global Revenue Comparison of Subaru By Country

•  The United States of America will account for Subaru’s highest revenue, amounting to approximately USD 13 billion.
• The market’s annual growth rate will reach -2.06% from 2024 to 2028, and the estimated contribution to the company’s overall market volume will reach around USD 12 billion by 2028.
• Furthermore, the estimated revenue and annual growth rate between 2024 and 2028 (CAGR) generated by the other top four countries in 2024 is followed by Japan (USD 5 billion and 0.39%), Canada (USD 1,186 million and -5.96%), Australia (USD 1,106 million and 9.21%), and Malaysia (USD 220 million and 3.58%).

Other countries’ revenue and unit sales analyses of Subaru Passenger Cars by 2024 are detailed below:

 By Region

Africa:

• The African Subaru passenger car market is estimated to amount to around US$32 billion in 2024.
• The market’s annual growth rate will reach a CAGR of 2.05% from 2024 to 2028, and the brand’s market volume will be US$35 billion by 2028.
• By 2028, the total sales resulted in 1,068.0 vehicles.
• In addition, the volume-weighted average price will amount to US$32k.

Americas:

• Subaru Statistics further state that the American Subaru passenger car market will reach 14,270 billion US dollars in the current year.
• In addition, the revenue will reduce by -2.34% between 2024 and 2028, reaching US$12,980 billion by the forecast period.
• By 2028, Subaru Statistics estimates that the Subaru unit sales are estimated to be 411.7K vehicles.
• As of 2024, the volume-weighted average price will reach US$31k.

Asia:

• The total revenue in Asia is approaching around 5 billion US dollars by
• Furthermore, Subaru Statistics show that by 2028, the Subaru unit sales will reach 164.7K vehicles.
• As of today, the volume-weighted average price resulted in US$33k.
• The market volume will reach up to US$5 billion by 2028, with an annual growth rate of 0.99% CAGR between 2024 and 2028.

Europe:

• In the European market, the estimated Subaru market will reach US$980 million in 2024.
• However, the annual growth rate is estimated to be 0.52%, reaching US$1,000 million by 2028.
• By 2028, the total unit sales are expected to reach 29.3k vehicles.
• The volume-weighted average price of Subaru will amount to US$34k.

Subaru Statistics By Total Assets

(Reference: statista.com)

As of March 31, 2023, Subaru Corporation’s total assets reached around 3.94 trillion Japanese yen (USD 0.024 trillion), up from around 3.54 trillion yen (USD 0.021 trillion) in the previous year.

By Gross Profit

(Reference: statista.com)

In the fiscal year ending March 31, 2023, Subaru Corporation’s gross profit reached approximately 736.48 billion Japanese yen (USD 4.55 billion), an increase from around 503.93 billion yen (USD 3.11 billion) in the previous fiscal year

By Number of Employees

(Reference: statista.com)

Subaru Statistics further states that, in Q4 2023, the company employed almost 37.52 thousand people globally, an increase from last year’s quarter, resulting in 36.91 thousand employees.

Subaru Passenger Cars Sales Volume

(Reference: statista.com)

• As of March 31, 2023, Subaru Corporation’s sales volume of passenger cars in Japan reached approximately 81.1 thousand units, an increase from around 72.6 thousand units in 2023.
• In Q1 2024, Subaru Corporation sold approximately 28,543 passenger cars in Japan, reflecting a 9% increase compared to the same period in the previous year​ (Best Selling Cars)​​ (https://media.subaru.com).

Subaru Statistics By Motor Vehicle Sales Volume

(Reference: statista.com)

• In the fourth quarter of 2023, the Subaru Impreza was the most popular Subaru car model, holding a sales volume of 273.1 thousand units.
• However, alone in the U.S., around 178.9 thousand Impreza were sold within the same duration.
• Furthermore, other models of Subaru automobiles sold (in thousand units) by Subaru Corporation globally in the fiscal year 2023 were Legacy (221.4), Forester (187.9), Ascent (72.3), WRX (38.7), Minicars (18.5), Levorg (17), Subaru BRZ (14.8), and OEM (1.7).

Subaru’s Overseas Passenger Car Sales Volume By Region

(Reference: statista.com)

• In the United States, Subaru Corporation sold approximately 591.8 thousand passenger cars by March 31, 2023.
• Moreover, other regions’ sales volumes were followed by Australia (43.9K units), Canada (43.1K units), Europe (23.3K units), China (10.1K units), and others (40.5K units).

Subaru Models Statistics By Year

 Subaru Former Models By Year

(Source: wikipedia.org)

Subaru Website Traffic Statistics By Country

(Source: similarweb.com)

• Subaru Statistics 2024: The United States of America had 90.42% of the website’s total traffic, which has decreased by 5.59%.
• During the same duration, other countries recorded the following contribution in total traffic: Canada = 2.22% (-8.02%), Australia = 0.76% (+3.91%), India = 0.52% (-33.37%), and Venezuela = 0.47% (+75.25%).
• Other countries collectively made up around 5.62% of visitors shared on subaru.com.

You May Also Like To Read

• Audi Statistics
• Alfa Romeo Statistics
• Aston Martin Statistics
• Bentley Statistics
• BMW Statistics
• Bugatti Statistics
• Chevrolet Statistics
• Citroën Statistics
• Daihatsu Statistics

Subaru Statistics By Recent Product Launch

Subaru Solterra

• Starting at AUD 69,990 for the base AWD model and AUD 76,990 for the AWD Touring model.
• Upgraded DC fast charging from 10% to 80% in about 35 minutes.
• Improved cold-weather charging.
• Features include Driver, Focus® Distraction Mitigation System, and EyeSight® Driver Assist Technologies.  (Subaru USA)​​ (Subaru Australia).

Subaru Outback (January 2024)

• 5-litre four-cylinder petrol engine with CVT auto.
• Features like auto-leveling, dusk-sensing automatic LED headlights, and an 11.6-inch infotainment touchscreen.
• Advanced safety features such as Subaru DriverFocus® and eight airbags.
• Available with premium interior options such as Nappa leather upholstery and heated seats. Subaru​ (Drive)​​​​ (Subaru USA).

Subaru Impreza (December 2023)

Prices

• Impreza AWD 2.0L hatch: $31,490 AUD.
• Impreza AWD 2.0R hatch: $34,990 AUD.
• Impreza AWD 2.0S hatch: $37,990 AUD.

Specifications

• 0-litre petrol engine with all-wheel drive.
• Standard features include 17-inch alloy wheels, LED headlights, and an 11.6-inch infotainment touchscreen.
• Enhanced safety with rear-view camera and parking sensors(Drive).

Subaru Forester (November 2023)

• Carryover 2.5L naturally-aspirated flat-four engine.
• Enhanced X-Mode for better handling and hill descent control.
• High ground clearance of 220mm, superior to some competitors.
• The expected addition of a hybrid model (Chasing Cars).

Key Sustainable Initiatives of Subaru

• Subaru’s Eco-Friendly Retailer Program involves over 600 retailers working on reducing energy consumption, water conservation, recycling, waste management, and community involvement.
• Subaru Statistics also shows that by 2030, the company aims to have 50% of its global sales consisting of battery electric vehicles (BEVs).
• Subaru has donated over $300 million to various causes, including environmental initiatives. In 2023 alone, Subaru employees volunteered 15,064 hours for community services, demonstrating a strong commitment to social responsibility.
• Subaru donated 40 acres of transformed wetlands and $100,000 to Conservation Florida, protecting critical ecosystems and supporting biodiversity.

Conclusion

In conclusion, Subaru’s sustainability initiatives reflect their comprehensive strategy to promote environmental responsibility and achieve long-term ecological benefits. By integrating sustainability into their business model and community efforts, Subaru sets a notable example in the automotive industry.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

More Posts By Pramod Pawar

Internet of Everything Statistics and Facts (2025)

AI PC Statistics By Revenue, Demographics (2025)

Powerball Statistics By Countries, Demographics, Device And Website

KFC Statistics By Revenue, Consumers and Facts

Panasonic Statistics By Segments, Market Capitalization, Country, Net Promoter Score/NPS and Demographics

Huawei Statistics By Revenue, Business Segment, Smartwatch, Tablet Market and Facts

Tesla Statistics By Revenue, Market, Region And Fact

Whirlpool Statistics By Operational Priorities, Product Revenue, Import and Export

Ford Statistics By Revenue, Market Share, Car Sales and Facts

Microsoft Statistics By Revenue, Product Line, Software Spending and Gaming Revenue