Google Shopping Statistics By Ads, Revenue, Brand Awareness and Facts
Updated · Dec 27, 2024
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Google Shopping Ads
- How Does Google Shopping Ads Work?
- What are the Google Shopping Trends in 2024?
- Google Shopping Brand Awareness
- Leading Price Comparison Portals by Brand Awareness in the USA
- Google Shopping User Behavior
- Google Shopping Ads Benchmark Metrics
- Fun Facts
- Conclusion
Introduction
Google Shopping Statistics: Google Shopping Ads are a powerful tool for eCommerce brands, allowing businesses to showcase their products with images, prices, and reviews directly in Google search results. These ads appear prominently at the top or side of the search page, making them prime spots for capturing attention.
What’s exciting is that Google Shopping Ads are typically 30% less expensive than traditional text ads, making them a cost-effective way to drive traffic. In fact, studies show that Google Shopping ads can generate up to 85% more clicks compared to standard text ads for product searches. As we head into 2024, the use of these ads continues to grow, with more businesses realizing their potential to boost online visibility.
Setting up Google Shopping Ads through Merchant Center can be a game-changer for eCommerce brands looking to improve sales. Whether you’re just starting or a seasoned online retailer, these ads can help you stand out in an increasingly competitive market.
Editor’s Choice
- 70% of customers typically research products online before purchasing them in-store.
- Google Shopping reaches 9 out of 10 American online shoppers, according to statistics.
- Google Shopping ads are 85% more likely to drive website traffic compared to text ads.
- On average, small-scale businesses spend between USD 9,000 and USD 10,000 per month on Google Shopping Ads.
- The conversion value for Google Shopping Ads is 28% higher than for text ads.
- 36% of product discoveries are made through the Google Shopping platform.
- 51% of shoppers prefer using Google search to find product information.
- The Google Shopping platform handles over 1 billion shopping sessions daily.
- In 2023, Google Shopping became the top price comparison portal in the USA, achieving 59% brand awareness.
- Over 5 million businesses actively use Google Merchant Center.
- The average cost per click (CPC) for Google Shopping is USD 0.66, which is lower than the Google Ads average of USD 1.16 for eCommerce stores.
- The average clickthrough rate (CTR) for Google Shopping Ads is 0.86%.
- eCommerce brands typically allocate 80% of their budget to Google Shopping and 20% to PPC campaigns.
- The average conversion rate for Google Shopping Ads is 1.91%.
- Google Shopping sees approximately 1.2 billion monthly searches.
- The average Google Shopping Ads budget is USD 770.41, though this varies depending on the industry.
- Google dominates the market with a 92% share, while Bing holds 6%.
- The cost per click on Bing can be 70% lower than on Google.
- 81% of product searches start on Amazon or Google, with 31.5% of those searches happening on Google.
- Shopping ads account for 76% of retail search ad spend and generate 85% of all clicks on Google Ads and Shopping campaigns.
- Google Shopping demonstrates 30% higher conversion rates compared to text ads.
- 49% of shoppers use Google to discover new products.
- 95% of mobile ad clicks go to Google Ads campaigns.
- More than 80% of global businesses trust Google Ads for PPC campaigns.
- According to Alphabet’s Q3 2023 earnings report, Google generated USD 76.7 billion in total revenue, with USD 59.6 billion from advertising.
- 63% of people have clicked on a Google ad.
- Over 500,000 online businesses are using Google Merchant Center.
- Google searches account for around 36% of product discovery, with Shopping listings helping feature products prominently in search results.
- Shopping ads drive 76% of search ad spend in the eCommerce industry, reflecting substantial investment from brands.
- Shopping Ads generate 85.3% of all clicks across AdWords and Google Shopping campaigns combined.
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Google Shopping Ads
- On average, a small-scale business is likely to spend between $9,000 and $10,000 on Google Shopping Ads per month.
- Google Shopping has captured 65% of all retail Google Ads spent.
- Furthermore, the conversion value for Google Shopping Ads is 28% more than that of text ads.
- On average, the conversion rate for Google Shopping Ads is 1.91%.
- 70% of the online advertising sales are made through Google Shopping Ads.
How Does Google Shopping Ads Work?
Google Shopping is an online price comparison portal where retailers or sellers list their products on a platform from which consumers can compare the prices of similar products from different sellers.
For Retailers
By creating an account in Google Merchant Center, sellers can add information about their products, such as product descriptions, images, and prices. Product listing on the platform is free; however, advertisers have to pay to run their product advertisements on the Google Shopping platform. The payment is in terms of pay-per-click (PPC). This allows the brand to increase the visibility of their products.
For Shoppers
Consumers can search for specific products and compare the prices of similar products offered by different brands. Sellers’ listings feature product descriptions, retailer information, prices, etc. Therefore, it is easy for shoppers to compare prices between various brands and choose the perfect one.
Overall, the Google Shopping Platform is free to use and provides a better user experience to both shoppers and sellers. The product ads are listed on the upper side of the website so that it is easy to compare similar products by different brands.
What are the Google Shopping Trends in 2024?
- Improved User Experience – Google provides an easier shopping experience for consumers. Instead of going to places to check product prices, shoppers can compare prices online before making a purchase, either offline or online.
- Integration of Artificial Intelligence – The integration of voice searches allows for an improved product search experience on Google. Moreover, artificial intelligence can identify shoppers’ exact requirements and provide only the needed information with different options.
- Increased Demand For Online Shopping – Since the COVID-19 outbreak, more shoppers have preferred to stay at home and shop online. Google Shopping-like platforms allow them to compare prices and choose the matching brand.
- Wider Reach – Since product listing is free of charge, sellers can list their products on the platform to reach new markets and increase sales
Google Shopping Brand Awareness
(Reference: statista.com)
- 83% of Americans knew about the platform.
- Google Shopping was popular among 59% of American shoppers, and the usage rate was 55%.
- 49% of shoppers were loyal to the platform. 41% of the Americans were buzzing about the brand.
Leading Price Comparison Portals by Brand Awareness in the USA
(Reference: statista.com)
- Google Shopping platform became the leading price comparison portal in the USA in 2023 with 59% brand awareness.
- Yahoo Shopping and Bing Shop followed Google with 48% each.
- Other top portals include Shopzilla, Shopping.com, PriceGrabber, ShopSavvy, Flipp, Mycartsavings, and Pronto, all of which have more than 20% brand awareness.
Google Shopping User Behavior
- Mobile devices account for 65% of clicks on paid Google search results, making mobile optimization essential for retailers.
- Additionally, 59% of shoppers state that the ability to shop on mobile is a crucial factor in choosing a retailer, highlighting the need for mobile-friendly landing pages.
- An impressive 70% of smartphone users research product information online before making a purchase in-store, presenting an opportunity to engage high-intent users during their research phase.
- Nearly 60% of shopping queries on Google Search are upper-funnel, meaning users often browse broader categories before narrowing down to specific products.
- Furthermore, 83% of shoppers prioritize easy return options when deciding where to make a purchase, making it important to include clear return policies in Google Merchant Center setups.
- Among voice-activated speaker owners, 72% say these devices are part of their daily routine, and 44% use them to order household items, suggesting that retailers should optimize product descriptions and keywords for voice searches.
- Lastly, 35% of shoppers have made repeat purchases from brands they first discovered online, underscoring the importance of effective advertising campaigns for customer retention.
Google Shopping Ads Benchmark Metrics
- The average click-through rate (CTR) for Google Shopping Ads is 0.86%.
- The average cost per click (CPC) for these ads is USD 0.66, which often results in significant profits for many brands.
- The average conversion rate for Google Shopping Ads is 1.91%.
- The average cost per acquisition (CPA) is USD 38.87.
- The typical monthly budget for Google Shopping Ads is USD 770.41, although this can vary by industry.
Fun Facts
- 85% of all product searches begin on Amazon or Google, indicating that more than four out of five people start their searches for products on these platforms.
- Amazon holds the largest share, with 49% of product searches originating from its site, making it a popular destination for shoppers.
- In contrast, 36% of product searches occur on Google, which provides more opportunities for building long-term connections with customers compared to Amazon.
- Google Shopping ads play a crucial role in engagement, with 76% of retail search ad spending allocated to Shopping ads and 85% of all clicks coming from these campaigns.
- Mobile devices account for 65% of clicks on paid Google search results, highlighting the importance of mobile-responsive advertisements.
- 70% of smartphone users look up information online before making an in-store purchase.
- Nearly two-thirds of smartphone users are more inclined to buy from companies that offer location-based customization on their mobile sites or apps.
- Google has over 500 million assistant-enabled devices, and about half of users prefer using voice commands over typing.
- 72% of voice-activated speaker owners report that using them is part of their daily routine, with 44% of regular users utilizing the device to order household items.
- In 2018, Google launched Shopping Actions, which integrates with platforms like Search, the Google Shopping mobile app, Google Assistant, and Google Home devices to create a seamless shopping experience.
- Google Shopping spending increased by 41% in the first three months of 2019, outpacing growth in text ads.
- Showcase Shopping ads, introduced by Google, target broader searches with image tiles for specific retailers rather than individual products. This ad format saw its traffic share triple within nine months, reaching over 5% by the third quarter of 2018.
- Local Inventory ads inform users about products available nearby, which can increase the likelihood of in-store visits by 80% when shoppers know the desired product is in stock.
Conclusion
In conclusion, Google Shopping Statistics shows that this is a dominant platform in the world of shopping. Due to the convenience of eCommerce and online shopping, shoppers can easily compare the prices of products between thousands of brands.
As Google is a default search engine, advertising products on Google Shopping is also advantageous for sellers. In the world of eCommerce and online shopping, Google Shopping-like platforms are helping consumers in their entire shopping journey from start to end.
Sources
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
