UX Statistics By Design Process, Abandonment Rate and Facts

Introduction

UX Statistics: UX design and UX designers are key to meeting customer needs. The design is the first thing that attracts a customer to a website. In today’s competitive world, having a great UX design is crucial for turning visitors into customers. UX isn’t just about technology; it also applies to products and services, helping customers easily recognize and choose your business, like with product packaging.

These UX Statistics show how important it is to have a good design to attract and keep customers and how different UX strategies play a role in that success. UX design also offers great career opportunities. As online business continues to grow worldwide, websites that are simple, easy to use, and provide valuable information to satisfy customer needs will help a business thrive.

Editor’s Choice

• UX Statistics stated that almost 63% of web traffic comes from mobile devices, so mobile UX needs to be as good as desktop.
• 60% of users don’t trust companies without a mobile-optimized website.
• Users are 5 times more likely to leave a site that needs to be mobile-friendly.
• 52% of users lose trust in a brand after a poor mobile experience.
• 85% of users expect mobile websites to be as fast or faster than desktop versions.
• Poor usability causes 70% of online companies to fail.
• UX Statistics stated that almost 39% of users leave a website if images don’t load quickly.
• Slow websites cost businesses $3.4 billion in lost revenue.
• 79% of users will leave a website for a competitor if they dislike the content.
• Poorly developed websites require developers to spend 50% of their time fixing problems.
• 72% of customers say websites fail, with a user experience score of 59/100.

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What is UX design?

UX (User Experience) design is the process of creating products that are easy and enjoyable for people to use. By making products simple and fun to interact with, you can encourage users to adopt and keep using the product, leading to long-term loyalty.

UX is an ongoing process of improvement. Teams of designers and product developers use feedback and testing to keep making the product easier to use as it evolves.

5 Steps in the UX Design Process

While different teams may follow different methods, most teams use a similar process. One common method is Lean UX, which includes three main stages:

• THINK: The team collects feedback from users, product data, and research to identify issues and figure out solutions.
• MAKE: Designers and developers work to implement the changes or new features into the product.
• CHECK: Teams use surveys and tests to see if the new features improved the user experience and solved the original issues.

This basic process is broken down into five steps, showing how UX design is always evolving:

#1. Research and Understanding

The first step in UX design is research.

• User research: Understand the needs, problems, and goals of users. Create user profiles to guide the design process.
• Market research: Study competitors and similar products to find ways to make your product unique and improve user experience.
• Historical analysis: Look at past versions of the product to learn from mistakes and make the current product better.

#2. Prototyping and Wireframing

After research, a designer creates a prototype and wireframe of the product. These show how users will interact with the product and what it will look like.

• Prototypes: The MVP (minimum viable product) is a version of the product with just enough features for users to test and give feedback. It’s not the final version, but it shows how the product will work.
• Wireframes: Basic layouts of the product that show how it will look and function.

Prototypes and wireframes help gather feedback before investing too much time and money in the final version.

#3. Testing

Once the prototype is ready, user testing begins. Tests like A/B testing help find design issues that could make the product frustrating to use.

• Testing can reveal problems like confusing features, unnecessary tools, or actions that cause trouble for users.
• User feedback and tools like heatmaps help identify areas to improve.

Testing ensures the product will meet users’ needs and be easy to use.

#4. Launch

After testing and refining the product, it’s time to launch. Often, the launch is done in stages.

• Beta or soft launch: The product is released to a small group first so the team can gather more feedback and make any final adjustments before the full release.

This approach helps improve the product before it’s available to everyone.

#5. Iteration

UX design doesn’t stop after the launch. The product will continue to be improved based on user feedback.

• During the iteration stage, the team keeps refining the product. They use A/B testing and other methods to see which changes work best for users.
• The improved version is then rolled out to all users.

UX design is an ongoing process, always focused on making the product better.

General UX Statistics

• For every $1 spent on UX, businesses can earn up to $100 back.
• UX Statistics stated that almost 94% of people decide on a website’s first impression based on its design.
• 88% of users will only return to a website with good UX.
• Nearly 74% of users are more likely to come back to a website with good mobile UX.
• 45% of users want content to display correctly across all devices.
• Almost 46.7% of users share bad UX experiences with others.
• UX Statistics stated that only 44% of customers share positive experiences.
• UX Statistics stated that almost 75% of users judge a website’s trustworthiness in under 3.42 seconds based on its appearance.
• A good user interface (UI) can increase conversion rates by 200%.
• Great UX can boost conversion rates by up to 400%.
• 40% of visitors leave a website if it needs to be more organized.

(Reference: eleken.co)

• The most important area of a webpage grabs a user’s attention for just 2.6 seconds.
• Improving a website’s speed by just 0.1 seconds can increase sales, page views, average order value, and conversions.
• Landing pages usually take 7 seconds to load.
• A page’s bounce rate jumps by 123% if it takes longer than 1 second to load.
• 86% of companies prefer using videos for marketing, and this number has grown by 1% in 2021 and is expected to grow more this year.
• Just five users can find 85% of issues on a website.
• Slow websites cost businesses $2.6 billion a year.
• Photoshop is the most popular software for designing websites, followed by Illustrator, Sketch, and InDesign.
• The virtual reality market is expected to reach over $16 billion by the end of 2022.
• 79% of users leave a website if they need help finding what they’re looking for.
• 71% of companies say well-organized mobile content leads to positive feedback from customers.
• By 2024, North Americans are expected to have 13+ connected devices in their homes.
• 70% of users abandon their shopping carts due to poor website experience.
• UX Statistics stated that almost 88% of users would only shop on a website after a bad experience.
• 65% of users avoid forms that ask for too much personal information.
• Nearly 46% of users don’t trust a website or company if its mission statement needs to be clarified.
• Over 75% of users form opinions about a website based on how it looks.
• Only 1% of users say online stores meet their expectations consistently.
• UX Statistics stated that almost 57% of managers think their company is using or testing AI.
• Over 50% of web searches in 2020 were done through voice search.
• One company made $300 million by adding a “buy now” button without requiring users to create an account.

User Frustration UX Statistics

• 13% of customers will share their bad experiences with 15 or more people.
• Only 1 in 26 unsatisfied customers will actually file a complaint.
• UX Statistics stated that almost 91% of unhappy customers who don’t complain will leave.
• 32% of customers stop supporting a brand they once liked after just one negative experience.
• Around 21% of mobile apps are only used once.
• 52% of users say they will only return to a website or app if it looks good.
• UX Statistics stated that almost 90% of users will stop using an app if it doesn’t work properly.

(Reference: linkedin.com)

• Just 1% of users say e-commerce websites meet their expectations every time.
• UX Statistics stated that almost 55% of companies are currently testing their user experience.
• A 1-second delay in page loading can cause a 7% drop in conversions.
• UX Statistics stated that almost 48% of customers think that a bad mobile website design shows that the company doesn’t care about them.

(Reference: linkedin.com)

• 88% of users will abandon an app if it frequently crashes or has technical issues.
• Smaller screens lead to higher abandonment rates, with up to 73.4% of users leaving mobile apps if they need to be optimized for speed, design, and usability.
• UX Statistics stated that almost 28% of people uninstall apps due to too many ads and notifications.
• Roughly 66% of consumers will only engage with a brand if their experience is personalized.

Cart Abandonment Rate Statistics

(Reference: baymard.com)

Here are the main reasons why customers abandon their online purchases:

• 48% of people left because the extra costs, like shipping, taxes, and fees, were too high.
• 24% abandoned their checkout because the website asked them to create an account.
• UX Statistics stated that almost 22% stopped the checkout because delivery was too slow.
• 18% felt unsafe entering their credit card details on the site.
• Nearly 17% found the checkout process too complicated or long.
• 16% couldn’t see the total cost of the order before starting the checkout.
• Almost 13% gave up because the website crashed or had errors.
• 12% left because they were unhappy with the site’s return policy.
• Nearly 9% stopped their purchase because there weren’t enough payment options.
• 4% abandoned their cart when their credit card was declined.

Long or confusing checkout steps are a big problem. Research found that 17% of online shoppers recently gave up on an order because the checkout was hard to complete.

We also found that the ideal checkout process should have around 12 to 14 form fields. However, the average U.S. e-commerce checkout has 23.48 form fields.

E-Commerce UX Statistics

• Today, it’s very easy to find what you need online, and shopping apps and websites are everywhere.
• However, when designing an e-commerce app, there are some important things to keep in mind to ensure customers complete their purchases.
• Losing a customer before they buy can be avoided by using tools like session replays.

(Reference: 99firms.com)

Here are some key statistics about user experience (UX) that can help create a better shopping experience:

1. UX Statistics stated that almost 60% of online shoppers only use their mobile devices to make shopping decisions.
2. 50% of eCommerce revenue comes from mobile devices.
3. 68% of users would only fill out a form if it asks for a little personal information.
4. Customers who have a bad experience on mobile are 62% less likely to buy from that brand again.
5. 55% of people would avoid a form if it automatically signs them up for email subscriptions.
6. A Cisco survey found that 81% of consumers trust companies with strong privacy policies.
7. Marketers have seen a 30% increase in engagement when using fonts that match their brand.
8. Adobe’s research shows that responsive design can improve cross-platform consistency and increase engagement by 20%.
9. The demand for conversational interfaces, like chatbots, is growing. Grand View Research predicts the chatbot market will reach $9.4 billion by 2024
10. 70% of consumers now prefer using conversational assistants for faster interactions.
11. Data Bridge Market Research predicts the visual search market will grow to more than $32 billion by 2028.
12. Personalizing push notifications can increase response rates by up to 400%.

• • Good UX design not only makes users happier and more loyal but also helps keep customers coming back and can create positive word-of-mouth.
  • It makes products more efficient, improving productivity for both the company and the users.
  • Additionally, good UX design can help your product stand out from competitors, giving you an advantage. Investing in UX can also save money in the long term by reducing the need for expensive redesigns due to unhappy users.

Overall, investing in UX design brings many benefits and is definitely worth the cost.

UX Business Statistics

“UX Business” refers to combining user experience (UX) design with the business side of a product or service. It focuses on using UX principles to improve customer satisfaction, drive business growth, and make products or services easier and more enjoyable to use.

(Source: 99firms.com)

Here are some important facts showing why UX matters for business success:

• In the first half of 2023, in-app purchases reached $67.5 billion, continuing to grow every year.
• Businesses lose about $2.6 billion annually because their websites load too slowly.
• Over 70% of small businesses don’t include call-to-action (CTA) buttons on their websites, missing out on potential customer actions.
• UX Statistics stated that almost 68% of customers leave a brand because they feel the company doesn’t care about their needs.
• 74% of businesses say that having a good user experience helps increase sales. Tools like product tour software can improve the user experience and help boost sales.
• A business needs a website to avoid losing up to 80% of potential customers.
• Improving your website’s user interface (UI) can double your conversion rate, and better UX design can increase conversion rates by up to 4 times.
• UX Statistics stated that A 1-second delay in loading a webpage can cause a 7% decrease in conversions.
• For every $1 invested in website UX, companies can earn up to $100 in return, providing a 9,900% return on investment.
• In 2023, customer habits are changing quickly, and slow websites are costing businesses. Small businesses need to include simple features like CTA buttons.

Focusing on UX is essential because customers will quickly leave brands that don’t meet their needs. A good UX can increase sales, while a bad website can cause businesses to lose up to 80% of customers.

(Reference: linearity.com)

• Improving your website’s design can lead to a big boost in conversion rates.
• Investing in UX is a smart move, offering a potential return of up to $100 for every $1 spent.
• 80% of customers would pay more for a better user experience.
• Poor customer service costs businesses $62 billion each year.
• UX Statistics stated that almost 70% of customers abandon their shopping carts because of a poor user experience.
• 91% of customers who don’t complain leave the website, and 13% share their bad experiences with at least 15 other people.
• In Amazon’s first year, Jeff Bezos spent 100 times more on improving the customer experience than on advertising.
• Mike Gebbia from Airbnb says that the company’s success, worth $10 billion, is due in large part to their focus on great UX.

These facts show that UX design is essential for business success. By improving user experience, companies can attract more customers, increase sales, and gain a strong edge over their competitors.

UX User Behavior Statistics

• 90% of users stop using an app if it doesn’t perform well.
• People spend over 5 hours a day on their mobile devices.
• UX Statistics stated that almost 63% of people would use a chatbot to talk to a business or brand online.
• 79% of people would prefer talking to a real person if the chatbot can’t solve their problem.
• UX Statistics stated that almost 88% of online shoppers say they won’t return to a website after a bad experience.
• Around 420 million people worldwide use ad blockers, with many saying ads are the main reason for a bad user experience.
• Visitors stay 88% longer on web pages that include videos.

(Source: mindinventory.com)

• Nearly 70% of users prefer companies to use humor that they can relate to.
• UX Statistics stated that almost 86% of visitors want to see more product information on a company’s website.
• Almost 44% of customers share bad online experiences with their friends.
• UX Statistics stated that almost 13% of users will tell 15 or more people about their bad experiences.
• 46% of consumers check a business’s website or online products before visiting the physical store.
• Roughly 75% of customers judge a website’s trustworthiness based on its design.
• UX Statistics stated that almost 70% of Gen Z users expect websites to automatically know what they want.

Mobile UX Statistics

• Mobile UX refers to how users experience websites and apps on their smartphones and tablets.
• The design, ease of use, and functionality of these platforms play a key role in shaping this experience.
• In today’s digital world, mobile UX is extremely important for businesses and app developers.
• It greatly impacts attracting and keeping users, encouraging frequent use, and determining the success of products and services online.
• Improving mobile UX is essential for a better user experience and better retention.
• UX Statistics stated that over 50% of people will only consider buying from a brand with a well-designed mobile site.

(Source: userguiding.com)

• Users prefer a simple mobile site that works well rather than one that looks nice but loads slowly.
• Mobile sites that load in 2 seconds or less have a 15% higher conversion rate than average sites.
• About 50% of all website traffic comes from mobile devices.
• UX Statistics stated that almost 79% of people in the U.S. are more likely to return to and share a mobile site if it’s easy to use.
• More than 90% of B2B buyers with a great mobile experience are likely to buy from the same brand again, compared to 50% of those with a bad experience.
• Conversion rates on mobile are usually lower than on desktop.
• 74% of people are more likely to revisit a mobile-friendly site, and 67% are more likely to buy from such a site.
• 61% of users will leave a site immediately if they need help finding what they’re looking for on a mobile site.

(Source: eleken.com)

• 48% of users are annoyed by sites that need to be mobile-friendly, and 52% say a bad mobile experience makes them less likely to interact with a company.
• More than 50% of potential customers will turn away from brands if their mobile sites need to be up to standard.
• UX Statistics stated that almost 85% of people believe a company’s mobile site should be as good as, or better than, its desktop version.
• Around 50% of users will engage less with a website that isn’t mobile-friendly, even if they have a good opinion of the company.
• 96% of users have come across websites that need to be mobile-optimized.
• 52% of users are less likely to engage with a company that doesn’t have a responsive mobile design.
• 53% of mobile visitors will leave a site if it takes more than 3 seconds to load.

Website UX Statistics

• UX Statistics stated that almost 67% of users say a bad website experience makes them think less of a brand.
• 72% of business websites get a score of 59/100 or lower, which means they need to meet user expectations.
• After just one negative experience, 88% of users are less likely to return to the website.
• Nearly 75% of users decide if they trust a business based on its website design.
• A user’s first impression of a website is 94% based on its design.
• It only takes 1/20th of a second to decide if they like a website, so bad UX can quickly drive people away.
• If given 15 minutes to browse, 2/3 of people would rather read content that looks nice over something plain.
• People make judgments about a website’s design in just 17 to 50 milliseconds.
• 77% of design agencies say poor website UX is a problem for their clients.

(Reference: eleken.com)

• UX Statistics stated that almost 70% of small businesses need clear call-to-action buttons on their websites.
• 51% of people think “clear contact details” are missing from many business websites.
• Almost 86% of visitors expect to see information about a company’s products and services when they land on a homepage.
• 65% of users will only fill out a form if it asks for a little personal information.
• The most avoided personal details are phone numbers (58%), addresses (53%), and job titles (21%).

Sales-Related UX Statistics and Trends

• Having a great user experience (UX) on both desktop and mobile devices can help your business make more sales.
• The numbers back this up, as web design statistics show that this is true for most online users.
• If you want to boost your sales, make sure your website is easy to use on mobile devices, loads fast, and has an effective design.
• A poor user interface can upset your customers and lead to lost sales.
• Bad UX costs businesses 35% of their sales.
• According to a study by Amazon Web Services, online businesses lose 35% of potential sales because of bad user experience.
• This equals around $1.4 trillion in lost revenue.

(Reference: ecommercebonsai.com)

• On the other hand, businesses with good UX were expected to achieve global e-commerce sales of at least $5.4 trillion in 2023.
• A 0.1-second improvement in website speed can lead to higher sales.
• The Milliseconds Make Million report revealed that improving website speed by just 0.1 seconds resulted in a significant boost in sales.
• There were also improvements in page views, conversion rates, and average order values across different industries.
• Luxury websites saw an 8% increase in page views, while the travel industry experienced a 10.1% increase in conversions.

Future Trends And The Future Of UX Statistics

• AI (artificial intelligence) is one of the big trends that will greatly affect the future of UX, especially when it comes to personalizing experiences. Jabez Tadesse, the founder of Xrilion, explains:
• “AI is going to change the way users experience products by making it more personalized. Many top brands are already using AI to understand your preferences, predict what you might need, and offer real-time recommendations.”
• Other key trends shaping the future of UX include micro-interactions and “emotional design.”

Here are some important statistics showing how AI and other trends will influence the future of UX:

1. 4% believe “Experience Design” will become more popular in the next 10 years.
2. 42% of companies have already started using machine learning to improve their customer experience.
3. 47% of businesses plan to break down internal barriers to improve the customer experience.
4. UX Statistics stated that almost 51.7% think that providing seamless experiences across different platforms will have the biggest impact on business in the future.
5. 1% believe Big Data and AI will be the most important factors for experienced design professionals in the next year.
6. 56% of customers think generative AI will make online experiences more personalized.
7. 72% of marketers believe that AI and automation tools will help them personalize the customer experience.
8. 70% of marketers using AI and automation say it improves the overall customer experience.
9. Predictive UX is expected to be a big trend in the upcoming year.
10. UX Statistics stated that almost 73% of business buyers and 51% of consumers are open to using AI if it improves their experience.
11. Nearly 23.1% of web designers are considering adding voice user interfaces.

The Cost of Poor UX Statistics

• UX Statistics stated that almost 32% of customers will leave a brand they like after just one bad experience.
• After a poor user experience, 89% of consumers will shop with a competitor.
• 79% of people will immediately look for another website if they prefer to avoid the first one they visit.

(Source: jobins.jp)

• If a page takes longer than one second to load, bounce rates can increase by 123%.
• Slow-loading websites lose their owners $2.6 billion in revenue each year.
• Nearly 67% of customers leave a brand because of a bad experience.
• 91% of customers who don’t complain leave, and 13% will tell 15 or more people about their negative experience.
• 44% of shoppers will tell their friends about a bad online experience.
• Almost 70% of online businesses fail because their websites are hard to use.
• 90% of users stop using an app because it performs poorly.

UX Design And Development Statistics

• 94% of what affects a user’s first impression of your product is related to design. First impressions are crucial, and users who aren’t impressed often won’t give a second chance.
• Focusing on UX early in a project can cut product development time by 33% to 50%.
• Developers spend 50% of their time fixing projects because of poor UX.
• Nearly 75% of people judge a website’s credibility based on its overall design.
• 83% of people think it’s very important to have a smooth experience across all devices.

(Source: intechnic.com)

• Nearly 40% of users will only stop using a website if the content or design looks good.
• UX Statistics stated that almost 73% of people are more likely to buy something after watching a video about it.
• Websites with a great user experience can have up to 400% higher conversion rates.
• Fixing an error after the development phase can cost up to 100 times more than if it’s caught earlier in the process.

UX Statistics On UX Design’s Effect On A Website’s Conversion Rate

• A study by Portent found that websites that load in 1-second convert 3 times better than those that take 5 seconds.
• For online stores, this drops to 2.5 times better conversion when the site loads in 1 second.
• If a website takes 10 seconds to load, the conversion rate is 5 times lower, and for online stores, it’s only 1.5 times lower. The main takeaway is that faster-loading sites lead to more sales.
• Power Reviews found that customers who use the Q&A section on product pages are 194.2% more likely to make a purchase.
• To improve product page UX, add a Q&A section to answer customer questions and allow them to ask their own.

Here’s how different Q&A features increase conversions:

1. A “Show More Answers” button increases conversions by 217.9%
2. Clicking “Read Answers” boosts conversions by 192.9%
3. Voting on whether answers are helpful increases conversions by 192.9%

• • Power Reviews also found that customers who look at and engage with reviews on product pages are 108.3% more likely to make a purchase.
  • Here’s how different review features increase conversions:

1. Helpful “Yes” votes on reviews raise conversions by 414.3%
2. Helpful “No” votes increase conversions by 292.9%
3. Searching through reviews increases conversions by 260.7%
4. Showing only 1-star reviews boosts conversions by 85.7%

(Reference: bloggingwizard.com)

• User-generated photos on product pages increase sales by 106.3%
• According to a study by Power Reviews, showing photos from users on product pages can boost sales by 106.3%.
• Also, when customers interact with a product’s image gallery, sales go up by 110.7%.

Career In UX Design

• Having a creative mind is a valuable skill for anyone. UX design doesn’t require specific technical knowledge, so even people with unrelated degrees can learn it and change careers.
• With the rise of online education, it’s easier than ever to take affordable courses in UX design.
• Many people from different backgrounds have successfully completed these courses and built new careers.
• In the United States, middle-level positions like senior UX designer or manager offer higher salaries.
• Senior UX designers can earn an average of $127,360 a year, with top earners reaching up to $173,820 annually.
• Freelancing in UX design is another option. Freelancers can earn a good income, with the average salary in the U.S. being $106,629 per year.
• UX Statistics stated that working in UX management can also be very profitable.
• Creative directors can make around $125,921 annually, while UX directors can earn about $132,279 per year.
• Starting your own UX consulting business is similar to freelancing but on a larger scale.
• Many companies need experts to manage their websites. As a consultant, you could earn up to $101,735 a year, and potentially more depending on your clients compared to working as an employee.

Conclusion

User Experience (UX) is essential for building and keeping a successful website. When businesses spend money on marketing, they expect to see a return on that investment. However, if the user experience could be better and businesses invest time and money to improve it, they won’t see the results they want.

The good news is that with the right knowledge, customer insights, and user-friendly tools, creating a great UX is easier than ever. We have shed enough light on UX Statistics through this article.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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