Smartwatches Statistics By Brand Shipment, Operating System and Market Leaders
Joseph D'Souza
Updated · Feb 25, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- What is Smartwatch?
- General Smartwatches Statistics
- Smartwatch Market Statistics
- Smartwatches Statistics by Brand Shipment
- Smartwatches Statistics by Operating System
- Smartwatches Statistics by Market Leaders
- Statistics by Demographics
- Smartwatches Revenue Statistics by Countries
- Smartwatches Statistics by Region
- Smartwatches Statistics by Apps
- Recent Developments
- Smartwatches Statistics by Website Traffic
- Smartwatches Statistics by Reason
- Why Smartphones are used?
- Conclusion
Introduction
Smartwatches Statistics: According to Market.us, the global smartwatch market size is expected to reach around $137.7 billion by 2033, up from $39.1 billion in 2023, with a growth rate of 13.5% during the forecast period from 2024 to 2033. The smartwatch market is expanding due to the increasing internet penetration and the higher sales rate of smartphones, which are having a positive influence.
The market is segmented by distribution channel, application, operating system, shipment units, region, countries, etc. These smartwatch statistics provide insights into various aspects, shedding light on why smartwatches are gaining popularity among individuals worldwide.
Editor’s Choice
- The global smartwatch market size is projected to reach USD 138.7 billion by 2033, up from USD 39.1 billion in 2023, reflecting a compound annual growth rate (CAGR) of 13.5% from 2024 to 2033.
- As of 2024, there are approximately 24.31 million smartwatch users worldwide.
- Users aged 35-54 account for about 30% of smartwatch ownership, highlighting significant interest among this age group.
- Users aged 55 and above make up about 15% of the smartwatch user base, showing a growing adoption among older adults.
- Young adults aged 18-24 primarily use smartwatches for fitness tracking and health monitoring.
- Around 35% of smartwatch owners are male, whereas about 28% are female, indicating a slightly higher adoption rate among males.
- China holds a dominant 60% share of the global cellular smartwatch market, underscoring its significant impact on the industry.
- Smartwatch ownership in American households has grown significantly, with about 26% having access to a smartwatch as of the latest data.
- Android-based smartwatches dominated the market in 2023, securing over 37.7% of the market share due to the widespread use of Android smartphones.
- OLED displays were the most preferred screen type for smartwatches in 2023, capturing over 88.5% of the market share due to their superior color reproduction and energy efficiency.
- The Communication segment led the smartwatch market in 2023, accounting for over 35.0% of the market share, driven by demand for devices that facilitate real-time communication.
- North America was the leading market for smartwatches in 2023, holding more than 39.4% of the global market share, supported by high smartphone penetration and a focus on health and fitness.
- In 2023, the demand for smartwatches in North America was valued at USD 15.4 billion, with expectations for strong growth during the forecast period.
- OLED technology’s popularity in the smartwatch market stems from its ability to offer true blacks and more vivid colors, contributing significantly to user experience enhancements.
- The adoption of 5G technology is set to enhance the functionality of smartwatches, enabling faster data transfers and improved connectivity features.
- Enhanced health monitoring features in smartwatches, such as blood oxygen levels and ECG functions, are gaining traction, reflecting a heightened focus on health and wellness.
- Sustainable practices in smartwatch production are becoming increasingly important, with manufacturers focusing on eco-friendly materials and processes to appeal to environmentally conscious consumers.
- The integration of contactless payment technology in smartwatches is expanding, offering users a convenient and secure way to conduct transactions.
- Customization and personalization options in smartwatches, including interchangeable straps and customizable watch faces, are attracting consumers who value style alongside functionality.
What is Smartwatch?
A smartwatch is an electronic wristwatch that is embedded with advanced technologies such as different types of biosensors, IoT, Bluetooth, and GPS. They allow you to answer calls, read text messages, emails, weather updates, etc. Other unique features of smartwatches are monitoring heart rate, sleep pattern, blood pressure, step counting, spatial detection, and fitness tracking. These smartwatches are available for different purposes including hiking, climbing, diving, aviation, and visual assistance.
As of 2023, top productions of smartwatches are Apple Watch SE, Apple Watch Series 7, Fitbit Sense, Fitbit Versa 3, Garmin D2 Delta PX, Garmin Descent Mk2 Series, Garmin Vivoactive 4, Mobvoi TicWatch Pro 3, Motorola Moto 360, Samsung Galaxy Watch4, and Suunto 9 Baro.
General Smartwatches Statistics
- According to report from Statista, revenue earned by the smartwatches market is projected to reach around $44.15 billion by the end of 2023.
- As Statista reports, the market volume of smartwatches is expected to reach around $62.46 billion by the end of 2028 with a market share of 7.19% from 2023 to 2028.
- In the year 2023, the market penetration of smartwatches is 2.86% and expected to be 2.88% by the end of 2028.
- The average revenue earned per user of smartwatch industries is expected to be $201.20.
- As of 2023, revenue generated by China’s smartwatches market is expected to reach $16,920 million.
- As of reports in September 2023, Apple has launched a new smartwatches series 9 along with best-selling features which has achieved a significant environmental milestone.
- By the end of 2032, the market size of smartwatches around the world is expected to be $164.7 million from 2022 to 2032.
- According to the reports of Counterpoint research, by the end of September 2023, the global market share of smartwatches has grown by 11.1% with almost 35 million shipments from last year.
Smartwatch Market Statistics
(Source: gminsights.com)
- As of Global Market Insights report analysis, the market valuation of Smartwatch has accounted for $33.5 billion in 2022 and $90.4 billion by the end of 2032.
- On the other side, the market growth is expected to reach a CAGR of 10.5% from 2023 to 2032.
- In 2022, the Market share of the North American region was more than 41%.
- Whereas, the highest segment valuations are the OLED segment (91%), and the Running segment (41%).
Smartwatches Statistics by Brand Shipment
(Reference: counterpointresearch.com )
- As of the above graph analysis, in the 1st quarter of 2023, the global smartwatch brand shipment market size by top brands is Apple (26%) and others are followed by Samsung (9%), Fire Boltt (9%), and others (56%).
- In the 2nd quarter of 2023, the global smartwatch brand shipment market sizes by brands are followed by Apple (22%), Huawei (10%), Noise (10%), and others (58%).
- In the 3rd quarter of 2023, the global smartwatch brand shipment market sizes by brands are followed by Apple (22%), Fire Boltt (10%), Huawei (9%), and others (59%).
Smartwatches Statistics by Operating System
- According to Fortune Business Insights reports, based on the operating system the IOS is holding the highest market share of the global Smartwatch market is 53.44% in 2022 followed by Android.
- Whereas, in the United States the IOS operating system has secured the highest market share of 63.98%.
Smartwatches Statistics by Market Leaders
(Source: mordorintelligence.com)
- According to Juniper Research analysis, it is predicted that by the end of 2023, the 4 biggest market leaders of Smartwatches such as Apple, Fossil, Fitbit, and Samsung are going to hold a market share of 47%.
- According to Business of Apps reports, the total revenue generated by Apple Inc. in 2023 is supposed to be $383.2 billion.
- According to the reports of Apple World Today, in the 2nd quarter of 2023, Apple sold 8.1 million smartwatches which accounted for a market share of 18%.
(Reference: mordorintelligence.com)
- As of 2023 reports, the market of Apple Smartwatch is expected to be 32% of the share.
- In 2023, Samsung OS Smartwatch brands are termed as the world’s best-selling wearable with a market share above 10% around the world.
- As of the above graph analysis, in 2023 market share of top manufacturers of Smartwatches is followed by Huawei (7%), Garmin (4%), Fitbit (1%), and others (46%).
Statistics by Demographics
- According to the reports of Demand Sage, around the world, there are more than 219.43 million smartwatch users in 2023.
- In coming years, total number of expected smartwatch users around the world are followed by 2024 (224.31 million), 2025 (226.89 million), 2026 (226.89 million), 2027 (229.64 million), 2028 (230.85 million).
- As of 2023, the percentage of male and female users statistics by age group are followed by 16 to 24 years (21% and 19.6%), 25 to 34 years (26.9% and 27.2%), 35 to 44 years (25.5% and 24.5%), 45 to 54 years (20.9% and 18.6%), and 55 to 64 years (16.1% and 12.7%) respectively.
- According to Pew Research, in 2023 around 24% of smartwatch users belong to suburban areas, urban areas (20%), and rural areas (18%).
- Smartwatch users share statistics by countries followed by Poland (26.5%), China (20.9%),
United Kingdom (15%), Germany (14.5%), India (13.8%), United States (12.2%), France (12.1%), Japan (2.4%), and Morocco (2.1%).
Smartwatches Revenue Statistics by Countries
- According to Statista report analysis, in 2023 highest revenue generated by China’s smartwatches market is expected to reach $16,920 million.
- Furthermore, other countries smartwatches market size in 2023 are followed by India ($102.10 million), South Korea ($0.95 billion), France ($0.90 billion), Australia ($369.70 million), Belgium ($199.60 million), Brazil ($203.50 million), Canada ($0.46 billion), China ($16.92 billion), Colombia ($129.30 million), Denmark ($168.60 million), Egypt ($143.40 million), Germany ($0.83 billion), Hong Kong ($77.92 million), Indonesia ($10.20 million), Germany ($0.83 billion), Greece ($34.05 million), Italy ($0.70 billion), Japan ($0.92 billion), Kuwait ($29.78 million), Latvia ($17.09 million), Lithuania ($43.93 million), Mexico ($139.30 million), Myanmar ($26.44 million), Nepal ($18.34 million), Netherlands ($294.80 million), New Zealand ($174.60 million), Norway ($163.50 million), Philippines ($75.71 million), Russia ($453.80 million), South Africa ($109.70 million), Switzerland ($336.40 million), Taiwan ($50.45 million), Thailand ($90.78 million), Turkey ($305.50 million), United Arab Emirates ($140.30 million), United Kingdom ($0.83 billion), and the United States ($12.87 billion).
Smartwatches Statistics by Region
(Source: mordorintelligence.com)
- As of the above graph analysis, the market size of North American Smart Watch is expected to reach around $39.75 billion in 2023 and $85.71 billion by the end of 2028 with a CAGR of 16.61%.
- The market size of the European Smart Watch in 2023 is supposed to reach around $5.51 billion and $9.27 billion by the end of 2028 with a CAGR of 9.79% from 2023 to 2028.
(Source: mordorintelligence.com)
- As of the above graph analysis, the market size of Asia Pacific Smart Watch is expected to reach around $43.13 billion and $105.93 billion by the end of 2028 with a CAGR of 19.69% from 2023 to 2028.
- The market share of Smartwatch in Latin America and the Middle East region is expected to grow at a CAGR of 13.40% and 5.2% from 2023 to 2028 respectively.
- According to Allied Market Research analysis, In the European region highest market share was accounted for by the United Kingdom, and the fastest-growing country in the market of Smartwatch is Italy with a CAGR of 15.47%.
Smartwatches Statistics by Apps
(Reference: mordorintelligence.com)
- Leading fitness and sports apps used in smartwatches are My Fitness Pal, Fitbit, Strava, WW, Workouts by Muscles Booster, Peloton, Fitness Coach, and amp; Diet, Noom, and Keep.
- As of the above graph analysis, the market share of apps in 2022 is followed by My Fitness Pal ($8.98 million), Fltbit ($8.14 million), Strava ($5.66 million), WW ($5.56 million), Workouts by muscles booster ($3.69 million), Peloton ($3.5 million), Fitness Coach and amp; Diet ($2.74 million), Noom ($2.32 million), and Keep ($2.18 million).
Recent Developments
Acquisitions and Partnerships
- Samsung has deepened its partnership with Google by integrating Wear OS into its Galaxy Watch lineup, offering a unified platform that combines the best of both companies’ technologies. This collaboration aims to enhance user experience and foster innovation within the smartwatch ecosystem.
- Google’s acquisition of Fitbit in previous years continues to influence the market, with Fitbit devices now fully integrated into the Google ecosystem, enhancing health tracking features across their smartwatch offerings.
New Product Launches
- Apple is expected to launch the Apple Watch 10 (also known as Apple Watch X) in late 2024, marking the tenth anniversary of the product line. Rumors suggest enhancements in display size and health monitoring features, although certain features like blood oxygen monitoring may face challenges due to ongoing legal disputes.
- Samsung introduced the Galaxy Watch 7 and the Galaxy Watch Ultra in mid-2024, featuring advanced AI capabilities and improved health sensors. The Galaxy Watch Ultra, in particular, offers a larger display and better battery life, targeting high-end users.
- Garmin released the Forerunner 165, an affordable yet feature-rich smartwatch aimed at fitness enthusiasts. It includes an AMOLED display and a 13-day battery life, positioning it as a strong competitor in the mid-range segment.
Funding and Investments
- The smartwatch sector has attracted significant investment, with over 700 funding rounds recorded, totaling approximately USD 710 million. Key investors like Generation Investment Management and Warburg Pincus have made substantial contributions, reflecting strong confidence in the sector’s growth potential.
- Average investment per funding round in the smartwatch industry stands at USD 24 million, indicating robust financial support for continued innovation and market expansion.
Technological Innovations
- Smartwatches are increasingly incorporating advanced health tracking technologies. Samsung’s latest models include features like advanced sleep tracking, body composition analysis, and even fall detection, aiming to position their devices as essential health tools.
- Wearable tech startups are also innovating rapidly. For instance, COSMO Technologies focuses on child safety with smartwatches that include real-time location tracking and SOS alerts, while Silver Monitor develops smartwatches for senior care, offering features like fall detection and medication reminders.
Smartwatches Statistics by Website Traffic
By Country
(Source: similarweb.com)
- As of November 2023, the United States of America had 5.5% of total traffic on smartwatch.com.co, but it recorded a decrease in total website visitors by 4.04%.
- Other countries recorded the following contribution in total traffic: Chile = 4.53% (+7.03%), Russia = 4.52% (-6.96%), the United States = 4.31% (-2.8%), South Africa = 4.25%, and other countries collectively made around 76.89%.
By Age Distribution
(Reference: similarweb.com)
- As of November 2023, the smartwatch statistics by the demographic state that, the highest
number of gamers observed is between the age group of 25 years to 34 years resulting in
35.03%. - There are 26.74% of smartwatch users aged between 25 years to 34 years.
- 12.86% and 11.72% belong respectively to 18 years to 24 years and 35 years to 44 years.
- 8.71% of users are aged between 55 years to 64 years.
- And there are 4.93% of Smartwatch users contributing from the age group of 65 years+.
- As of 2023, total male and female users of Smartwatches are 68.24% and 31.76% respectively.
Smartwatches Statistics by Reason
- As to reports, the main reason for using smartwatches is to help in tracking and maintaining health and fitness (92%).
- Furthermore, other reasons are followed by allowing users to achieve fitness goals (88%),
helping users in doing regular exercises (48%), and increasing steps (34%). - GenZ (56%) and Millennials (46%) use smartwatches for tracking sleep and heart rate.
Why Smartphones are used?
(Reference: statcdn.com)
Conclusion
As of today, after completing the article on smartwatch statistics it can be stated that this portable device is unobtrusive and easy to carry. They are included with a variety of healthcare applications, which is possible only due to the availability of advanced technology those are supplied with biosensors. Several effective statistics are described elaborately above and hope all the above information will help you understand the detailed market analysis of smartwatches.
If still you are not using one then, surely after going through this article you will be purchasing a smartwatch for yourself.
Sources
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
