Kraft Heinz Statistics – By Net Sales, Region, Number Of Users, Products, Country And Demographics
Pramod Pawar
Updated · Mar 19, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Net Sales Statistics Of The Kraft Heinz Company
- Kraft Heinz Factories Statistics By Region
- Heinz’s Products By Number Of Users Statistics
- Kraft Heinz Financial Statistics On First Quarter (March 30), 2024
- Calorie Statistics Of Kraft Heinz Products, 2024
- Website Traffic Statistics Of Kraft Heinz By Country
- Kraft Heinz Patent Statistics
- Environmental, Social, And Governance (ESG) Goals Of Kraft Heinz
- Conclusion
Introduction
Kraft Heinz Statistics: Kraft Heinz is a household name synonymous with ketchup, mac and cheese, and countless other pantry staples. The Kraft Heinz Company, formed in 2015 through the merger of Kraft Foods Group and Heinz, is one of the world’s largest food and beverage companies. Headquartered in Pittsburgh, Pennsylvania, and Chicago, Illinois, Kraft Heinz operates globally with a diverse portfolio of iconic brands and products. But how big is this food giant, and what makes them tick?
This article will guide you effectively as it includes current stats and analyses from different insights of 2025. Let’s dive into some interesting statistics to better understand Kraft Heinz.
Editor’s Choice
- Kraft Heinz Statistics reported a total revenue of USD 6.4 billion in Q1 2024, a 1.2% decrease from the same period last year.
- During the same period, Kraft Heinz reported net sales of USD 4.8 billion, the highest sales revenue captured by the North American region.
- The annual revenue for 2023 was USD 26.64 billion, marking a slight increase of 0.59% from 2022.
- As of June 2024, Kraft Heinz boasts a gross margin of 34.29% and a net margin of 10.62%.
- The global net sales of Kraft Heinz’s condiments and sauces amounted to around USD 8.9 billion in 2023 and USD 1.85 billion in Q1 2024.
- Heinz Tomato Ketchup remained the most popular product, with approximately 15 million users globally.
- Kraft Heinz continues to focus on sustainable packaging, aiming for 100% recyclable, reusable, or compostable packaging by 2025.
- They also aims to capture USD 2 billion in incremental net sales from its innovation initiatives by the end of 2027.
- The company has already achieved a 95% reduction of 60 million pounds of total sugar globally and continues to work on sodium reduction goals (Kraft Heinz Company).
- The total number of website visits of Kraftheinzcompany.com in May 2024 was 200.1K, a reduction of 12.01% from last month’s 52.66% bounce rate.
- On the other hand, the traffic share from desktop and mobile is 63.41% and 36.59% visits, respectively.
- Kraft Heinz has been recognized for its innovation, ranking #26 on Fast Company’s 2024 list of the World’s Most Innovative Companies.
Net Sales Statistics Of The Kraft Heinz Company
- Kraft Heinz Statistics states that in the first quarter of 2024, the Kraft Heinz Company reported net sales of USD 6.4 billion.
- This decline was influenced by a negative 0.6% point impact from foreign currency and a 0.1% point impact from divestitures.
- Despite the drop in sales, the company saw a price increase of 2.7 percentage points.
- Meanwhile, adjusted earnings per share (EPS) grew by 1.5%, reaching $0.69 per share.
(Reference: statista.com)
- As of 2023, the global net sales of the company generated around 26,640 million U.S. dollars or USD 26.6 billion.
The Total sales generated by Kraft Heinz is described in the table below:
| Year | Net Sales (USD million) |
| 2022 | 26,485 |
| 2021 | 26,042 |
| 2020 | 26,185 |
| 2019 | 24,977 |
| 2018 | 26,268 |
| 2017 | 26,076 |
| 2016 | 26,300 |
| 2015 | 18,318 |
| 2014 | 10,922 |
By Region
- Kraft Heinz Statistics also show that the highest net sales in 2023 were captured by the North American region, resulting in USD 18.4 billion.
- Moreover, Europe, Middle East, and Africa (EMEA), with USD 3.9 billion, and Latin America, with USD 2.2 billion, were the second and third highest net sales regions.
- Lastly, the Asia-Pacific region made up around USD 2.1 billion.
On the other hand, on March 30, 2024, the revenue accounted for by the regional distribution are as follows:
| Region | Net Sales (USD million) | YoY Growth Rate |
| North America | 4,828 | 1.2% |
| International Developed Markets | 855 | 1.3% |
| Emerging Markets | 728 | 5.5% |
| In Total | 6,411 | 0.5% |
(Source: ir.kraftheinzcompany.com)
- The overall sales decline was 1.2% compared to the same period last year, which was impacted by currency fluctuations and divestitures.
By Product Category
- A Statista report on Kraft Heinz Statistics elaborated that global net sales of Kraft Heinz’s
condiments and sauces amounted to around USD 8.9 billion in 2023 and USD 1.85 billion in Q1 2024.
The company’s strong market presence across multiple food categories and their sales are detailed below:
| Products | (2023) Net Sales (USD) | (Q1 2024) Net Sales (USD) |
| Cheese and Dairy | 5.7 billion | 1.2 billion |
| Frozen and Chilled Foods | 4.5 billion | 950 million |
| Meat and Seafood | 3.2 billion | 800 million |
| Beverages | 2.5 billion | 450 million |
| Infant and Nutrition | 1.8 billion | 250 million |
(Source: statista.com)
Kraft Heinz Factories Statistics By Region
- A report published by Statista claimed that in 2023, the Kraft Heinz Company operated a total of 81 factories worldwide.
- North America had maximum production across 40 factories.
- However, the total number of factories in other regions was Europe (20), Latin America (10), Asia (7), and the rest of the world (4).
Heinz’s Products By Number Of Users Statistics
- Kraft Heinz Statistics further states that in Q1 of 2024, Heinz Tomato Ketchup remained the most popular product, with approximately 15 million users globally.
Other Heinz products by the number of users are stated below:
| Products | Users (million) |
| Baked Beans | 12.0 |
| Cream of Tomato Soup | 10.0 |
| Mayonnaise | 7.5 |
| Salad Cream | 6.0 |
| BBQ Sauce | 5.0 |
| Mustard | 3.5 |
Kraft Heinz Financial Statistics On First Quarter (March 30), 2024
| Total Revenue / Net Sales | USD 6.4 billion (-1.2%) |
| Cost of products sold | USD 4,168 million |
| Selling, general and administrative expenses | USD 941 million |
| Adjusted Earnings Per Share (EPS) | USD 0.69, slightly above the consensus estimate of USD 0.68. |
| Gross profit margin | USD 2,243 million, increased by 240 basis points to 35.0% |
| Adjusted Gross Profit | Increased 170 basis points to 34.5% |
| Operating Income | USD 1,302 million, experienced a growth of 4.7% |
| Interest expense | USD 226 million |
| Other expense/(income) | USD 47 million |
| Income/(loss) before income taxes | USD 1,029 million |
| Provision for income taxes | USD 225 million |
| Net income/(loss) | USD 804 million |
| Net Income attributable to common shareholders | USD 801 million, equating to USD 0.66 per share. |
| Adjusted Operating Income | USD 1,265 million, increased 1.7% |
| Diluted EPS | USD 0.66 (-2.9%) |
| Adjusted EPS | USD 0.69 (+1.5%) |
| Net cash provided by operating activities | USD 771 million (+58.6%) |
| Free Cash Flow | USD 477 million (116.8%) |
| Capital Return | USD 486 million in cash dividends and repurchased USD 329 million of common stock. |
| Basic shares outstanding | USD 1,214 million |
| Diluted shares outstanding | USD 1,223 million |
(Source: ir.kraftheinzcompany.com)
Calorie Statistics Of Kraft Heinz Products, 2024
(Source: kraftheinz.com)
Smart Ones Frozen Meals:
| Products | Calories |
| Broccoli & Cheddar Roasted Potatoes Frozen Meal | 280 |
| Chicken Fettuccine with Parmesan Sauce Frozen Meal | 310 |
| General Tso’s Chicken Frozen Meal | 300 |
| Turkey Sausage English Muffin Sandwich with Egg, Whites & Cheese Frozen Meal | 230 |
| Turkey Veggie Panini with Garlic Aioli Sauce Frozen Meal | 270 |
Other product’s calorific values are mentioned below:
| Kraft Miracle Whip Calorie Wise Spread | This spread contains 30 calories per tablespoon (15 mL), with significantly reduced fat content compared to regular mayonnaise (Kraft Heinz). |
| Jell-O Zero Sugar Orange Flavor Gelatin Snack Cups | Each serving (89g) has only ten calories, making it a low-calorie snack option (Kraft Heinz). |
| Jell-O Zero Sugar Vanilla Pudding Snack Cups | These pudding cups contain 60 calories per serving, offering a reduced-calorie dessert option (Kraft Heinz). |
| Jell-O Zero Sugar Chocolate Pudding Cups | Each cup has 60 calories, providing a tasty yet low-calorie treat (Kraft Heinz). |
Website Traffic Statistics Of Kraft Heinz By Country
(Reference: similarweb.com)
- As explained in Kraft Heinz Statistics, the United States of America had 56.09% of total traffic on kraftheinzcompany.com, up by 13.73%.
- During the same duration, other countries recorded the following contribution in total traffic: Australia = 8.18% (+183.4%), Canada = 5.42% (+1.97%), the United Kingdom = 4.36% (-10.81%), and the Netherlands = 2.37% (-25.43%).
- Other countries collectively made around 23.59% of visitor share in kraftheinzcompany.com.
By Device
(Reference: similarweb.com)
- Based on Kraft Heinz Statistics, the total traffic share from desktop and mobile on kraftheinzcompany.com is 63.41% and 36.59% visits, respectively, in May 2024.
- The United States of America has 112.95 thousand users; 52.46% out of these, 74.19% share on desktop, and 25.81% share on mobile devices.
- Of the total, website users share around 15% in Germany, resulting in 32.29K, with 5% access to the desktop version and 95% to mobile devices.
- In Norway, the Kraft Heinz website had 14.83K users and 6.89% user traffic, with desktop and mobile users being 7.11% and 92.89%, respectively.
- Canada and Australia each have around 10.03K and 9.28K users, and users’ website traffic is around 4.66% and 4.31%.
- Besides, 86.41% of desktop and 13.59% of mobile users in Canada accessed kraftheinzcompany.com.
- In Australia, 100% of users access the website via desktops.
By Demographics
(Reference: similarweb.com)
- In May 2024, female and male users of kraftheinzcompany.com were 50.55% and 49.45%, respectively.
- Kraft Heinz Statistics by age group shows that the highest number of website users observed is between 25 and 34 years old, which is 22.71%.
- 20.5% of Kraft Heinz website users are aged 45 to 54 years.
- In contrast, 17.93% and 17.49% belong to individuals aged 55 to 64 and 35 to 44, respectively.
- Around 10.81% of website users are aged from 18 to 24 years.
- Nearly 10.57% of user shares of kraftheinzcompany.com contributed from the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- Kraft Heinz Statistics 2024 also shows that organic search generated the highest traffic rate to kraftheinzcompany.com, 67.23%.
- Almost 23.31% of the share was generated by direct traffic searches, while 7.79% is from referral searches.
- Furthermore, the web site’s other traffic sources are social (1.49%) and display (0.18%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Kraft Heinz Statistics also depict that Facebook had the highest social media referral rate, with a 58.92% share compared to other social network traffic.
- Instagram and YouTube each contributed a share of 18.57% and 16.29% on kraftheinzcompany.com.
- Meanwhile, traffic sent by LinkedIn is 3.69%, and Reddit contributed 2.52%.
Kraft Heinz Patent Statistics
- As per Kraft Heinz Statistics 2024, Kraft Heinz holds a total of 9,063 patents globally.
- Out of these, 4,466 patents are currently active.
- Kraft Heinz filed a significant number of patents in Q1 2024, with a 299% increase in filings compared to Q4 2023.
- The company also saw a 259% increase in patent grants in February 2024 compared to the previous quarter (Just Food) (GreyB Insights) (Kraft Heinz Company).
- In Q1 of 2024, nearly 20% of Kraft Heinz’s patents were filed, and 23% of patents were granted related to packaging.
- Country-wise, Kraft Heinz’s top granted patent shares are in Canada (48%), the United
States (39%), and South Korea (4%).
Environmental, Social, And Governance (ESG) Goals Of Kraft Heinz
Environmental Stewardship:
- The target is to achieve net-zero carbon emissions by 2050, with an interim goal of halving emissions by 2030.
- Currently, initiatives include reducing emissions by over 99% across 10 U.S. plants, funded by a $170 million investment from the U.S. Department of Energy.
- Based on Kraft Heinz Statistics, the company aimed to reduce energy use intensity by 15% across manufacturing facilities by 2025. Progress so far shows a reduction of 4.2%.
- Plans to reduce water use intensity by 20% in high-risk watershed areas and by 15% across all manufacturing facilities by 2025. Achieved reductions are 16.07% and 8.70% respectively.
- The goal is to reduce waste-to-landfill intensity by 20% by the end of 2025, a reduction of 18.4% already achieved.
- Aim for 100% recyclable, reusable, or compostable packaging by 2025. The current achievement is 87%.
Healthy Living & Community Support:
- Nutrition: Reduced total sugar by over 60 million pounds, achieving 95% of this target.
- Diversity & Inclusion: Women fill 50% of global management positions, and people of color comprise 30% of U.S. salaried positions by 2025.
- Around 41% of women in management and 28% of people of color in U.S. salaried roles.
- Hunger Relief: Provided approximately 1.2 billion meals to people in need since 2016, reaching 66% of the goal to provide 1.5 billion meals by 2025.
Responsible Sourcing:
- Aiming for 100% of eggs sourced from cage-free or better conditions by 2025, with 67% achieved so far.
- 75% of Heinz ketchup tomatoes are sustainably sourced.
Conclusion
Kraft Heinz continues to drive growth and innovation through strategic investments in product development, technology, and sustainability. With a robust financial performance and a strong focus on patent activity, the company is well-positioned to maintain its leadership in the global food and beverage industry.
The combination of its iconic brands, innovative spirit, and commitment to sustainability ensures that Kraft Heinz will continue to meet the evolving needs of consumers worldwide.
Sources
Pramod Pawar
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
