MX Player Statistics By Features, Users, Gender, Watch Time, Subscription, Country, Demographics, Social Media And Language

Introduction

MX Player Statistics: MX Player is a popular video streaming and entertainment platform which is now used by millions of people worldwide. This application was started as a video player app that allowed users to watch videos on their devices, enabling advanced features like subtitle support and multiple file formats. As years passed, its popularity grew, and it turned into a full entertainment platform that offered movies, TV shows, web series, and music videos.

This app is especially popular in India, where it provides content in several regional languages, making it accessible to a diverse audience. Its easy-to-use interface, offline playback, and a mix of free and premium content make it a favorite among users. MX Player also offers original shows and supports ad-based and subscription models, giving viewers multiple options to enjoy content.

Editor’s Choice

• MX Player Statistics show that MX Player has more than 350 million active users around the world every month.
• Meanwhile, around 250 million people in India use MX Player every month.
• On average, people use the MX Player app for about 56 minutes every day to watch content.
• Meanwhile, in 2024, people use the MX Player app for around 82 hours each month for entertainment.
• The content library also includes 50,000+ hours of premium shows, movies, web series, music, and short videos.
• MX Player’s yearly revenue is predicted to reach USD 103.9 million by the close of 2023.
• The platform’s advertising revenue is expected to reach about USD 320 million by 2024, a 15% increase from last year.
• MX Player Statistics further states that in 2024, MX Player expanded into ten additional countries, primarily targeting markets in Southeast Asia and Latin America for growth.
• This application uses advanced hardware acceleration to make videos play smoothly and improve the viewing experience.
• MX Player uses multi-core decoding, which makes it work faster and better, up to 70% on devices with multiple cores.

General MX Player Statistics

• In the first half of 2024, the MX Player platform’s users streamed content for approximately 1.5 hours daily, contributing to a total of 8 billion streaming hours.
• MX Player Statistics further reports that by 2023, MX Player had been downloaded over 1.5 billion times from the Google Play Store globally.
• In 2024, MX Player strategically amplified its original content portfolio by 25%, successfully launching over 50 new original series throughout the year.
• In the same duration, with a 22% market share in India’s OTT sector, the platform stands among the country’s top three streaming platforms.
• In addition, the MX Gold subscription model gained 10 million subscribers, generating USD 40 million in revenue through increased paid user growth.
• In contrast, most MX Player users (75%) use mobile devices, while 25% prefer desktops.
• However, the platform has formed 15 key content partnerships with global studios, which have led to a 20% expansion in its content library and significantly enhanced its offerings.
• Recently, MX Player has grown its content to more than 200,000 hours, making it one of the largest libraries in the streaming industry.
• In 2024, the platform released more than 50 new original shows in different regional languages.

MX Player Features

• Supports a wide range of video formats, including MP4, AVI, MKV, and many others.
• To make watching videos more enjoyable, users can add subtitles, change their size and colour, and fix their timing.
• People can watch videos saved on their phones without using the internet.
• It lets users watch movies, TV shows, web series, and music videos online for free.
• Multi-core decoding makes videos play more smoothly by working faster on devices with more than one processor.
• Hardware acceleration helps videos play smoothly using smart technology, which also saves battery power.
• Kids Lock stops accidental screen touches by locking the display while children watch.
• Users can swipe on the screen to easily adjust the volume, change the brightness, or move to a different part of the video.
• Some videos from the app can be saved and watched offline without needing the internet.
• MX Player allows users to enjoy subtitles and navigate the app in multiple regional and international languages.

MX Player Daily Active Users Statistics

• MX Player Statistics estimates that in 2024, around 45 million people worldwide will use MX Player every day.
• India has around 67% of MX Player’s daily active users worldwide, with more than 30 million people using the app each day.
• About 15 million daily active users are from other regions, such as Southeast Asia, the Middle East, and Latin America.
• MX Player saw its global daily active users (DAUs) grow by 28.5% from 2023 to 2024.
• The numbers went up from 35 million to 45 million during this time.

MX Player Watch Hours Statistics

• In 2024, MX Player achieved a global total of 10 billion watch hours, highlighting its strong user engagement across various regions.
• In the same period, the 25 to 34 age group led MX Player’s viewership with an average daily watch time of around two hours.

MX Player Statistics in 2024 further states that other age group users’ total watch hours are followed as follows:

By Gender

• MX Player Statistics in 2024 show that around 73.85% of the total watch time on MX Player is spent by men, who spend an average of 1 hour and 30 minutes watching daily.
• Women make up 26.15% of viewers, spending about one hour and 10 minutes watching daily.

MX Player Country Users and Watch Time Statistics

MX Player Statistics by Downloads Per Month

• The total number of MX Player downloads in 2024 was around 190.3 million.
• Meanwhile, the average number of downloads per month is around 15.86 million.
• July had the most downloads, with 17 million, while May had the fewest at 14.2 million.

The table below covers all monthly downloads and expected numbers of MX Player of 2024.

MX Player Subscription Statistics

MX Player Website Traffic Statistics

(Source: similarweb.com)

• By October 2024, mxplayer.in saw 15 million visits, which was a 108.4% increase from the previous month.
• The website had a bounce rate of 65.23% during this time.
• The global rank of player.in improved significantly, rising from 9,457 to 4,816 in the past three months.
• MX Player statistics show that the website mxplayer. in is ranked 4,816 globally, 428 in India, and 14th in its category.

By Country

(Reference: similarweb.com)

• MX Player Statistics as of October 2024: India accounted for 93.35% of the website’s total traffic, which saw a 130.5% increase.
• During the same period, total traffic from Pakistan grew by 105.3% to 1.5%, the USA by 68.96% to 0.9%, the UK by 83.34% to 0.44%, and Bangladesh by 98.34% to 0.38%.
• Visitors from other countries made up about 3.42% of the total traffic on mxplayer.in.

By Device

• MX Player Statistics in October 2024 reported that the majority of website visitors use desktops (82.37%), while a smaller portion (17.63%) access them from mobile devices.
• In October, MX Player saw 39.34 million visits, with users spending an average of 10 minutes and 58 seconds per session, which was a 104% rise in traffic compared to September.

(Reference: semrush.com)

• About 37.31 million MX Player users are from India, or 94.84%. 16.87% use the desktop version, and 83.13% access it on mobile devices.
• In Pakistan, MX Player gained 400.22K users, with 21.54% desktop and 74.46% mobile traffic.
• MX Player Statistics also show that the United States has 394.57K users (1% traffic), while Bangladesh has 172.56K (0.44%).
• Moreover, in the U.S., 39.4% used desktops, while 60.6% accessed MX Player through mobile.
• In Bangladesh, 4.51% used desktops, while 95.49% accessed MX Player on their phones.
• Meanwhile, Saudi Arabia had 93.52K MX Player users, 78.53% mobile and 21.47% desktop users.

By Demographics

(Reference: similarweb.com)

• In October 2024, 70.29% of MX Player users were men, and 29.71% were women.
• The MX Player Statistics also show that users aged 18-24 make up 31.59% of the site’s visitors, the largest age group.
• About 30.12% of MX Player’s website visitors are people aged 25 to 34.
• Meanwhile, 16.34% are between 35 and 44 years old, and 10.12% are aged 45 to 54.
• About 6.68% of the visitors to mxplayer. in are between 55 and 64 years old, while people aged 65 and above make up 5.15% of the website’s users.

By Traffic Source

(Reference: similarweb.com)

• MX Player Statistics 2024 also shows that most of the traffic to mxplayer.in, 44.54%, came from organic search.
• Around 30.82% of the traffic comes from people searching directly, while 23.09% comes from paid advertisements in search results.
• Referrals bring 1.23% of users, social media accounts for 0.26%, emails contribute less than 0.01%, and display ads make up 0.05%.

By Social Media Referral Statistics

(Reference: similarweb.com)

• As mentioned in MX Player Statistics, YouTube was the top platform for social media referrals to MX Player, contributing 79.47% of the total.
• Instagram made up 12.77% of the traffic on mxplayer.in, while Facebook contributed 3.52%.
• In October 2024, WhatsApp brought in about 1.47% of website traffic, while Twitter contributed around 1.31%.
• Together, other social media platforms made up 1.47% of the traffic to the MX Player website.

MX Player Top Show Statistics (ChatGPT)

• In 2024, “Aashram” (Season 4) continues to be one of the most-watched series on MX Player, with an average of 25 million viewers per episode within the first week of release.
• The show’s popularity remains high, with a total of 200 million views across the season.

Furthermore, MX Player Statistics also reports other top shows analyses in 2024, which are detailed in the table below.

MX Player Content Statistics By Language

• According to MX Player Statistics, Hindi is the most-watched language on MX Player, with 60% of viewers in 2024.
• In addition, Hindi shows and movies are expected to gather over 1.2 billion views.
• The top two popular contents of Hindi are “Aashram” and “Matsya Kaand”.

By 2024, another platform will offer content in multiple languages, serving a diverse, multilingual audience:

Demand Influencing Factors of MX Players

• MX Player offers drama, comedy, and more, entertaining 350 million users worldwide every month.
• MX Player Statistics show that around 75% of MX Player’s users come from mobile phones, thanks to cheap data and smartphones.
• In 2024, 40% of MX Player’s audience preferred regional content, especially Tamil, Telugu, and Bengali.
• MX Player’s freemium model and Lite version appeal to budget users with slow or limited internet access.

Product Development Updates

• In 2024, MX Player introduced a new look with faster navigation, simpler design, and smoother usability.
• Making the platform easier to use led to a 15% rise in how users interact.
• MX Player launched an AI-based content recommendation engine that personalizes user feeds by analyzing viewing history, leading to a 20% increase in content consumption per user.
• In June 2024, Amazon acquired MX Player for approximately USD 50-100 million.
• The platform became the world’s first OTT service to deploy H.266 (Versatile Video Coding), reducing data usage for streaming videos by more than 50%.

Conclusion

MX Player keeps its spot as a top OTT platform by offering more types of content, adding new effective features, and reaching out to regional and global audiences. In recent years, due to technological advancements, millions of audiences have reached their content library, and thus, the platform remains strong in competitive streaming globally.

MX Player’s ability to adapt and focus on quality content helps it stay popular and grow. Its dedication to user needs and entertainment makes it a key player in the digital entertainment industry.

Aruna Madrekar

Aruna Madrekar is an editor at Coolest Gadgets, focusing on SEO and content creation. She writes and edits engaging articles, making complex information easy to understand with charts and graphs. Aruna's work on smartphone reviews and app statistics helps Coolest Gadgets reach a wide audience with valuable insights.

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