Food Truck Statistics By Cost, Demographics, Trends and Facts

Introduction

Food Truck Statistics: Food trucks have transformed the culinary landscape, evolving from simple mobile eateries to cultural icons. These rolling restaurants offer a diverse range of cuisines, from gourmet burgers to authentic tacos, often at affordable prices. One of the key factors driving the popularity of food trucks is their ability to innovate and adapt. Food truck operators are constantly experimenting with new flavors, ingredients, and cooking techniques, pushing the boundaries of culinary creativity.

This innovation keeps customers excited and eager to try the latest food truck sensation. These food truck statistics will explore the state of the food truck business along with the demographics of consumers and the number of food trucks worldwide.

Editor’s Choice

• The average salary for a food truck cook is $57,109. Food truck statistics reveal that wages increased 14.8% between 2019 and 2024.
• California is a leading state with the highest number of food trucks compared to other US states.
• According to therestauranthq.com, in 2024, building a new kitchen will cost between $125,000 and $200,000.
• The leading costs for food truck businesses in the US are wages (28.8%), purchases (40.6%), and rent and utilities (6%).
• Around 43.40% of food lovers aged between 25 and 44 share a significant portion of total food truck customer data.
• 80% of customers stay loyal to the same food truck because of the experience they received.
• Food trucks focusing on a single cuisine or specialized items, such as vegan desserts or gourmet tacos, are gaining popularity.
• The food truck catering business is booming in the US, with 5% of newlyweds choosing food truck businesses for their events.
• Food truck statistics for 2024 show that, in the US, there are more than 58,000 food truck businesses.
• The Americas, particularly the United States, Canada, and Latin America, continue to lead in food truck consumer trends, with an industry value of approximately US $1.3 billion in 2025.

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General Food Truck Statistics

• Over the last few years, in the US, the food truck industry grew by 10.9%.
• Food truck statistics for 2024 show that, in the US, there are more than 58,000 food truck businesses.
• On average, a food truck business generates a revenue of US$346,000.
• In addition, food truckers earn a profit between $24,000 and $53,000 a year.
• The average salary for a food truck cook is $57,109. Food truck statistics reveal that wages increased 14.8% between 2019 and 2024.
• Around 40% of businesses continue their operations after 3 years.
• In the US, 90% of all food truck businesses are privately owned and operated.
• Having a food truck in the restaurant area is likely to affect the restaurant business.
• California is a leading state with the highest number of food trucks compared to other US states.
• Burgers have the highest selling rate at food trucks, where there is a high demand for Indian street food.
• By 2030, the food truck income is projected to cross $2 billion in the US.
• 11% of the owners are never experimenting with new menus.
• Approximately, there are more than 70,000 food truck businesses in the world in 2024.
• 6% of business owners said between 5 pm to 8 pm are the busiest business hours.
• 40% of the owners said their business is moderately profitable.
• Approximately 86.9% of food truck owners use Facebook to promote their business.
• Food truck statistics show that, as of 2024, the top-selling menu items are burgers (19.2%), BBQ (15.3%), Fried Chicken (11.7%) and Tacos (10.2%).
• Food festivals are the most popular events for food trucks, resulting in 58.5%.
• According to the Food Liability Insurance Program 2024, ingredients and supplies represent the highest primary food truck expenditure, contributing 86.4%, followed by permits and licensing (61.4%) and insurance (60.2%).

Food Truck Customer Behaviour

• 80% of customers stay loyal to the same food truck because of the experience they received.
• 92% of regular customers are satisfied with food truck services.
• 11% of customers rated their experience as unique, new, fun, or existing.

Food Truck Statistics By Cost

• According to therestauranthq.com, in 2024, building a new kitchen will cost between $125,000 and $200,000.
• Additionally, the cost of startup inventory may go up to $2,000 or $3,000.
• Food truck statistics show that the parking cost for food trucks may range between $3,00 and $1,000 a month.
• As of 2024, the average operating food truck cost has increased by 7.8%.
• Yearly insurance costs may amount to $2,500 and $4,500.
• The leading costs for food truck businesses in the US are wages (28.8%), purchases (40.6%), and rent and utilities (6%).

What are Some Popular Trends in Food Trucks in 2024?

• 18% of orders are for Tacos, being the most ordered food at food trucks.
• Only 8% of food trucks offer Mexican food.
• Food truck statistics for 2024 show that the food truck catering business is booming in the US, with 5% of newlyweds choosing food truck businesses for their events.
• Burgers have the highest selling rate at food trucks, where there is a high demand for Indian street food.
• Food truck statistics show that owners and chefs regularly change the menus at food trucks.

Food Truck Demographics

(Reference: techreport.com)

Around 43.4% of food lovers aged between 25 and 44 share a significant portion of total food truck customer data. Furthermore, with minor differences, 19.20% and 19.70%  belong to people aged 55 and above and less than 25 years, respectively.

Number of Food Trucks By US States 2024

(Source: ibisworld.com)

Number of Food Trucks By Country 2024

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The State of Food Truck Industry 2025

In 2025, the food truck industry continues to expand worldwide, showing unique trends across different regions. This industry’s growth can be attributed to consumer demand for convenient and affordable meals, a rise in local cuisines, and interest in fusion and specialty foods. Food trucks, with their low startup costs compared to traditional restaurants, have become popular with entrepreneurs aiming to offer diverse food options.

#1. Global Market Overview

The global food truck industry is projected to generate significant revenue in 2025, reaching approximately US $2.5 billion. Growth rates vary by region, with some areas experiencing higher demand due to urbanization and food innovation. The industry is also adapting to consumer preferences, such as healthier food options, vegan choices, and environmentally sustainable practices.

#2. Regional Insights

•  Asia

Asia has seen substantial growth in the food truck industry, with revenues reaching around US $500 million in 2025, accounting for about 20% of the global market. Major cities like Tokyo, Bangkok, and Seoul are leading this trend, and food trucks offer a variety of regional and international foods. In these urban centers, the industry benefits from the high foot traffic in business districts and tourist hotspots. Many Asian food trucks focus on convenience and affordability, appealing to students, young professionals, and tourists.

•  Africa

In Africa, the food truck market is smaller but shows significant potential for growth. Revenue is estimated at US $150 million in 2025, contributing around 6% to the global market. Key markets include South Africa and Kenya, where local entrepreneurs capitalize on the demand for affordable meals. Food trucks in Africa often serve traditional and fusion foods, reflecting the diverse culture. The African market faces challenges, such as limited infrastructure in some areas, but it benefits from a growing interest in mobile dining options, especially in urban regions.

•  Americas

The Americas represent the largest share of the food truck industry, with the United States, Canada, and Brazil leading the market. In 2025, the region’s revenue is estimated to reach US $1.3 billion, contributing 52% to the global market. In the U.S., food trucks have become a staple in urban areas, festivals, and events, offering everything from gourmet dishes to ethnic foods. Latin America is also seeing growth, particularly in Brazil and Mexico, where street food traditions align well with the food truck model. High consumer interest in diverse cuisines, such as Mexican, Asian, and American-style food, drives this market.

•  Australia and Oceania

In Australia and Oceania, food trucks are popular, especially in cities like Sydney, Melbourne, and Auckland. The region’s industry revenue is approximately US $200 million in 2025, or about 8% of the global market. The local love for outdoor events, beaches, and a vibrant street food culture shapes the market. Food trucks often feature innovative menus and locally sourced ingredients. The industry in Oceania benefits from strong local support and tourist interest, with some cities organizing weekly food truck festivals.

•  Europe

Europe’s food truck industry is valued at about US $350 million in 2025, contributing roughly 14% to the global market. The growth in Europe is driven by urbanization, tourism, and events in cities such as London, Paris, and Berlin. European food trucks often focus on gourmet foods, including vegan, organic, and sustainable options, catering to a health-conscious consumer base. Many trucks emphasize unique food experiences, from artisan bread and pastries to international fusion cuisine.

#3. Trends and Future Outlook

In 2025, the food truck industry will witness trends such as a shift toward eco-friendly operations, with trucks using recyclable packaging and sourcing locally to reduce carbon footprints. Technology will also play a key role, with many food trucks now accepting digital payments and using social media for marketing.

Overall, the food truck industry’s growth reflects changing consumer preferences for mobile dining experiences. By 2026, continued growth is expected, with regions like Asia and Africa set to gain larger shares in the market. The demand for quick, affordable, and diverse food options will likely drive further expansion globally, making the food truck industry a dynamic part of the global food market.

#4. Projected Food Truck Consumer Trends 2025

In 2025, consumer trends in the food truck industry show a global shift towards convenience, diversity, and innovation. With increasing demand for accessible yet high-quality food, consumers are driving unique trends that vary by region. As the industry grows, food truck operators focus on offering tailored menus, sustainable practices, and enhanced customer experiences to meet local preferences.

#5. Global Consumer Trends

Food truck statistics estimate that worldwide, the food truck industry is projected to reach a value of US $2.5 billion in 2025. Consumers seek not only quick meals but also memorable culinary experiences. This includes unique, fusion-inspired foods, healthier options, and food trucks that offer an environmentally conscious approach. Globally, there is a growing demand for vegetarian, vegan, and gluten-free options, reflecting a shift towards more health-conscious choices.

•  Asia

In Asia, consumers are showing a heightened interest in both traditional and international cuisines. With the region’s food truck market estimated at US $500 million in 2025, many food trucks are adopting new trends, such as plant-based dishes and innovative fusion food. In cities like Tokyo and Seoul, popular food truck offerings include Asian fusion foods like Korean-Mexican tacos or Japanese-style burgers. Asian consumers also appreciate tech-integrated experiences, with many food trucks enabling digital payments and online ordering to cater to tech-savvy younger customers.

•  Africa

The food truck industry in Africa, valued at about US $150 million in 2025, is witnessing growth in urban centers, especially in countries like South Africa and Kenya. African consumers appreciate traditional dishes with modern twists, and food trucks often incorporate local flavors and ingredients. For example, dishes like spicy peri-peri chicken and fusion stews are popular choices. African consumers also prioritize affordability and accessibility, making budget-friendly meal options in high demand. There’s also a preference for eco-friendly trucks as sustainable practices become more valued across the continent.

• Americas

The Americas, particularly the United States, Canada, and Latin America, continue to lead in food truck consumer trends, with an industry value of approximately US $1.3 billion in 2025. In North America, consumers are particularly interested in high-quality, unique food experiences, such as gourmet burgers, artisanal sandwiches, and globally inspired dishes. Latin American consumers, especially in Brazil and Mexico, favor familiar flavors like tacos, empanadas, and regional street foods that are reimagined for a food truck setting. Across the region, there’s a strong preference for food trucks that emphasize locally sourced ingredients and sustainable operations, reflecting the rising environmental awareness.

• Australia and Oceania

In Australia and Oceania, food trucks are valued at US $200 million in 2025. The food truck culture is deeply integrated into local events and outdoor gatherings, with consumers preferring fresh, seasonal, and creative offerings. Common choices include seafood, vegan options, and fusion items like Korean-style BBQ wraps. Australian consumers also favor food trucks with eco-conscious practices, such as those using compostable containers and local produce. This aligns with the region’s strong focus on environmental responsibility.

•  Europe

In Europe, food truck trends lean toward gourmet and artisanal foods, with the market estimated at US $350 million in 2025. European consumers favor premium, quality ingredients, and there is a high demand for healthy options like organic salads, fresh juices, and vegan dishes. Many trucks cater to these preferences with items such as gluten-free baked goods and plant-based alternatives. In cities like London, Paris, and Berlin, food trucks often serve international cuisines, reflecting the diverse populations and cultural interest in foods from around the world. Europe also sees a trend in “experience-based” dining, where consumers are drawn to food trucks with unique presentations and interactive menus.

#6. Key Trends And Future Outlook

In 2025, several key trends define food truck consumer preferences:

• Health Consciousness: Consumers worldwide seek healthier options, including plant-based, gluten-free, and organic dishes.
• Sustainability: An increasing number of consumers prioritize eco-friendly practices, favoring trucks that use biodegradable packaging and source locally.
• Digital Integration: With more consumers using mobile payments and online platforms, food trucks are adopting tech-friendly payment systems and mobile ordering.
• Local Flavors with Modern Twists: Consumers enjoy locally inspired dishes reimagined with modern techniques or international influences.
• Specialized Menus: Food trucks focusing on a single cuisine or specialized items, such as vegan desserts or gourmet tacos, are gaining popularity.

Conclusion

The food truck industry in 2025 is more than just mobile dining; it’s about offering consumers an enjoyable, sustainable, and diverse culinary experience. Across regions, the trends reflect a balance between convenience and quality, with each region adapting to local tastes and consumer values. As this market continues to grow, operators are expected to cater even more closely to regional preferences, enhancing the food truck industry’s appeal worldwide.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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