Mercedes-Benz Statistics By Revenue, Users and Facts

Introduction

Mercedes-Benz Statistics: Mercedes-Benz, a German luxury automotive brand, holds a prominent position in the United States’ luxury car market. Despite only 19% of U.S. consumers purchasing premium vehicles in 2023, Mercedes-Benz continues to resonate strongly with American buyers. This German brand ranked fourth in the U.S. luxury car market in 2024, following Tesla and BMW, though it did not place among the top fifteen best-selling brands overall. The Mercedes-Benz Group, previously Daimler, rebranded in January 2022 following its split from Daimler Truck, allowing a focused strategy on passenger cars and vans. By June 2024, Mercedes-Benz was ranked as the fourth most valuable automotive brand globally.

The brand’s performance in the United States reflects its appeal across high-economy markets. In 2023, Mercedes-Benz achieved over USD 36 billion in revenue in the U.S., accounting for nearly a quarter of the company’s global revenue and marking its highest U.S. revenue since 2020. Furthermore, Mercedes-Benz ranked within the top ten battery-electric vehicle bestsellers in the United States in 2023. Customer satisfaction also showed improvement, with the brand recording an ACSI® index score of 83 in 2024, surpassing the luxury car average of 81. Approximately 70% of U.S. Mercedes-Benz customers indicated brand loyalty, expressing a likelihood of future purchases.

While facing strong competition from both traditional and new electric vehicle brands, Mercedes-Benz continues to invest in innovation, particularly in artificial intelligence, to enhance its product offerings. This commitment positions Mercedes-Benz to maintain its relevance and market share among American consumers, especially within the younger Millennial demographic, who represent a significant portion of its customer base.

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• Mercedes-Benz is named after Mercedes Jellinek, the daughter of a prominent racing driver.
• The iconic three-star logo originally belonged to Daimler-Motoren-Gesellschaft (DMG), which later merged to form Mercedes-Benz.
• In 1955, a Mercedes-Benz 300 SLR Uhlenhaut Coupe was sold for USD 142 million, making it the most expensive car ever sold as of 2022.
• The 2024 Mercedes-Benz Statistics show that the brand’s worldwide revenue is expected to reach USD 100 billion.
• Mercedes-Benz registered a revenue of approximately 153.2 billion euros in 2023, marking an increase of over 2.1% from the 2022 revenue of around 150 billion euros.
• The Asian executive cars market for Mercedes-Benz is projected to generate a revenue of USD 14 billion in 2024.
• In the second quarter of 2024, Mercedes-Benz USA reported sales of 95,596 vehicles, including 84,662 passenger cars and 10,934 vans.
• In 2023, Mercedes-Benz captured 2.2% of the U.S. light vehicle market. However, competitors Ford, Toyota, and Chevrolet each held more than 10% of the market.
• Mercedes-Benz recorded an ACSI® customer satisfaction index score of 83 in 2024, which is 4% higher than the previous year and above the luxury vehicle average of 81.
• As of 2024, Mercedes-Benz, Tesla, and Toyota are the leading car manufacturers globally by market cap, with values of USD 85 billion, USD 566.16 billion, and USD 321.19 billion, respectively.
• Mercedes-Benz ranked as the second most valuable German brand worldwide in 2023, with a brand value of USD 58.8 billion.
• Mercedes-Benz introduced its first hybrid vehicle, the Mixte model, combining electric and gasoline engines in 1906.
• In the last six months of 2024, website traffic to Mercedes-Benz’s site was largely generated from Germany, primarily from desktop devices.

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Mercedes-Benz Facts

• Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach, and Emil Jellinek, with the brand named after Jellinek’s daughter, Mercedes.
• The Mercedes-Benz Group operates across 93 locations globally, with its corporate headquarters located in Stuttgart, Germany.
• The brand manufactures vehicles in 17 countries across five continents, with distribution reaching worldwide markets.
• Mercedes-Benz has pioneered six major automotive innovations, including the crumple zone in 1959, airbags in 1980, and PRE-SAFE® braking technology in 2002.
• In 1886, Mercedes-Benz introduced the world’s first petrol-powered vehicle, setting the stage for the modern automotive industry.
• Mercedes-Benz invented self-driving car technology over a decade ago, continuing its legacy of innovation.
• The brand’s iconic three-star logo originally belonged to Daimler-Motoren-Gesellschaft (DMG), which later merged with Mercedes-Benz.
• The 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupe became the most expensive car ever sold, fetching USD 142 million in 2022.
• The Mixte model, introduced in 1906, marked one of the first hybrid vehicles, combining electric and gasoline-powered components.
• After a tragic accident that killed 84 people, Mercedes-Benz withdrew from racing for a time, focusing on safety advancements.

General Mercedes Benz Statistics

• In 2023, Mercedes-Benz Mobility reported a revenue of USD 26,718 million, slightly down from USD 26,953 million in 2022.
• New business volume reached USD 62,014 million in 2023, an increase from USD 58,031 million in 2022.
• The contract volume as of December 31, 2023, was USD 135,027 million, compared to USD 132,379 million at the end of 2022.
• EBIT (Earnings Before Interest and Taxes) stood at USD 1,302 million in 2023, a decrease from USD 2,428 million in the previous year.
• Adjusted EBIT in 2023 was USD 1,695 million, also lower than the USD 2,428 million recorded in 2022.
• Return on Equity (RoE) for 2023 was 9.5%, compared to 16.8% in 2022.
• Adjusted Return on Equity (RoE) was 12.3% in 2023, down from 16.8% in the previous year.
• As of December 31, 2023, Mercedes-Benz Mobility employed 9,768 people, a slight decrease from 9,850 employees in 2022.
• The Mercedes-Benz Group reported revenues of €34.5 billion for Q3 2024.
• Earnings before interest and taxes (EBIT) reached €2.5 billion in Q3 2024.
• The free cash flow in the industrial business segment was recorded at €2.39 billion in Q3 2024.
• The share price stood at €56.37, with an increase of +0.75%, as of November 4, 2024, 09:49

Mercedes Benz Passenger Car Market By Region

Worldwide

• Mercedes-Benz Statistics 2024 shows that, in the worldwide market, revenue is estimated to reach USD 100 billion in the mentioned period.
• Furthermore, the volume-weighted average price of Mercedes-Benz is projected to amount to USD 55K.
• With the worldwide market, the majority of the revenue is estimated to be generated from China, contributing 33,730 million US dollars.
• By 2028, it is estimated that the unit sales will reach 1,858.0k.
• The annual growth rate will be 0.76% between 2024 and 2028, bringing the market volume to 103 billion US dollars.

Americas

• The analysis through Mercedes-Benz Statistics shows that passenger car revenue is projected to reach USD 22 billion in 2024.
• Moreover, the annual growth rate for the same is estimated to decline to -1.96%, leading the market volume to 20 billion US dollars by 2028.
• The volume-weighted average price in the American passenger car market is estimated to amount to USD 63k.

Africa

• The African Mercedes-Benz passenger car market is expected to generate a revenue of USD 1,358 million in 2024.
• The unit sales are projected to reach 55.7k vehicles by 2028.
• The annual growth rate in the African market is anticipated to be 22.83%, reaching USD 3,091 million by the forecast period.
• Furthermore, the volume-weighted average price of the same in the current year is estimated to amount to 52k US dollars.

Asia

• In the Asian market, the revenue is estimated to reach 43 billion US dollars in 2024.
• Furthermore, by 2028, the market is expected to grow at an annual rate of 2.60%, reaching USD 47 billion.
• Mercedes-Benz Statistics 2024 estimates that the volume-weighted average prices will be USD 56 k
• In addition, the unit sales are projected to reach 822.7k vehicles by the forecast year.

Australia and Oceania

• Currently, revenue generation for Mercedez Benz passenger cars in the Australian and Oceanian markets is projected to reach USD 40 million.
• Moreover, the volume-weighted average price of the same is projected to amount to USD 64k in the current year.
• The unit sales are estimated to be 1,264.0 vehicles by 2028.
• Furthermore, the market’s annual growth rate is projected to reach 19.15%, reaching USD 80 million by the forecast period.

Europe

• The European Mercedes Benz Market is expected to generate a revenue of USD 34 billion in the current year.
• The volume-weighted average price is estimated to be USD 50k.
• The unit sales are anticipated to reach 662.0k vehicles by 2028.
• The revenue’s annual growth rate is projected at -1.19%, declining to USD 33 billion by the forecast year.

Mercedes Benz Executive Cars Market By Region

Worldwide

• Mercedes-Benz Statistics by Executive Cars Market worldwide show that revenue is expected to reach US$21 billion in the current year.
• The unit sales are projected to reach 333.3k vehicles by 2028.
• The volume-weighted average price is estimated to be USD 66k.
• The revenue is projected to grow at an annual growth rate of 1.23% between 2024 and 2028, leading the market volume to 22 billion US dollars by the forecast period.
• The majority of the revenue is projected to be generated in China, with USD 12,290 million in the current year.

Asia

• The Asian Mercedes-Benz executive cars market is expected to generate a revenue of US$14 billion in 2024.
• Between 2024 and 2028, the annual growth rate in a similar segment is expected to be 1.99%, reaching US$15 billion by the projected year.
• Furthermore, the unit sales are estimated to be 215.4k vehicles by 2028.
• The volume-weighted average prices are projected to reach US$68k.

Americas

• Mercedes-Benz Statistics show that revenue was estimated to amount to US$3 billion in the mentioned year.
• However, the annual growth rate in the American Mercedes-Benz executive cars market will decline to -2.47%, reducing the market volume to US$2 billion by 2028.
• In addition, the unit sales are projected to be 37.4k vehicles by the forecast period.

Africa

• The African market is estimated to grow at a CAGR of 30.25% between 2024 and 2028, reaching US$325 million by 2028.
• The volume-weighted average price is projected to reach US$63k.
• Furthermore, as of 2024, the revenue is estimated to amount to US$113 million.
• The total unit sales are estimated to be 5.0k vehicles by 2028.

Australia and Oceania

• As of today, the expected revenue in the Australia and Oceania markets is US$5 million.
• Moreover, the market is projected to grow at an annual rate of 19.83%, reaching US$10 million by 2028.
• The volume-weighted average price is projected to be 70k US dollars.
• The overall unit sales are estimated to reach 149.0 vehicles by 2028.

Europe

• The European market is expected to generate a revenue of US$5 billion in 2024.
• However, its annual growth rate is declining, at -0.27% (between 2024 and 2028), reaching US$5 billion by 2028.
• Moreover, the volume-weighted average price is estimated to be US$60k.
• The overall unit sales are estimated to reach 75.3k vehicles by the forecast period.

The Worldwide Market Value of Car Makers By Market Cap

(Reference: statista.com)

• Tesla: Leading the global carmakers by market cap, Tesla contributes USD 566.16 billion in 2024.
• Toyota: Following Tesla, Toyota holds a substantial market cap of USD 321.19 billion.
• Mercedes-Benz: Ranked third, Mercedes-Benz records a market cap of USD 85 billion.
• Stellantis: Holds a notable position with a significant market cap, contributing to the global automotive industry.
• Porsche: Adds value to the automotive sector with its substantial market cap in 2024.
• BMW: Plays a crucial role in the market with its noteworthy market cap this year.
• Ferrari: Maintains a high market cap, reinforcing its position among leading carmakers.
• BYD: Emerges as a key player in the automotive market with a robust market cap.

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Top Luxury Car Brands in the USA By Unit Sales

(Reference: statista.com)

• Tesla: Tesla outperformed other luxury car brands in the USA by unit sales in 2023, achieving sales figures that were 50% higher than its closest competitors.
• BMW: BMW held a leading position, following Tesla, with substantial sales figures that placed it among the top luxury car brands in the U.S. market.
• Lexus: Lexus closely followed BMW in unit sales, contributing significantly to the luxury car market in the USA.
• Mercedes-Benz: Mercedes-Benz ranked fourth among luxury car brands in the USA by unit sales in 2023, generating a total of 287.39 thousand units sold.

By Proportion of Women

• As of December 31, 2022, the Supervisory Board of Mercedes-Benz Mobility AG comprised 10 members, including 5 women, equating to a 50% proportion of women.
• The Board of Management had 5 members, of whom 1 was a woman, corresponding to a 20% share of women. Due to the reduction of the Board of Management from 7 to 5 members and the departure of a female member, the target for women’s representation on the Board of Management could not be achieved by the end of 2022.
• In November 2020, the Supervisory Board set a target of 40% women on the Supervisory Board and 28.5% on the Board of Management.
• The Supervisory Board met its target of 40% by achieving a 50% women’s representation as of December 2022.
• The first management level below the Board of Management had a total of 15 managers, with 6 women, representing 40% as of December 2022.
• The Board of Management initially set a goal of 28% women at the first management level by December 2025, which was surpassed, with women holding 40% of these roles as of 2022.
• At the second management level below the Board of Management, women comprised 18 out of 58 managers, or 31%, as of December 2022.
• The Board of Management also set a target in 2020 of 28% for women at the second management level by December 2025, which was surpassed, with women holding 31% of these roles as of 2022.

Mercedes-benz.com Website Traffic By Country

(Reference: statista.com)

Over the last six months of 2024, website traffic on Mercedez Ben’s website was largely generated by Germany, mainly from desktop devices. The United States also generated traffic from desktops; however, major traffic from mobile devices was recorded from India, South Korea, and the United Kingdom. In addition, the overall share of traffic by device contributes to desktop (57.95%) and mobile (42.05%).

US Consumer Satisfaction – Car and Light Vehicle Brands

In 2023, Mercedes-Benz Statistics show that the brand was one of the leading car and light vehicle brands in terms of consumer satisfaction, with a score of 80. The brand is not far away from the leading position, as Toyota (Toyota), which took the top place, generated an 84 index score,

(Source: statista.com)

Light Vehicle Market in The United States By Brand

(Reference: statista.com)

• In 2023, Mercedes-Benz was listed as the leading brand in the light vehicle market, with 2.2% of the market share in the USA.
• However, Ford and Toyota took top places, with Chevrolet following the same with more than 10% of shares in similar categories.

People Who Mainly Drive Mercedes-Benz in the US By Age

(Reference: statista.com)

• The majority of Americans who primarily drive Mercedez Benz are between 30 and 49 years old, with a share of 3%.
• 2% of people with the same experience are between 18 and 29 years old, whereas baby boomers make up 1%.

Vehicle Brand Inventory By Days of Supply in the USA in 2023

(Source: statista.com)

• Based on Mercedes-Benz, Statistics by vehicle brand inventory by days of supply show that, in the previous year, it would have taken them 77 days to run out of stock, compared to the demand in the USA. Jeep, Infiniti, and Ram had comparatively longer supply days.

Leading German Brands Worldwide By Brand Value

(Reference: statista.com)

• As of 2023, in worldwide comparison, Mercedes Benz was the second most valuable German brand, with 58.8 billion US dollars of brand value.
• Deutsche Telekom took top place, while Allianz Group, BMW, and Porsche listed themselves, respectively.

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List of Mercedes Benz Passenger Car Models By Year

Conclusion

In conclusion, the Mercedes-Benz Statistics show that the brand maintains a strong market presence across various regions and vehicle types. Its focus on luxury, performance, and innovation ensures it remains a leader in the global automotive industry. With a significant market share in both traditional and electric vehicle segments, the company is well-positioned for continued success.

Mercedes-Benz is committed to expanding its electric and hybrid vehicle offerings, aligning with global trends towards sustainability and innovation. The strategic focus on electric vehicles and advanced technologies ensures that Mercedes-Benz will continue to attract discerning customers looking for luxury, performance, and eco-friendly options.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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