Chipotle Mexican Grill Statistics By Revenue, Employee Demographics, Number of Restaurants and Facts
Updated · Feb 07, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Chipotle Mexican Grill Statistics
- Facts About Chipotle Mexican Grill
- By Employee Demographics
- By Leading Restaurant Chains by Brand Awareness
- By American Customer Satisfaction Index Score
- Leading Food and Drink Service Brands Worldwide by Sales
- Leading Food and Drink Service Brands Worldwide by Market Value
- By Brand Awareness
- By Online Business
- By Number of Restaurants
- By Habit of Buying From Sustainable Brands
- By Sustainable Production Practices
- By Calorie Count
- Chipotle’s Digital Transformation and Expansion Strategy
- Who Are The Target Consumers of Chipotle?
- Conclusion
Introduction
Chipotle Mexican Grill Statistics: Chipotle Mexican Grill, Inc. is one of the leading quick-service restaurant brands in the world. The specialized menu items offered are burritos, tacos, and healthy bowls. It was founded by Steve Ells in 1993.
As mentioned in Chipotle Mexican Grill Statistics, when McDonald’s invested in Chipotle, the brand had around 16 restaurants, all of which were located in Colorado. Its headquarters are in Newport Beach, California. As of today, compared to other brands, Chipotle is an emerging quick-service restaurant brand, yet it has ranked itself in the top 10 lists in many categories.
Editor’s Choice
- In 2023, the brand introduced new 41 locations, of which 34 stores are provided with drive-thru lanes for digital order pickup.
- The brand serves on average 200 people per hour.
- According to Chipotle Mexican Grill Statistics by employee demographics, the brand is female-driven having 52.2% female and 47.8% male employees.
- Chipotle’s website has a nutrition calculator that will help consumer calculate their calories and nutrition in the meal.
- Over the last 6 months including 2023 and 2024, the majority of the consumers who went to chipotle.com are living in the USA.
- The leading food and drink services brand around the world in 2023 by market value was Mcdonald’s Corporation contributing USD 216.5 billion. Chipotle ranked in the top third followed by Starbucks Corporation with USD 56 billion and 122.9 billion respectively.
- According to consumers, chipotle is an ingredient that is hard to pronounce. Furthermore, the brand states they use only 51 ingredients which are easy for customers to pronounce.
- Burritodilla and Quesarito have a hidden customizable menu.
- The estimates of revenue show that in 2024, the brand will generate USD 11 billion in revenue.
- The brand name Chipotle is taken from Nahuatl- Chipotle meaning smoked chili pepper.
General Chipotle Mexican Grill Statistics
- As of today, more than 100,000 employees are working with Chipotle Mexican Grill.
- As of 2023, according to a report by Forbes, Chipotle ranked #248 for best brands for social impact.
- According to consumers, chipotle is an ingredient that is hard to pronounce. Furthermore, the brand states they use only 51 ingredients which are easy for customers to pronounce.
- Compared to 2022, the prices of the menu items have been increased by 10% in 2023.
- In 2023, the brand introduced new 41 locations, of which 34 stores are provided with drive-thru lanes for digital order pickup.
- Chipotle Mexican Grill Statistics estimate that in 2024, the brand will generate USD 11 billion in revenue.
- The brand serves on average 200 people per hour.
Facts About Chipotle Mexican Grill
- In 1998, around USD 50 million was invested in Chipotle by McDonald’s. But unfortunately, in 2006 this ended due to variations in strategies.
- Chipotle offers customizable menu items that also fulfill dietary requirements.
- The first ever Chipotle restaurant was incorporated in 1993 by Steve Ells, located in Denver, Colorado.
- The brand name Chipotle is taken from Nahuatl- Chipotle meaning smoked chili pepper.
- The signature dish of Chipotle’s – burrito was launched in 1995.
- Chipotle says that they use animal meat which was raised without any added hormones or antibiotics.
- Every day the food is freshly prepared and served to the customers.
- This brand is committed to using dairy products only from cows without any rBGH treatment.
- Moreover, Chipotle’s website has a nutrition calculator that will help consumer calculate their calories and nutrition in the meal.
- Burritodilla and Quesarito have a hidden customizable menu.
By Employee Demographics
By Gender
(Reference: zippia.com)
- According to Chipotle Mexican Grill Statistics by employee demographics, the brand is female-driven having 52.2% female and 47.8% male employees.
By Ethnic Background
Racial Distribution At Chipotle Mexican Grill
| Race | Percentages |
|---|---|
| White | 58.1% |
| Hispanic or Latino | 21.6% |
| Black or African American | 10.9% |
| Asian | 5.8% |
| Unknown | 3.5% |
(Source: zippia.com)
- The majority of Chipotle employees are white by ethnic background resulting in 58.1%, followed by Hispanic or Latino (21.6%), and black or African American (10.9%), There are less than 10% of Asian ethnic background employees.
By Age
- The highest number of Chipotle’s employees are aged between 20 and 30 years contributing 52%.
- Considering the younger generation there are around 40% of employees who belong to the age group less than 18 years to 20 years.
- Furthermore, the comparatively older generation contributes 6% from 30 to 40+ years.
By Length of Employment
Chipotle Mexican Grill Employee Average Age
| Employees Age | Percentages |
|---|---|
| Less than 18 years | 4% |
| 18-20 years | 36% |
| 20-30 years | 52% |
| 30-40 years | 5% |
| 40+ years | 1% |
(Source: zippia.com)
- An average employee prefers to work with Chipotle brand for less than a year as recorded by 47% of the employee events.
- 30% work for at least 1 to 2 years.
- Furthermore, the employment statistics of Chipotle state only 5% stay with them for 3 to 4 years.
By Leading Restaurant Chains by Brand Awareness
(Reference: statista.com)
- Chipotle Mexican Grill Statistics show that the brand is still emerging in the USA with 81% of brand awareness in 2023, compared to the top 3 leading restaurant chains McDonald’s (92%), Burger King (92%), and KFC (91%).
- Overall brand awareness for all of the mentioned quick service restaurants is more than 50%.
By American Customer Satisfaction Index Score
(Reference: statista.com)
- The average American customer satisfaction score for leading quick-service restaurant chains in the USA in 2023 was 78.
- Furthermore, Chick-fil-A, Jimmy John’s, and KFC were leading the list with the highest ACSI scores contributing 85, 84, and 81.
- Compared to other top brands, Chipotle contributed a 75 ACSI score.
Leading Food and Drink Service Brands Worldwide by Sales
(Reference: statista.com)
- In 2023, Chipotle Mexican Grill, Inc (USA) became one of the 10 top leading food and drink service brands by sales worldwide contributing USD 9 billion in sales.
- Other top 3 brands include Starbucks Corporation USD 34 billion, Compass Group USD 32.5 billion and Sodexo (France) USD 23.9 billion.
Leading Food and Drink Service Brands Worldwide by Market Value
(Reference: statista.com)
- The leading food and drink services brand around the world in 2023 by market value was Mcdonald’s Corporation contributing USD 216.5 billion.
- Chipotle ranked in the top third followed by Starbucks Corporation with USD 56 billion and 122.9 billion respectively.
- Moreover, Chipotle also ranked in the top 3 brands by leading hospitality and recreation companies worldwide in a similar year along with McDonald’s Corporation and Starbucks Corporation.
By Brand Awareness
(Reference: statista.com)
- Chipotle Mexican Grill Statistics 2023 state that in the USA, 82% of Americans knew about this quick service restaurant brand, of which, it was popular among 31% of people.
- Only 24% were its consumers, while 19% were loyal to the brand.
- 23% of the Americans were seen buzzing about the brand.
By Online Business
By Website/App Traffic
(Reference: semrush.com)
- Over the last 6 months including 2023 and 2024, the majority of the consumers who went to chipotle.com are living in the USA.
- Canada, Brazil, Czechia, and France were other top countries with the highest traffic on the website.
- Overall consumers prefer to open their platform from mobile devices.
- Chipotle Mexican Grill Statistics by device share further state that the share of mobile traffic is 82.35% while the desktop is only 17.65%.
By Number of Restaurants
(Reference: kclau.com)
- Chipotle experienced significant growth over the past decade, consistently increasing its number of stores each year.
- Ten years ago, Chipotle operated 1,084 stores.
- Over 13 years, the store count expanded to 3,321, demonstrating sustained growth.
- Each year, the brand added at least 150 new stores.
- This growth highlights a strong upward trajectory in Chipotle’s expansion efforts.
By Habit of Buying From Sustainable Brands
(Reference: yougov.com)
- 44% of Chipotle consumers agreed to buy from environmentally friendly and socially responsible brands.
- 38% of Chipotle consumers disagreed with the statement.
- 18% of Chipotle consumers had no opinion on the matter.
By Sustainable Production Practices
(Reference: yougov.com)
- 28% of Chipotle consumers said that following sustainability during retail and production makes a lot of difference.
- 43% of consumers stated it makes some difference.
- 5% of consumers denied that sustainability during retail and production makes a difference.
By Calorie Count
| Tortillas | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Crispy Corn Tortilla – Kids, 2 pieces | 130 | 6 | 19 | 2 |
| Crispy Corn Tortilla, 1 piece | 70 | 3 | 10 | 1 |
| Flour Tortilla (Burrito), 1 piece | 320 | 9 | 50 | 8 |
| Flour Tortilla (Taco), 1 piece | 80 | 2.50 | 13 | 2 |
| Flour Tortilla (Quesadilla) – Kids, 1 piece | 80 | 2.50 | 13 | 2 |
| Salsa | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Fresh Tomato Salsa, 1 serving | 25 | – | 4 | – |
| Tomatillo- Green Chili Salsa, 1 serving | 15 | – | 4 | – |
| Roasted Chili – Corn Salsa- Kids, 1 serving | 40 | 1 | 9 | 1 |
| Roasted Chili – Cor Salsa, 1 serving | 80 | 1.50 | 16 | 3 |
| Fresh Tomato Salsa, Kids, 1 serving | 15 | – | 1 | – |
| Sodas | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Coca-Cola Classic- 22 fl oz, 1 serving | 260 | – | 70 | – |
| Barq’s Root Beer, 22 fl oz, 1 serving | 280 | – | 85 | – |
| Cola cola Life – 22 fl oz, 1 serving | 170 | – | 44 | – |
| Coca-Cola Life – 32 fl oz, 1 serving | 250 | – | 64 | – |
| Barq’s Root Beer, 32 fl oz, 1 serving | 430 | – | 120 | – |
| Salads | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Supergreens Salad mix, 1 serving | 15 | – | 3 | 1 |
| High Protein bowl, 1 bowl | 845 | 28 | 68 | 82 |
| Amelaine Bowl, 1 bowl | 695 | 23 | 49 | 78 |
| Balanced Macros Bowl, 1 bowl | 700 | 33 | 61 | 45 |
| Wholesome Bowl, 1 bowl | 460 | 29 | 18 | 35 |
| Rice | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Rice, 1 serving | 210 | 4 | 40 | 4 |
| Cilantro-Lime Brown Rice – Kids, 1 serving | 110 | 3 | 18 | 2 |
| Cilantro-Lime White Rice – Kids, 1 serving | 100 | 2 | 20 | 2 |
| Cilantro Lime Brown Rice, 1 serving | 210 | 6 | 36 | 4 |
| Cilantro Lime White Rice, 1 serving | 210 | 4 | 40 | 4 |
| Quesadillas | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Barbacoa Quesadilla, 1 serving | 820 | 40 | 55 | 50 |
| Chicken Quesadilla, 1 quesadilla | 83- | 4- | 53 | 58 |
| Quesadilla, 1 serving | 650 | 33 | 53 | 26 |
| Steak Quesadilla, 1 quesadilla | 800 | 39 | 54 | 47 |
| Lemonade | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Tractor Lemonade – Kids, 22 fl oz, 1 serving | 170 | – | 43 | – |
| Minute Maid Lemonade – 22 fl oz, 1 serving | 280 | – | 75 | – |
| Lemonade – Blue Sky- 22 fl oz, 1 serving | 300 | – | 78 | – |
| Minute Maid Lemonade – 32 fl oz, 1 serving | 400 | – | 110 | – |
| Lemonade – Blue Sky – 32 fl oz, 1 serving | 440 | – | 113 | – |
| Juice | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Organic Apple Juice -Kids, 1 serving | 100 | – | 25 | – |
| Mango Orange – blue Sky – 32 fl oz, 1 serving | 430 | – | 109 | 0 |
| Mango Orange, Blue Sky -22 fl oz, 1 serving | 300 | – | 75 | – |
| Sobe Yumberry Pomegranate -Kids – 32 fl oz, 1 serving | – | – | – | – |
| Sobe Yumberry Pomegranate -Kids – 22 fl oz, 1 serving | – | – | – | – |
| Cheese | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Queso Blanco, kids, 1 serving | 60 | 4.50 | 2 | 2 |
| Queso Blanco (Entreé), 1 serving | 120 | 9 | 4 | 5 |
| Queso, 1 serving | 120 | 8 | 4 | 6 |
| Cheese, 1 serving | 110 | 8 | 1 | 6 |
| Iced Tea | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Chipotle Sweet Iced Tea, 22 fl oz, 1 serving | 150 | – | 45 | – |
| Chipotle Iced Tea- Kids – 22 fl oz, 1 serving | 10 | – | 3 | – |
| Chipotle Iced Tea Kids- 32 fl oz, 1 serving | 15 | – | 4 | – |
| Chipotle Iced Tea- 22 fl oz, 1 serving | 10 | – | 3 | – |
| Beans | Calories (kcal) | Fat (g) | Carbs (g) | Protein (g) |
| Pinto Beans -Kids, 1 serving | 100 | 1 | 15 | 6 |
| Pinto Beans, 1 serving | 130 | 2 | 21 | 8 |
| Black Beans – Kids, 1 serving | 100 | 1 | 16 | 6 |
| Black Beans, 1 serving | 130 | 1.50 | 22 | 8 |
(Source: fatsecret.com)
Chipotle’s Digital Transformation and Expansion Strategy
- In 2022, Chipotle’s digital channels generated over USD 3 billion in revenue.
- During Q4 of 2022, Chipotle’s digital sales mix reached 37.4%, increasing to 39.3% in Q1 of the following year.
- Chipotle’s loyalty program experienced 20% year-over-year growth, with its membership rising to 31.6 million.
- To improve digital operations, Chipotle implemented Hyphen, a platform that streamlines the digital makeline process.
- The company introduced Chippy, a robotic arm designed to fry chips efficiently.
- Chipotle ventured into virtual brands by launching Farmesa, a bowl-centric concept created in collaboration with Kitchen United and curated by chef Nate Appleman.
- In 2022, Chipotle opened 236 new restaurants, of which 202 included Chipotlanes, accounting for approximately 85% of the total new locations.
- Chipotlanes, which are equipped with drive-thru pickup windows for mobile orders, have significantly enhanced operational efficiency and boosted productivity, with new stores achieving around 85% of the production level of the existing comparable base.
- Chipotle aims for an annual growth rate of 8-10% and plans for at least 80% of its new locations to feature Chipotlanes.
- For 2023, Chipotle anticipates opening 255-285 new restaurants.
Who Are The Target Consumers of Chipotle?
Chipotle, a popular restaurant chain, wants to attract younger customers by offering new menus and using digital platforms. They’re introducing a new brand called Farmesa to cater to the tastes of Gen Z and millennials, who prefer fresh and customizable food options. This move follows a trend among restaurants to focus on plant-based and wellness-focused foods, as well as customizable menus.
Despite Gen Z being less likely to buy from restaurants, they are highly engaged digitally, which makes them valuable customers. Chipotle is teaming up with Kitchen United Mix, a virtual restaurant company, to offer Farmesa for pickup and delivery through third-party apps. This digital approach helps Chipotle gather data and expand its presence.
Chipotle Mexican Grill Statistics shows that 69% of Gen Z and 71% of millennials interact with restaurants digitally, much more than older generations. By targeting these younger consumers and understanding their digital habits and food preferences, restaurants like Chipotle can build a loyal customer base.
Conclusion
As these Chipotle Mexican Grill Statistics 2025 shows, the brand has experienced continuous growth in the last few years, excluding the pandemic year. Chipotle is loved by millions of consumers as it offers mouth-watering, healthy, and nutritious dishes.
Looking at the current improvement in their revenue and overall performance, in coming years Chipotle will be ranked in the top 3 leading quick-service restaurants without any doubt.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
