Kawasaki Statistics By Revenue, Sales, Country, Region, Powersports And Engine Segment Net Sales And Demographics

Updated · Feb 17, 2025


TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Kawasaki Statistics By Revenue
- Global Revenue Comparison Of Kawasaki By Country
- Kawasaki Statistics By Powersports And Engine Segment Net Sales
- Kawasaki’s Motorcycle Sales Volume Statistics
- Kawasaki’s Motorcycle Sales Volume By Region
- The Leading Motorcycle Manufacturers Sales Statistics
- Kawasaki Models Statistics By Year
- Kawasaki Website Traffic Statistics By Country
- Recent Kawasaki Product Launches In The First Half Of 2024
- Kawasaki Statistics By Sudtatiable Initiatives
- Conclusion
Introduction
Kawasaki Statistics: Kawasaki Heavy Industries, Ltd., commonly known as Kawasaki, is a renowned Japanese multinational corporation with a diverse portfolio, including aerospace, industrial equipment, energy systems, and, most notably, motorcycles. Founded in 1896 by Shozo Kawasaki, the company initially focused on shipbuilding but has since expanded into various sectors, becoming a global powerhouse in manufacturing and innovation.
This article is based on Kawasaki’s motorcycle sectors, which will guide you accordingly as it includes all current analyses and trends of the global market from different insights.
Editor’s Choice
- Kawasaki Statistics show that by the end of 2024, revenue will be approximately USD 3.41 billion.
- The average price of each Kawasaki Motorcycle in the same duration will be around USD 8.42K.
- The expected total number of Kawasaki (Motorcycles) sold out will be around 0.41 million units by 2024, an increase from last year’s 0.38 million units.
- The United States of America will generate Kawasaki’s highest revenue, amounting to approximately USD 0.80 billion.
- The African Kawasaki motorcycle market is estimated to amount to around US$5.16 billion in 2024.
- In FY 2023, Kawasaki Heavy Industries reported a net income of about 25.3 billion Japanese yen (USD 0.15 billion), a decline from the 53 billion yen (USD 0.32 billion) reported last year.
- The company’s total spending on research and development (R&D) was about 53.5 billion Japanese yen (USD 0.33 billion).
- As of March 31, 2024, Kawasaki Statistics also reports that the total assets of the company were around 2.68 trillion Japanese yen (USD 0.165 trillion).
- Additionally, the rolling stock segment net sales of Kawasaki accounted for 195.9 billion Japanese yen (USD 1.21 billion) in 2023.
- In Q1 2024, Kawasaki experienced a slight decline in motorcycle sales. Specifically, Kawasaki’s sales were down by 1.2% compared to Q1 2023.
- Kawasaki is heavily involved in hydrogen energy projects, recently working on hydrogen gas turbines capable of 100% hydrogen combustion, which emit significantly lower NOx compared to traditional combustors.
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Kawasaki Statistics By Revenue
(Reference: statista.com)
- Kawasaki Motorcycles’ total revenue in 2023 was USD 3.17 billion, an increase from USD 3.08 billion in 2022.
- Kawasaki Statistics also show that by the end of 2024, revenue will be approximately USD 3.41 billion.
- However, the revenue (in billions of USD) expected to be in the next years is supposed to be 2025 (3.52), 2026 (3.64), 2027 (3.78), 2028 (3.93), and 2029 (4.14).
By Average Price
(Reference: statista.com)
- The average price of each Kawasaki Motorcycle in FY 2023 was around USD 8.40K, up from USD 8.37K in 2022.
- Moreover, the estimated average price of Motorcycles in the coming years is 2024 (USD 8.42K), 2025 (USD 8.37K), 2026 (USD 8.35K), 2027 (USD 8.30K), 2028 (USD 8.28K), and 2029 (USD 8.27K).
By Unit Sales
(Reference: statista.com)
- Kawasaki Statistics reports that the expected total number of Kawasaki (Motorcycles) sold will be around 0.41 million units by 2024, an increase from last year’s 0.38 million units.
- Furthermore, the Statista reports have predicted that sales (in million units) in the coming years, represented as 2025 (0.42), 2026 (0.44), 2027 (0.45), 2028 (0.47), and 2028 (0.50).
Global Revenue Comparison Of Kawasaki By Country
- Kawasaki Statistics 2024: The United States of America will generate Kawasaki’s highest revenue, amounting to approximately USD 0.80 billion.
- The market’s annual growth rate will reach +1.69% from 2024 to 2028, and the estimated contribution to the company’s overall market volume will reach around USD 0.87 billion by 2028.
- However, the total number of sold-out motorcycles in the nation will be around 67.35K by 2024.
- Furthermore, the estimated revenue and annual sales unit of Kawasaki Motorcycles of the other top four countries in 2024 are Japan (USD 0.57 billion and 59.46K), Malaysia (USD 0.42 billion and 60.74K), Indonesia (USD 257.60 million and 81.76K), and France (USD 209.10 million and 16.98K).
Other country’s revenue and unit sales analyses of Kawasaki by 2024 are detailed in the table below:
Countries | Revenue (USD) | Unit Sales (Motorcycles) |
Albania | 1.35m | 109.0 |
Argentina | 12.73m | 1.79k |
Armenia | 0.83m | 118 |
Australia | 93.55m | 10.02k |
Austria | 16.80m | 14.2k |
Azerbaijan | 1.94m | 271 |
Belarus | 0.93m | 128 |
Belgium | 22.81m | 1.91k |
Bhutan | 77.56k | 11 |
Bosnia and Herzegovina | 1.65m | 134 |
Brazil | 80.06m | 11.06k |
Brunei Darussalam | 28.34k | 4 |
Cambodia | 7.47m | 1.05k |
Canada | 47.19m | 3.95k |
Costa Rica | 1.09m | 152 |
Croatia | 1.27m | 104 |
Cyprus | 154.20k | 22 |
Czechia | 10.30m | 0.82k |
Denmark | 2.41m | 205 |
Ecuador | 4.92m | 0.72k |
Estonia | 360.00k | 50 |
Finland | 5.19m | 427 |
Georgia | 1.16m | 165 |
Greece | 0.82m | 66 |
Honduras | 2.60m | 0.37k |
Hong Kong | 2.82m | 0.40k |
Hungary | 3.74m | 298 |
Iran | 31.01m | 4.37k |
Iraq | 14.10m | 2.05k |
Ireland | 1.50m | 125 |
Israel | 1.49m | 206 |
Italy | 110.50m | 9.11k |
Jamaica | 0.68m | 98 |
Jordan | 2.21m | 316 |
Kazakhstan | 2.91m | 0.41k |
Laos | 1.59m | 231 |
Latvia | 0.52m | 72 |
Lithuania | 0.54m | 44 |
Moldova | 0.66m | 96 |
Montenegro | 82.87k | 12 |
Myanmar | 1.88m | 271 |
Netherlands | 28.72m | 2.36k |
New Zealand | 5.13m | 0.55k |
Nicaragua | 2.41m | 346 |
North Macedonia | 0.48m | 68 |
Norway | 3.17m | 267 |
Panama | 0.68m | 97 |
Poland | 8.13m | 0.65k |
Portugal | 18.97m | 1.54k |
Puerto Rico | 0.80m | 173 |
Romania | 0.45m | 64 |
Russia | 16.71m | 1.32k |
Serbia | 2.78m | 0.39k |
Singapore | 0.43m | 60 |
Slovakia | 1.57m | 218 |
Slovenia | 0.87m | 120 |
South Africa | 5.16m | 0.74k |
Spain | 77.12m | 6.43k |
Sri Lanka | 9.00m | 1.28k |
Sweden | 7.03m | 0.57k |
Switzerland | 29.32m | 2.51k |
Tajikistan | 1.13m | 165 |
Thailand | 169.50m | 23.83k |
Timor-Leste | 115.80k | 17 |
United Arab Emirates | 3.48m | 293 |
United Kingdom | 65.71m | 5.91k |
Uruguay | 94.05k | 13 |
Uzbekistan | 2.72m | 0.39k |
By Region
Africa:
- The African Kawasaki motorcycle market is estimated to amount to around US$5.16 billion in 2024.
- By 2029, the total sales are projected at 0.75k motorcycles.
- In addition, the volume-weighted average price will amount to US$6.97k.
- The brand’s market volume will be 5.34m billion by 2029, and its annual growth rate will reach a CAGR of 0.69%.
Americas:
- Kawasaki Statistics further state that the American Kawasaki motorcycle market will reach 0.95 billion US dollars in the current year.
- In addition, the revenue will reduce by 2.02% between 2024 and 2029, reaching US$1.05 billion by the forecast period.
- By 2029, Kawasaki Statistics estimates that the unit sales of this motorcycle brand will be 94.31k motorcycles.
- As of 2024, the volume-weighted average price will reach US$11.09k.
Asia:
- The total revenue in Asia is approaching around 1.50 billion US dollars by the end of 2024.
- Furthermore, Kawasaki Statistics show that by 2029, the unit sales of Kawasaki will reach 308.90k motorcycles.
- To date, the volume-weighted average price resulted in US$6.34k.
- The market volume will reach up to US$1.93 billion by 2029, with an annual growth rate of 5.17% CAGR between 2024 and 2029.
Europe:
- The European Kawasaki market is estimated to reach around US$0.85 billion in 2024.
- However, the annual growth rate is estimated to be 4.32%, reaching USD 1.05 billion by 2029.
- In 2029, the total unit sales are expected to reach 85.81k motorcycles.
- As of 2024, the volume-weighted average price of Kawasaki will amount to US$12.08k.
Kawasaki Statistics By Powersports And Engine Segment Net Sales
(Reference: statista.com)
In the fiscal year 2023, Kawasaki’s motorcycle and engine segment achieved record net sales of approximately 592.4 billion Japanese yen (USD 3.66 billion), up from around 591.1 billion yen (USD 3.654 billion) last year.
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Kawasaki’s Motorcycle Sales Volume Statistics
(Reference: statista.com)
As of 2023, Kawasaki Heavy Industries Ltd. sold approximately 444,000 motorcycles worldwide, a decrease from about 555,000 units sold in the previous fiscal year.
Kawasaki’s Motorcycle Sales Volume By Region
(Reference: statista.com)
- Kawasaki Statistics further state that the largest unit sales were captured by the Philippines, resulting in 143 thousand units in 2023.
- During the same duration, other regions’ motorcycle wholesale (in thousand units) of Kawasaki Heavy Industries were North America (94), Europe (76), Indonesia (39), Japan (31), Latin America (12), other emerging countries (38), and other developed countries (8).
The Leading Motorcycle Manufacturers Sales Statistics
(Reference: statista.com)
- In 2023, Honda Motor Co., Ltd. was the top domestic manufacturer of motorcycles with engines of 251cc and above in Japan, achieving unit sales of approximately 23,960.
- Kawashi secured the second-highest position in unit sales, resulting in 23.06k units.
- Furthermore, Yamaha (8.71k), Suzuki (7.23k), and the rest (28.13k) are the other leading motorcycle manufacturers’ unit sales leaders.
Kawasaki Models Statistics By Year
Name | Introduction year |
Kawasaki police motorcycles | 1976 |
Cruiser | |
Kawasaki VN1500 Vulcan Drifter | 1999-2005 |
Kawasaki Vulcan 900 Classic | 2006 |
Kawasaki Vulcan 800 Drifter | 1940s |
Eliminator | 1985 |
Kawasaki Estrella | 1992 |
Vulcan 700 | 1985-2006 |
Vulcan 750 | 1985-2006 |
Vulcan 400/500/750/800/900/1500/1600/1700/2000 | 1984 |
Vulcan 500 LTD | 1990-2009 |
Kawasaki Eliminator 500 | 2023-2024 |
Kawasaki 454 LTD | 1985-1990 |
Vulcan 400 Classic | 1984 |
Dual purpose | |
Kawasaki KE100 | 1976-2001 |
Kawasaki KLR250/KL250D | 1984-2005 |
Kawasaki Super Sherpa | 1997-2024 |
Kawasaki KLX250S | 2,009 |
KLE500 | 1,991 |
Kawasaki KLR650 | 1984-1986 |
Off-Road | |
KDX125 | 1,990 |
The Kawasaki KDX200 | 1,983 |
KLX125 | 2003-2006 |
KLX125L | 2003-2006 |
KLX450R | 2007 |
KX80 | 1979-2000 |
Kawasaki KX100 | 2,000.00 |
KX125 | 1974-2008 |
KX250F | 2,002.00 |
KX450F | 2,007.00 |
Kawasaki KX 500 | 1983-2004 |
Sport bikes | |
Ninja ZX-12R | 2000-2006 |
Kawasaki KRR 150 | 1998–2004 |
Kawasaki KRR ZX150-RR | 2002–2015 |
Ninja 250R | 1986–2024 |
Ninja ZX-10R | 2004-2024 |
Ninja 300 | 2012-2024 |
Ninja 1000 | 2011-2024 |
Ninja 400R | 2011-2024 |
Kawasaki Ninja 7 Hybrid | 2003-2024 |
Ninja 500R | 1987-2009 |
Ninja 1000 | 2011-2019 |
Ninja ZX-750F | 1987–1990 |
Ninja ZX-6R and 6RR | 1995–2024 |
Ninja 650R | 2005-2016 |
Streetbikes | |
A1 Samurai 250 | 1967–1971 |
A7 Avenger 350 | 1967–1971 |
S2 Mach II 350 | 1971–1975 |
S1 Mach I 250 | 1971–1975 |
Agila HD 125 | 1974-1989 |
B1-125cc | 1966-2001 |
B85 & B85M 125 | 1965 |
D1 100 | 1966–1969 |
KH125 | 1975-1998 |
KH500 | 1976 |
GTO 125 | 1983-1993 |
HD-1 100cc | 1974-1980 |
KB100 RTZ | 1986-1996 |
H2 Mach IV 750 | 1971–1975 |
HD-II | 1980-2000 |
HD-X | 1983-2003 |
HD-III 125cc 2-stroke | 1982-2007 |
H1 Mach III 500 | 1969–1975 |
(Source: wikipedia.org)
Kawasaki Website Traffic Statistics By Country
(Reference: similarweb.com)
- Kawasaki Statistics 2024: the United Kingdom had 78.68% of the website’s total traffic, which has increased by 10.11%.
- During the same duration, other countries recorded the following contribution in total traffic: India: 2.76% (-11.17%), Japan: 1.52% (+85%), Canada: 1.28% (-12.56%), and the Philippines: 1.06% (47.28%).
- Other countries collectively made up around 14.69% of visitor share on kawasaki.com.
By Demographics
(Reference: similarweb.com)
- In May 2024, male and female users of kawasaki.com were 77.26% and 22.74%, respectively.
- The Kawasaki Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 29.87%.
- 21.25% of Kawasaki’s website users are aged 18 to 24 years.
- In contrast, 17.11% and 13.92% belong to individuals aged 35 to 44 and 45 to 54, respectively.
- Around 11.36% of users are aged from 55 to 64 years.
- Lastly,6.49% of user shares of kawasaki.com were contributed by the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- Kawasaki Statistics 2024 also shows that organic search generated the highest traffic rate to kawasaki.com, 51.18%.
- Almost 46.17% of the share is made up of direct traffic searches, while 1.1% is from referrals.
- Meanwhile, the website’s other traffic sources are paid searches (0.17%), social (0.54%), mail (0.55%), and display (0.29%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Kawasaki Statistics reported that Facebook had the highest social media referral rate, with a 63.24% share compared to other social network traffic.
- Reddit and YouTube each contributed a share of 31.02% and 4.19% on kawasaki.com.
- Meanwhile, traffic sent by Pinterest was 1.55%.
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Recent Kawasaki Product Launches In The First Half Of 2024
Products | Price (USD) | Specification |
Kawasaki Ninja ZX-4RR | 11,000 | 399 cc engine, 78.7 bhp, 189 kg weight. (https://www.bikewale.com/) |
Kawasaki Z900 | 11,300 | Updated design and features. (Times of India) |
Kawasaki Ninja e-1 | 7,899 | Electric motorbike with advanced features and a modern design. (Kawasaki Official) |
Kawasaki Ninja 7 Hybrid | 12,499 | A hybrid engine combines traditional and electric power for improved efficiency and performance. (Kawasaki Official) |
Kawasaki Z e-1 | 7,599 | Electric motorbike with cutting-edge technology and sleek design. (Kawasaki Official) |
Kawasaki Statistics By Sudtatiable Initiatives
- As of 2024, they have achieved a 20% reduction in CO2 emissions from their manufacturing processes (Sustainable Development Report 2024).
- Kawasaki has targeted a 30% reduction in CO2 emissions by 2030 compared to their 2013 levels.
- By 2024, approximately 25% of their total energy consumption will be sourced from renewables, with an aim of 50% by 2030.
- The company has implemented rigorous waste management practices, achieving a recycling rate of 90% for their manufacturing waste. They aim to reach a 95% recycling rate by 2025.
Conclusion
Kawasaki is demonstrating a balanced approach to growth and sustainability. The company’s focus on innovative product development and substantial progress in environmental sustainability sets a strong foundation for future growth and leadership in the global motorcycle market.
Sources

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.