Beverages Statistics By Product Category, Region, Product Type, Beverage Type And Brand Value
Barry Elad
Updated · Jan 14, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Beverages Statistics
- Worldwide Projected Revenue By Product Category
- Beverages Statistics By Region
- Leading Online Food And Beverages Stores In The USA
- Sales Of The Leading Bottled Still Water Brands
- Worldwide Consumption Of Packed Beverages By Beverage Type
- Brand Value of the World’s Top Soft Drink Brands
- Leading Soft Drink Brands Worldwide By Brand Value
- Beverages Statistics By Country
- Recent Developments in the Beverages Sector
- Conclusion
Introduction
Beverages come in a wide range of flavors and types, from simple water to complex alcoholic drinks, and are enjoyed both at home and in restaurants. With advancements in product development and technology, the beverage industry has witnessed significant innovations, including the introduction of low-calorie and sugar-free options. These changes align with the growing consumer preference for healthier lifestyles, as more people prioritize wellness in their dietary choices.
This shift has driven increased demand for healthier drink alternatives, particularly non-alcoholic beverages, which are expected to see substantial growth in the coming years. By leveraging beverage statistics, we can better understand the current trends shaping the global beverage industry and the evolving consumer preferences that continue to influence market dynamics.
Editor’s Choice
- In 2024, almond milk will lead the plant-based and dairy-free alternative segment.
- Oat milk is the fastest-growing product category.
- Most consumers in the beverage and food industry are millennials, who spend 25% more on dining.
- 38% of global beverage and food sales happen at hypermarkets and supermarkets.
- The global health and wellness beverage market will grow at an annual rate of 6.1% from 2020 to 2027.
- The global dairy alternatives market, including plant-based milk, will reach USD 40.6 billion by 2027.
- Beverage companies in the USA earn an average of USD 252 billion from alcoholic drinks.
- Non-alcoholic beverages saw significant worldwide revenue growth between 2017 and 2023, more than alcoholic beverages and hot drinks.
- The global energy drink market is expected to grow at a CAGR of 7.2%, reaching USD 84.8 billion by 2027.
- The ready-to-drink alcoholic beverages market is estimated to be worth USD 19.46 billion by 2027.
- The global beverage cans market is expected to reach USD 63.9 billion this year.
General Beverages Statistics
- Soft drinks have captured 45% of the total global beverage market.
- Functional beverages, including energy and sports drinks, are currently the fastest-growing segment in the beverage market.
- Around 38% of worldwide beverage and food sales occur at hypermarkets and supermarkets.
- In the USA, beverage companies earn an average of USD 252 billion in the alcoholic drinks category.
- Around 60% of adults in the USA regularly drink bottled water and coffee.
- In the USA, adults consume an average of 145 calories from sugar-based beverages daily, and 60% of adolescents and children do the same.
- In the USA, 60% of middle-aged consumers, 63% of young adults, and 70% of baby boomers drink soft drinks daily.
- Gen X and millennials represent 54% and 41%, respectively, of the market for lower-alcohol and no-alcohol products due to their adoption of healthier lifestyles.
- In 2024, almond milk is expected to dominate the plant-based and dairy-free alternative segment, while oat milk is considered the fastest-growing product category.
- Millennials in the food and beverage industry spend 25% more on dining compared to other generations.
- Beer is the most preferred alcoholic beverage in the USA.
Worldwide Projected Revenue By Product Category
- The global non-alcoholic beverage market is estimated to be worth USD 1.43 trillion by 2027.
- The global juice market is projected to be worth USD 257.17 billion by 2025.
- The global bottled water market is anticipated to reach USD 509.2 billion by 2029.
- The global coffee market is expected to reach USD 144.68 billion by 2025.
- The ready-to-drink coffee and tea market is projected to exceed USD 133 billion by 2027.
- The global energy drink market is expected to grow at a rate of 7.2% annually, reaching USD 84.8 billion by 2027.
- The global dairy alternatives market, including plant-based milk, is estimated to reach USD 40.6 billion by 2027.
- The global health and wellness beverage market is projected to grow at a rate of 6.1% annually from 2020 to 2027.
- The US sparkling water market is expected to grow at a rate of 8.2% annually until 2028.
- The global beverage cans market is expected to reach USD 63.9 billion this year.
- The ready-to-drink alcoholic beverages market is estimated to be valued at USD 19.46 billion by 2027.
Beverages Statistics By Region
Worldwide
- Revenue in the worldwide beverage market is estimated to be USD 235.70 billion in 2024.
- The global beverage market is projected to grow at a CAGR of 10.05% between 2024 and 2029, reaching USD 380.40 billion by the end of the forecast period.
- The number of users in the global beverage market is expected to reach 1.5 billion by 2029.
- The average revenue per user in the global beverage market is projected to amount to USD 226.20.
- User penetration in the worldwide beverage market is estimated at 16.6% in 2024 and is forecasted to reach 20.4% by 2029.
Beverage Revenue Change In The Worldwide Market By Product Type
| Year | Alcoholic Drinks (in billion USD $) | Hot Drinks (in billion USD $) | Non Alcoholic Drinks (in billion USD $) |
| 2017 | 18.71 | 5.31 | 30.67 |
| 2018 | 21.92 | 7.23 | 40.19 |
| 2019 | 25.58 | 9.24 | 49.25 |
| 2020 | 34.90 | 13.35 | 73.42 |
| 2021 | 45.79 | 18.78 | 102.30 |
| 2022 | 44.63 | 18.96 | 112.70 |
| 2023 | 46.21 | 19.61 | 131.90 |
(Source: statista.com)
- Non-alcoholic beverages recorded the highest worldwide revenue growth, with significant increases compared to 2017.
- Alcoholic beverages showed moderate growth in global revenue.
- Hot drinks recorded the lowest growth among the beverage categories.
- Compared to 2017, non-alcoholic beverages exhibited a greater revenue increase than any other category.
Market Drivers For Revenue Change
| Drivers | Revenue Change (in %) |
| Enhanced Online Shopping Experience | 7.70 |
| Social Commerce trends | 5.94 |
| Increasing number of Internet users | 4.36 |
| Covid-19 impact | 4.30 |
| GDP Growth | 3.20 |
| Impact of Inflation | 1.40 |
| Impact of artificial intelligence | 1.14 |
| Geopolitical Uncertainty | -3.48 |
| Negative Consumer Sentiment | -5.36 |
| Total market growth | 19.20 |
(Source: statista.com)
Asia
- The Asian beverage market will generate USD 75.89 billion in revenue in 2024.
- The market will grow at an annual rate of 9.92% from 2024 to 2029, reaching USD 121.80 billion by the end of the forecast period.
- Users in the Asian beverage market will reach 874.0 million by 2029.
- The average revenue per user in the Asian beverage market will reach USD 130.30 in 2024.
- User penetration in the Asian beverage market will rise from 15.1% in 2024 to 20% by 2029.
Africa
- The African beverage market will generate USD 1.15 billion in revenue in 2024.
- The market will grow at an annual rate of 8.64% from 2024 to 2029, reaching USD 1.74 billion by the end of the forecast period.
- Users in the African beverage market will reach 57.8 million by 2029.
- The average revenue per user in the African beverage market will amount to USD 30.47.
Americas
Americas
- The American beverage market will generate USD 121.00 billion in revenue in 2024.
- The market will grow at a CAGR of 10.66% from 2024 to 2029, reaching USD 200.80 billion by the end of the forecast period.
- User penetration in the American beverage market will rise from 29.6% in 2024 to 34.1% by 2029.
- The average revenue per user in the American beverage market will reach USD 462.20 in 2024.
Australia And Oceania
- The Australian and Oceania beverage market will generate USD 4.26 billion in revenue in 2024.
- The market will grow at an annual rate of 9.22% from 2024 to 2029, reaching USD 6.62 billion by the end of the forecast period.
- Users in the Australian and Oceania beverage market will reach 10.5 million by 2029.
- The average revenue per user in the Australian and Oceania beverage market will reach USD 541.50 in 2024.
Europe
- The European beverage market will generate USD 33.40 billion in revenue in 2024.
- The market will grow at a CAGR of 8.14% from 2024 to 2029, reaching USD 49.39 billion by the end of the forecast period.
- Users in the European beverage market will reach 209.8 million by 2029.
- The average revenue per user in the European beverage market will reach USD 219.50 in 2024.
- User penetration in the European beverage market will rise from 20.4% in 2024 to 26.2% by 2029.
Leading Online Food And Beverages Stores In The USA
(Reference: statista.com)
- Walmart.com was the leading online food and beverage store in the USA in 2023, generating USD 5,812 million in revenue.
- Amazon.com recorded e-commerce revenue exceeding USD 2,000 million.
- Hellofresh.com achieved e-commerce revenue of over USD 2,000 million.
- Kroger.com generated more than USD 2,000 million in online revenue.
- Safeway.com reported e-commerce revenue exceeding USD 2,000 million.
Sales Of The Leading Bottled Still Water Brands
(Reference: statista.com)
- Based on Statista research, Private label became the leading bottled still water brand with 5.34 million dollars in revenue.
- This is much higher than the other brands, which represented Aquafina (1.3), Glacéau (1.21), Dasani (0.94), and Poland Spring (0.93).
Worldwide Consumption Of Packed Beverages By Beverage Type
(Reference: statista.com)
- Water: 506 billion liters consumed worldwide in 2023.
- Alcoholic Beverages: 271.2 billion liters consumed, including wine, cider, beer, flavored alcoholic beverages, and spirits.
- Milk and Dairy Drinks: 257.4 billion liters consumed.
- Carbonated Soft Drinks (CSD): 250.4 billion liters consumed.
- Energy Drinks, Ready-to-Drink Tea, Coffee, and Sports Drinks: 92.7 billion liters consumed.
- Fruit and Vegetable Juices: 85 billion liters consumed.
Brand Value of the World’s Top Soft Drink Brands
(Reference: statista.com)
- Coca-Cola: Became the most valuable brand in the non-alcoholic beverages category, with a brand value of USD 33,468 million in 2023.
- Pepsi: Ranked as the second most valuable brand in the non-alcoholic beverages category value of USD 18,335 million..
- Red Bull: With the value of USD 6,962 million Ranked as the third most valuable brand in the non-alcoholic beverages category.
- Dr. Pepper had a brand value of USD 4,401 million.
- Sprite’s brand value was USD 4,166 million.
- Nongfu Spring had a brand value of USD 4,113 million.
- Lipton’s brand value was USD 3,021 million.
Leading Soft Drink Brands Worldwide By Brand Value
(Reference: statista.com)
- Beverages Statistics 2023 reports that, in the mentioned year, Coca-Cola was the leading soft drink brand.
- With more than USD 30,000 million in brand value.
- Pepsi followed with a brand value of USD 18,335 million.
- However, brands such as Red Bull, Monster, Nescafé, Gatorade, Dr.Pepper, Sprite, Nongfu Spring, and Lipton contributed less than USD 10,000 million each.
Beverages Statistics By Country
Australia
(Reference: statista.com)
- As of December 2023, 64% of Australian consumers regularly drank coffee, making it the most consumed beverage.
- Additionally, consumers in Australia regularly drank soft drinks, tea, juice, and bottled water.
India
(Reference: statista.com)
- As of 2023, carbonated drinks captured around 44% of the Indian market, while packaged water held 30%.
- Juices and nectars were the most popular choice for 19% of consumers.
Japan
Beverage Statistics by Country 2023 reported the following: alcoholic beverages preferred for drinking at home.
| Country | Share of respondents |
| Beer | 56.6% |
| Chuhai | 44.2% |
| New Genre | 27.3% |
| Wine | 26.2% |
| Happoshu | 23.9% |
| Shochu | 21.9% |
| Sake | 20.6% |
| Highball | 16.4% |
| Whisky and Brandy | 12.3% |
| Cocktail and Umeshu | 10.8% |
| Gin and Vodka | 4.3% |
| Others | 2.6% |
| Non-alcoholic and low-alcoholic beverages | 6.3% |
| I do not drink at home | 2.1% |
(Source: statista.com)
Calories In Beverages
| Popular types of Beverages (1 cup or 8 fl oz serving) | Fat (g) | Carbs (g) | Protein (g) | Calories |
| White wine | – | 6.12 | 0.16 | 195 |
| Tea | – | 0.76 | 0.02 | 2 |
| Water | – | – | – | – |
| Soda | 0.05 | 23.48 | 0.17 | 91 |
| Soy Milk | 4.70 | 12.08 | 10.98 | 127 |
| Root Beer | – | 26.12 | – | 101 |
| Orange Juice | 0.50 | 25.79 | 1.74 | 112 |
| Ice Cream Soda | 5.57 | 29.24 | 1.92 | 167 |
| Lemonade | 0.10 | 25.87 | 0.17 | 99 |
| Milk Shake | 11.07 | 45.53 | 7.22 | 306 |
| Milk, 2% reduced fat | 4.81 | 11.42 | 8.05 | 122 |
| Margarita | 0.27 | 34.37 | 0.15 | 541 |
| Milk, nonfat | 0.44 | 11.88 | 8.35 | 86 |
| Milk, whole | 7.93 | 11.03 | 7.86 | 146 |
| Milk, 1% low-fat | 2.37 | 12.18 | 8.22 | 102 |
| Fruit Smoothie | 1.76 | 36.68 | 2.14 | 162 |
| Light Beer | – | 3.87 | 0.57 | 68 |
| Fruit Punch | – | 28.80 | 0.15 | 114 |
| Cranberry Juice Cocktail | 0.25 | 34.21 | – | 2 |
| Coffee | 0.05 | 0.09 | 0.28 | 2 |
| Energy Drink | 0.19 | 26.26 | 0.60 | 108 |
| Cappuccino | 3.98 | 5.81 | 4.08 | 74 |
| Cafe Latte | 2.75 | 6.18 | 4.41 | 67 |
| Chocolate Milk, reduced fat | 4.75 | 30.32 | 7.48 | 190 |
| Diet Soda | – | 0.24 | – | – |
| Beer | – | 8.52 | 1.10 | 103 |
| Apple Juice | 0.27 | 28.97 | 0.15 | 117 |
(Source: fatsecret.com)
Calories In Alcohol
| Wine, 5 fl oz serving | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Table Wine | – | 4.03 | 0.10 | 124 |
| Red Wine | – | 3.84 | 0.10 | 125 |
| White Wine | – | 3.82 | 0.10 | 122 |
| Beer, 1 can or bottle serving | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Light Beer | – | 5.81 | 0.85 | 103 |
| Regular Beer | – | 12.64 | 1.64 | 153 |
| Spirits, 1 shot or jigger 1.5 fl oz | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Whiskey | – | 0.04 | – | 105 |
| Tequila | – | – | – | 97 |
| Vodka | – | – | – | 97 |
| Gin | – | – | – | 110 |
| Brandy | – | – | – | 96 |
| Bourbon | – | 0.04 | – | 105 |
| Rum | – | – | – | 97 |
| Popular Mixed Drinks | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Scotch and Soda | – | 0.04 | – | 105 |
| Gin and Tonic | 0.04 | 15.77 | 0.04 | 171 |
| Rum and Cola | 0.11 | 15.32 | 0.17 | 154 |
| Bourbon and Soda | – | 0.05 | – | 106 |
| Popular Cocktails, 1 cocktail serving | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Tequila Sunrise | 0.17 | 14.77 | 0.58 | 189 |
| Seabreeze | 0.16 | 19.86 | 0.16 | 177 |
| Screwdriver | 0.11 | 18.49 | 1.17 | 181 |
| Martini | – | 0.40 | 0.01 | 160 |
| Mint Julep | – | 4.21 | – | 156 |
| Mojito | 0.04 | 24.94 | 0.14 | 217 |
| Long Island Iced Tea | 0.0 | 9.87 | 0.12 | 138 |
| Mai Tai | 0.14 | 29.76 | 0.05 | 309 |
| Manhattan | – | 2.07 | 0.03 | 129 |
| Kamikaze | 0.16 | 15.40 | 0.09 | 178 |
| Grasshopper | 3.59 | 15.31 | .90 | 164 |
| Bloody Mary | 0.09 | 4.88 | 0.775 | 123 |
| Cape Cod | 0.10 | 12.86 | – | 148 |
| Daiquiri | 0.04 | 4.21 | 0.04 | 113 |
| High Ball | – | 0.05 | – | 104 |
| Other Common Suggestions | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Sangria | 0.07 | 22.59 | 0.27 | 173 |
| Alcoholic Fruit Punch, 1 punch | 0.03 | 7.85 | 0.14 | 74 |
| Liqueur, 1 glass | 0.06 | 8.84 | 0.01 | 71 |
| Champagne, 1 glass | – | 2.80 | 0.07 | 87 |
| Frozen Daiquiri | 0.16 | 16.82 | 0.14 | 196 |
(Source: fatsecret.com)
Calories In Milk Shakes
| Strawberry Milk Shakes | Fat (g) | Carbs (g) | Protein (g) | Calories |
| 1 large (21 fl oz) | 13.83 | 93.37 | 16.80 | 558 |
| 1 medium (16 fl oz) | 10.53 | 71.06 | 12.78 | 425 |
| 1 small (12 fl oz) | 7.90 | 53.30 | 9.59 | 319 |
| Vanilla Milkshakes | Fat (g) | Carbs (g) | Protein (g) | Calories |
| 1 large (21 fl oz) | 32.21 | 96.77 | 16.65 | 731 |
| 1 small (12 fl oz) | 18.39 | 55.24 | 9.50 | 417 |
| 1 medium (16 fl oz) | 24.52 | 73.66 | 12.67 | 556 |
| Chocolate Milkshakes | Fat (g) | Carbs (g) | Protein (g) | Calories |
| 1 large (21 fl oz) | 18.28 | 101.27 | 16.80 | 627 |
| 1 small (12 fl oz) | 10.43 | 57..81 | 9.59 | 358 |
| 1 medium (16 fl oz) | 13.91 | 77.08 | 12.78 | 478 |
| Popular Carry-Out Milk Shake Sizes | Fat (g) | Carbs (g) | Protein (g) | Calories |
| 1 large | 23.54 | 91.78 | 15.48 | 632 |
| 1 small | 12.85 | 50.10 | 8.45 | 345 |
| 1 cup | 8.53 | 33.27 | 5.61 | 229 |
| 1 medium | 17.12 | 66.73 | 11.26 | 460 |
| Other popular milkshake types | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Homemade or Fountain- type milkshake | 10.60 | 48.14 | 6.15 | 303 |
| Thick Vanilla Milk Share | 6.88 | 40.33 | 8.77 | 254 |
| Chocolate milkshake with Skim Milk | 1.05 | 28.45 | 5.21 | 132 |
| Thick Chocolate Milkshake | 6.13 | 48.05 | 6.93 | 270 |
| Milk Shake with Malt | 11.48 | 48.90 | 7.81 | 324 |
(Source: fatsecret.com)
Calories In Nutrition Drinks
| Famous Nutrition drinks Type, 1 cup serving | Fat (g) | Carbs (g) | Protein (g) | Calories |
| High protein ready-to-drink meal replacement | 5.63 | 33.28 | 14.59 | 241 |
| Ready-to-drink meal replacement | 3.47 | 27.03 | 8.68 | 174 |
(Source: fatsecret.com)
Popular Nutrition Drink Brands
| Famous Nutrition drinks Type, 1 cup serving | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Atkins | ||||
| Strawberry Shake | 9.00 | 2.00 | 15.00 | 150 |
| Chocolate Royale Shake | 9.00 | 5.00 | 15.00 | 160 |
| Creamy Vanilla Shake | 9.00 | 4.00 | 15.00 | 160 |
| Chocolate Delight Shake | 9.00 | 5.00 | 15.00 | 160 |
| Cafe Mocha Shake | 9.00 | 4.00 | 15.00 | 160 |
| Slim-Fast | ||||
| French Vanilla Shake Mix | 0.50 | 25.00 | 5.00 | 120 |
| Chocolate Milk Shake | 5.10 | 26.10 | 14.90 | 210 |
| High Protein Shake Mix | 3.00 | 13.00 | 7.00 | 110 |
| Vanilla Cream Low-Carb Shake | 9.00 | 4.00 | 20.00 | 180 |
| Strawberries and Cream Shake | 5.00 | 23.00 | 10.00 | 180 |
(Source: fatsecret.com)
Calories In Energy Drinks
| Popular Sports drink types | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Low-Calorie Fruit Flavored Sports Drink | – | 7.20 | – | 26 |
| Fruit Flavored Sports Drink | 0.24 | 16.49 | – | 66 |
| Popular Energy drink serving sizes | Fat (g) | Carbs (g) | Protein (g) | Calories |
| 1 bottle (12 fl oz) | 0.29 | 39.38 | 0.90 | 162 |
| ½ cup (4 fl oz) | 0.10 | 13.13 | 0.30 | 54 |
| 1 cup (8 fl oz) | 0.19 | 26.26 | 0.60 | 108 |
| Popular Energy drink brands | Fat (g) | Carbs (g) | Protein (g) | Calories |
| Sugar-Free, 1-can serving | ||||
| No Fear Energy | – | – | 1.00 | 10 |
| Red Bull | – | 3.00 | – | 10 |
| Rockstar Energy | – | – | – | 20 |
| Amp Energy | – | – | – | 5 |
| Regular (1 can serving) | ||||
| Monster Energy | – | 27.00 | – | 100 |
| Amp Energy Overdrive | – | 58.00 | – | 220 |
| Red Bull | – | 28.00 | – | 110 |
| Rockstar Energy | – | 31.00 | – | 140 |
(Source: fatsecret.com)
Recent Developments in the Beverages Sector
Mergers and Acquisitions:
- PepsiCo has made several strategic acquisitions to diversify its portfolio, including SodaStream, CytoSport, and Rockstar. These acquisitions aim to tap into new consumption models, sports nutrition, and the growing energy drink market.
- Suja Life acquired the soda brand Slice and plans to relaunch it in 2025 with a new look and formula.
- O’Neill Vintners & Distillers acquired Ram’s Gate Winery, enhancing its luxury wine division.
- Sazerac acquired BuzzBallz LLC, expanding its ready-to-drink product line.
- SYSTM Foods added HUMM Kombucha to its portfolio, strengthening its functional beverage offerings.
New Product Launches:
- Red Bull introduced its Summer Edition Curuba Elderflower flavor.
- Jack Daniel’s, in collaboration with Pabst Brewing Co., launched Jack Daniel’s Country Cocktails Hard Tea.
- NESCAFÉ expanded its U.S. portfolio with NESCAFÉ Gold Espresso and NESCAFÉ Ice Roast.
- The Original Donut Shop, a brand of Keurig Dr Pepper, released Iced Refreshers K-Cup pods.
Funding and Investments:
- Full Circle Brewing Co. and Crowns & Hops Brewing Co. formed a strategic alliance, creating the largest Black-owned beverage producer
- Pelican Brewing Co. released its new Pelican Beach Beer, contributing to the growth in the craft beer market
- TeaPot, a cannabis-infused iced tea brand by The Boston Beer Co., launched a new Blackberry Rooibos flavor.
These developments reflect the dynamic nature of the beverages sector, with significant activity in mergers and acquisitions, innovative product launches, and strategic investments aimed at tapping into emerging consumer trends and expanding market reach.
Conclusion
The world of beverages is vast, exciting, and constantly evolving. With a focus on health, sustainability, and innovation, there’s something for everyone to enjoy, as proven by these beverage statistics. So, the next time you reach for a drink, take a moment to appreciate the incredible variety and innovation that goes into every cup, bottle, or can. Cheers to a delicious and refreshing future of beverages!
Barry Elad
Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.
