Smart TV Statistics By Usage, Demographics and Facts
Joseph D'Souza
Updated · Mar 03, 2025
TABLE OF CONTENTS
Introduction
Smart TV statistics: A Smart TV is a modern television that connects to the internet, allowing users to stream movies, watch videos, browse the web, and use apps. Unlike regular TVs, Smart TVs do not need cable or satellite connections to access entertainment. Instead, they can connect to services like Netflix, YouTube, and Amazon Prime through Wi-Fi.
Most Smart TVs also support voice control, making it easy to search for shows or adjust settings without using a remote. Some even allow screen mirroring, letting you share content from your phone or laptop.
With advanced features and easy access to online content, Smart TVs have changed the way people watch television, making entertainment more flexible and convenient.
Editor’s Choice
(Source: globenewswire.com)
- In March 2024, 69% of Americans aged 18 to 29 reported owning a smart TV.
- By the first quarter of 2024, nearly 80% of U.S. households owned a smart TV, boosted by holiday purchases and the growing popularity of streaming video.
- Hub Entertainment Research found that 62% of TV households in the U.S. stream content weekly on smart TVs.
- In 2024, 62% of U.S. viewers stream video on their smart TVs weekly, a 15% increase over the previous three years.
- By 2026, more than half of all households worldwide—about 1.1 billion homes — are expected to own a smart TV.
- The average number of smart TV users in the United States is expected to reach 190 million By 2023.
- Around 55% of all in-home video streaming in the United States is done via smart TVs.
- The smart TV market in the United States is valued at USD 211.42 billion in 2023 and is growing at an annual rate of 10.33%.
- In the first half of 2023, the average selling price for a smart TV decreased by 3% to USD 380.
- The most popular smart TVs are those with 8GB of internal storage, experiencing a 33% year-over-year growth.
- The Asia Pacific region holds the largest market share for smart TVs, accounting for more than 40% of total revenue in 2023.
- Worldwide, smart TV shipments totaled 199 million units in 2023, a slight decrease from the previous year.
(Source: Research and Market.com )
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Facts About Smart TV
- Many smart TVs use Automatic Content Recognition (ACR) to monitor viewing habits, capturing screenshots to personalise ads.
- Such TVs can be vulnerable to hacking, potentially allowing unauthorized access to personal data.
- Despite advanced features, modern smart TVs are designed to be energy-efficient, consuming minimal power.
- Many smart TVs come equipped with voice control features, allowing users to operate the TV using voice commands.
- Some have been found to collect data without users’ consent, raising privacy issues.
- Smart TVs receive software updates to enhance functionality and security, similar to smartphones and computers.
- Smart and connected TVs combine standard TV features with computer functionalities, allowing users to access the internet, stream digital content, and use apps directly on their TVs.
- These TVs are becoming increasingly popular globally, with many households in the United States, Europe, and other regions owning at least one.
- In 2023, the penetration rate of smart TVs in the United Kingdom reached nearly 75%, and almost all TVs sold in Germany were smart.
- The smart TV market is led by Samsung, which holds a 23% market share, followed by LG at 18%, Sony at 14%, Vizio at 9%, TCL at 7%, and Hisense at 6%.
- The majority of smart TVs are sold in the price range of USD 500-USD 1000, accounting for 45% of the market, while TVs priced between USD 1000-USD 1500 make up 25% of sales.
- In terms of affordability, 60% of smart TV users worldwide in 2023 earn less than USD 50,000 annually, with 20% earning less than USD 25,000, and 30% earning between USD 25,000 to USD 50,000.
- A significant portion of smart TV users, 75%, are college students.
- Many consumers are willing to invest more than USD 1000 in high-quality smart TVs to enjoy advanced features.
General Smart TV Statistics
- As of 2024, 79% of homes in the United States have a smart TV, which is a significant increase from 66% in 2020.
- This increase coincides with the launch of popular streaming services like Apple TV+, Disney+, and Peacock.
- More people are choosing streaming over traditional cable, drawn by the convenience of built-in streaming services on smart TVs.
- The percentage of U.S. viewers who stream video content weekly on their smart TVs rose from 47% in 2021 to 62% in 2024, marking a 15-point increase in three years.
- Smart TVs have become more affordable, yet people are still interested in spending more on larger screen sizes, like 100-inch models.
- The growth in smart TV ownership and streaming habits is important because it shows the potential for further expansion in the streaming industry.
- With the rise of streaming, companies like Netflix and Amazon are now participating in upfronts, the TV industry’s marketing events, highlighting their premium content.
- In the first three months of 2024, 58% of smart TVs only streamed content, the highest ever. This is a 3% increase from the last quarter of 2023.
- Only 38% of smart TV viewers watched both streaming video and traditional TV, like cable or satellite, down from 46% in the first quarter of 2022.
- The average smart TV had 5.5 apps, the same number as in the last quarter of 2023. This shows that the growth in the number of apps used is slowing down.
- Streaming took up 57% of viewing time, slightly down from 58% in the last quarter of 2023.
- Traditional TV methods like cable and satellite are less popular now, with their share falling to 33% from 47% three years ago.
- Live events like sports and award shows are still mainly watched on cable, satellite, and over-the-air TV. For example, 72.3% of sports viewing was through these traditional methods.
- The amount spent on connected TV (CTV) ads is expected to reach USD 29.3 billion in 2024, a 16.7% increase from last year.
- In 2023, over 5 million people in the US stopped subscribing to pay-TV, more than the 4.6 million in 2022.
- Netflix will stream two NFL games live on Christmas over the next three years, showing that more sports are moving to streaming platforms.
- Amazon Prime Video is in talks to have exclusive rights to some NBA games, further showing the trend of live sports moving to streaming.
- In the United States, the market size of the Smart TV market in 2023 is expected to be USD 31.34 million units, and by 2028, it is going to be USD 34.10 million units with a 1.70% CAGR.
- Worldwide sales of Smart TVs in 2023 are around 80 million units.
- American people aged between 35 years to 54 years own a Smart TV share of 49%.
- In the United Kingdom, the share of Smart TV owners is 77%, and those are aged between 35 years and 44 years.
- In the 1st quarter of 2023, the global shipment of TV streaming has grown by 2%, along with enabling the strong performance of Sony’s PS5.
- Total Smart TV usage dropped in February due to a lack of high-demand content.
(Source: nielsen.com)
- As of February 2023, the usage of cable and broadcast has reduced by 5.7% and 9.2%, respectively.
- In January 2023, the shares of Smart TV trend statistics are followed by Broadcast (24.9%), Cable (30.4%), Streaming (32.8%), and others (11.9%).
- On the other hand, in February 2023, the shares of Smart TV trend statistics are followed by Broadcast (23.8%), Cable (30.2%), Streaming (34.3%), and others (11.7%).
- In the first half of 2023, the shipment of Indian Smart TVs has declined by 5% year-over-year.
By Demographics
- According to a Survey by Statista, in March 2024, 69% of Americans aged 18 to 29 reported owning a smart TV.
- The survey included 8,539 respondents.
- The data shows the percentage of smart TV ownership among different age groups in the United States.
- The survey focused on how many people own a smart TV based on their age group.
- The information highlights the popularity of smart TVs among young adults.
Market Leader’s Statistics
- As of 2023, at the helm of the Smart TV industry, Xiaomi has experienced the highest position with a market share of 14%.
- Samsung Smart TV secured the second position and holds a 13% market share.
- LG Smart TV follows other market shares with 12%, TCL Smart TV (8%), and OnePlus Smart TV (7%).
- In the United States, the revenue earned by Smart TV is going to be USD 18 billion, and by the end of 2028, it is expected to be 0.79% of CAGR.
- The market size value in India is expected to be $11.7 billion by the end of 2023, and by 2030, it is supposed to be USD 32.57 billion, with a 16.7% CAGR.
- By the end of 2033, the Chinese market for Smart TVs is expected to expand by 16.5% of CAGR.
- At the end of 2026, global Smart TV ownership is expected to increase up to 1.1 billion households, with 51% of them.
By Operating System Statistics
- The highest share of operating systems in-home streaming via a Smart TV in 2023 is Android TV (35%)
- The market share of WebOS OS is 25%, whereas Tizen includes 20%.
- Others are followed by Roku TV (10%), and others (10%).
- The most popular technology used in Smart TVs is Organic Light Emitting Diode (OLED) and QLED, whereas other technologies used are Artificial Intelligence, 8K resolution, and IoT integration.
- In 2023, the adoption rates of traditional LED Smart TV have decreased 2023.
- Some challenges experienced in the Smart TV technology are limited content availability, compatibility issues, security concerns, and user interface.
By Generation
- As of 2023, in the United States, the most users per month of Smart TV by Gen Z is 52.2 million people.
- Other user statistics by generation are as follows: Millennials (61.5 million), Gen X (51 million), and Baby Boomers (33.1 million).
- By the end of 2025, the user statistics are followed by Gen Z (56.1 million), Millennial (62.6 million), Gen X (50.5 million), and Baby Boomer (31.6 million)
- The frequency share of Smart TV usage statistics in 2023 is followed by 18 years to 34 years (65%), and daily, they spent around 3 hours.
- On the other hand, for people aged above 55 years, frequency usage is 35% market share, and daily time spent is almost 1 hour.
- Whereas, the ownership share of Smart TV in North America is about 40% of households, Europe with 35%, Asia-Pacific (20%), and Middle East and Africa at 5%.
By Resolution Statistics
- In 2023, the Smart TV market has enhanced in recent years; the most available and affordable resolution of Smart TV is 4K with a market share of 60%.
- Whereas, the 8K resolution of Smart TV is quite expensive than 4K and is not adopted widely around the world thus, holding a 10% market share.
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Brand-Wise Smart TV Statistics By Resolution
- Samsung is the biggest brand in the market of Smart TVs and the most sold Smart TV with 4K resolution with 65% sales. Whereas, other sales share by resolution are 8 K (20%) and 1080p (15%) in 2023.
- LG’s sales share of 4K resolution Smart TV statistics is 70%, others are 8K with 20% sales share and 1080p with 10%.
- Sony’s sales share of Smart TV with resolution is followed by 4K (60%), 1080p (30%), and 8K (10%).
- Panasonic’s sales share of Smart TVs with resolution is followed by 1080p (50%), 4K (40%), and 8K (10%).
By Screen Shape Statistics
- Currently, the most demanding Smart TV screen size is 32 to 45 inches, with a revenue share of around 40% with the integration of 4K technology.
- As of 2023, Smart TV’s most common screen types used are traditional 21:9 (ultra-wide), 16:9 (Widescreen), and 4:3 (Standard) aspect ratios.
- In recent years, the sales shares of Smart TV screen types are followed by ultra-wide with 20%, Widescreen (75%), and Standard (5%).
- According to Smart TV statistics, the global Smart TV market of flat screens is more than 80%.
- In 2023, the largest market share of flat-screen TVs is projected to be USD 250 billion.
By Screen Size Statistics
- The shipment of 55-inch Smart TV market share resulted in 35% and is termed as the most popular by the end of 2023.
- The next closest screen size of Smart TV is 65 inches with 28% market share.
- Furthermore, other screen sizes of Smart TVs market share are followed by 75 inch (14%), 40-49 inch (12%), 50-54 inch (11%), and 40 inch (1%).
By Distribution Channel Statistics
- The global Smart TV is sold through E-commerce platforms as a distribution channel by estimating a share of 60%.
- Smart TV sold via company websites in the same year is expected to be 20% share.
- The most popular distribution channel for Smart TVs is online retailers in 2023, and the market share is supposed to be 45%.
- Whereas, the market share of Smart TV is followed by brick-and-mortar (35%), and direct sales (20%).
By Regional Statistics
- The market share of Smart TV in 2023 is experienced by North America with USD 22.1 billion, and annually, it is expected to be 0.85% of CAGR from 2023 to 2028.
- In Africa, the revenue generated in 2023 is accounted to be USD 2.7 billion with 0.38% of CAGR by 2028.
Other revenue in the Smart TV market amounts other regions are followed by America (USD 29.2 billion), Asia (USD 32.3 billion), Australia and Oceania (USD 1.8 billion), Caribbean (USD 0.5 billion), Central and Western Europe (USD 19.6 billion), Central Africa (USD 224.4 million), Central Asia (USD 260.6 million), Eastern Africa (USD 0.9 billion), Eastern Asia (USD 23.3 billion), Eastern Europe (USD 3.9 billion), Europe (USD 31.3 billion), North America (USD 22.1 billion), Northern Africa (USD 0.5 billion), Northern Europe (USD 1.8 billion), South America (USD 6.3 billion), Southeast Asia (USD 3.6 billion), Southern Africa (USD 0.4 billion), Southern Asia (USD 3.7 billion), Southern Europe (USD 6 billion), Western Africa (USD 0.6 billion), and Western Asia (USD 1.4 billion).
Online Streaming Statistics
- Around the world, almost 1.1 billion people will be using Smart TVs in the year 2023.
- Smart TV owners by 70% are currently using their devices for streaming.
- Around 76% of Smart TV owners are using Netflix for streaming various shows. Whereas other online streaming platform shares are followed by Amazon Prime Video (58%) and Hulu (45%)
Indian Smart TV Shipments Statistics
(Source: timesofindia.indiatimes.com)
- By the end of Q1 2024, shipments dropped by 14% compared to the same period in 2023.
- At the same time, Samsung became the top smart TV brand in India for the first time, capturing 16% of the market share.
- LG secured the second position with a 15% market share, reflecting a 43% increase in shipments.
- Xiaomi held 12% of the market, ranking third, with a slight 2% decrease in shipments.
- Both brands shared the fourth spot, each holding 7% of the market. Sony’s shipments grew by 19%, while TCL experienced a 4% decline.
- Overall, Chinese brands saw a 30% reduction in shipments during Q1 2024, influenced by brands like OnePlus, Haier, and Realme.
- Shipments of smart TVs sized 55 inches and above grew by 23% year-over-year in the same period.
- QLED smart TV shipments saw a significant 182% year-over-year increase.
- Market Consolidation: The top five brands collectively expanded their market share from 41% in Q1 2023 to 57% in Q1 2024.
- Analysts anticipate a 10% year-over-year decline in the smart TV market for 2024.
Connected TV Statistics
- Connected TV (CTV) allows people to stream live or on-demand content directly on their televisions.
- Examples of CTV include smart TVs like Amazon Fire TV and streaming devices like Apple TV, Roku, Chromecast, Xbox, and PlayStation.
- CTV provides access to a variety of digital content through streaming services like Disney+, Max, Paramount+, Peacock, Discovery+, and Pluto TV.
- CTV has become the primary way people watch TV shows, movies, and events, moving from a secondary option to the main method.
- CTV now accounts for over one-third of all TV viewing and is expected to surpass traditional TV in viewership by 2024.
- CTV is the fastest-growing advertising channel in the US, making up 10% of all digital ad spending.
- Around 90% of CTV ads are purchased programmatically, meaning they are bought through automated systems.
- CTV ad spending in the US has increased by almost 400% since 2019 and is expected to keep growing at double-digit rates through 2027.
- By 2024, US advertisers are expected to spend USD 28.75 billion on CTV ads, with an annual growth of 18.8%.
- By 2028, CTV ad spending in the US is projected to exceed USD 42 billion.
- In the UK, CTV ad spending has already surpassed ad spending on traditional desktop and laptop displays.
- Linear TV ad spending in the US is declining as more advertisers shift their budgets to CTV.
- Although linear TV ad spending might see a temporary increase of 0.7% in 2024 due to events like the Summer Olympics and US elections, this growth is not expected to last.
- Political ad spending on CTV has surged by 506.3% between 2020 and 2024 and is likely to grow even more in the next election cycle.
- By spring 2024, there were 170 million ad-supported streaming subscriptions in the US, with nearly 75% of households having at least one ad-supported streaming service.
- In 2024, about one-third of the US population, or 111.5 million people, is expected to use a free ad-supported streaming TV (FAST) service at least once a month.
- Approximately 60% of CTV viewers are willing to watch ads if it reduces the cost of streaming services.
- In the Asia-Pacific region, the CTV market for ad-supported video on demand (AVOD) is expected to reach USD 106.1 billion by 2032, with a growth rate of 17.41% per year.
- In 2023, US viewers aged 18 and older increased their time spent watching content on CTV devices by over 20%.
- CTV viewership is even higher among younger members of Gen Z, with 80.2% of 13–18-year-olds using CTV to stream content.
- Older generations, such as Baby Boomers, prefer linear TV and watch less CTV.
- In 2024, only 32.4 million American Baby Boomers are expected to use CTV, which is nearly half the number of millennial viewers.
- By 2025, the number of Gen X and Baby Boomers watching CTV is expected to decrease by 0.3% and 0.8%, respectively.
Conclusion
As of now, after completing the article on Smart TV statistics, it can be clearly stated that in recent years, the usage has become enormously popular. Mostly due to technological development, the market share of Smart TV has increased effectively due to increased demand for high-quality video content and easy streaming services.
This article includes many effective statistics about Smart TV usage around the world, which will help in understanding the topic better. Let us know which brand of smart TV you are going to invest in!
Sources
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
