Kawasaki Statistics By Revenue, Sales, Country, Region, Powersports And Engine Segment Net Sales And Demographics

Joseph D'Souza
Written by
Joseph D'Souza

Updated · Feb 17, 2025

Rohan Jambhale
Edited by
Rohan Jambhale

Editor

Kawasaki Statistics By Revenue, Sales, Country, Region, Powersports And Engine Segment Net Sales And Demographics

Introduction

Kawasaki Statistics: Kawasaki Heavy Industries, Ltd., commonly known as Kawasaki, is a renowned Japanese multinational corporation with a diverse portfolio, including aerospace, industrial equipment, energy systems, and, most notably, motorcycles. Founded in 1896 by Shozo Kawasaki, the company initially focused on shipbuilding but has since expanded into various sectors, becoming a global powerhouse in manufacturing and innovation.

This article is based on Kawasaki’s motorcycle sectors, which will guide you accordingly as it includes all current analyses and trends of the global market from different insights.

Editor’s Choice

  • Kawasaki Statistics show that by the end of 2024, revenue will be approximately USD 3.41 billion.
  • The average price of each Kawasaki Motorcycle in the same duration will be around USD 8.42K.
  • The expected total number of Kawasaki (Motorcycles) sold out will be around 0.41 million units by 2024, an increase from last year’s 0.38 million units.
  • The United States of America will generate Kawasaki’s highest revenue, amounting to approximately USD 0.80 billion.
  • The African Kawasaki motorcycle market is estimated to amount to around US$5.16 billion in 2024.
  • In FY 2023, Kawasaki Heavy Industries reported a net income of about 25.3 billion Japanese yen (USD 0.15 billion), a decline from the 53 billion yen (USD 0.32 billion) reported last year.
  • The company’s total spending on research and development (R&D) was about 53.5 billion Japanese yen (USD 0.33 billion).
  • As of March 31, 2024, Kawasaki Statistics also reports that the total assets of the company were around 2.68 trillion Japanese yen (USD 0.165 trillion).
  • Additionally, the rolling stock segment net sales of Kawasaki accounted for 195.9 billion Japanese yen (USD 1.21 billion) in 2023.
  • In Q1 2024, Kawasaki experienced a slight decline in motorcycle sales. Specifically, Kawasaki’s sales were down by 1.2% compared to Q1 2023.
  • Kawasaki is heavily involved in hydrogen energy projects, recently working on hydrogen gas turbines capable of 100% hydrogen combustion, which emit significantly lower NOx compared to traditional combustors.

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Kawasaki Statistics By Revenue

Kawasaki Statistics By Revenue(Reference: statista.com)

  • Kawasaki Motorcycles’ total revenue in 2023 was USD 3.17 billion, an increase from USD 3.08 billion in 2022.
  • Kawasaki Statistics also show that by the end of 2024, revenue will be approximately USD 3.41 billion.
  • However, the revenue (in billions of USD) expected to be in the next years is supposed to be 2025 (3.52), 2026 (3.64), 2027 (3.78), 2028 (3.93), and 2029 (4.14).

By Average Price

Kawasaki Statistics By Average Price(Reference: statista.com)

  • The average price of each Kawasaki Motorcycle in FY 2023 was around USD 8.40K, up from USD 8.37K in 2022.
  • Moreover, the estimated average price of Motorcycles in the coming years is 2024 (USD 8.42K), 2025 (USD 8.37K), 2026 (USD 8.35K), 2027 (USD 8.30K), 2028 (USD 8.28K), and 2029 (USD 8.27K).

By Unit Sales

Kawasaki Statistics By Unit Sales(Reference: statista.com)

  • Kawasaki Statistics reports that the expected total number of Kawasaki (Motorcycles) sold will be around 0.41 million units by 2024, an increase from last year’s 0.38 million units.
  • Furthermore, the Statista reports have predicted that sales (in million units) in the coming years, represented as 2025 (0.42), 2026 (0.44), 2027 (0.45), 2028 (0.47), and 2028 (0.50).

Global Revenue Comparison Of Kawasaki By Country

  • Kawasaki Statistics 2024: The United States of America will generate Kawasaki’s highest revenue, amounting to approximately USD 0.80 billion.
  • The market’s annual growth rate will reach +1.69% from 2024 to 2028, and the estimated contribution to the company’s overall market volume will reach around USD 0.87 billion by 2028.
  • However, the total number of sold-out motorcycles in the nation will be around 67.35K by 2024.
  • Furthermore, the estimated revenue and annual sales unit of Kawasaki Motorcycles of the other top four countries in 2024 are Japan (USD 0.57 billion and 59.46K), Malaysia (USD 0.42 billion and 60.74K), Indonesia (USD 257.60 million and 81.76K), and France (USD 209.10 million and 16.98K).

Other country’s revenue and unit sales analyses of Kawasaki by 2024 are detailed in the table below:

Countries Revenue (USD) Unit Sales
(Motorcycles)
Albania 1.35m 109.0
Argentina 12.73m 1.79k
Armenia 0.83m 118
Australia 93.55m 10.02k
Austria 16.80m 14.2k
Azerbaijan 1.94m 271
Belarus 0.93m 128
Belgium 22.81m 1.91k
Bhutan 77.56k 11
Bosnia and Herzegovina 1.65m 134
Brazil 80.06m 11.06k
Brunei Darussalam 28.34k 4
Cambodia 7.47m 1.05k
Canada 47.19m 3.95k
Costa Rica 1.09m 152
Croatia 1.27m 104
Cyprus 154.20k 22
Czechia 10.30m 0.82k
Denmark 2.41m 205
Ecuador 4.92m 0.72k
Estonia 360.00k 50
Finland 5.19m 427
Georgia 1.16m 165
Greece 0.82m 66
Honduras 2.60m 0.37k
Hong Kong 2.82m 0.40k
Hungary 3.74m 298
Iran 31.01m 4.37k
Iraq 14.10m 2.05k
Ireland 1.50m 125
Israel 1.49m 206
Italy 110.50m 9.11k
Jamaica 0.68m 98
Jordan 2.21m 316
Kazakhstan 2.91m 0.41k
Laos 1.59m 231
Latvia 0.52m 72
Lithuania 0.54m 44
Moldova 0.66m 96
Montenegro 82.87k 12
Myanmar 1.88m 271
Netherlands 28.72m 2.36k
New Zealand 5.13m 0.55k
Nicaragua 2.41m 346
North Macedonia 0.48m 68
Norway 3.17m 267
Panama 0.68m 97
Poland 8.13m 0.65k
Portugal 18.97m 1.54k
Puerto Rico 0.80m 173
Romania 0.45m 64
Russia 16.71m 1.32k
Serbia 2.78m 0.39k
Singapore 0.43m 60
Slovakia 1.57m 218
Slovenia 0.87m 120
South Africa 5.16m 0.74k
Spain 77.12m 6.43k
Sri Lanka 9.00m 1.28k
Sweden 7.03m 0.57k
Switzerland 29.32m 2.51k
Tajikistan 1.13m 165
Thailand 169.50m 23.83k
Timor-Leste 115.80k 17
United Arab Emirates 3.48m 293
United Kingdom 65.71m 5.91k
Uruguay 94.05k 13
Uzbekistan 2.72m 0.39k

By Region

Africa:

  • The African Kawasaki motorcycle market is estimated to amount to around US$5.16 billion in 2024.
  • By 2029, the total sales are projected at 0.75k motorcycles.
  • In addition, the volume-weighted average price will amount to US$6.97k.
  • The brand’s market volume will be 5.34m billion by 2029, and its annual growth rate will reach a CAGR of 0.69%.

Americas:

  • Kawasaki Statistics further state that the American Kawasaki motorcycle market will reach 0.95 billion US dollars in the current year.
  • In addition, the revenue will reduce by 2.02% between 2024 and 2029, reaching US$1.05 billion by the forecast period.
  • By 2029, Kawasaki Statistics estimates that the unit sales of this motorcycle brand will be 94.31k motorcycles.
  • As of 2024, the volume-weighted average price will reach US$11.09k.

Asia:

  • The total revenue in Asia is approaching around 1.50 billion US dollars by the end of 2024.
  • Furthermore, Kawasaki Statistics show that by 2029, the unit sales of Kawasaki will reach 308.90k motorcycles.
  • To date, the volume-weighted average price resulted in US$6.34k.
  • The market volume will reach up to US$1.93 billion by 2029, with an annual growth rate of 5.17% CAGR between 2024 and 2029.

Europe:

  • The European Kawasaki market is estimated to reach around US$0.85 billion in 2024.
  • However, the annual growth rate is estimated to be 4.32%, reaching USD 1.05 billion by 2029.
  • In 2029, the total unit sales are expected to reach 85.81k motorcycles.
  • As of 2024, the volume-weighted average price of Kawasaki will amount to US$12.08k.

Kawasaki Statistics By Powersports And Engine Segment Net Sales

Net Sales Of The Powersports And Engine Segment Of Kawasaki Heavy Industries, Ltd. From Fiscal Year 2014 To 2023(Reference: statista.com)

In the fiscal year 2023, Kawasaki’s motorcycle and engine segment achieved record net sales of approximately 592.4 billion Japanese yen (USD 3.66 billion), up from around 591.1 billion yen (USD 3.654 billion) last year.

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Kawasaki’s Motorcycle Sales Volume Statistics

Motorcycle wholesale of Kawasaki Heavy Industries, Ltd. from fiscal year 2014 to 2023(Reference: statista.com)

As of 2023, Kawasaki Heavy Industries Ltd. sold approximately 444,000 motorcycles worldwide, a decrease from about 555,000 units sold in the previous fiscal year.

Kawasaki’s Motorcycle Sales Volume By Region

Motorcycle Wholesale Of Kawasaki Heavy Industries, Ltd. In Fiscal Year 2023, By Region(Reference: statista.com)

  • Kawasaki Statistics further state that the largest unit sales were captured by the Philippines, resulting in 143 thousand units in 2023.
  • During the same duration, other regions’ motorcycle wholesale (in thousand units) of Kawasaki Heavy Industries were North America (94), Europe (76), Indonesia (39), Japan (31), Latin America (12), other emerging countries (38), and other developed countries (8).

The Leading Motorcycle Manufacturers Sales Statistics

Leading Motorcycle Manufacturers In Japan In 2023, By Unit Sales(Reference: statista.com)

  • In 2023, Honda Motor Co., Ltd. was the top domestic manufacturer of motorcycles with engines of 251cc and above in Japan, achieving unit sales of approximately 23,960.
  • Kawashi secured the second-highest position in unit sales, resulting in 23.06k units.
  • Furthermore, Yamaha (8.71k), Suzuki (7.23k), and the rest (28.13k) are the other leading motorcycle manufacturers’ unit sales leaders.

Kawasaki Models Statistics By Year

Name Introduction year
Kawasaki police motorcycles 1976
Cruiser
Kawasaki VN1500 Vulcan Drifter 1999-2005
Kawasaki Vulcan 900 Classic 2006
Kawasaki Vulcan 800 Drifter 1940s
Eliminator 1985
Kawasaki Estrella 1992
Vulcan 700 1985-2006
Vulcan 750 1985-2006
Vulcan 400/500/750/800/900/1500/1600/1700/2000 1984
Vulcan 500 LTD 1990-2009
Kawasaki Eliminator 500 2023-2024
Kawasaki 454 LTD 1985-1990
Vulcan 400 Classic 1984
Dual purpose
Kawasaki KE100 1976-2001
Kawasaki KLR250/KL250D 1984-2005
Kawasaki Super Sherpa 1997-2024
Kawasaki KLX250S 2,009
KLE500 1,991
Kawasaki KLR650 1984-1986
Off-Road
KDX125 1,990
The Kawasaki KDX200 1,983
KLX125 2003-2006
KLX125L 2003-2006
KLX450R 2007
KX80 1979-2000
Kawasaki KX100 2,000.00
KX125 1974-2008
KX250F 2,002.00
KX450F 2,007.00
Kawasaki KX 500 1983-2004
Sport bikes
Ninja ZX-12R 2000-2006
Kawasaki KRR 150 1998–2004
Kawasaki KRR ZX150-RR 2002–2015
Ninja 250R 1986–2024
Ninja ZX-10R 2004-2024
Ninja 300 2012-2024
Ninja 1000 2011-2024
Ninja 400R 2011-2024
Kawasaki Ninja 7 Hybrid 2003-2024
Ninja 500R 1987-2009
Ninja 1000 2011-2019
Ninja ZX-750F 1987–1990
Ninja ZX-6R and 6RR 1995–2024
Ninja 650R 2005-2016
Streetbikes
A1 Samurai 250 1967–1971
A7 Avenger 350 1967–1971
S2 Mach II 350 1971–1975
S1 Mach I 250 1971–1975
Agila HD 125 1974-1989
B1-125cc 1966-2001
B85 & B85M 125 1965
D1 100 1966–1969
KH125 1975-1998
KH500 1976
GTO 125 1983-1993
HD-1 100cc 1974-1980
KB100 RTZ 1986-1996
H2 Mach IV 750 1971–1975
HD-II 1980-2000
HD-X 1983-2003
HD-III 125cc 2-stroke 1982-2007
H1 Mach III 500 1969–1975

(Source: wikipedia.org)

Kawasaki Website Traffic Statistics By Country

kawasaki.com Web Traffic By Country(Reference: similarweb.com)

  • Kawasaki Statistics 2024: the United Kingdom had 78.68% of the website’s total traffic, which has increased by 10.11%.
  • During the same duration, other countries recorded the following contribution in total traffic: India: 2.76% (-11.17%), Japan: 1.52% (+85%), Canada: 1.28% (-12.56%), and the Philippines: 1.06% (47.28%).
  • Other countries collectively made up around 14.69% of visitor share on kawasaki.com.

By Demographics

kawasaki.com Website Traffic Demographics(Reference: similarweb.com)

  • In May 2024, male and female users of kawasaki.com were 77.26% and 22.74%, respectively.
  • The Kawasaki Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 29.87%.
  • 21.25% of Kawasaki’s website users are aged 18 to 24 years.
  • In contrast, 17.11% and 13.92% belong to individuals aged 35 to 44 and 45 to 54, respectively.
  • Around 11.36% of users are aged from 55 to 64 years.
  • Lastly,6.49% of user shares of kawasaki.com were contributed by the age group above 65 years.

By Traffic Source

kawasaki.com Top Traffic Sources(Reference: similarweb.com)

  • Kawasaki Statistics 2024 also shows that organic search generated the highest traffic rate to kawasaki.com, 51.18%.
  • Almost 46.17% of the share is made up of direct traffic searches, while 1.1% is from referrals.
  • Meanwhile, the website’s other traffic sources are paid searches (0.17%), social (0.54%), mail (0.55%), and display (0.29%).

By Social Media Referral Statistics

Social Media Traffic To kawasaki.com(Reference: similarweb.com)

  • Kawasaki Statistics reported that Facebook had the highest social media referral rate, with a 63.24% share compared to other social network traffic.
  • Reddit and YouTube each contributed a share of 31.02% and 4.19% on kawasaki.com.
  • Meanwhile, traffic sent by Pinterest was 1.55%.

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Recent Kawasaki Product Launches In The First Half Of 2024

Products Price (USD) Specification
Kawasaki Ninja ZX-4RR 11,000 399 cc engine, 78.7 bhp, 189 kg weight.
(https://www.bikewale.com/)
Kawasaki Z900 11,300 Updated design and features.
(Times of India)
Kawasaki Ninja e-1 7,899 Electric motorbike with advanced features and a modern design.
(Kawasaki Official)
Kawasaki Ninja 7 Hybrid 12,499 A hybrid engine combines traditional and electric power for improved efficiency and performance.
(Kawasaki Official)
Kawasaki Z e-1 7,599 Electric motorbike with cutting-edge technology and sleek design.
(Kawasaki Official)

Kawasaki Statistics By Sudtatiable Initiatives

  • As of 2024, they have achieved a 20% reduction in CO2 emissions from their manufacturing processes​ (Sustainable Development Report 2024).
  • Kawasaki has targeted a 30% reduction in CO2 emissions by 2030 compared to their 2013 levels.
  • By 2024, approximately 25% of their total energy consumption will be sourced from renewables, with an aim of 50% by 2030.
  • The company has implemented rigorous waste management practices, achieving a recycling rate of 90% for their manufacturing waste. They aim to reach a 95% recycling rate by 2025.

Conclusion

Kawasaki is demonstrating a balanced approach to growth and sustainability. The company’s focus on innovative product development and substantial progress in environmental sustainability sets a strong foundation for future growth and leadership in the global motorcycle market.

Joseph D'Souza
Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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