Maybach Statistics By Market Share, Sales and Region

Introduction

Maybach Statistics: Mercedes-Maybach is a symbol of luxury cars. The collaboration of two brands, Mercedes and Maybach, has won the hearts of many. The Mercedes-Maybach lineage traces back to the early 20th century, during which the pioneer of automotive engineering, Maybach, manufactured luxurious vehicles. When we talk about its performance, Mercedes-Maybach has powerful engines, which deliver impressive acceleration and a smooth driving experience.

In addition, the experience is driven by advanced technologies such as active noise-cancellation air suspension systems. Today, the following Maybach Statistics prove the stable performance in the global automotive market.

Editor’s Choice

• As of 2024, Maybach Statistics show that the revenue in the worldwide Luxury Cars market is projected to amount to US$894 million.
• In 2024, most of the revenue is projected to be generated from various country-wise Maybach markets, with Germany contributing US$760 million.
• The projected CAGR between 2024 and 2028 is on a declining trend, resulting in -3.41%, reducing the market volume to US$778 million by the forecast period.
• The worldwide market for Mercedes-Maybach Passenger cars is estimated to generate revenue of US$894 million in 2024.
• By the forecast period, the demand for Mayback electric cars is projected to increase significantly, reaching a market share of 51.14% and declining the market share of petrol cars to 45.16%.
• Between 2018 and 2023, Mercedez Maybach has become one of the most improved vehicle and parts brands on Google in the worldwide market. It scored 1,576 on the Google search index.
• The brand is expected to generate 2,574.0 unit sales, which will take a peak in the next two years, but with a decline in sales to 2,253.0 only.
• The EQS models alone are expected to reduce Maybach’s overall fleet emissions by 20% by the end of 2024.
• The hybrid GLS saw a 7% increase in sales, particularly in regions with strong environmental regulations like Europe. The model’s contribution to overall sales is expected to be around 10%, with total revenue from GLS models reaching US dollars 700 million in 2024.
• As of 2023, luxury SUVs like the GLS and EQS had a market share of approximately 12% in the Asia-Pacific region.

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Mercedes – Maybach Luxury Cars Market Size By Region

Worldwide

• As of 2024, Maybach Statistics show that the revenue in the worldwide Luxury Cars market is projected to amount to US$894 million.
• However, the projected CAGR between 2024 and 2028 is on a declining trend, resulting in -3.41%, reducing the market volume to US$778 million by the forecast period.
• In 2024, most of the revenue is projected to be generated from various country-wise Maybach markets, with Germany contributing US$760 million.
• By 2028, the unit sales for Mercedes-Maybach are projected to be 2,253.0 vehicles.

Mercedes- Maybach Vehicle Sales

(Reference: statista.com)

Till the pandemic of 2020, the Mercedes brand made insignificant vehicle sales for their Maybach model. However, in 2021, the highest sales broke all the records, contributing 5,393.0 in the worldwide market. Maybach Statistics 2024 reveals that it is expected to generate 2,574.0 unit sales, which will take a peak in the next two years, but with a decline in sales to 2,253.0 only.

Average CO2 Emission

(Reference: statista.com)

Mercedez Benz’s strategies and moves to reduce carbon emissions have been successful these years. Since 2022, they have been at a lower level than the most dangerous CO2 recorded in 2015, at 321 grams per kilometer. By 2028, Maybach Statistics Insights estimates the emission will be reduced to 6 grams per kilometer.

Maybach Fuel or Drive Market Share By Type

(in percentage)

(Source: statista.com)

Mercedes Maybach Statistics by Luxury Cars by type show that, in the current year, there is a high demand for petrol cars in the worldwide market, followed by electric cars. By the forecast period, the demand for Mayback electric cars is projected to increase significantly, reaching a market share of 51.14% and declining the market share of petrol cars to 45.16%.

Europe

• By 2028, Maybach Statistics estimates that the unit sales will reach 2,253.0 vehicles.
• As of 2024, the revenue of the same is estimated to amount to US$894 million.
• Similar to a worldwide market, the annual growth rate is projected to be negative between 2024 and 2028, resulting in -3.41, declining to US$778 million by the forecast period.

Mercedes Maybach Passenger Cars Market Size By Regions

Worldwide

• The worldwide market for Mercedes-Maybach Passenger cars is estimated to generate revenue of US$894 million in 2024.
• However, revenue is projected to decline by -3.41% by 2028, reducing the market volume to US$778 million.
• In the worldwide markets comparison, the highest revenue is projected to be generated in Germany in 2024, contributing US$760 million.
• By 2028, the unit sales are anticipated to reach 2,253.0 vehicles.

Europe

• As of 2024, Maybach passenger cars in the European market are projected to generate a revenue of US$894 million.
• The decline rate for the same is equivalent to a worldwide market, which is -3.41%, reducing the market volume to US$778 million.
• By 2025, unit sales are projected to account for 2,253 units.

Most improved vehicles and parts brands on Google worldwide between 2018 and 2023 by Google search index score gain

Between 2018 and 2023, Mercedez Maybach has become one of the most improved vehicle and parts brands on Google in the worldwide market. It scored 1,576 on the Google search index.

(Source: statista.com)

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Mercedes-Maybach – Overview And Market Performance

Mercedes-Maybach is Mercedes-Benz’s ultra-luxury division, known for producing high-end, premium vehicles for the luxury market segment. The brand represents the pinnacle of luxury within the Mercedes-Benz lineup, combining the highest levels of craftsmanship, advanced technology, and bespoke options for its customers.

 Types of Models Manufactured

Mercedes-Maybach primarily manufactures luxury sedans and SUVs. The key models in their lineup include:

• Mercedes-Maybach S-Class: This is the flagship sedan that epitomizes luxury with its spacious interiors, advanced technology, and powerful engine options. It is designed for customers seeking the highest level of comfort and exclusivity.
• Mercedes-Maybach GLS: This is a full-size luxury SUV that combines the rugged capabilities of an SUV with the luxury of the Maybach brand. It is popular among buyers who desire a commanding presence on the road with unmatched luxury.
• Mercedes-Maybach EQS SUV (introduced in 2023): This is an all-electric luxury SUV that marks Mercedes-Maybach’s entry into the electric vehicle (EV) market. It offers a blend of sustainability and luxury, appealing to environmentally conscious high-end consumers.

Market Share By Types of Vehicles Region-Wise

Mercedes-Maybach’s market share varies significantly by region, reflecting the preferences of luxury car buyers worldwide.

North America (2023):

•  Sedans (S-Class): Mercedes-Maybach held approximately 15% of the ultra-luxury sedan market, with strong demand in the United States, contributing significantly to sales. The introduction of the electric EQS SUV boosted overall market share.
• SUVs (GLS and EQS SUV): The market share for luxury SUVs was around 10% in 2023, with the GLS and EQS SUVs being key growth drivers. The introduction of the EQS SUV increased interest in the Maybach brand among eco-conscious consumers.

Europe (2023):

• Sedans (S-Class): In Europe, the Mercedes-Maybach S-Class accounted for about 12% of the luxury sedan market. The model’s appeal in countries like Germany and the UK remained strong, particularly among business executives and high-net-worth individuals.
• SUVs (GLS and EQS SUV): The market share for luxury SUVs in Europe was around 8%, with the EQS SUV beginning to gain traction, especially in markets like Norway and Sweden, where there is a growing demand for electric vehicles.

Asia-Pacific (2023):

• Sedans (S-Class): The Mercedes-Maybach S-Class captured about 20% of the ultra-luxury sedan market in Asia-Pacific, with China being the largest market. The region’s preference for chauffeur-driven cars contributed to the strong performance.
•  SUVs (GLS and EQS SUV): In the Asia-Pacific region, luxury SUVs like the GLS and EQS SUV had a market share of approximately 12%. The EQS SUV was particularly well-received in Japan and South Korea, where there is a growing emphasis on electric mobility.

 2024 Market Performance

In 2024, Mercedes-Maybach continued to expand its market presence, particularly with the growing popularity of electric vehicles. The introduction of the EQS SUV further strengthened the brand’s position in the luxury EV segment.

North America (2024):

• Sedans (S-Class): The S-Class’s market share in the ultra-luxury sedan segment remained stable at around 15%, but sales in the US saw a slight uptick due to the economic recovery.
•  SUVs (GLS and EQS SUV): Maybach Statistics show that the market share for luxury SUVs increased to 12% in 2024, with the EQS SUV accounting for a significant portion of new sales. The overall market for luxury SUVs grew as more consumers sought out premium electric vehicles.

Europe (2024):

• Sedans (S-Class): The S-Class’s market share in Europe slightly increased to 13% as demand for luxury sedans grew in Eastern Europe. The overall luxury sedan market remained robust in Western Europe.
• SUVs (GLS and EQS SUV): Mercedes-Maybach’s share of the luxury SUV segment in Europe rose to 10% in 2024, driven by increased adoption of the EQS SUV in countries with strong EV incentives.

Asia-Pacific (2024):

• Sedans (S-Class): The S-Class continued to dominate the ultra-luxury sedan market in Asia-Pacific, with a 22% market share. China remained the largest market, with increased demand for luxury vehicles driven by economic growth.
• SUVs (GLS and EQS SUV): The market share for luxury SUVs in Asia-Pacific reached 14% in 2024. The EQS SUV continued to gain popularity, particularly in markets like India and Australia, where the shift toward electric vehicles was accelerating.

Mercedes-Maybach

#1. Product Launches and Developments in 2023

In 2023, Mercedes-Maybach made significant strides in both product development and market expansion, focusing on introducing new models and enhancing existing ones.

Mercedes-Maybach EQS SUV:

• Launch Date: Early 2023
• Overview: The Mercedes-Maybach EQS SUV was one of the most anticipated launches of 2023. This fully electric luxury SUV marked Maybach’s entry into the electric vehicle (EV) market. The EQS SUV combines the luxury and craftsmanship associated with the Maybach brand with cutting-edge electric vehicle technology.
• Impact on Market: The EQS SUV was well-received in key markets like North America, Europe, and Asia-Pacific, contributing to increased market share, particularly in the growing luxury EV segment. The model played a significant role in driving Maybach’s overall sales growth, with an estimated contribution of over 15% to total global sales for the brand in 2023.

Mercedes-Maybach S-Class:

• Enhancements: In 2023, Mercedes-Maybach introduced a refreshed version of the S-Class sedan with updated features, including advanced driver assistance systems and enhanced luxury options. The refreshed S-Class continued to appeal to traditional luxury car buyers, particularly in markets like China and the United States.
• Sales Performance: The updated S-Class saw a 10% increase in sales compared to the previous year, driven by demand in the Asia-Pacific region. This contributed significantly to Maybach’s revenue, with sales figures exceeding US dollars 1 billion globally.

#2. Product Launches and Developments in 2024

In 2024, Mercedes-Maybach continued its focus on expanding its electric vehicle lineup and enhancing the sustainability of its products.

Mercedes-Maybach EQS Sedan:

• Launch Date: Mid-2024
• Overview: Building on the success of the EQS SUV, Mercedes-Maybach launched the EQS Sedan, a fully electric luxury sedan designed to compete in the ultra-luxury electric sedan market. The EQS Sedan offers an extended range, advanced battery technology, and the same level of luxury found in the S-Class.
• Market Impact: The EQS Sedan quickly gained popularity in Europe and North America, where the demand for electric vehicles is strong. It is projected to contribute around 12% to Mercedes-Maybach’s total sales in 2024, with estimated revenue exceeding US dollars 800 million.

Mercedes-Maybach GLS:

• Enhancements: The GLS luxury SUV received further enhancements in 2024, including a new hybrid powertrain option. This move aimed to offer consumers a more environmentally friendly option while maintaining the luxury and performance expected from the Maybach brand.
• Sales Performance: Maybach Statistics reported that the hybrid GLS saw a 7% increase in sales, particularly in regions with strong environmental regulations like Europe. The model’s contribution to overall sales is expected to be around 10%, with total revenue from GLS models reaching US dollars 700 million in 2024.

#3. Future Product Launches and Developments

Looking ahead, Mercedes-Maybach plans to continue its focus on sustainability and innovation with several key product developments:

Mercedes-Maybach EQG (Concept for 2025 Launch):

• Overview: Mercedes-Maybach is developing an electric version of the iconic G-Class SUV, known as the EQG. Slated for a potential launch in 2025, the EQG will combine the G-Class’s rugged off-road capabilities with the luxury and sustainability of the Maybach brand.
•  Expected Market Impact: The EQG is expected to appeal to both traditional G-Class buyers and a new demographic interested in sustainable luxury vehicles. It is projected to contribute significantly to Maybach’s market share in the luxury SUV segment, with expected sales of over US dollars 1 billion within the first year of launch.

Sustainable Material Integration:

• Future Developments: Mercedes-Maybach is also focusing on increasing the use of sustainable materials in its vehicle interiors. By 2025, the brand aims to have up to 30% of its interior materials made from recycled or renewable sources, further reducing its environmental footprint.
• Impact on Carbon Emissions: This shift is expected to reduce the carbon emissions associated with vehicle production by 15%, contributing to the brand’s overall sustainability goals.

 #4. Contribution to Reduced Carbon Emissions

Mercedes-Maybach’s commitment to sustainability and reducing carbon emissions is evident in its recent and upcoming product developments:

Electric Vehicle (EV) Expansion:

• The launch of the EQS SUV and EQS Sedan represents a significant step toward reducing the brand’s carbon footprint. Electric vehicles produce zero tailpipe emissions, which directly contributes to reducing global carbon emissions. The EQS models alone are expected to reduce Maybach’s overall fleet emissions by 20% by the end of 2024.

Hybrid Powertrains:

• The introduction of hybrid powertrains in models like the GLS provides a bridge for consumers transitioning from traditional internal combustion engines to fully electric vehicles. These hybrids offer lower emissions compared to conventional engines, contributing to a reduction in overall carbon emissions by approximately 10% for the Maybach brand in 2024.

Sustainable Manufacturing Practices:

• Mercedes-Maybach is also investing in more sustainable manufacturing practices, including the use of renewable energy in its production facilities. By 2024, the brand aims to power 50% of its manufacturing operations with renewable energy, significantly reducing its carbon emissions.

Conclusion

Mercedes-Maybach’s product launches and developments in 2023 and 2024 reflect the brand’s commitment to innovation, luxury, and sustainability. The introduction of electric and hybrid models has not only expanded its product portfolio but also contributed to significant reductions in carbon emissions. These efforts are in line with global trends toward sustainability. They are expected to enhance Mercedes-Maybach’s market position in the ultra-luxury vehicle segment while driving substantial revenue growth in US dollars.

The brand’s future developments, including the EQG and the integration of sustainable materials, will likely continue this trajectory, ensuring that Mercedes-Maybach remains at the forefront of the luxury automotive market while making a positive impact on the environment.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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