Digital Marketing Statistics By Benefits, SEO, Social Media, Email, Mobile, E-Commerce and Facts
Joseph D'Souza
Updated · Mar 04, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Benefits Of Digital Marketing?
- General Digital Marketing Statistics
- Digital Marketing Search Engine Optimization (SEO) Statistics
- Social Media Statistics
- Email Marketing Statistics
- Mobile Marketing Statistics
- E-Commerce Marketing Statistics
- Challenges In Digital Marketing Statistics
- Conclusion
Introduction
Digital Marketing Statistics: Digital marketing is changing the way businesses advertise their products and services. It helps companies reach more people and connect with customers in new ways. As technology improves, digital marketing keeps getting better, offering businesses stronger tools and strategies to increase brand awareness and drive growth.
In this article, ‘Digital Marketing Statistics’, we will look at the latest digital marketing numbers to show the most successful strategies and trends businesses are using to stay ahead of competitors. These numbers cover areas like social media, email marketing, and search engine optimization (SEO), giving helpful insights into the current digital marketing world.
By understanding these trends and strategies, you can make smarter choices about your online marketing plans. This will help you stay relevant and competitive in the digital market.
Editor’s Choice
- Worldwide digital advertising expenditure surpassed USD 442 billion in 2024, with projections indicating it will approach half a trillion dollars by 2026.
- Business-to-business digital ad spending in the United States reached an estimated USD 18.5 billion in 2024.
- In 2024, 86% of advertising expenditures were allocated to mobile platforms, underscoring the critical role of mobile devices in consumer engagement.
- The global digital video advertising market expanded from USD 104.65 billion in 2024 to USD 140.18 billion in 2025.
- Marketers observed the highest audience engagement on platforms such as YouTube (23%), Instagram (23%), and Facebook (22%).
- Short-form videos emerged as a powerful tool, with 93% of marketers acknowledging their effectiveness in attracting more customers.
- Internet advertising investments rose by 9.7%, totaling USD 15.6 billion, over the past financial year. Video advertising experienced the highest growth at 18.6%.
- Companies integrating AI tools, such as Midjourney and HeyGen, reported up to a 40% boost in ad performance.
- Digital Marketing Statistics stated that nearly 68% of marketing and communication experts use artificial intelligence (AI) in their daily tasks.
- By the end of 2024, 60% of all marketing is expected to be digital.
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Benefits Of Digital Marketing?
Digital marketing is very important for small businesses that want to connect with their customers, increase brand recognition, and boost sales through online methods. As more people use the internet to research and make buying decisions, digital marketing has become a must for modern business strategies.
A digital marketing plan can offer several benefits for businesses, including:
- Businesses can attract more people using SEO and PPC ads, making them more visible online.
- Digital marketing helps businesses focus on specific groups based on age, interests, and online behavior, ensuring more relevant messages.
- Compared to traditional methods, digital marketing is more affordable, making it ideal for small businesses.
- Social media and chatbots allow businesses to communicate with customers instantly, creating a personalised experience.
- Companies can track their campaign results and improve strategies to boost ROI.
- Digital marketing makes it easy to adjust strategies as trends and customer preferences change.
By using digital marketing, businesses can reach more people, generate more leads, and grow their business online.
General Digital Marketing Statistics
- Almost 78% of customers prefer to learn about a brand through articles rather than ads.
- The main goals for B2B marketers are conversions (73%), email engagement (71%), and website traffic (71%).
- Mobile-first is essential, as more than 58% of people use smartphones to go online.
- The global digital marketing market will reach USD 1,310.3 billion by 2033, growing at a rate of 13.6% each year from 2024 to 2033.
- Search advertising is the largest part of the market, expected to be worth USD 40 billion in 2023.
- Mobile ad spending in the US for 2023 is estimated at USD 38 billion.
- The average person spends about USD11 on social media ads.
- Facebook and Google Ads provide the best return on investment (ROI) in digital paid ads.
- Google has 92% of the global search market.
- Digital Marketing Statistics stated that nearly 68% of small businesses still need a strategy to improve their conversion rates (CRO).
- By 2026, smartphones are expected to account for 69% of ad spending, with 87% of it being through automated programmatic ads.
- The digital marketing industry is predicted to reach around 17.6% annually by 2026.
- Email marketing is expected to make nearly USD 49 billion in revenue in 2023.
- The SEO industry is expected to be worth USD 50 billion in 2023.
- The value of the social media marketing sector was over USD 223 billion in the first quarter of 2023.
- The demand for marketing jobs is expected to increase by 10% by 2026.
- Digital marketing jobs will grow by 6% by 2032.
- Digital Marketing Statistics stated that nearly 72% of marketing budgets are spent on digital advertising channels.
- PPC campaigns give a 200% return on investment.
- Both organic search and email marketing are known for their high ROI, with email marketing returning USD 36 to USD 40 for every USD 1 spent.
- Lead generation is the main measure of success for marketing campaigns.
- Global spending on digital ads will reach USD85 billion by 2027.
- Digital Marketing Statistics stated that nearly 78% of customers prefer finding out about a brand through articles rather than ads.
- People value authenticity; 86% consider it when making a purchase decision.
- 79% of experienced marketers say understanding your audience is the most important factor.
- The average internet user spends 6 hours and 40 minutes online each day, which is nearly 1.5 billion years of human time online.
(Source: hostinger.in)
- Generative AI (Gen AI) is already an important tool for marketers. Seventy-two percent of digital professionals regularly try out AI tools, and 91 percent use free ones like ChatGPT.
- Marketers’ biggest concern with AI-generated results is accuracy (36%).
- 27% of marketers are worried that they lack enough knowledge or internal training on how to use AI tools effectively.
- Since large language models (LLMs) are trained on existing data, 22% of marketers are concerned about potential copyright issues.
- Not all businesses embrace AI; 19% of marketers are restricted from using these tools due to company policies.
- Email open rates are highest, at 24%, between 6 pm and 11 pm.
- Digital Marketing Statistics stated that nearly 72% of people say they rely on social media to help decide which product to buy.
- 67% of marketers use marketing automation tools to help generate leads and stay organised.
- Digital advertising spending is expected to hit USD 3 billion in 2024.
- Digital Marketing Statistics stated that nearly 89% of marketers primarily use email marketing to generate new leads.
- Influencer marketing brings in USD 20 for every USD 1 spent.
- According to a recent Databox survey, 70% of marketers believe that search engine optimisation (SEO) works better than pay-per-click (PPC) advertising to increase sales.
Digital Marketing Search Engine Optimization (SEO) Statistics
- 8% of internet users aged 16 to 64 visited or used a search engine or web portal in the last month.
- As of April 2023, Google held a dominant 90.91% share of the global search engine market, far ahead of Bing at 3.64%, Yandex at 1.15%, Yahoo at 1.13%, and DuckDuckGo at 0.55%.
- Google handles more than 40,000 search queries every second, which adds up to over 3.5 billion searches daily and about 1.2 trillion searches yearly across the world.
- The top result on Google’s search list has a click-through rate (CTR) of 9.28%, while the second and third results have 5.82% and 3.11% CTR, respectively.
- Digital Marketing Statistics stated that nearly 55% of web pages do not get any traffic from Google, while 1.94% receive between one and ten visits per month. Only 0.07% of pages get over 1,000 visits.
(Reference: influencermarketinghub.com)
- Learning to build links effectively takes time. According to a study by Authority Hacker, there’s a clear link between experience and the number of links built.
- Link builders with less than a year of experience typically create about seven links per month. However, after five years, they can build 25 links each month on average.
(Reference: influencermarketinghub.com)
- Digital Marketing Statistics stated that nearly 74% of link builders now buy links. However, they still need to buy low-quality links from old link farms.
- On average, the cost of a paid link is USD 83, regardless of the business type or experience level.
Social Media Statistics
- In 2023, 79% of people in the US use social media.
- The number of social media users in the US is expected to grow from 223 million in 2020 to over 243 million by 2025.
- Digital Marketing Statistics stated that nearly 63% of marketing experts strongly agree that social media is important for their business.
- 87% of B2B marketers use social media to share content.
- Social media marketing has become one of the most popular and successful ways to advertise. With huge platforms like Facebook and Instagram, businesses can reach billions of people easily. Social media helps increase brand visibility and drive traffic to websites.
(Reference: sproutsocial.com)
- The biggest benefit of using social media for marketing is the large exposure it gives businesses, thanks to billions of active users.
- Other advantages include more traffic to websites, generating leads, and building brand loyalty.
- Traffic from social media to online retail websites grew by 110% over the past two years.
- Every industry has influencers who guide or inspire customers’ decisions.
- Influencer marketing is a strategy where people with large social media followings are paid to promote brands. This helps companies quickly grow their reach, often faster than traditional marketing methods.
- Influencer marketing is becoming more effective as people look for genuine and trustworthy advertising.
- A study showed that 40% of people bought a product online after seeing an influencer use it on YouTube, Instagram, or Twitter. This shows that brands have a big chance to use influencers more than ever.
(Source: sproutsocial.com)
- 43% of advertisers plan to spend more on influencer marketing.
- Most successful brands use social media to expand their marketing and make their brand more accessible to users.
- 84% of B2B marketers use paid ads to promote content; of them, 72% use paid social media or promoted posts.
- Digital Marketing Statistics stated that nearly 34% of people said they needed help to measure the return on investment (ROI) of social media marketing. However, 30% said they could measure it.
- Retailers see a 133% increase in revenue after using mobile marketing and promoting their business through social media.
Email Marketing Statistics
- Email marketing offers an incredible return on investment (ROI) of 3600% to 4500%! For every $1 a company spends on email marketing, it can earn $36 to $45.
- In 2024, around 361.6 billion emails are expected to be sent and received, with this number continuing to rise. Half of small and medium-sized businesses in the US use email automation for drip campaigns, while 47% also use it for social media responses.
(Reference: tidio.com)
- Email marketing provides the best ROI for small and medium businesses. Research shows that 99% of people check their email inbox daily, and 58% do it in the morning.
- Nearly 49% of customers look forward to receiving emails from their favorite brands. However, 162 billion of all emails sent are considered spam.
- Emails that are highly segmented generate three times more revenue than those that aren’t. The government sector has the highest email open rate at 40.55%, while the beauty and personal care industry has the lowest at 27.34%.
- Welcome emails have an impressive open rate of 83.63%. 81% of marketers believe in sending one email per week to their leads, and 33% say email nurturing is the best way to reconnect with leads.
(Reference: moosend.com)
- Emails with subject lines that create urgency are 22% more likely to be opened by consumers. By 2024, the number of email users is expected to reach 4.48 billion.
- 95% of marketers use AI to create email content, and 47% use AI specifically to write emails. 21.20% of email campaigns are opened within the first hour, and 44.14% of emails get clicked.
- Digital Marketing Statistics stated that nearly 56% of email marketers make sure their emails are mobile-friendly.
Mobile Marketing Statistics
- In 2023, worldwide spending on mobile internet ads is projected to go over USD 400 billion.
(Reference: statista.com)
- 94% of Facebook’s ad income comes from mobile devices.
- Around 51% of all website traffic comes from mobile.
- The United States leads the world in spending on mobile ads.
- 31% of retail purchases in the US are made through mobile phones.
- Digital Marketing Statistics stated that nearly 60% of global digital ad spending goes to mobile.
- Almost 93% of people use their smartphones to find local businesses.
- On average, people spend about five hours a day on their smartphones.
- In the US, 49% of the time spent on phones is on social media apps.
- Mobile ad spending in the US has always been higher than desktop ads, and this will continue until 2025.
(Reference: omnicoreagency.com)
- Digital Marketing Statistics stated that nearly 75% of mobile users go to a mobile search first when they have an urgent need.
- Nearly 75% of Americans bring their mobile phone with them to the bathroom.
- The first page that appears for a website in search results is different 35% of the time between mobile and desktop.
- Over 50% of small businesses have their own mobile app.
- If your site isn’t mobile-friendly, you’ll lose 61% of users.
- 40% of users who have a bad experience on your mobile site will quickly visit a competitor.
- 96% of smartphone users prefer Google when searching on mobile.
- The conversion rate on mobile is 270% lower than on desktop.
- 69% of smartphone users say they would buy from businesses if their mobile websites answered their questions.
- Digital Marketing Statistics stated that nearly 40% of shoppers check three or more sources before making a purchase.
- 70% of mobile searches result in an online action within an hour.
- Android holds a 1% market share, making it the most popular mobile operating system worldwide.
E-Commerce Marketing Statistics
- In 2023, 2.14 million people made their purchases through e-commerce.
- Global e-commerce sales are expected to reach between USD 5.542 billion and USD 6.542 billion in 2023.
- 93% of internet users worldwide bought something online.
- In 2022, mobile commerce reached USD 4.31 trillion in sales and is expected to grow to USD 5.11 trillion by the end of 2023.
- Digital and mobile wallets were used for around 455 million payments in online stores.
- Due to digital marketing, about 70% of B2B businesses are expected to close in the coming years.
(Reference: enterpriseappstoday.com)
- In 2023, the sales growth of e-commerce in the US was 50%, in Europe 47%, in China 15%, and in other parts of the world 52%.
- In 2022, 18% of all retail sales were from e-commerce, and it’s expected to reach 20.8% in 2023 and 24% by 2026.
- By 2040, it’s expected that 95% of all purchases will be made through e-commerce.
- Digital and mobile wallets will make up 45% of all payments on online stores in 2023.
- The average conversion rate for e-commerce sites is between 1.81% and 3.71%.
- About 68% of small businesses still need a CRO (Conversion Rate Optimization) strategy.
- Before buying online, 60% of millennials visit Amazon.
Challenges In Digital Marketing Statistics
- Choosing the Right Platforms: With many social media options available, businesses must select the ones that best fit their goals. The right platform choice can make a big difference in marketing success.
- Building Engaged Communities: About 90% of social media marketers say that creating active online communities is important. However, keeping people interested requires continuous effort and creative strategies.
- Shopping Through Social Apps: More people are now buying directly from social media apps. As shopping moves away from traditional websites, businesses must change their approach to stay relevant.
- Creating Quality Content: Content should connect with the audience. Marketers find that funny, relatable, and trendy content performs well, but maintaining consistency in high-quality content can be challenging.
- Using Visual Content Effectively: Infographics and images work well, with visual content being 30 times more likely to be read than text. However, 43% of marketers struggle to produce high-quality visuals regularly.
- Reaching the Right Audience: Different age groups use different social media platforms. People between 18 and 44 often find new products through social media.
- Managing Marketing Costs: Deciding how much money to spend on social media marketing is not easy. Companies want to get the best results while making sure they use their budget wisely.
- Standing Out from the Competition: Many businesses now use social media, making it harder to get noticed.
- Keeping Up with Social Media Changes: Platforms often update their algorithms, which affects how posts appear to users.
- Measuring Marketing Success: Tracking the return on investment (ROI) from social media marketing is difficult. Businesses need to analyse data to understand what works and to prove the value of their campaigns.
- Following Privacy and Compliance Rules: Companies must comply with data privacy laws and advertising regulations. Marketing globally can be challenging due to the different rules in various regions.
- Adapting to Trends and New Platforms: The digital world changes fast. Businesses must stay updated on new platforms like TikTok.
Conclusion
Digital marketing plays a crucial role in today’s business world. It allows companies to reach a wider audience, build customer relationships, and expand their brands. With the growing use of social media, search engines, and online advertising, businesses can more efficiently target the right people.
As technology advances, digital marketing will continue to evolve, bringing fresh opportunities for businesses. Companies involved in digital marketing that keep up with the latest trends and apply effective strategies will have a higher chance of success. In today’s digital era, having a strong online presence is not just a choice—it is essential for business growth and staying competitive.
Sources
FAQ.
What are the statistics on digital marketing in 2024?
The global digital advertising market is expected to hit $740 billion in 2024. Meanwhile, the global television advertising market was worth around $235 billion in 2023. This big difference shows that businesses are relying more on digital platforms to reach their target customers.
What is the future of digital marketing in 2030?
Digital marketing is always changing, driven by new technology, changes in how consumers behave, and shifts in the global economy. As we get closer to 2030, this field is expected to undergo major changes. It will transform how brands connect with their audiences and is likely to change the way marketing works.
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
