Tripadvisor Statistics By Users, Reviews, Revenue and Facts

Introduction

Tripadvisor Statistics: Tripadvisor is an American online travel agency that facilitates travel bookings through user-generated content. It operates in 40 countries and supports 20 languages.

The company is headquartered in Needham, Massachusetts, USA, and provides services for hotel and flight bookings, table reservations, guidebooks, and vacation rentals. Today, Tripadvisor is one of the leading online travel booking companies, as evidenced by Tripadvisor Statistics.

Editor’s Choice

• 45% of travelers plan three or more trips, while 46% take at least one international trip.
• Tripadvisor Statistics 2022 noted the following numbers for the platform: total photos and videos uploaded (31,630,924), Forum posts (3,897,341), Reviews Submitted (30,244,481), and Q&A (941,509).
• According to 76% of Tripadvisor users, travel photos submitted by travelers are the leading factor influencing the booking decision.
• According to Tripadvisor’s Experience of Travel Study Report 2024, natural attractions (45%), Cultural or historical landmarks or monuments (42%), and museums/ art galleries (29%) are the top 3 influential factors that affect destination choice. 
• 71.01% of reviews showed 5/5 bubbles, while 4/5 represented 11.65%. There were 5.37%, 4.03%, and 7.94% of 3, 2 and 1 bubbles of rating respectively.
• Around 1.3 million reviews were recognized as fake and were removed. In addition, 72% of all fake reviews were reported as fake even before being posted.
• According to the Tripadvisor Review Transparency Report 2023, in 2022, the highest number of reviews were given for accommodation, resulting in 40.30% of restaurants, experiences, including attractions and activities, contributing 38.43% and 20.84% of all business reviews by category. 
• As of 2023, there were around 1,000 million reviews and ratings on the Tripadvisor online travel booking platform from around the world.
• According to the Tripadvisor Review Transparency Report 2023, reviews that include serious safety incidents are ten times more likely to receive more clicks than reviews without any such incident. 
• 96% of Tripadvisor travelers prefer to read reviews before planning trips and booking accommodations.

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Facts About Tripadvisor

• Tripadvisor started in 2000 from a small office above a pizza shop in Massachusetts and has grown into a major player in the online travel market.
• The website offers user-generated reviews, price comparison tools, and travel booking services.
• By 2023, Tripadvisor’s branded sites featured over eight million listings, including experiences, accommodations, restaurants, airlines, and cruises.
• The total number of user reviews and ratings on Tripadvisor exceeded one billion in 2023.
• Tripadvisor reorganized its business in 2022 into three main segments: Tripadvisor Core (including branded hotels and media advertising), Viator (focused on travel experiences), and TheFork (focused on dining).
• Tripadvisor Core was the most profitable segment in 2023, but Viator saw the highest revenue growth, increasing by about 50% year-on-year.
• Tripadvisor’s global revenue reached nearly 1.8 billion USD in 2023, the highest in the company’s history.
• The United States was Tripadvisor’s largest market in 2023, contributing two-thirds of the company’s total earnings.
• Despite achieving record revenue, Tripadvisor’s net income in 2023 declined by 50% compared to the previous year.
• In the 2023 American Customer Satisfaction Score (ACSI), Tripadvisor scored 76, which was higher than Priceline but lower than Expedia.
• A survey in December 2023 revealed that about 12% of U.S. consumers used Tripadvisor for hotel and private accommodation bookings, while around 33% used Expedia.
• In Italy, Tripadvisor outperformed Expedia in online hotel and private accommodation bookings by four percentage points.

General Tripadvisor Statistics

• Tripadvisor Statistics show that around 33,194 properties were penalized for fraud.
• 45% of travelers plan three or more trips, while 46% take at least one international trip.
• The average of online reviews of hotels listed on Tripadvisor is 68 characters.
• Tripadvisor’s Experience of Travel Study Report 2024 shows that respondents to the survey of travelers referring to their most recent trip, 91% said it provided lasting memories, while 86% said it brought intense emotions such as joy, awe, and excitement, while 80% said the trips gave them surprising experiences.
• In addition, 79% of respondents found lodging very or extremely important, 71% said dining is very or extremely crucial, and 69% voted saying activities are very or extremely important.
• Tripadvisor attracts nearly 400 million travelers every month.
• In 2022, over 18 million new photos were uploaded on Tripadvisor.
• Nearly 6.5 million new travel itineraries were created on the platform.
• There were over 11 million searches for Bangkok, more than 43.6 million for London, and 20.2 million for Las Vegas.
• Tripadvisor’s community grew by 35.7 million new travel buddies in 2022.
• The most-reviewed hotel on Tripadvisor is Luxor Hotel & Casino in Las Vegas, with over 56,903 reviews.
• Pastéis de Belém in Lisbon, Portugal, is the most-reviewed restaurant with more than 53,715 reviews.
• Basílica de la Sagrada Familia in Barcelona has the highest number of reviews for an attraction, totaling 166,545.
• Tripadvisor recorded 1,636 shark-diving bookings, 16,563 ziplining bookings, and 47,015 ghost & vampire tour bookings.
• Over 70% of Tripadvisor reviews in 2022 were rated five bubbles, an increase from previous years.
• One-bubble ratings increased slightly to 7.9% in 2022.
• In 2022, Tripadvisor received over 16 million five-bubble reviews.
• Human moderators reviewed about 2.3 million Tripadvisor reviews, deleting 40.35% of them.
• Fake reviews made up 4.37% of all submissions in 2022, an increase from previous years.
• Reviews on Tripadvisor are three times longer than those on other leading online travel agencies and tech platforms.
• About 43% of hoteliers, restaurateurs, and tour operators consider Tripadvisor the most reliable platform for feedback.
• The longest review on Tripadvisor, written in English, is 17,241 words long and covers Hotel Playa Pesquero Resort in Cuba.
• Since joining Tripadvisor in 2015, @82manuelal from Luxembourg City has become the site’s most prolific reviewer with 7,086 reviews.
• The first forum post on Tripadvisor, dated August 26, 2004, is still visible today.
• In 2022, over 387,000 forum threads were created on Tripadvisor.
• Less than 1% of reviews face disputes from Tripadvisor users or business owners.
• @damienstack from Listowel, Ireland, is the most well-traveled Tripadvisor member, having reviewed 176 countries and visited all 193 worldwide.
• Over half of the reviews on Tripadvisor came from Europe, while 25.21% were from North America.
• In 2022, 22 million votes on reviews were found helpful.
• 91.6% of Tripadvisor reviews in 2022 were posted without human moderation.

By Reviews

• Tripadvisor attracts 490 million unique visitors every month.
• The platform hosts over 730 million reviews and opinions.
• Listings on Tripadvisor cover approximately 8.1 million accommodations, airlines, experiences, and restaurants worldwide.
• As of 2023, 51.86% of Tripadvisor reviews come from Europe, while North America contributes 25.21%.
• Tripadvisor is considered the most trusted source for travel planning, even more than personal recommendations, tourist board websites, and guidebooks.
• 83% of consumers feel more confident in their travel decisions after reading Tripadvisor reviews.
• 96% of hotel and hospitality brands worldwide agree that Tripadvisor reviews significantly influence bookings.
• Tripadvisor members posted 73 million opinions and reviews in 2022.
• In 2023, there were about 1 billion reviews and ratings on the platform.
• Approximately 1.33 million new business listings were added to Tripadvisor.
• On average, Tripadvisor ratings increased to 4.34 out of 5 bubbles.
• 71.01% of reviews gave 5/5 bubbles, while 11.65% gave 4/5.
• About 1.3 million fake reviews were detected and removed.
• 72% of fake reviews were caught before being posted.
• Tripadvisor’s human moderators manually reviewed 2.3 million reviews to decide if they should be posted.
• Reviews involving serious safety incidents are ten times more likely to get clicks.
• 96% of Tripadvisor users prefer to read reviews before planning trips or booking accommodations.
• 58% of travelers read 6 to 12 reviews before choosing a restaurant.
• 79% of travelers do the same before selecting a hotel.
• Over 50% of travelers will not book accommodation unless it has reviews.
• 76% of users say travel photos submitted by other travelers heavily influence their booking decisions.
• 35.87% of reviews were removed, while 64.13% remained posted.
• The average response time for contested reviews is less than 6 hours, which accounts for 78.80%.
• In 2022, Tripadvisor had 31,630,924 photos and videos uploaded and 3,897,341 forum posts.
• The platform recorded 941,509 Q&A posts and 30,244,481 reviews in 2022.

By Business Category

(Reference: tripadvisor.com)

• According to the Tripadvisor Review Transparency Report 2023, in 2022, the highest number of reviews were given for accommodation, resulting in 40.30% of restaurants, experiences, including attractions and activities, contributing 38.43% and 20.84% of all business reviews by category. 0.41% and 0.02% of reviews belonged to flights and cruises.

By Impact on Consumer Behavior

• 83% of travelers use reviews to choose the right hotel. Over 80% of people read 6 to 12 reviews before making a booking. More than half, 53%, won’t book until they read reviews.
• 68% of consumers use reviews to learn about attractions, and 64% read reviews to find better restaurants.
• A hotel with 11 to 20 reviews usually has an average rating of 3.5 out of 5, with 12% of the reviews being negative. However, as the number of reviews increases to over 100, the average rating improves to 3.9.
• Businesses that respond quickly to reviews on Tripadvisor experience 17% higher engagement and are 21% more likely to receive booking inquiries.
• A study from Cornell shows that businesses that actively respond to reviews see an increase in revenue. Higher Tripadvisor ratings correlate directly with higher revenue generated through online travel agents (OTAs).

By Market Performance

(Source: passport-photo.online)

• As of March 2023, 12% of consumers in the US use Tripadvisor to book hotels or private accommodations.

By Tripadvisor Global Revenue

• Tripadvisor generated ~USD 1.49 Billion in revenue, in 2022.
• In 2022, Tripadvisor’s core segment, which includes branded hotels, display advertising, the platform, experiences, and dining, generated a total of USD 966 million.

• Tripadvisor’s revenue in the US, its most profitable region, increased from USD 526 million in 2021 to approximately USD 905 million in 2022.

By Employee Demographics

By Age

Employees Age	Percentages
Less than 18 years	0%
18-20 years	0%
20-30 years	66%
30-40 years	26%
40+ years	6%

(Source: zippia.com)

• According to Tripadvisor Statistics, the majority of employees are aged between 20 and 30, representing 66% of the workforce. There are 26% of employees aged 30 to 40 years, while 6% of the workforce belong to 40+ years of age.

Length Of Employment

Number or Years	Percentages
Less than one year	41%
1-2 years	21%
3-4 years	8%
5-7 years	15%
8-10 years	9%
11+ years	7%

(Source: zippia.com)

• On average, most of the employees are working with the company for less than a year, contributing 41% of employees. In addition, 44% of the employees have worked with Tripadvisor for 1 to 7 years.
• 16% of the employees are loyal to the company, and on average, they have been loyal for 8 to 11+ years.

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By Global Operating Income

• Tripadvisor, Inc.’s global operating income in 2022 was approximately USD 101 million.
• The company’s global operating income in 2008 was USD 124.88 million.

By Global Assets

• Tripadvisor’s total assets increased from USD 2.29 billion in 2021 to approximately USD 2.57 billion in 2022.
• In 2008, Tripadvisor’s global assets were valued at USD 0.52 billion.

By US Travel Agency Apps by Downloads

• In 2022, the Tripadvisor app ranked 10th among online travel agency apps in the United States.
• It had around 1.25 million downloads on both iOS and Google Play.
• The top app, Booking.com, was downloaded 17.10 million times.
• Vrbo was downloaded 16.80 million times.
• Expedia had 16.60 million downloads.
• Airbnb was downloaded 13.90 million times.

By Rating

By Innovation, Acquisitions and Leadership

• Tripadvisor operates in 43 markets and is available in 22 languages.
• The company is headquartered in Needham, Massachusetts.
• Tripadvisor was founded in 2000 by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka. Kaufer came up with the idea after a frustrating experience planning a family vacation.
• IAC/InterActiveCorp acquired Tripadvisor in 2004.
• Since 2007, Tripadvisor has expanded by acquiring various travel companies and services, including SeatGuru.com and Airfarewatchdog.
• In 2019, Forbes named Tripadvisor the Best Midsize Employer in the United States.
• The company rebranded in February 2020, changing its name from “TripAdvisor” to “Tripadvisor” with a lowercase “a.”
• In April 2020, due to the COVID-19 pandemic, Tripadvisor announced 600 job cuts in Canada and the United States, along with 300 more globally, reducing its workforce by 25%.
• In July 2020, Tripadvisor sold eight brands, including Smarter Travel and Airfarewatchdog, to Hopjump.
• Matt Goldberg became Tripadvisor’s CEO in May 2022, replacing Stephen Kaufer.
• At the end of 2022, Tripadvisor employed approximately 3,100 people.

Top 10 Countries With Paid Reviews

• India has the highest share of paid reviews on TripAdvisor, with 15.68%.
• Russia follows, with 13% of paid reviews.
• The United States contributes 8.18% of paid reviews.
• Türkiye accounts for 6.60% of the paid reviews.
• Italy has a share of 5.95% in paid reviews.
• Vietnam has 5.36% of paid reviews.
• Pakistan contributes 4.05% of paid reviews.
• Germany holds 3.66% of the paid reviews.
• Venezuela is responsible for 3.58% of paid reviews.
• Bangladesh has 3.38% of the paid reviews.

Top 10 Reasons For Removing Posts Excluding Fraud

• Repeat Characters: Posts with repeated or excessive characters were removed 177,284 times.
• Duplicate Submissions: Posts that were submitted more than once led to 65,232 removals.
• Unsupported Language: Posts written in unsupported languages caused 49,691 removals.
• Ineligible Experience: Posts that did not meet the required experience criteria were removed 27,111 times.
• Commercial Content: Posts with commercial content, such as advertisements, led to 21,460 removals.
• Profane or Vulgar Language: Posts containing profanity or vulgar language were removed 17,999 times.
• Personally Insulting: Posts with personal insults resulted in 11,572 removals.
• Wrong Listing: Posts that were listed in the wrong category or section led to 10,886 removals.
• Listing Update: Posts removed due to updates or changes in listings occurred 10,502 times.
• Irrelevant Commentary: Posts with comments that were irrelevant to the discussion were removed 8,942 times.

By Website Traffic

(Reference: semrush.com)

• Over the last six months of 2024, including 2023, this online travel booking platform generated most of the traffic from the United States of America.
• The United Kingdom, Indonesia, India, and Canada are leading countries, following the USA, which contributed to the highest traffic on the Tripadvisor platform.
• Tripadvisor Statistics show that all of these top countries with the highest website traffic accessed the platform through mobile devices.
• In addition, mobile device traffic represented 62.56%, while desktop contributed 37.44%.

By Visitor’s Age

• Tripadvisor.com has a slightly larger female audience, with 51.86% of visitors being women and 48.14% being men.
• The largest group of visitors is aged 25–34, making up 26.66% of the audience.
• Visitors aged 35–44 represent 19.73% of the audience.
• The age group 18–24 accounts for 15.59% of visitors.
• The 45–54 age group comprises 15.45% of the audience.
• Those aged 55–64 make up 12.92% of visitors.
• Visitors aged 65 and older represent 9.65% of the audience.

Market Cap of Online Travel Companies

The Following Chart confirmed that Tripadvisor was one of the top 10 leading online travel companies globally as of September 2023.

(Source: statista.com)

Greatest Influence On Destination Choice

(Reference: glampingbusiness.com)

• According to Tripadvisor’s Experience of Travel Study Report 2024, natural attractions (45%), Cultural or historical landmarks or monuments (42%), and museums/ art galleries (29%) are the top 3 influential factors that affect destination choice.
• Other factors include adventure activities, guided tours, amusement parks, Spa or wellness, concerts, Sporting events, etc.

Discretionary Spend Cuts To Save For Travel

(Reference: glampingbusiness.com)

• Tripadvisor’s Experience of Travel Study Report 2024 found that 44% of travelers are ready to cut their spending on dining out to save for travel.
• Other preferred top cuts include food deliveries (42%), Clothing/ accessory purchases (36%), rideshares, taxis, and entertainment or events (33%).

By Destinations Suggested By Tripadvisor

According to Tripadvisor, following the top places for a vacation by scenario around the world.

Top Honeymoon Destinations In 2024 (Worldwide)

• Bali, Indonesia
• Hoi An, Vietnam
• Maldives
• Dominican Republic
• Mauritius
• Khao Lak, Thailand
• Jamaica
• Santorini, Greece
• Zanzibar Island, Tanzania
• Venice Italy

Sustainable Destinations In 2024 (Worldwide)

• Copenhagen, Denmark
• Stockholm, Sweden
• Bordeaux, France
• Helsinki, Finland
• Singapore
• Melbourne, Australia
• Oslo, Norway
• Brussels, Belgium
• Galway, Ireland
• Belfast, United Kingdom

Top Destinations In 2024 (Worldwide)

• Dubai, United Arab Emirates
• Bali, Indonesia
• London, United Kingdom
• Hanoi, Vietnam
• Rome, Italy
• Paris, France
• Cancun, Mexico
• Marrakech, Morocco
• Crete, Greece
• Hoi An, Vietnam

Trending Destinations In 2024 (USA)

• Napa, California
• St. Petersburg, Florida
• Marathon, Florida
• Brooklyn, New York
• Provincetown, Massachusetts
• West Yellowstone, Montana
• Homer, Alaska
• Eureka Springs, Arkansas
• Portland, Oregon
• Kanab, Utah

Top Destinations In USA, 2024

• New York City, New York
• Oahu, Hawaii
• Las Vegas, Nevada
• New Orleans, Louisiana
• Miami Beach, Florida
• Maui, Hawaii
• Nashville, Tennessee
• Charleston, South Carolina
• Chicago, Illinois
• Keywest, Florida

Top Food Destinations In 2024 (USA)

• New Orleans, Louisiana
• Charleston, South Carolina
• Maui, Hawaii
• New York City, New York
• Savannah, Georgia
• Nashville, Tennessee
• Miami Beach, Florida
• Boston, Massachusetts

Top Food Destinations In 2024 (Worldwide)

• Hanoi, Vietnam
• Rome, Italy
• Crete, Greece
• Cusco, Peru
• Florence, Italy
• New Delhi, India
• Barcelona, Spain
• New Orleans, Louisiana, USA
• Lisbon, Portugal
• Phuket, Thailand

Top Nature Destinations In 2024 (Worldwide)

• Kathmandu, Nepal
• Halong Bay, Vietnam
• Hurghada, Egypt
• Mauritius
• Lombok, Indonesia
• Kauai, Hawaii, United States
• Zanzibar, Tanzania
• Grand Cayman, Cayman Islands
• Guadalupe
• Kruger National Park, South Africa

Most Visited Travel And Tourism Websites

As Of January 2024 By Number Of Website Visits In Millions

• Booking.com had 565.2 million visits.
• Tripadvisor.com saw 162.4 million visits.
• Airbnb.com recorded 100.9 million visits.
• Expedia.com had 90 million visits.
• Agoda.com reached 87.3 million visits.
• Southwest.com had 65 million visits.
• aa.com (American Airlines) saw 64.8 million visits.
• Uber.com had 64.5 million visits.
• Delta.com recorded 57.6 million visits.
• Marriott.com had 57.4 million visits.
• Ryanair.com saw 53.9 million visits.
• United.com had 52.4 million visits.
• Vrbo.com reached 50.3 million visits.
• Hotels.com saw 49.3 million visits.
• Trip.com recorded 45.5 million visits.

(Source: statista.com)

By Awards

Tripadvisor’s Best Of The Best Restaurants, Traveler’s Choice Awards 2023

• Restaurant Bougainville, Amsterdam, Netherlands
• Ise Sueyoshi, Nishiazabu, Japan
• The Old Stamp House Restaurant, Ambleside, United Kingdom
• Maison, Medard, Boulleret, France
• Ristorante, Villa Crespi, Orta San Giulio, Italy
• Avarta, Chennai, Madras, India
• Akira Back, Bangkok, Thailand
• Paul Ainsworth at No. 6, Padstow, United Kingdom
• PIC, Valence, France
• Sachi Heliopolis, Cairo Egypt

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Hotels, Traveler’s Choice Awards 2023

• Rambagh Palace, Jaipur, India
• Ozen Reserve Bolifushi, Luxury All-Inclusive
• Hotel Colline de France, Gramado, Brazil
• Shangri-La The Shard, London, United Kingdom
• The Ritz-Carlton, Hong Kong, China
• JW Marriott Marquis Hotel, Dubai, United Arab Emirates
• Romance Istanbul Hotel, Istanbul, Türkiye
• Ikos Dassia, Corfu, Greece
• Ikos Andalusia, Estepona, Spain
• Padma Resort Ubud, Puhu, Indonesia

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Beaches, Traveler’s Choice Awards 2023

• Praia da Falésia, Olhos de Agua, Portugal
• Spiaggia dei Conigli, Lampedusa, Italy
• La Concha Beach, San Sebastian – Donostia, Spain
• Ka’anapali Beach, Lahaina, Maui, Hawaii
• Grace Bay Beach, Turks and Caicos
• Anse lazio, Praslin Island, Seychelles
• Manly Beach, Sydney, Australia
• Eagle Beach, Palm- Eagle Beach, Aruba
• Siesta Beach, Siesta Key, Florida
• Varadero Beach, Varadero, Cuba

(Source: tripadvisor.in)

Tripadvisor’s Best Of The Best Things To Do, Traveler’s Choice Awards 2023

• Grand Circle Island and Haleiwa 9-hour Tour, Honolulu, Oahu, Hawaii
• Half-Day Thai Cooking Class at Organic Farm in Chiang Mai, Thailand
• All-Inclusive Ubud Tour, Ubud, Indonesia
• Dubai Red Dunes ATV, Camels, Stargazing & 5-star BBQ Al Khayma Camp, Dubai, United Arab Emirates
• Best DMZ Tour Korea from Seoul (Red suspension Bridge Optional), Seoul, South Korea
• Reykjavik Food Walk – Local Foodies Adventure in Iceland, Reykjavik, Iceland
• Amsterdam Canal Cruise with live guide and Onboard bar, Amsterdam, Netherlands
• Small-Group Explore Angkor Wat Sunrise Tour with Guide from Siem Reap, Cambodia
• San Juan Guided snorkeling tour, San Juan, Puerto Rico
• Hanoi Jeep Tours, Food + Culture+ Fun by Vietnam Army Legend Jeep, Hanoi, Vietnam

(Source: tripadvisor.in)

Expensive Luxury Cruise Trips Listed On Tripadvisor

(Source: statista.com)

Conclusion

In its 20th year (founded in 2004), Tripadvisor continues to evolve and adapt to the ever-changing travel landscape. By prioritizing user experience, embracing innovation, and offering a diverse range of travel resources, it remains a trusted travel companion for millions of explorers worldwide, as proven by Tripadvisor Statistics. So, pack your bags, leverage the power of Tripadvisor, and get ready to create unforgettable travel memories!

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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