General Mills Statistics By Segment Performance, Net Sales, Leading Vendors, Valuation Measures and Facts
Pramod Pawar
Updated · Mar 19, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Main Product Categories Of General Mills
- General Mills Statistics By Segment Performance
- Net Sales (in billions) Of General Mills Worldwide By Segment In 2023
- Net Sales Of General Mills Statistics
- Financial Breakdown Statistics Of General Mills By Food Segments
- Leading Vendors Statistics Of Breakfast, Cereal, And Snack Bars
- General Mills Statistics By Valuation Measures
- General Mills (Food Products) Financials Statistics
- General Mills Statistics By Share
- Website Traffic Statistics Of General Mills By Country
- General Mills Statistics By Calorie Information For Key Products
- General Mills Sustainability Impacts, Q1 2024
- Conclusion
Introduction
General Mills Statistics: General Mills is a huge company that makes many of the breakfast cereals and other food items you know and love. This is a leading global food company headquartered in Minneapolis, Minnesota. Established in 1928, the company has built a diverse portfolio of well-known brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, and Pillsbury.
The company focuses on innovation, sustainability, and meeting consumer needs, driving growth through strong marketing and strategic investments in new product development. Let’s dive into some interesting statistics to see how big they are and how their business works!
Editor’s Choice
- In the first quarter of fiscal 2024, General Mills reported net sales of USD 4.9 billion, a 4% increase year over year.
- Organic net sales also grew by 4%, driven primarily by favorable net price realization and mix, partially offset by lower pound volume.
- However, adjusted operating profit increased by 2% to USD 899 million, and adjusted diluted EPS was $1.09, a 1% decrease.
- The North American region segment saw a 3% increase in net sales, amounting to USD 3.07 billion.
- In Q1 of 2024, the company generated an operating profit of USD 930 million, a 14% decrease from last year’s quarter.
- The gross margin increased by 540 basis points to 36.1%, while the adjusted gross margin rose by 50 basis points to 35.4%, primarily due to favorable price realization and mix.
- GAAP net income decreased by 18% to USD 674 million, with diluted EPS down 16% to USD 1.14.
- General Mills Statistics further states that in the fiscal year 2024, the company is projecting organic net sales growth of 3 to 4% and adjusted EPS growth of 4-6% in constant currency.
- Products like Honey Nut Cheerios Minis and Cocoa Puffs Soft Baked Oat Bars have driven a significant portion of the company’s sales growth, with the snack segment seeing an 8% increase in net sales in Q1 2024.
- As of March 2024, General Mills repurchased about 6.4 million shares of its common stock, totaling USD 500 million.
- By the end of 2030, it also aims to reduce absolute GHG emissions across its value chain (Scopes 1, 2, and 3) by 30%.
(Source: s29.q4cdn.com)
Main Product Categories Of General Mills
- Cereals: Brands like Cheerios, Cinnamon Toast Crunch, and Lucky Charms.
- Snacks: Nature Valley bars, Chex Mix, and Fruit Roll-Ups.
- Meals and Baking: Pillsbury dough products, Betty Crocker mixes, and Old El Paso Mexican foods.
- Dairy: Yoplait yogurts and Häagen-Dazs ice cream.
- Pet Foods: Blue Buffalo pet products
General Mills Statistics By Segment Performance
- North America Retail: In the first quarter of 2024, this segment saw a 3% increase in net sales, amounting to USD 3.07 billion (Nasdaq).
- During the same duration, net sales in the International segment rose by 10% to USD 716 million (AlphaStreet)
- North America’s food service segment experienced an 8% increase in sales growth in Q1 of 2024 (AlphaStreet).
- The Pet segment’s total sales remained flat at USD 580 million, with gains in dry food offset by declines in treats (Nasdaq).
Net Sales (in billions) Of General Mills Worldwide By Segment In 2023
| North America Retail | Pet Segment | North America Foodservice | International Segment |
| USD 12.66 | USD 2.45 | USD 2 | USD 2.99 |
(Source: statista.com)
Net Sales Of General Mills Statistics
- In the first quarter of 2024, General Mills reported USD 4.9 billion in revenue, representing a 4% increase from the previous year.
(Reference: statista.com)
- A report published by Statista states that in 2023, the total revenue generated by General Mills was almost USD 20 million, up by nearly 800 million U.S. dollars from 2022.
Other net sales of the company in the previous year are detailed in the table below:
| Year | Net sales (million U.S. dollars) |
| 2022 | 18,993 |
| 2021 | 18,127 |
| 2020 | 17,626.60 |
| 2019 | 16,865 |
| 2018 | 15,740 |
| 2017 | 15,620 |
| 2016 | 16,563 |
| 2015 | 17,630 |
| 2014 | 17,910 |
Financial Breakdown Statistics Of General Mills By Food Segments
(Source: finance.yahoo.com)
- As stated in General Mills Statistics, on February 28, 2024, the total revenue accounted by the snacks segment was around USD 1.1 billion, with a share of 20.6%.
- Moreover, the second and third highest net sales and shares of the Cereal and convenient meals segment were USD 843.4 million (16.5%) and USD 840.2 million (12.3%), respectively.
- However, the pet segment accounted for USD 627.6 million (12.2%), followed by Dough: USD 605.1 million (11.9%) and baking mixes and ingredients: USD 507.5 million (10%).
- Other segments togetherly made up approximately USD 623 million, holding a share of 12.2%.
(Source: s29.q4cdn.com)
- In the United States, the company’s snacks segment grew by 8%, followed by Morning Foods (+3%) and Meals and Baking Solutions (1%).
Leading Vendors Statistics Of Breakfast, Cereal, And Snack Bars
(Reference: statista.com)
- Between 2022 and 2023, in the U.S., the leading vendor of breakfast, Cereal, and snack bars based on sales was Kellogg Co., amounting to USD 745.9 million.
- Though General Mills secured fourth position worldwide by generating USD 152.77 million in sales.
- Additionally, other vendors’ total sales (in million U.S. dollars) were Kind (314.16), Private label (234.49), and Larabar (156.32).
General Mills Statistics By Valuation Measures
| November 30, 2023 (USD) | February 29, 2024 (USD) | Current time (USD) |
|
| Enterprise Value | 48.01 billion | 48.29 billion | 49.56 billion |
| Market Cap | 36.22 billion | 36.23 billion | 37.63 billion |
| Trailing P/E | 15.53 | 15.62 | 15.29 |
| Forward P/E | 14.29 | 13.59 | 14.16 |
| Enterprise Value/EBITDA | 11.01 | 10.79 | 10.58 |
| Enterprise Value/Revenue | 2.37 | 2.39 | 2.46 |
| Price/Book | 3.53 | 3.86 | 3.99 |
| Price/Sales | 1.88 | 1.88 | 1.94 |
| PEG Ratio (5yr expected) | 2.25 | 1.86 | 2.01 |
(Source: finance.yahoo.com)
By Consolidated Statements Of Earnings On February 25, 2024
| Quarter Ended (USD Million) Except per share* |
Growth Rate YoY | Nine-Month Period Ended (USD Million) Except per share* | Growth Rate YoY | |
| Net sales | 5,099.2 | 1% | 15,143.3 | 1% |
| Cost of sales | 3,391.8 | 2% | 9,899.5 | 3% |
| Selling, general, and administrative expenses | 790.9 | 16% | 2,460.7 | 7% |
| Operating profit | 910.7 | 25% | 2,652.5 | 1% |
| Net Interest | 121.7 | 24% | 356.5 | 28% |
| Total earnings from joint ventures | 807.6 | 24% | 2,351.7 | 2% |
| Income taxes | 149.3 | 38% | 458.5 | 3% |
| Net earnings, including earnings attributable to noncontrolling interests |
676.3 | 21% | 1,958.9 | 2% |
| Net earnings attributable to General Mills | 670.1 | 21% | 1,939.1 | 2% |
| Earnings per share – basic | 1.18 | 26% | 3.35 | 1% |
| Diluted share | 1.17 | 27% | 3.33 | 2% |
(Source: investors.generalmills.com)
By Consolidated Balance Sheets, On February 25, 2024
| ASSETS | Values (in USD millions) Except Par Value |
| Cash and cash equivalents | 588.6 |
| Total current assets | 4,654.5 |
| Intangible assets | 6,957.2 |
| Other assets | 1,171.5 |
| Total assets | 30,860.5 |
| LIABILITIES AND EQUITY | |
| Accounts payable | 3,613.5 |
| Current portion of long-term debt | 812.2 |
| Other current liabilities | 1,949.5 |
| Total current liabilities | 7,061.9 |
| Long-term debt | 11,015.1 |
| Total liabilities | 21,169.2 |
| Total stockholders’ equity | 9,436.8 |
| Total equity | 9,691.3 |
| Total liabilities and equity | 30,860.5 |
(Source: investors.generalmills.com)
General Mills (Food Products) Financials Statistics
| In Thousands, USD |
FY 2023 | February 29, 2024 |
| Revenue | 20,094,200 | 20,173,300 |
| Net Income | 2,593,900 | 2,554,000 |
| EV | 60,649,454 | 48,757,187 |
| EBITDA | 4,069,200 | 4,098,000 |
| Total Assets | 31,451,700 | 30,860,500 |
| Total Debt | 12,064,800 | 12,514,000 |
(Source: pitchbook.com)
- General Mills has 564.55 million shares outstanding, which represents a 3.68% decrease year-over-year.
- Institutions own approximately 79.28% of the company’s shares, while insiders hold about 0.21%.
- Float: The company’s float, or shares available for trading, is 562.21 million (Stock Analysis) (General Mills).
Website Traffic Statistics Of General Mills By Country
(Source: similarweb.com)
- As explained in General Mills Statistic, the total number of website visits to generalmills.com in May 2024 was 500K, a reduction of 8.01% from last month and a bounce rate of 46.92%.
- The United States of America had 63.45% of total traffic on the website, down by 9.67%.
- During the same duration, other countries recorded the following contribution in total traffic: Brazil = 4.88% (-9.67%), India = 4.83% (-16.22%), Canada = 3.69% (+12.78%), and the United Kingdom =3.46% (-11.86%).
- Other countries collectively made up a visitor share of around 19.69% in generalmills.com.
By Demographics
(Source: similarweb.com)
- In May 2024, female and male user groups of generalmills.com covered a share of 52.8% and 47.2%, respectively.
- General Mills Statistics by age group shows that the highest number of website users observed is between 25 and 34 years old, resulting in 28.93%.
- 20.02% of General Mills website users are aged 35 to 44 years.
- Furthermore, 16.26% and 16.06% belong to individuals aged 45 to 54 and 18 to 24, respectively.
- Around 11.74% of website users are aged from 55 to 64 years.
- 6.99% of user shares of generalmills.com contributed from the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- General Mills Statistics, on May 2024, also shows that organic search generated the highest traffic rate to generalmills.com at around 42.89%.
- Around 27.81% of the share is generated by referrals, while 19.63% is from direct searches.
- Moreover, the website’s other traffic sources are social (8.39%), mail (1.24%), and display (0.18%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- General Mills Statistics also depict that LinkedIn had the highest social media referral rate, with an 88.92% share compared to other social network traffic.
- Reddit and Facebook individually contributed a share of 4.38% and 4.08% on generalmills.com.
- Besides, traffic sent by YouTube accounted for the lowest share, resulting in 2.62%.
By Device
(Reference: similarweb.com)
- Based on General Mills Statistics, the total traffic share from desktop and mobile on generalmills.com is 63.07% and 36.93% visits, respectively, in May 2024.
- The United States of America has 225.07 thousand users, capturing a share of 60.52%. Around 71.28% of the share is on desktop, and 28.72% is on mobile devices.
- Of the total, website users share around 12.18% in the United Kingdom, resulting in 45.31K, with 27.57% access to the desktop version and 72.43% to mobile devices.
- In India, the General Mills website had 41.27K users and 11.1% visitors share, with desktop and mobile users being 23.18% and 76.82%, respectively.
- South Korea and Nigeria each have around 15.08K and 9.32K users, and their visitor share is around 4.05% and 2.5%.
- Besides, 100% of desktop users in South Korea accessed generalmills.com, and in Nigeria, 12.02% of users accessed the website via desktops and 87.98% by mobile.
General Mills Statistics By Calorie Information For Key Products
| Products | Calories per Serving | Nutritional Highlights |
| Honey Nut Cheerios | 140 (1 cup) | Total Fat 2g = 3% |
| Sodium 210mg = 9% | ||
| Total Carbohydrates 30g = 11% | ||
| Dietary Fiber 3g = 11% | ||
| Includes 12ggrams Added Sugars = 24% | ||
| Vitamin D 4mcg = 20% | ||
| Calcium 130mg = 10% | ||
| Iron 3.6mg = 20% | ||
| Potassium 150mg = 3% | ||
| Brownie Bar, Caramel | 210 (per bar) | Total Fat 10g = 13% |
| Saturated Fat 3.5g = 18% | ||
| Cholesterol 30mg = 10% | ||
| Sodium 160mg = 7% | ||
| Total Carbohydrates 30g = 11% | ||
| Dietary Fiber 1g = 4% | ||
| Cinnamon Flavored Cinnamon Toast Crunch Mini Bar | 60 | Total Fat 1.5g = 2% |
| Saturated Fat 0.5g = 3% | ||
| Sodium 50mg = 2% | ||
| Total Carbohydrates 10g = 4% | ||
| 5ggrams Added Sugars = 10% | ||
| Calcium 130mg = 10% | ||
| Iron 0.7mg = 4% | ||
| Almond Butter Biscuits | 190 (per cup) | Total Fat 9g = 12% |
| Saturated Fat 2g = 10% | ||
| Sodium 135mg = 6% | ||
| Total Carbohydrates 24g = 9% | ||
| Dietary Fiber 2g = 7% | ||
| 10ggrams Added Sugars = 20% | ||
| Iron 1mg = 6% | ||
| Apple Pie Toast Crunch Cereal | 170 | Total Fat 4g = 5% |
| Sodium 240mg = 10% | ||
| Total Carbohydrates 33g = 12% | ||
| Dietary Fiber 2g = 7% | ||
| 12ggrams Added Sugars = 24% | ||
| Vitamin D 2mcg = 10% | ||
| Calcium 130mg = 10% | ||
| Iron 3.6mg = 20% | ||
| Berry Bolt Sweetened Corn Puff With Marshmallows | 150 (1.3 cup) | Total Fat 1g = 1% |
| Sodium 200mg = 9% | ||
| Total Carbohydrates 34g = 12% | ||
| Dietary Fiber 1g = 4% | ||
| 12ggrams Added Sugars = 24% | ||
| Vitamin D 2mcg = 10% | ||
| Calcium 130mg = 10% | ||
| Iron 3.6mg = 20% | ||
(Source: nutritionix.com)
General Mills Sustainability Impacts, Q1 2024
- Greenhouse Gas (GHG) Emissions: General Mills Statistics further aims to reduce absolute GHG emissions across its value chain (Scopes 1, 2, and 3) by 30% by 2030, compared to 2020 levels.
- Renewable Electricity: The company has sourced 97% of its electricity from renewable sources, nearing its target of 100% by 2030 (General Mills).
- Regenerative Agriculture: More than 500,000 acres are engaged in General Mills’ regenerative agriculture programs, more than halfway to the company’s goal of one million acres by 2030. This initiative helps improve soil health, biodiversity, and farmer resilience.
- Packaging: As per General Mills Statistics, around 93% of General Mills’ packaging (by weight) is now recyclable or reusable. The company continues to innovate to improve the sustainability of its packaging solutions.
- Workforce Diversity and Inclusion: General Mills has achieved gender parity at the Director level and increased female representation at the Officer level by 4% since the last fiscal year. Additionally, 90% of employees reported that General Mills is a great place to work, and 87% feel a sense of belonging.
- Community Support: In General Mills Statistics, the company donated $112.5 million through food and monetary donations to support hometown communities globally.
Conclusion
General Mills Statistics elaborated a clear picture overall in this article from several insights: It’s a well-established and successful company with a strong presence in the global food market. From its iconic cereals to its expanding portfolio of beloved brands, General Mills caters to a wide range of consumers across the world.
Its focus on innovation and sustainability positions it for continued growth in the years to come. Whether you’re a breakfast enthusiast or a curious investor, General Mills is a company worth keeping an eye on.
Pramod Pawar
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
