Astonishing Etsy Statistics By Products, Demographics, Sellers, Revenue and Facts

Introduction

Astonishing Etsy Statistics: Etsy is an online store that focuses on selling handmade items, arts and crafts, and vintage products. It was founded on June 18, 2005, by four people: Chris Maguire, Haim Schoppik, Jared Tarbell, and Robert Kalin. The company’s main office is in Brooklyn, New York. Etsy sells a wide range of products, including bags, clothing, tools, furniture, toys, home décor, and various types of art.

Etsy is all about giving sellers a chance to personalize their shops. Many people sell their handmade products on Etsy and make a good income. Etsy also has an affiliate marketing program where people can earn money by referring others to Etsy products. This data shows how well Etsy is doing internationally and how helpful it is for sellers.

There’s also a comparison between Etsy and Amazon to show which platform has a larger global audience. In this article, we shall shed more light on Astonishing Esty Statistics.

Editor’s Choice

• Etsy has 86.3 million active buyers, compared to just 7.5 million active sellers.
• Around 50% of buyers go directly to Etsy.com when searching for products.
• A significant 86% of Etsy buyers are women, highlighting the importance of targeting this group.
• Astonishing Esty Statistics stated that around 63.8% of buyers shop through Etsy’s mobile app, so sellers need to make their stores mobile-friendly.
• Etsy users spend an average of 13 minutes and 44 seconds per visit, which shows that they are highly engaged.
• 35% of Etsy sellers have another job outside of their Etsy shop.
• Astonishing Esty Statistics stated that around 62% of Etsy sellers plan to expand their business in the next year.
• On average, Etsy sellers spend $300 annually on marketing.
• Etsy sellers made more than $2 billion during the holiday season.
• Nearly 81% of all Etsy purchases come from repeat buyers, emphasizing the importance of retaining customers.
• The average conversion rate on Etsy is between 1% and 3%, so sellers must optimize their stores to increase sales.
• Etsy offers more than 50 categories, giving sellers plenty of options to find their niche.
• 58% of Etsy sellers say their biggest challenge is managing time well.
• Astonishing Esty Statistics stated that around 82% of Etsy sellers see their shops as a career or a major source of income.

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Esty Analytics Tools To Boost Online Shop Sales In 2024

Online sellers have plenty of choices when it comes to e-commerce analytics, but this list focuses on the seven best options for Etsy. It includes paid tools for more experienced sellers who are willing to spend some of their budgets on top analytics, as well as free tools that are great for smaller shops wanting to try out different options.

(Source: etsymarketer.com)

#1. ExportYourStore

#1. Best for: Sellers who want to sell on multiple platforms beyond Etsy

#2. Pricing: Starts at $29/month (includes 7-day free trial)

#3. Key Features:

• Track your sales, orders, revenue, and inventory from all your selling channels in one place.
• Easily export your Etsy, Amazon, eBay, and Shopify listings to other sites.
• Automatically update your product details across all platforms.
• Manage inventory from one main platform and avoid overselling with synchronized stock levels.
• Ideal for sellers looking to reach more customers without managing each storefront separately.

#2. Alura

#1. Best for: Sellers of all experience levels

#2. Pricing: Free Plan (limited searches), Growth Plan starts at $29.99/month

#3. Key Features:

• Keyword Finder: Identifies high-ranking keywords for your products.
• Product Seeker: Filters products by category, competition, price, and potential revenue.
• Shop Analyzer: Examines your best-selling items and sales trends.
• Listing Helper: Suggest ways to optimize your listings for better ranking.
• Automated marketing tools for email campaigns, social media, and product review reminders.
• AI-driven suggestions to help you improve your listings.
• A great tool for any Etsy seller wanting to improve SEO and product visibility.

#3. Everbee

#1. Best for: Sellers focused on product research

#2. Pricing: Free plan available (20 searches/month); Growth Plan starts at USD29.99/month.

#3. Key Features:

• Keyword Research: Shows top-selling tags and high-demand, low-competition keywords.
• Competitor Analysis: Analyzes competitors’ sales and conversion data.
• Insights: Provides data based on your shop’s performance.
• Everbee helps sellers find the right products to sell, understand their competitors’ actions, and discover keywords that can increase sales. A Chrome extension gives direct access to this data.

#4. eRank

#1. Best for Sellers who want to stay on top of trends and improve SEO

#2. Pricing: Free version available; Basic Plan starts at USD 5.99/month.

#3. Key Features:

• Keyword Tool: Displays common search terms, search volume, and competitor data.
• Trend Buzz: Tracks real-time product trends within Etsy.
• Monitor Tool: Checks how your store ranks on Etsy compared to competitors.
• Competitor Sales: Displays Etsy’s top shops and daily leaderboards.
• AI Listing Helper: Provides SEO suggestions for improving your titles, tags, and descriptions.
• eRank specializes in SEO and trends, giving sellers insights into what’s popular and helping them stay competitive.

#5. Sale Samurai

#1. Best for: Sellers who need strong keyword research tools

#2. Pricing: Starts at USD 9.99/month

#3. Key Features:

• Keyword Research: Shows keyword search volume and competition on Etsy and Google.
• Keyword Suggestions: Generates related terms and long-tail keywords.
• Competition Tracker: Tracks your competitors’ sales, listings, and pricing over time.
• Analytics Tool: Reviews your shop’s SEO performance and competitor data.
• Sale Samurai helps sellers find the best-performing keywords and track competitors to refine their business strategies.

#6. Marmalead

#1. Best for Sellers interested in future market trends

#2. Pricing: Starts at USD19/month

#3. Key Features:

• Keyword Search Tools: Uses predictive data to help you choose the best keywords.
• Keyword Brainstorming: Find popular keywords and their variations.
• Long Tail & Search Volume: Shows a keyword’s past performance and future trends.
• Seasonality Tool: Predicts sales performance for the next 3 months.
• Quick Tips: Gives optimization advice based on your store’s SEO performance.
• Marmalead provides predictive data, helping sellers make better decisions based on trends and performance forecasting.

#7. EtsyHunt

#1. Best for: Sellers looking for AI-powered solutions

#2. Pricing: Free plan available (limited access); Basic Plan starts at USD 9.99/month.

#3. Key Features:

• Suggest improvements for SEO and product descriptions.
• Helps optimize product photos for better visuals.
• AI-powered follow-up reminders for customers and managing reviews.
• Keyword Finder: Tracks sales, views, and reviews for products and competitors.
• Shop Analyzer: This tool reviews data for each Etsy store, including the number of products, sales, and reviews.
• Product Search: Filters products by category, price, reviews, and sales.
• EtsyHunt uses AI and data from a large Etsy database to give you deep insights into your competitors, trends, and performance. This helps optimize your listings and strategies.

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Etsy Product Statistics

• Astonishing Esty Statistics stated that there are over 60 million items for sale on Etsy.
• Etsy has more than 50 different product categories.
• The biggest category on Etsy is home goods and furniture, which makes $3.2 billion in sales every year. This is more than twice the sales from the second-largest category, which is jewelry and accessories.
• 80% of Etsy’s total sales come from the top 6 categories: home goods and furniture, jewelry and accessories, craft supplies, clothing, beauty and personal care, and party supplies.

(Reference: backlinko.com)

• Etsy’s largest category is home goods and furniture, which generates $3.2 billion in sales each year. This is twice as much as the second-largest category, jewellery, and accessories.
• Here are Etsy statistics for other famous popular trends:

• Here’s a complete list of the top categories on Etsy, along with how much each grew in 2023 compared to the previous year:

• In August 2020, the most searched term on Etsy was “face mask,” and face mask sales reached $743 million that year.
• The most popular search and trend in 2020 was “personalized gifts”.
• If you’re planning to sell on Etsy, here’s a list of the top 5 best-selling products in 2023, based on data from Bloggingwizzard:

(Source: bloggingwizard.com)

• Beads: There were 8,036,493 bead listings on Etsy, with an average of 14,449 searches and 14,692 clicks. The average price was $20.00.
• Pins: Pins had 2,237,978 listings, getting 24,605 searches and 21,416 clicks. The average price was $15.00.
• Pendants: Pendants had 5,266,023 listings, with 14,238 searches and 11,780 clicks. The average price was $34.13.
• Stickers: Stickers had 3,735,795 listings, with 3,735,795 searches and 89,168 clicks. The average price was $3.50.
• Books: Books had 2,562,853 listings, 13,719 searches, and 11,045 clicks. The average price was $13.10.
• Paintings: There were 3,449,518 paintings listed, with an average of 8,131 searches and 5,754 clicks. The average price was $14.98.
• Mugs: Mugs had 2,464,951 listings, 28,097 average searches, and 19,924 average clicks. The average price was $18.17.
• Charms: Charms had 4,438,565 listings, 11,843 average searches, and 7,820 average clicks. The average price was $8.00.
• Dangle & Drop Earrings: These earrings had 2,613,955 listings, with 3,832 average searches and 2,367 average clicks. The average price was $22.00.
• Decals: Decals ranked 10th with 2,078,232 listings, 7,793 average searches, and 4,760 average clicks. The average price was $5.99.

Etsy Demographics Statistics

• Etsy receives an average of over 500 million visits each month. In December 2023, the site saw 536.2 million visits, which was a 7.27% increase in traffic compared to November of the same year, likely due to the holiday season.

(Reference: bloggingwizard.com)

• The majority of Etsy’s traffic, about 57.77%, comes from the United States.
• The next highest traffic comes from the United Kingdom at 9.15%, followed by Canada at 4.87%, Germany at 4.09%, and Australia at 2.88%.

(Reference: skillademia.com)

• According to data from SimilarWeb, 58.14% of people visiting Etsy are women, while 41.86% are men.

(Reference: bloggingwizard.com)

The largest group of visitors is made up of people aged 25 to 34, who account for 29.63% of the traffic. Here’s how the visitors are spread across different age groups:

• 25 – 34 years old: 29.63%
• 35 – 44 years old: 18.28%
• 18 – 24 years old: 17.53%
• 45 – 54 years old: 15.06%
• 55 – 64 years old: 11.71%
• #6. 65+ years old: 7.79%

Etsy Sellers Statistics

• Astonishing Esty Statistics stated that over 4.4 million people are selling on Etsy worldwide.
• Etsy has more than 90 million active buyers.
• About 48% of Etsy sellers use social media to promote their shops.
• Around 3.7 million new sellers joined Etsy in 2023.
• There are more than 80 million unique items available on Etsy.

(Reference: veeqo.com)

• Astonishing Esty Statistics stated that around 66% of Etsy sellers say they can work from anywhere, thanks to the platform.
• Nearly 84% of Etsy sellers ship to customers in more than one country.
• Over 60% of Etsy sellers treat their shops as businesses.
• 40% of Etsy sellers work on Etsy full-time.
• The freedom of being their boss drives 76% of Etsy sellers.
• On average, Etsy sellers work 19.3 hours per week on their business.
• Almost 76% of Etsy sellers consider their shop a creative outlet.
• 61% of Etsy sellers think of themselves as entrepreneurs.

(Reference: statista.com)

• In 2023, 9 million sellers used Etsy to sell their products, an increase from 7.5 million sellers the previous year.
• At the same time, there were more than 96 million active buyers on Etsy worldwide.
• Etsy has sellers from 234 countries, with the majority based in the United States.
• With such a large number of users, it’s important to understand what motivates Etsy sellers.
• According to recent data, 71% of Etsy sellers consider their shop to be a real business.
• Astonishing Esty Statistics stated that around 82% of sellers aim to grow their sales in the future.
• The Etsy marketplace has three main sections: handmade items, vintage products, and supplies.
• During the COVID-19 pandemic, the most popular categories for handmade sellers were home and living, art and collectables, and jewellery.

(Reference: customcy.com)

• In the above chart, we can see the return and exchange period that Top Etsy Listings offers, including return and exchange options.
• Astonishing Esty Statistics stated that around 45% of Etsy sellers started their shops as hobbies.
• Astonishing Esty Statistics stated that nearly 28% of Etsy sellers depend on their shop as their only source of income.
• Etsy charges a $0.20 listing fee per item and a 5% fee on each sale.

(Reference: customcy.com)

• The above pie chart shows that almost 42% of the Top Etsy Shops offer cancellation options.
• The top 10% of Etsy sellers earn about $4,200 per month.
• Etsy sellers sell over 66 million products every year, as per Astonishing Esty Statistics.
• DIY and craft supplies are the most popular category for Etsy sellers.
• The top 1% of Etsy sellers make 60% of all sales on the site.
• Etsy sellers offer more than 60 million unique items for sale.
• Sellers who make over $10,000 a year spend an average of 36 hours per week on their business.

Etsy Revenue Statistics

(Reference: skillademia.com)

• As of November 2023, Etsy’s Q3 report shows the company made $1.9 billion in revenue over the past nine months.
• This is an 8.4% increase compared to $1.75 billion in revenue during the same time in 2022. The full 2023 annual report has yet to be released.

Conclusion

As the data shows, even though Etsy has a large user base, Amazon is still its biggest competitor. When we search for products online, Amazon often comes up with suggestions. While Etsy has unique products, many of them are things people use only sometimes. On the other hand, Amazon offers a wide variety of products that are essential for everyday life. Etsy has helped many women start their businesses. A large number of Etsy sellers are women who run their shops from home. However, the data also indicates that Etsy could improve its customer service.

E-commerce websites like Etsy and Amazon give people around the world the chance to earn money. Anyone can buy items online and have them delivered to their home quickly, which is a big advantage for sellers everywhere. Through this article, we have shed enough light on the Astonishing Esty Statistics.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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