Online Shopper Statistics By Users, Role Of Social Media, COVID-19 Impact, Frequency and Facts

Introduction

Online Shopper Statistics: Online shopping has become a regular part of many people’s lives. We can easily order milk and groceries from our phones. This convenience is growing the number of customers as more shoppers choose home delivery. Today, millions of websites sell various products, creating tough competition among companies in the SEO field.

You can buy almost anything online, even insurance and opening bank accounts, which can now be done completely online. Due to ongoing issues like inflation and supply chain problems, a number of new small businesses, direct-to-consumer retailers, and eCommerce startups are becoming popular with shoppers. We shall shed more light on Online Shopper Statistics through this article.

Editor’s Choice

• Nearly 74% of online shoppers check product reviews before they buy.
• Almost 48% have left a review for a product they purchased.
• Online Shopper Statistics state that 93% compare prices online before making a decision.
• Roughly 58% of online shoppers leave their carts because shipping costs are too high.
• Online Shopper Statistics stated that almost 69% abandon their carts due to complicated checkout processes.
• 48% have bought items they didn’t plan to buy because of personalized suggestions.
• Nearly 80% are more likely to shop from companies that provide personalized experiences.
• Conversion rates from mobile apps are 3 times higher than those from mobile websites.
• 73% of customers will leave a poorly designed mobile site to make buying easier.
• 53% of smartphone and tablet users shop on specific company apps.
• Customers who have a bad experience on a mobile site are 62% less likely to shop there again.
• 90% of the time spent on mobile devices is in apps.
• Credit cards are the most popular payment method globally, used in 53% of transactions, followed by digital payments (43%) and debit cards (38%).
• Smartphones have the highest cart abandonment rate at 78%, compared to 70% for tablets and 67% for desktops/laptops.
• If loading times increase from 1 second to 3 seconds, bounce rates on mobile sites increase by 32%.
• Sales during Cyber Monday and Black Friday in 2018 surpassed $2 billion, setting new records.
• Friends influence mobile buying decisions more than email marketing, online ads, or Facebook.
• Online Shopper Statistics stated that nearly 46.5% of small to mid-sized businesses say that free shipping helps increase profits.
• If customers have to create an account to check out, 23% will leave their carts immediately.
• The average cart abandonment rate across all industries is about 70%.
• The product category with the highest abandonment rate is clothing, at 40%, followed by tech, at 18%, and home products, at 16%.
• eCommerce sites can see a 35% increase in conversion rates with a better checkout design.
• With an average abandonment rate of about 70%, eCommerce sites could lose $3 billion annually.
• 79% of smartphone users have made a purchase online using their devices in the last 6 months.
• As per the survey, 40% prefer to buy from stores that offer augmented reality experiences.
• 71% believe they can find better deals online than in physical stores.

You May Also Like To Read

• Tripadvisor Statistics
• How Many Employees Does Target Corporation Employs?
• Google Shopping Statistics
• Online Food Ordering Statistics
• Food Truck Statistics
• Shopify Statistics
• Affiliate Marketing Statistics
• Content Marketing Statistics
• Astonishing Etsy Statistics

General Online Shopping Statistics

• Nearly 61% of online shoppers in the U.S. have made purchases based on blog recommendations.
• 59% of Millennials check Amazon first when they shop online, making it a major competitor.
• Online Shopper Statistics stated that almost 55% of online shoppers tell friends and family about their bad experiences.
• About 93.5% of internet users around the world have bought products online.
• 76% of people prefer to shop in physical stores during the holiday season.
• By 2040, it is estimated that 95% of all purchases will happen online.
• The eCommerce industry is growing at 23% each year, yet 46% of small businesses in the U.S. do not have a website.
• 68% of small businesses do not have a clear plan for improving their conversion rates.
• Online Shopper Statistics states that nearly 69% of B2B companies expect to stop printing catalogues within 5 years.
• 32% of online shoppers own at least one connected home device.
• Only 2.86% of visits to eCommerce websites result in a purchase.
• Businesses lost $756 billion last year due to poor personalization in eCommerce.
• 60% of American shoppers use self-service tools, including websites (24%), voice systems (13%), mobile apps (14%), and live chat (12%).

(Source: hostinger.in)

• Globally, 57% of online buyers shop from international retailers.
• Amazon is providing an AI-based product suggestion tool for vendors using AWS.
• 93% of Millennials compare online deals using their mobile devices.
• Almost 40% of holiday purchases are made on smartphones.
• Roughly 65% of customers compare prices on their mobile devices while in stores.
• 32% of shoppers change their minds about buying items after checking product details on their mobile devices in stores.
• Almost 82% of internet users in the U.S. have used a mobile device for online shopping.

Online Shopping User Statistics

• As of 2023, there are 2.64 billion online shoppers worldwide, which is about 33% of the global population. This number is expected to keep increasing.
• From 2022 to 2023, 0.08 billion new online shoppers appeared, showing a growth of 3.1%. This means that 0.08 billion people made their first online purchases during this period.
• Several factors have contributed to this rise, especially special shopping events that offer big discounts, like Singles’ Day in China and Amazon’s Black Friday, Cyber Monday, and Prime Day, according to Online Shopper Statistics.
• According to Oberlo, from 2020 to 2023, 270 million new online shoppers started shopping online.
• Experts in the e-commerce field predict that the number of online shoppers will reach 2.71 billion by the end of 2024 and 2.77 billion by the end of 2025.
• The following table depicts the entire insights of online shoppers between 2020 to 2025:

• The United States is one of the biggest markets for online shopping in the world. In recent years, more and more people have started buying products and services online.
• According to Online Shopper Statistics, the number of online shoppers in the U.S. will reach 218.8 million by 2024, which means about 60.40% of Americans now shop online.
• Online Shopper Statistics stated that from 2023 to 2024, there were 4.1 million new online shoppers. The growth in online buyers has been steady, but the COVID-19 pandemic made it grow even faster.
• Between 2020 and 2023, the number of online shoppers in the U.S. increased by 10.7 million. In 2022, there were 214.7 million online buyers.
• Experts believe that by the end of 2024, the number of online shoppers will rise to 223 million, reaching 226.8 million in 2025 and 230.6 million in 2026.

(Reference: invitereferrals.com)

• Here’s a complete look at the number of online buyers in the United States from 2020 to 2026.

• The number of online shoppers in the United States grew by 1.91% from 2022 to 2023, making it one of the fastest increases in the last seven years. In 2022, the growth rate was 1.56%.
• According to Online Shopper Statistics, the number of online buyers is expected to continue rising at a rate of 1.92% throughout 2023.
• The growth rates for 2025 and 2026 are projected to be 1.7% and 1.68%, respectively.
• The average yearly growth rate for total retail e-commerce sales from 2021 to 2026 is expected to be 12.75%.
• In comparison, the number of online shoppers is forecasted to grow at 1.73% per year during the same period.
• According to Statista, the global retail e-commerce market is projected to grow at a compound annual growth rate (CAGR) of 11.34% from 2023 to 2027.
• The retail e-commerce sector’s CAGR in the U.S. is 0.48% lower than the global rate. However, the U.S. retail e-commerce market is estimated to grow at a CAGR of 10.86% during this time.

(Reference: yaguara.com)

• Brazil is predicted to have the highest compound annual growth rate (CAGR) at 14.63%.
• Following Brazil are Argentina at 14.61%, Turkey at 14.33%, and India at 13.91%.
• A table shows detailed information about the CAGR for the retail e-commerce market in different countries.

Role of Social Media Platforms of Online Shoppers

Social media has become an important part of online shopping, greatly affecting consumers’ actions and increasing e-commerce sales.

• In a 2023 survey, 58% of U.S. shoppers said they bought a product after seeing it on social media.
• In the United Kingdom, 44% of people admitted to buying something after discovering it on social networks.
• In Germany, 40% of shoppers reported purchasing after seeing a product on social media.

(Reference: ideausher.com)

• Another 2023 survey found that one-third of all shoppers learned about a new product or brand through social media.
• In 2023, social commerce sales in the U.S. were expected to reach $75.6 billion, with platforms like Facebook, Instagram, and Pinterest allowing users to buy products directly from their feeds.
• A 2020 survey from the Global Web Index showed that social commerce is growing worldwide, with consumers of all ages finding and purchasing products through social networks
• The table below illustrates how different age groups interact with social media during their shopping journeys:

(Reference: ideausher.com)

• About 51% of survey respondents said they shop online using Facebook.
• Online Shopper Statistics stated that around 44% of online buyers make purchases through Instagram.
• 2% of TikTok users said they bought something after seeing it in their feed or Stories.
• 85% of people who use Pinterest weekly have made a purchase directly from pins on the site.

You May Also Like To Read

• How Late Is The Closest Grocery Store Open?
• Online Food Ordering Statistics
• Kids’ Clothing Statistics
• Jewellery Statistics
• Amazon Buy Box Statistics
• School Uniforms Statistics
• Men’s Clothing Statistics
• Baby Care Products Statistics
• Women’s Clothing Statistics

COVID-19 Impact on Online Shopping Statistics

(Reference: unctad.org)

• 3% of people in the United States started shopping online for the first time because of the COVID-19 pandemic.
• In Canada, 6% began online shopping for the first time due to the same reason.
• Before the pandemic, 36% of Americans ordered groceries online, but that jumped to 55% after the pandemic, as per Online Shopper Statistics.
• In the U.S., e-commerce sales increased by $224.20 billion during the pandemic. Overall, 43% of e-commerce sales in the United States grew because of COVID-19.

Online Shopping on Mobile Statistics

The growing mobile shopping market makes it easy for people to shop online using their phones. It’s important to stay updated on mobile shopping trends to increase sales through mobile websites and apps.

• 75% of women like to shop on their phones, compared to 63% of men. Men tend to use computers for shopping more (29%) than women (18%).
• If your business targets women, focusing on mobile marketing during busy shopping times can help increase sales and engagement.

(Reference: tidio.com)

• Almost half (49%) of mobile users look up prices for products or services on their smartphones.
• The number of smartphone users worldwide is expected to reach over 7.1 billion by 2024, up from 3.1 billion the previous year.
• According to Online Shopper Statistics, China has the most smartphone users, at 975 million, while the U.S. has the highest smartphone usage rate, at 81.6%.
• In 2023, people spent 57.6% of their online time on mobile phones, a small increase from 2022.
• To attract these new smartphone users, ensure your website works well on mobile devices.

(Source: tidio.com)

• The rise in mobile usage is driving mobile commerce growth. In 2023, mobile commerce accounted for 60% of all eCommerce sales, totaling $2.2 trillion.
• Sales from mobile commerce are expected to exceed $3.4 trillion by 2027.
• Online stores should focus on making their mobile sites user-friendly to keep up with changing shopping habits.
• Mobile commerce is growing at a rate of 29%, completing 7% more payments than regular eCommerce, according to Online Shopper Statistics.
• About 70% of shoppers find mobile shopping convenient and time-saving, but problems like small buttons, security issues, and interruptions from other apps can hurt the shopping experience.

(Source: tidio.com)

• The U.S. mobile shopping market is consistently growing. It increased from $220 billion in 2019 to $511 billion in 2023.
• It’s expected to reach $604 billion in 2024, showing a growing interest in mobile shopping in the U.S.
• The rise of mobile devices has led to more people using voice shopping. Voice assistants help users shop without typing, according to Online Shopper Statistics.
• In 2023, voice commerce grew by $19.4 billion, a 400% increase in just two years. It’s expected to keep growing by 54.63% this year, surpassing $30 billion.
• Since 71% of consumers prefer voice search over typing, online stores should optimize for voice shopping.
• In 2023, digital wallets accounted for half of all online payments worldwide. They were especially popular in Asia-Pacific, where they made up about 60% of eCommerce transactions.
• Other payment methods, like credit and debit cards, might lose up to 7% of their market share by 2027.

Online Shopping Frequency Statistics

(Reference: sci-tech-today.com)

• Statistics show that 64% of U.S. eCommerce shoppers bought items more than once a month in 2024.
• Additionally, according to Online Shopper Statistics, 43% of U.S. consumers shop at least once a week, 30% shop once a month or less, 10% shop daily or more, and 6% never shop online.

(Reference: sci-tech-today.com)

• The graph shows that the busiest times for online shopping are at 1 p.m. and 2 p.m., with activity levels of 151 and 149.
• The second most active time is around lunchtime, with an activity level of 145 at 3 p.m. and 142 at both 12 p.m. and 4 p.m.

(Reference: sci-tech-today.com)

• Online Shopping Statistics further analyze that shopping slows down slightly, reaching 132 at 8 p.m., then rises to 134 at 9 p.m., peaking before 10 p.m. as per Online Shopper Statistics.
• In contrast, online shopping is still active at 11 p.m., with an index of 123, but it drops to 104 at midnight.

Gen Z Generation Online Shopping Statistics

• Gen Z is the first generation to fully grow up in the digital world, which makes them very important in online shopping.
• The rise of Gen Z shoppers has caused big changes in eCommerce.

Here are some key facts about Gen Z online shopping:

• By 2025, Gen Z in the U.S. is expected to have a buying power of $44 billion.
• 93% of Gen Z parents say their child influences their family’s shopping choices.
• Gen Z could make up 40% of all online shopping in just two years.
•  95% of Gen Z have smartphones, as per Online Shopper Statistics.
• 54% of Gen Z spend more than 4 hours a day on social media.

Millennials’ Online Shopping Statistics

• Millennials are the generation that grew up with the internet and were the first to really adopt e-commerce.
• They make up the largest group of online shoppers, so it’s important to know their shopping habits.

Here are some important statistics about millennial online shopping:

• 67% of millennials prefer shopping online rather than in stores.
• 3% of millennials shop online at least once a month.
• 45% of millennials buy online because it lets them compare products and prices.
• Online Shopper Statistics stated that almost 80% of millennials won’t buy a product without reading reviews first.
• 40% of millennials use voice search before making a final purchase.
• 53% of millennials like to check product details online instead of talking to store staff.
• 61% of millennials prefer to chat online with retailers rather than meet in person.
• 32% of millennials sometimes use coupons when shopping online.

Conclusion

Online shopping is growing quickly around the world because more people have internet access, use mobile devices, and like easy payment options. Shoppers enjoy eCommerce because it’s convenient, offers many choices, and often has lower prices. Trends like shopping on mobile phones, buying through social media, and getting personalized experiences are shaping the future of online stores.

Companies that focus on making the shopping experience better and providing fast delivery will succeed in this expanding market. We have covered maximum points in Online Shopper Statistics, which can be very helpful.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

More Posts By Saisuman Revankar

AI Agents Statistics, Trends And Facts (2025)

Call Center Statistics By AI Technology, Industry And Facts (2025)

AI Toolkit Statistics By Market, Regions, Future, AI Search And Developer Tools

Automotive Cybersecurity Statistics And Facts (2025)

Mobile Edtech Apps Statistics and Facts (2025)

Wearable Sensors Statistics and Facts (2025)

Predictive AI Statistics And Facts (2025)

Cloud Gaming Statistics By Regions, Users And Revenue (2025)

Computer Vision Statistics By Application, Education And Regions

Tesla AI And Autopilot Statistics And Facts (2025)