GoPro Statistics By Revenue, Country, Demographics and Device
Updated · Feb 28, 2025
TABLE OF CONTENTS
Introduction
GoPro Statistics: GoPro is a famous brand that makes small, tough cameras for capturing action videos. These cameras are popular with adventure lovers, athletes, and vloggers because they are lightweight, waterproof, and easy to use. GoPro cameras can record high-quality videos and take sharp photos, even in extreme conditions. People use them for activities like surfing, biking, skiing, and skydiving. The company was founded in 2002 and has since become a leader in action cameras.
Over the years, GoPro has improved its technology, adding features like better image stabilisation and live streaming. Many content creators and travelers love GoPro for its durability and flexibility. Whether for fun or professional use, GoPro helps capture exciting moments in high definition.
Editor’s Choice
- As of 2024, the annual Revenue accounted for around USD 801 million, a 20% decrease from 2023.
- Meanwhile, revenue was USD 201 million in the fourth quarter, down 32% from the same period last year.
- Subscription and Service Revenue for 2024 turned almost USD 107 million, marking a 10% increase year-over-year.
- Similarly, subscription and service revenue in Q4 was USD 27 million, up 9% from the previous year.
- Camera Units Sold in Q4 2024 resulted in approximately 775,000, a 16% decline year-over-year.
- By the end of 2024, GoPro subscribers had reached almost 2.52 million, a 1% increase from the previous year.
- Retail channel revenue in the same period was USD 150 million, representing 74% of total revenue and a 34% decrease year over year.
- GoPro.com’s revenue was USD 51 million, accounting for 26% of total revenue and a 24% decline from the previous year.
- Cameras priced at or above USD 400 comprised 84% of Q4 2024 camera revenue.
- The Average Selling Price (ASP) in Q4 2024 was around USD 346, a 5% increase from the same quarter last year.
Let’s Understand What GoPro Is.
GoPro cameras are used for videos and stills shootings without any chance of damage. GoPros are mostly famous in the action segment due to their potential features and small and lightweight size compared to regular soap. The GoPro cameras are segmented in 3 significant ways: Session GoPros, Hero, and Fusion.
Reason for Buying a GoPro
Its small size and light weight make it more portable and easy to carry because it easily fits inside your shirt, jacket, or dress pocket. Other features are every model of GoPro has 4K video capturing modes, is waterproof (suitable up to 100 to 200 feet underwater), is super tough, cannot be damaged it dropped from a car at 40 mph, is easy to wear, and capable of clicking quality still photos, also have fixed wide angles, WiFi connectivity, etc.
Facts About GoPro
- GoPro has been operating in the market for 22 years since
- During the COVID-19 pandemic, the company has faced layoffs of more than 20% of its workforce, almost 200 employees.
- As of 2023, the company has 10.6 million subscribers and 20 million followers on its YouTube and Instagram channels.
- The GoPro market is spread over more than 100 countries.
- The current market has more than 15 GoPro models available.
- In January 2024, the company planned to launch tech-enabled motorcycle helmets.
- Other business highlights are that GoPro returned to X Games sponsorship as the official action camera of the Freeride World Tour.
General GoPro Statistics
- GoPro is a great camera for capturing exciting activities like traveling, skiing, or climbing.
- In the late 1990s, Nick Woodman, a California-based surfer, thought of making a wrist-worn camera.
- In 2004, he introduced the first GoPro camera, the GoPro 35mm Hero, which used 35mm film.
- As digital technology improved, GoPro launched its first digital model, the Digital Hero, in 2006, which could record videos.
- Although GoPro was founded in the United States, it has expanded into markets across the Asia Pacific and EMEA (Europe, Middle East, and Africa) regions.
- GoPro has continuously improved its HERO camera series, adding features such as HD video, Wi-Fi connectivity, larger memory, and high-quality image sensors.
- In the last quarter of 2023, GoPro earned USD 295 million, 8% less than the previous year.
- However, subscription and service revenue increased by 13% to USD 25 million.
- The number of subscribers rose by 12% to 2.5 million.
- GoPro’s retail sales reached USD 228 million, making up 77% of total revenue, while GoPro.com revenue dropped by 47% to USD 67 million.
- By 2023, the company had earned about USD 1 billion, and its market capitalisation was USD 0.77 billion.
- GoPro has built a strong social media presence, with over 20 million followers on Instagram and 10.6 million subscribers on YouTube.
- The company has about 1,200 employees.
- The company generated USD 43.7 million in net cash flow from operating activities.
- GoPro repurchased 2.8 million shares, costing about USD 10 million.
- As of February 8, 2024, GoPro’s market capitalization was USD 0.39 billion.
- GoPro has been named the official camera of the 2025 Freeride World Tour, the world’s largest freeride skiing and snowboarding competition.
GoPro Income Statement Statistics
4 Years Analysis From 2021 to 2024
(Source: marketscreener.com)
In analyzing the company’s financial performance over the past year and projecting into the first half of 2024, several key trends and figures have been identified. These insights are presented in a simplified and accessible manner for ease of understanding:
First Quarter of 2023
- The company reported sales of USD 175 million.
- Despite these sales, there was a loss, with operating profits at negative USD 30 million.
- The net income also showed a loss of USD 30 million.
- The net margin, which measures profitability, was negative at 17.10%.
- Similarly, the operating margin was negative at 17.03%, indicating operational inefficiency.
Second Quarter of 2023
- Sales improved significantly to USD 241 million.
- Losses were reduced with an operating profit of negative USD 12 million.
- Net income was still in the negative at USD 17 million.
- Both net margin and operating margin showed improvements but remained in the negative at 7.14% and 5.02%, respectively.
Third Quarter of 2023
- Sales continued to increase, reaching USD 294 million.
- The company achieved a positive operating profit of USD 6 million for the first time in the year.
- Net income was nearly breakeven, with a small loss of USD 4 million.
- The net margin improved to negative 1.25%, and the operating margin turned positive at 1.95%.
Fourth Quarter of 2023
- Sales remained stable at USD 295 million.
- Operating profit saw a slight decrease to USD 2 million.
- The net income loss was reduced further to USD 2 million.
- The net margin showed a minor loss at 0.82%, and the operating margin was 0.69%.
First Quarter of 2024
- Expected sales are at USD 147 million, a decrease from previous quarters.
- Net income is projected to be at a significant loss of USD 43 million.
- The net margin is expected to worsen to negative 29.53%.
Second Quarter of 2024
- Sales are forecasted to rise to USD 226 million.
- Net income is anticipated to be a loss of USD 23 million, showing improvement.
- The net margin is expected to be negative at 10.16%.
Third Quarter of 2024
- Sales are expected to increase further to USD 323 million.
- The company is projected to return to profitability, with a net income of USD 4 million.
- The net margin is expected to be positive at 1.15%.
Fourth Quarter of 2024
- Sales are projected to grow to USD 340 million.
- Net income is expected to increase significantly to USD 17 million.
- The net margin is anticipated to improve to 4.91%.
These points outline the financial journey of the company, showcasing a period of initial losses followed by a gradual return to profitability. The improvements in sales, reductions in losses, and eventual profit by the end of 2024 highlight the company’s resilience and potential for growth.
GoPro Site Traffic Statistics
By Country
(Source: similarweb.com)
- In January 2024, the United States accounted for 29% of all visitors on GoPro.com. The number of users from the U.S. increased by 0.73%.
- Japan made up 6.8% of total visitors, but its traffic dropped by 6.08%.
- Germany had 5.57% of the total traffic, showing a growth of 18.56%.
- The United Kingdom contributed 4.76%, but its traffic declined by 12.26%.
- France accounted for 4.24%, experiencing a small drop of 1.32%.
- All other countries combined made up 49.64% of the total web traffic share.
By Device
(Refernce: semrush.com)
- Global Visitor Distribution on GoPro’s Website: The global traffic to GoPro’s website is divided between desktop and mobile users, with 33.72% of visitors accessing the site via desktop and a larger share, 66.28%, using mobile devices. This indicates a significant preference for mobile browsing among GoPro’s global audience.
- United States Visitor Statistics: In the United States, GoPro’s website attracts 2.81 million visitors, representing 4% of its total traffic. Among these U.S. visitors, 38.73% prefer using desktops, while 61.27% opt for mobile devices. This distribution underscores the dominance of mobile usage even within the U.S. market.
- Visitor Share By Country:
- France: Accounts for 5.38% of the total visitors to GoPro’s website, translating to 520,170 individuals. The split between device preferences in France shows 33.36% using desktops and 66.64% on mobile devices.
- Mexico: Represents 4.88% of GoPro’s web traffic, or 471,090 visitors, with a significant inclination towards mobile usage at 90.05%, compared to only 9.95% using desktops.
- Japan: Makes up 4.67% of the traffic, equal to 451,470 visitors, with a distinctive preference for desktop access at 56.58%, surpassing mobile usage, which stands at 43.42%.
- Germany: Contributes 4.06% to the total visits, amounting to 392,390 visitors. Here, the split is more balanced, with 44.65% using desktops and 55.35% preferring mobile devices.
By Demographics
(Refernce: semrush.com)
- User share of GoPro is followed by 67.45% and 32.55% of males and females, respectively.
- According to GoPro Statistics, the highest number of users observed is between 25 and 34 years, resulting in 30.69%.
- 21.62% of GoPro users are aged between 35 and 44 years.
- 26% and 15.62% belong to the 45 to 54 years and 18 to 24 years, respectively.
- 04% of users were aged between 55 and 64 years.
- And 5.77% of users are contributing from the age group above 65 years.
Through Traffic Sources
(Refernce: semrush.com)
- The biggest source of visitors to GoPro.com is organic search, making up 44.9% of the total traffic. Direct visits come next, contributing 42.12%. Paid search brings in 6.73% of the traffic.
- Other ways people reach the website include social media searches (3.16%), referrals from other websites (1.47%), emails (1.23%), and display ads (0.89%).
Social Media Traffic
(Refernce: semrush.com)
- YouTube has the highest social media referral rate on the website of gopro.com, resulting in 48.7%.
- Facebook and Reddit contribute a traffic share of up to 17.38% and 12.53%, respectively.
- Traffic share sent by LinkedIn is 12.26%, and Instagram made around 2.51%.
- Meanwhile, other social media networks make a nominal contribution of 6.63%.
Recent Developments
- HERO13 Black: Released in September 2024, this flagship camera features a 10% larger battery, Wi-Fi 6 support, and an interchangeable lens system. New lens options include Ultra Wide, Macro, and upcoming Anamorphic lenses.
- HERO (2024 Edition): Launched alongside the HERO13 Black, this compact 4K camera is designed for beginners. It weighs just 86 grams and is as small as an AirPods case. It offers a user-friendly experience.
- Retail Expansion at Best Buy: In May 2024, GoPro expanded its retail presence significantly by rolling out enhanced product displays and an assisted sales program across nearly 900 Best Buy stores in North America. This initiative includes more than 250 specialized Camera Experience Shops, where customers can explore a wider selection of GoPro cameras and accessories. This expansion is expected to improve customer engagement and boost sales through in-store experiences supported by specially trained Best Buy staff.
- Launch of HERO12 Black: In September 2023, GoPro introduced its latest flagship action camera, the HERO12 Black, priced at $399. This new model features advanced video stabilization, improved battery life, and enhanced image quality. The launch aimed to solidify GoPro’s position in the action camera market by offering cutting-edge technology to consumers.
- Q3 2023 Stock Buyback: During the third quarter of 2023, GoPro repurchased $10 million worth of its stock as part of a broader strategy to return value to shareholders and signal confidence in the company’s long-term growth prospects.
Top Picked GoPro Specification
GoPro Hero 12 Black (best video quality camera)
(Source: media-amazon.com)
Specifications: video (5.3K at up to 60p) and (4K at up to 120p), slow motion: 8X (2.7K at 240p), 1080P Live streaming, 24.7MP still photo, image stabilization (hyper smooth 6.0), time warp 3.0 with real speed and half speed, audio (3 microphones), LCD (Front and rare touch screen), waterproof (3feet or 10m), WiFi and Bluetooth connectivity.
GoPro Hero 11 Black
(Source: media-amazon.com)
Specifications: video (5K/60fps, 4K/120fps, 1080p/240fps), slow-motion (8X), 1080p (live streaming), photo (27.3MP), image stabilization (hyper smooth 5.0), photo burst (27MP at 0fps), time warp 3.0 featuring actual and half speed, audio (3 microphones), waterproof (3feet or 10m), WiFi and Bluetooth connectivity, voice control, GPS, and1720mAh Enduro battery for longer life.
GoPro Hero 10 Black
(Source: amazon. in)
Specification: video (5K/60fps, 4K/120fps, and 1080p/240fps), slow-motion (8X), 1080p (live streaming), photo 23.6MP, image stabilization (hyper smooth 4.0), photo burst (12 MP at 30fps), time warp 3.0 featuring actual and half speed, audio (3 microphones), waterproof (3feet or 10m), WiFi and Bluetooth connectivity, 3D noise reduction, and voice controls.
GoPro Hero 9 Black
(Source: amazon. in)
Specifications: video (5K/30fps, 4K/60fps, and 1080p/240fps), photo (23.6P), image stabilization (hyper smooth 3.0), photo burst (12MP at 30fps), three microphones, LCD touch screen, waterproof (33 feet / 10m), voice control, WiFi and Bluetooth connectivity.
GoPro Hero 8 Black
(Source: amazon. in)
Specifications: video (4K/60fps, and1080p/240fps), photo (12MP), image stabilization (hyper smooth 2.0), photo burst (12MP at 30fps), Time wrap 3.0, 3 microphones, LCD touch screen, waterproof (33 feet / 10m), voice control, WiFi and Bluetooth connectivity, 100Mbps bitrates for 4K and 2.7K.
GoPro Max (360-Degree)
(Source: amazon. in)
Specifications: video (6K/30fps, and 5.6K/30fps); HERO Mode (1440/60fps, and 1080/60fps), Photo (18MP), 5.5MP HERO Photo, 6.2MP panoramic photo, image stabilization (max hyper smooth), photo burst (12MP at 30fps), six microphones, waterproof to 16 feet, WiFi, and Bluetooth connectivity, advanced voice controls, single SD card slot, and 1.7-inch color touchscreen.
Conclusion
Nowadays, GoPro is the most incredible action camera available in the global market, as these cameras are undeniably great for recording outdoor videos. GoPro is known to be the best action camera brand, and it has several positive impacts described above in the paper.
This article is about current trends and overall market analyses of GoPro; I hope all the above information will help you gain basic knowledge about the industry and help you determine the best GoPro of your choice.
Sources
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
