Amazon Buy Box Statistics By Sellers, Product Category, Positive Reviews and Facts
Updated · Mar 10, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Amazon Buy Box Statistics
- By Factors Affecting Winning \ Losing Buy Box
- By Leading Amazon Third-Party Sellers By Number of Positive Reviews
- By Total Retail E-Commerce Sales By Product Category
- By Average Product Price
- By Reasons For Sellers To Use Artificial Intelligence Technology
- By Preferred Amazon Selling Model
- Amazon.com Monthly Traffic By Device
- By Distribution of Units Sold By Fulfillment Model And Country
- Tips To Increase Chances Of Winning Amazon Buy Box
- Conclusion
Introduction
Amazon Buy Box Statistics: In today’s tech-driven era, customers seek fast and convenient solutions, such as QR code payments, digital transactions, and instant doorstep delivery. Amazon offers a Buy Box feature that enables customers to purchase a product directly from the same window, eliminating the need to add it to a cart and proceed to checkout.
This feature boosts product sales compared to sellers without the Buy Box option. Amazon has specific criteria that sellers must meet to obtain the Buy Box button on the product page. Below are Amazon Buy Box statistics, future trends, and tips to enhance the chances of winning the Buy Box button.
Editor’s Choice
- 75-82% of Amazon’s total sales are processed through the Buy Box, and this figure is even higher for mobile purchases.
- Sellers enrolled in Amazon’s FBA (Fulfillment by Amazon) typically qualify for the Buy Box faster because Amazon ensures inventory quality and quantity.
- High seller performance metrics are crucial; sellers need to meet specific percentages in stock levels, fulfillment scores, and customer response times to boost their Buy Box chances.
- Competitive pricing is vital; sellers must dynamically adjust prices. The total price, including shipping, affects the likelihood of securing the Buy Box.
- A feedback score above 90% is essential for Buy Box eligibility, reflecting customer reviews over the past 30, 90, and 365 days.
- Next-day delivery is almost mandatory for popular items to stay competitive in the Buy Box.
- Sellers with an Order Defect Rate (ODR) of 1% or higher face challenges in winning the Buy Box.
- Reducing shipping time by 1% can increase the chances of winning the Buy Box by 12%.
- The Buy Box winner changes every 15 minutes on average, illustrating the competitive nature of the marketplace.
- Professional seller accounts have a 65% win rate in the Buy Box, compared to 35% for individual seller accounts.
- 86% of sellers who have won the Buy Box had over 500 ratings.
- Offering competitive prices and efficient fulfillment methods can boost Buy Box’s winning chances by 93%.
- To be eligible for the Buy Box, sellers must have a professional seller account.
- In the USA in 2023, Pattern was the top Amazon third-party seller by number of positive reviews, contributing 61,995 reviews.
- 90% of Buy Box sales involve products offered by multiple sellers.
- 61% of Amazon sellers price their products between USD 16 and USD 50.
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General Amazon Buy Box Statistics
- 90% of purchases are completed through Amazon Buy Box.
- The win rate of individual seller accounts vs professional accounts is 35% and 65% on average respectively.
- Amazon Buy Box Statistics show that on an average of 15 minutes, the winners of Buy Box are changed.
- The average price for sellers if they win the Buy Box is USD38.
- If a seller wins the Buy Box, then the sales are likely to increase by 50% on average.
- Furthermore, 86% of sellers who have won Amazon Buy Box had more than 500 ratings.
- Compared to non-eligible sellers, eligible Buy Box sellers have 40% more chances to win.
- In addition, to be eligible for Buy Box, sellers the minimum requirement is to have a professional seller account.
- At the same time, the Buy Box is shared by 81% of sellers.
- The Buy Box feature is currently available to customers located in 180 countries.
- 90% of sales that go through the Buy box increase products of multiple sellers.
- More than 2.5 million sellers are competing against each other for Buy Box.
- Around 7,800 products are sold per minute in the USA.
- Furthermore, 60% of sales are contributed by 3rd party sellers.
By Factors Affecting Winning \ Losing Buy Box
- A seller with 1% or more substandard order defect rates (ODR) is likely to have difficulties winning Buy Box.
- On the other hand, as per Amazon Buy Box Statistics, a 1% reduction in shipping time can lead to a 12% increased chance of winning the Buy Box.
- Amazon Buy Box Statistics state that a 3% increase in feedback is likely to aid in enhancing the winning chances of Buy Box.
- Refund rates of less than 2% are likely to increase the chances of winning.
- Automated repricing strategies help to increase the chances of winning for a seller.
- Having a competitive price range along with fulfillment methods is likely to increase the chances of winning by 93%.
By Leading Amazon Third-Party Sellers By Number of Positive Reviews
(Reference: statista.com)
In the USA in 2023, Pattern became the leading Amazon third-party seller by number of positive reviews contributing 61,995. Utopia Deals and Carlyle followed the title with 49,302, and 43,870 positive reviews each. Other TP sellers with the highest positive ratings in the list were AnkerDirect, Orva Stores, Galactic Shop, GORILLA Commerce, EPFamily Direct, Versure, and eSupplements.
By Total Retail E-Commerce Sales By Product Category
(Reference: statista.com)
- In 2023 computer and consumer electronics and office equipment and supplies were leading product categories on Amazon, which in 2024 are projected to be ranked on the same level.
- 2023 and 2024 insights into health and personal care, apparel and accessories, and furniture and home furnishings are projected to generate the highest eCommerce sales.
- By Top Shopping Event Drive For Largest Sales in The USA
(Reference: statista.com)
- In 2023, the majority of Amazon sellers reported that Black Friday is the leading shopping event in the USA for the highest sales contributed by 34%.
- Prime Day, Cyber Monday, Thanksgiving, New Year’s, prime early access sale and Super Saturday were other leading shopping events in 2023.
By Average Product Price
(Source: junglescout.com)
- According to Amazon Buy Box Statistics 2023 by pricing rates, 61% of Amazon sellers have their products priced between USD 16 and USD 50.
- 3% of Amazon sellers said they have price variations per product. Furthermore, the most affordable price for any product is USD 5 offered by 4% of Amazon sellers.
By Reasons For Sellers To Use Artificial Intelligence Technology
(Source: junglescout.com)
- Majority of the Amazon sellers use AI to write and optimize product listings contributing 34%. Other top functions include creating marketing and social media content, keyword and SEO research, product research, and customer research.
- On the other hand, only 2% of sellers have prioritised using AI for pricing and pricing optimization in 2023.
By Preferred Amazon Selling Model
(Source: revenuegeeks.com)
- According to Amazon Buy Box Statistics by sellers, 54% of sellers prefer to use private labels, while 26% and 25% use wholesalers and retail arbitrage.
- Other preferred selling models include online arbitrage, drop shipping, and handmade.
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Amazon.com Monthly Traffic By Device
(Reference: semrush.com)
- Over the last 6 months including 2024, shoppers in the USA contributed the highest traffic to amazon.com from mobile devices.
- India, Canada, Brazil, United Kingdom were other top countries similarly contributing the highest traffic from mobile devices as well.
- Furthermore, 57.39% of traffic by device was generated from mobile devices while desktop resulted in 42.61%.
By Distribution of Units Sold By Fulfillment Model And Country
(Reference: statista.com)
Tips To Increase Chances Of Winning Amazon Buy Box
Winning the Amazon Buy Box can be crucial for maximizing sales and visibility as a seller on the platform. Here are some effective strategies you can implement to increase your chances of winning the Buy Box in 2024:
Competitive Pricing:
- Pricing is a key factor in winning the Buy Box.
- Ensure your product prices are competitive compared to other sellers offering similar items.
- Regularly monitor and adjust your prices to stay competitive while maintaining profitability.
Offer Competitive Shipping Options:
- Provide fast and reliable shipping options to customers.
- Consider enrolling in Fulfilment by Amazon (FBA) to leverage Amazon’s fulfillment network for fast and efficient order processing and delivery.
- Amazon tends to favor FBA sellers due to their reliable shipping and fulfillment services.
Maintain Sufficient Inventory Levels:
- Keep adequate stock levels to fulfill customer orders promptly.
- Running out of stock can negatively impact your chances of winning the Buy Box, as Amazon prefers sellers with consistent availability of products.
Focus on Customer Service:
- Provide excellent customer service to build trust and credibility with buyers.
- Respond promptly to customer inquiries and address any issues or concerns they may have.
- Positive feedback and high seller ratings can improve your chances of winning the Buy Box.
Optimize Product Listings:
- Optimize your product listings with high-quality images, clear and concise product descriptions, and relevant keywords.
- Use bullet points to highlight key features and benefits of your products.
- Ensure that your listings comply with Amazon’s guidelines to improve visibility and conversion rates.
Monitor Performance Metrics:
- Regularly monitor your seller performance metrics to identify areas for improvement.
- Pay attention to metrics such as order defect rate, late shipment rate, and cancellation rate.
- Maintaining high-performance metrics is essential for winning and retaining the Buy Box.
Utilize Amazon Advertising:
- Invest in Amazon Advertising to increase visibility and drive traffic to your product listings.
- Sponsored Products and Sponsored brand ads can help boost your product’s visibility and sales, ultimately improving your chances of winning the Buy Box.
Offer Competitive Promotions:
- Run promotions and discounts to attract customers and boost sales.
- Consider offering limited-time deals, coupons, or bundle offers to incentivize purchases.
- Promotions can help increase your sales velocity and improve your chances of winning the Buy Box.
Monitor Competitor Pricing and Strategies:
- Keep an eye on your competitors’ pricing and strategies to stay competitive.
- Use tools like Amazon’s Competitive Pricing Insights to analyze pricing trends and adjust your pricing strategy accordingly.
- Stay informed about changes in the market and adapt your approach as needed.
Continuously Improve and Adapt:
- The e-commerce landscape is constantly evolving, so it’s essential to continuously evaluate and refine your strategies.
- Stay updated on industry trends, Amazon’s policies, and best practices for selling on the platform.
- Experiment with different tactics and adapt your approach based on performance data and feedback from customers.
Conclusion
In 2024, there is no doubt that Amazon is the world’s largest retail and e-commerce website. Its flexibility to reach customers across the world is benefitting millions of customers and sellers around the world. However, it has millions of products listed on the platform, and it is important to follow specific guidelines for customers to notice the brand and the product.
Amazon Buy Box is the best feature that allows customers to direct the product from a similar window. However, not every seller is eligible to have a Buy box button. These Amazon Buy Box Statistics guide us on how competitive the e-commerce industry has become in fighting for the smallest to biggest things ever needed to become successful.
Sources
Aruna Madrekar is an editor at Coolest Gadgets, focusing on SEO and content creation. She writes and edits engaging articles, making complex information easy to understand with charts and graphs. Aruna's work on smartphone reviews and app statistics helps Coolest Gadgets reach a wide audience with valuable insights.
