Domino’s Pizza Statistics By Revenue, Sales and Demographics
Saisuman Revankar
Updated · Apr 22, 2025
TABLE OF CONTENTS
Introduction
Domino’s Pizza Statistics: Domino is a transnational pizza restaurant chain based in the United States. This pizza chain was established in 1960 by CEO Russell Weiner, and the chain is owned by master franchisor Domino’s Pizza Inc. Domino’s Pizza owns almost 16,000 stores globally. Worldwide, it has stores in nearly 83 nations and 5701 cities.
Pizza is the basic concentration, with conventional, specialties and customized pizzas provided in a diversity of crust styles and toppings as well. In the recent menu, they have also added bread bowls, burgers, pasta, and oven-baked sandwiches. In this article, we shall shed more light on Domino’s Pizza Statistics.
Editor’s Choice
- Domino’s Pizza globally has almost 23 patents, out of which 16 have been incontestable.
- Saturday night is considered the most preferred night to have a pizza party.
- Out of the 23 patents, almost 56% are currently active.
- Domino’s Pizza has a market capacity of almost $12.75 billion as of April 2022.
- The worldwide frozen pizza market will be valued at almost $21.5 billion in 2021.
- As per Domino’s Pizza statistics, Domino’s makes nearly 64.7 million tweets daily.
- Roughly 1% of Domino’s tweets were tweeted again by its followers.
- Almost 44% of the tweets done by Domino’s were done on weekdays.
- Virtually, Dominos has 14,400 workers overall.
- Pizza is a $45.1 billion industry in the United States.
- Almost 13% of the population in America eat Pizza on weekdays as well.
- Globally, there are nearly 5000 Domino’s Pizza stores other than the United States.
- The digital ordering currently accounts for almost 60% of the food deliveries.
- In 2023, Domino’s Pizza had a yearly revenue of $4.48 billion and a downfall of -1.27%.
- According to the records, there are 818 total Domino’s Pizza stores in India, located in around 173 cities.
- As per Kauk, Domino’s plans to launch almost 150 new stores each year and envisions setting up almost 2000 stores.
- Customers spent on Pizza has grown by almost 8 million in the United States.
- In past years, Europe had the biggest share, 49.10%, of the worldwide pizza cheese market, followed by North America, which had about 37.05%.
Domino’s Pizza Revenue Statistics
- Globally, in almost 20,000 locations, Domino Pizza has become the world’s best pizza-selling restaurant.
- As per the company filing, Dominos has created almost $2.7 billion in tracing 12-month supply channel value.
- Domino’s owns almost 1% of the organization’s 20,000 locations. The remaining 99% of the Domino’s locations are owned by franchisees.
- Domino’s supplies 1,000 tractors and trailers for food delivery, supplies, and instruments to its organization’s owned and franchised stores.
- Dominos has observed a higher adoption rate in the United States and Canadian stores.
- Domino’s supplies almost 7,200 locations, and the company has found efficiencies in terms of scale.
- Dominos will observe its high-margin fees from the warrants grow as it adds new stores to the system.
- The management leaders who operate the income to deliver a minimum of 8% compound yearly growth rate by 2028.
- Domino operating profits have to be 36% more by 2028 than in previous years.
Domino’s Pizza Demographics Statistics
- Domino Pizza currently employs 14,400 employees.
- Nearly 40% of the employees in Domino’s Pizza are females, whereas 60% are males.
- The most common nationality is White in Domino’s Pizza.
- The median workers in Domino’s Pizza earn almost $29,583 each year.
- Domino’s Pizza workers are more likely to be members of the Republican party.
- The workers at Domino’s Pizza have worked with the organization for a minimum of almost 3.1 years.
- The most common degree of an employee working at Domino Pizza is a high school diploma, with around 42% of the employees having at least completed the diploma.
- The commoner in Domino Pizza workers is the business.
- It is observed that 60% of the employees working in Domino’s Pizza are males and 40% are females, which shows that Domino’s Pizza is a male-dominated store.
- The most common race of Domino’s Pizza employees is White. Almost 62% of workers are white.
- The age of the employees working at Domino’s Pizza is between 20 years and 30 years.
- About half of Domino’s Pizza employees are teenagers who work and study simultaneously.
- The highest common age of Domino’s Pizza employees is 40+. Just 3% of the employees are classified under this category.
- The majority of Domino’s Pizza workers are retained for less than one year, and only 34% are employed with the company for more than one year.
- It’s very rare for a worker to stay retained at Domino’s Pizza for 9 to 10 years. Just 4% of the employees are attached to Domino’s Pizza for 8 to 10 years.
- The majority of Domino’s Pizza workers earn nearly $25,000 to $40,000, or almost 55%.
- The lowest common salary at Domino’s Pizza is almost $60,000 to $100,000. Just 1% of the employees are classified under this category.
- The common certification required among Domino Pizza workers is generator technician certification.
- The workers at Domino Pizza are likely to be members of the Republican Party.
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Pizza Consumption Statistics
- Brazil’s pizza industry needs a maximum amount of mozzarella cheese than any other country.
- In the United States, National Cheese Pizza Day is celebrated on the 5th.
- By 2025, the global pizza market is estimated to have a value of $233.26 billion.
- In the United States, October is celebrated as National Pizza Month.
- Saturday night is the best time to eat Pizza, according to Domino’s Pizza Statistics.
- The median pizzeria uses mostly 55 pizza boxes each day.
- In 2020, the worldwide frozen pizza market was valued at $21.5 billion.
- Pizza Hut is the biggest pizza chain globally, having almost 18,000 outlets.
- Nearly 13% of people in the United States eat Pizza every day.
- The median American eats almost 46 slices of Pizza per year.
- Pizza delivery sales increase sales by 60%.
Dominos Marketing Strategy
Based on the provided information, Domino’s India has crafted its digital marketing strategies to effectively target the 18-35 age demographic, particularly those who are inclined to order Pizza regularly for various occasions or as a convenient meal option. Here’s a breakdown of their target audience and digital marketing strategies:
Target Audience:
- Demographics: 18-35 age group
- Characteristics: Smartphone users, Active on social media platforms, seeking discounts and offers, Varied lifestyles (college students, gym enthusiasts, working professionals)
Digital Marketing Strategies:
- Search Engine Optimization (SEO): Strong domain score (92), Relevant use of meta titles and descriptions, Proper use of headings, Updated site map, SEO-friendly website to drive traffic and increase trust.
Social Media Marketing (SMM):
- Large following on platforms like Instagram, Facebook, Twitter, and YouTube,
- Engaging content tailored to the audience’s preferences,
- Moment marketing through videos and content in multiple languages for wider reach.
Email and SMS Marketing:
- Limited use of email marketing for order confirmation and remarketing.
- Higher utilization of SMS marketing for order-related messages and offers.
Traditional Marketing:
- Utilization of hoardings and banners to attract customers to stores
- Promotion of offers and nearby stores through traditional channels
- Eye-catching visuals of pizzas to entice customers.
Advertising:
- Effective use of paid Google advertisements to target potential customers searching for offers
- Targeted ad marketing on Facebook and Instagram to reach specific audience segments and drive traffic to the website or app
By combining these strategies, Domino’s India aims to maintain a strong digital presence, effectively engage with its target audience, and drive sales by offering relevant discounts and promotions across various marketing channels.
Domino Pizza in India Statistics
It’s fascinating to see Domino’s Pizza thriving so well in India, becoming a powerhouse in the pizza market outside of the US. There are several key factors contributing to its success:
- Cultural Affinity: Dominos has adapted its offerings to resonate with Indian consumption habits. For example, the similarity of Pizza to chapatis, the wheat base, and the option to eat with hands align well with Indian preferences.
- Variety and Customization: Indians enjoy variety and customization in their food, which Domino’s offers through a wide range of topping choices and combinations.
- Affordability: With prices starting at 49 rupees, Domino’s pizzas in India are among the most affordable options globally, making them accessible to a broader segment of the population.
- Efficient Delivery: Domino’s commitment to fast and reliable delivery, with the iconic 30-minute guarantee, ensures customer satisfaction and convenience. The use of speed-governor-fitted bikes for delivery emphasizes safety while maintaining efficiency.
- Expansion Strategy: Domino’s aggressive expansion plans, to open 150 new stores annually, demonstrate its confidence in the Indian market’s potential for growth.
- Quality and Service: Despite the rapid expansion, Domino’s focuses on maintaining quality and ensuring a positive customer experience. This attention to detail helps build and retain a loyal customer base.
- Overall, Domino’s success in India underscores the importance of understanding local preferences and adapting business strategies accordingly.
Pizza Sales Statistics
- Di Giorno was ranked the top frozen pizza company in 2022, with around $295.43 million in sales.
- Nearly 85 million people in the United States used read to make pizza base, and almost 123 million people used pizza sauce.
- With 49.10%, Europe has the biggest share of the worldwide Pizza Cheese market that North America follows.
- The refrigerated pizza market was projected to be almost $16.2 billion in 2020 and is estimated to increase to $23.3 billion by 2027 with a 5% CAGR.
- Between 2019 and 2020, customers spent more money on Pizza delivery, which increased by 8 billion in the United States.
- Roughly 53% of the pizza restaurants were independently working as pizzerias in 2021.
- Pizza outlet sales lowered in 2021, with the chain restaurants contributing to the total sales in the United States.
- The pizza company is estimated to have the biggest market value of 56.5 billion in North America in 2024.
- The hospitality section hires a large number of pizzas to deliver, making up almost 50% of the total sales.
- In 2021, roughly $45.59 billion was earned from pizza sales, a decrease from $46.24 billion in 2020.
- Cafes, restaurants, and hotels are huge buyers of frozen Pizza, and this market segment continues to grow each year.
- Pizza stores in the United States have decreased from 2020 to 2021.
- Almost $45.59 billion value was generated from pizza sales in 2021.
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Domino’s Pizza Contents
At Domino’s Pizza India, there is a wide variety that all age groups enjoy. The following is a detailed description.
- Indi Tandoori Paneer Pizza: This Pizza has an authentic taste of Indian tandoori spiced flavor, where the paneer cubes are marinated with spices and topped with paprika and mint mayo. The regular-size Pizza costs Rs.305, Medium sized Rs 559, and Large sized Rs 815.
- Cheese and Corn Pizza: This Pizza is a very simple preparation of a proper blend of corn, creamy cheese, and sweet corn. The regular-size Pizza costs Rs.179, the Medium-Sized Pizza costs Rs. 319, and the large-sized Pizza costs Rs. 519.
- Achari Do Pyaza Pizza: This Pizza combines a zingy taste of Indian pickles in the form of Pizza that features achari sauce and spiced pickled onions. The regular-size Pizza costs Rs.185, Medium sized Rs 335, and Large sized Rs 559.
- Mexican Green Wave Pizza: This Pizza is flavored and zesty, featuring jalapenos and green pepper. The regular size pizza costs Rs.265, the medium size Rs. 469, and the large size Rs. 705.
- Farmhouse Pizza: This classic Pizza features fresh vegetables topped with mushrooms and other veggies. The toppings are balanced with onion, paneer, and capsicum. The regular-size pizza costs Rs.265, the medium-size Rs. 469, and the large-size Rs. 705.
- Chicken Dominator: This Pizza is basically for meat lovers. Its toppings include tandoori chicken, pepper chicken, and Chicken sausage. The perfect blend of spices gives it a smoky flavor. The regular-size Pizza costs Rs.365, the medium-sized Rs. 609, and the large-sized Rs. 935.
- Pepper Barbeque Chicken Pizza: This Pizza is overloaded with meat pieces that have a barbecue flavor, with capsicum and red pepper. The regular-size Pizza costs Rs.255, the Medium-Sized Pizza costs Rs. 455, and the large-sized Pizza costs Rs. 679.
- Chicken Fiesta: This Pizza is a perfect party option. It is loaded with fiesta sauce, juicy chicken pieces, onions, and green pepper. The regular size pizza costs Rs.315, the medium size Rs. 559, and the large size Rs. 829.
- Keema Do Pyaza Pizza: This Pizza has all Indian Flavors, with minced meat, doubled onion, and a savory flavor. The regular size pizza costs Rs.255, the medium size Rs. 455, and the large size Rs. 679.
- Indi Chicken Tikka Pizza: This Pizza is flavored with chicken tikka and marinated pieces of grilled chicken with onion, paprika, and capsicum. The regular-size Pizza costs Rs.339, the Medium-Sized Pizza costs Rs. 599, and the large-sized Pizza costs Rs. 879.
Conclusion
Currently, worldwide, Domino’s Pizza Inc.’s brand image is famous among its customers. The franchisee has the best faith in the organization and its management. These can be considered as strong pillars of the company. According to Domino’s Pizza Statistics, Pizza is the most famous food item in the world. It is everyday food in many households, and its approval is just increasing. The data also shows that pizza sales have grown notably over the past few years, and this trend is predicted to continue.
Pizza is a great way to bring people together, and its fame is evidence of its deliciousness.
Sources
Saisuman Revankar
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
