Backpack Statistics By Global Share, Demand and Facts
Saisuman Revankar
Updated · Mar 04, 2025
TABLE OF CONTENTS
Introduction
Backpack Statistics: Backpacks are an essential item for students, travelers, and workers. They help carry books, laptops, and other daily necessities comfortably. Over the years, backpacks have changed in design, materials, and features to meet different needs. Some are made for school, while others are designed for hiking, business, or fashion.
The global backpack market continues to grow as more people use them for various purposes. Factors like durability, size, weight, and technology integration influence buying choices. In this article, we will explore key statistics about backpacks, including sales numbers, market trends, popular brands, and user preferences. These insights will help us understand why backpacks remain a popular and essential product worldwide.
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- The global backpack market was valued at approximately USD 18.66 billion in 2024.
- The market is expected to grow to USD 20.30 billion in 2025, indicating a steady increase in demand.
- From 2025 to 2032, the backpack market is projected to grow at a CAGR of 9.14%, reaching USD 37.45 billion by 2032.
- In 2024, North America dominated the backpack market, holding a 35.16% share, reflecting the region’s strong consumer base.
- In the United States, the backpack market is anticipated to reach USD 10.25 billion by 2032, driven by increased spending on camping and related gear.
- The active backpack market, encompassing hiking, trekking, and sports bags, is expected to grow from USD 6.35 billion in 2024 to USD 6.91 billion in 2025, at a CAGR of 8.7%.
- The Asia-Pacific region is projected to experience significant growth, with countries like China and India leading due to increasing urbanization and outdoor recreational activities.
- The online distribution channel for backpacks is expected to grow at a CAGR of 6.7% from 2025 to 2034, reflecting the shift towards e-commerce platforms.
- There is a rising consumer preference for eco-friendly and sustainable backpacks, prompting manufacturers to innovate with recycled materials.
- The incorporation of smart features, such as built-in charging ports and anti-theft mechanisms, is becoming a notable trend in backpack designs, catering to tech-savvy consumers.
- According to the reports of Zipdo, by the end of 2026, the global market size of school and college backpacks is expected to reach $2.2 billion.
- The top 5 vendors of the worldwide backpack industries are Adidas, VF Corporation, Walmart Stores, Samsonite, and Amazon.com.
- The most effective features of backpacks are easy carrying size, hip belt, shoulder straps, lid pockets, and hydration system.
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Benefits of Backpack
- Backpacks are beneficial for regular or daily uses due to being lightweight, convenient, and smooth as they allow carrying books, laptops, machinery, clothing, gym gear, and many essential items.
- Many travel experts have also suggested that while travelling backpacks have effortless capability and provide fun. These backpacks are made up of nylon or polyester and also include USB connections for getting to emergency charging facilities in need.
- The most common features included in every backpack are nylon, flexible, and waterproof which enables maximum protection for products within.
- Furthermore, advantages are followed by organization, efficiency, simplicity of store, safety, trend, comfort, durability, and saving money.
General Backpacks Statistics
(Source: marketresearch.biz)
- As of the above graph analysis, the backpack market is segmented into 4 types such as work bags, sports and recreation bags, travel bags, and others. In which the largest share is covered by travel bags.
- As of 2025, the market size of the Backpack industry will reach around USD 22.9 billion.
- By the end of 2032, the global market is expected to reach around USD 34.5 billion at a CAGR of 6.4% from 2022 to 2032.
- The key players in backpack industries are Samsonite InternationalInternational S.A., VF Corporation, Herschel Supply Company, JanSpport, Deuter Sport GmbH, Osprey Packs, Inc., The North Face, Targus Group International, Inc., Adidas AG, Under Armour, Inc.
- The most used category-wise backpacks are followed by school backpacks, laptop backpacks, hiking backpacks, travel backpacks, and fashion backpacks.
- According to Vision Research Reports, the trekking/hiking segment of backpackers is supposed to grow at a CAGR of 10.11% from 2023 to 2032.
- North America led the market, holding a 35.16% share in 2024.
(Reference: kma.ie)
- Hiking or camping backpacks dominated the market, accounting for 51.8% of sales, followed by travel backpacks at 48.2%.
- Offline sales channels, including specialty stores, captured 66.49% of the market share, indicating consumers’ preference for in-person purchases.
- The premium backpack segment led the market, representing 40.47% of sales.
- The smart backpack market was valued at USD 620.9 million in 2024 and is expected to grow at a CAGR of 8.4% from 2025 to 2034.
- Sales through online channels are projected to grow at a CAGR of 10.22% from 2023 to 2032.
(Source: statista.com)
- According to Statista, the global market value of the backpack industry will reach USD 20.43 billion by the end of 2025, up from USD 18.75 billion in 2024.
- The market growth of the backpack industry will reach USD 31.38 billion by the end of 2030.
- The expected market value of the backpack industry in the coming years is 2026 (USD 22.26 billion), 2027 (USD 24.26 billion), 2028 (USD 26.43 billion), and 2029 (USD 28.8 billion).
- According to Technovio reports, between the years 2022 to 2027, the market share of outdoor backpacks is expected to grow at a CAGR of 4.64%.
- On the other hand, 2023 the growth rate is supposed to increase by 4.32% in 2023 from last year.
By Country and Region
(Source: assets-global.website-files.com)
- According to BackpackerJobBoard 2023, origin for backpackers statistics by countries are followed by the United Kingdom (29.13%), Germany (20.76%), France (7.76%), Italy (4.49%), and Canada (4.32%).
- In 2024, the global active backpack market reached a valuation of USD 6.39 billion.
In the same duration, regional analysis is detailed in the table below:
| Region | Market Valuation (USD billion) | Market Share |
| North America | 2.25 |
35.16% |
|
Asia-Pacific |
1.92 | 30% |
| Europe | 1.60 |
25% |
|
South America |
0.32 | 5% |
| Middle East | 0.19 |
3% |
|
Africa |
0.12 |
1.84% |
By Category
- As of reports by the end of 2028, the global market size of travel backpacks is expected to reach USD 43549.06 million along with a CAGR of 7.415 from 2022 to 2028.
- According to Data bridge market research, the sports backpack market size is expected to be USD 6,998.17 million by the end of 2030 with a CAGR of 5.50% from 2023 to 2030.
- The global laptop backpack market size is estimated to reach around USD 2941.53 million by 2028 with a CAGR of 7%.
- This laptop advanced laptop backpack helps protect laptops from water damage, scratches, heat, and moisture.
- As of 2023, the market size of hiking backpacks is estimated to grow around USD 4.44 billion and by 2033 it is going to be USD 19.92 billion by 2033 with a CAGR of 5.5% from 2023 to 2033.
- This hiking backpack includes several aspects such as a good pocket organizer, portable, customizable, and less expensive.
- According to the reports of Future Market Insights, the global market size of hydration backpacks in 2023 is expected to be USD 388 million with a CAGR of 12% resulting in USD 5,75 million by the end of 2033.
By Distribution Channel
- In 2024, offline channels accounted for approximately 68.5% of the smart backpack market.
- Encompassing e-commerce platforms and company websites, online sales represented about 31.5% of the smart backpack market.
- On the other hand, the online channel is expected to reach a CAGR of 10.22% by the end of 2032.
- By the end of 2030, the active backpack market size of the distribution channel is going to be USD 10.1 billion at a CAGR of 8.5%.
By Capacity
- The backpack market is segmented into capacity followed by 6L to 10L, 11L to 30L, 31L to 50L, and above 50L.
- Hiking/Camping Backpacks: These typically range from 31 to 50 liters and above, suitable for outdoor activities requiring more gear.
- Travel Backpacks: Often 21 to 30 liters, designed for short trips or carry-on luggage.
- Daily Use Backpacks: Generally 6 to 20 liters, ideal for everyday activities like commuting or school.
- In 2023, the largest market share is experienced by the 20-40 L segment mostly used by hikers.
- On the other hand, backpack sizes less than 10L are expected to reach a CAGR of 10.5% from 2023 to 2032.
By Price Index
- On the other hand, by the end of 2030, the market value of the price index is supposed to be USD 2.8 billion.
- As of 2023, the selling price of the small backpack (<20L) capacity: is Bellroy Melbourne Backpack (USD 259).
- Medium backpacks (20-35L) capacity: Jansport Superbreak plus Backpack (USD 69), Osprey Arcane Large Day Backpack (USD 159), and Thule Sunterra Backpack 25L (USD 183.20).
- Large backpacks (>40L) capacity: Pacsafe Vibe 40L Anti-Theft Carry-On Backpack (USD 329), and Cabinzero Classic Ultra Light Cabin Bag 44L (USD 129).
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Recent Developments
Acquisitions and Mergers
- Authentic Brands Group (ABG) completed the acquisition of Reebok from Adidas. This acquisition allows ABG to expand Reebok’s presence globally, leveraging its network of partners and retailers to optimize brand value.
- NIKE, Inc. acquired RTFKT, a company specializing in digital and physical collectibles. This move is part of Nike’s strategy to integrate cutting-edge technology and digital assets into their product lines.
New Product Launches
- Deuter, a leader in outdoor equipment, launched its new alpine and hiking backpack collections, including the Vertrail and Durascent models. These backpacks are designed for high-altitude activities and are made with sustainability in mind.
- Sierra Designs introduced the Flex Capacitor series, which features an innovative adjustable volume design that can expand from 40 to 60 liters. This allows users to customize the size according to their needs without compromising on stability or comfort.
Sustainability Initiatives
- Many backpack manufacturers, including Patagonia and The North Face, are increasingly focusing on sustainability. They are using recycled and biodegradable materials, as well as environmentally friendly production processes, to reduce their ecological footprint.
Integration of Intelligent Technology
- Backpacks with built-in smart technology, such as charging capabilities and health monitoring sensors, are becoming more common. This trend caters to the growing demand for multifunctional products that integrate seamlessly into consumers’ tech-driven lifestyles.
Collaborations
- Several backpack brands have collaborated with artists and designers to create limited edition collections. These partnerships not only offer unique designs but also help brands tap into new market segments by appealing to fashion-conscious consumers.
Backpack Statistics By Website Traffic
By Country
(Source: similarweb.com)
- As of June 2023, the United States of America had 22.38% of total traffic on backpacks.tf, but it recorded a decrease in total website visitors by 4.02%.
- Other countries total website traffic with increase total visitors is followed by Russia with 7.22% (+7.66%), Peru with 4.23% (+72.93%), Poland with 4.21% (+43.76%), and Czech Republic with 4.04% (+91.5%)
- Lastly, other countries collectively made around 57.92% share of website traffic.
By Device
(Source: semrush.com)
- As of the above statistics in October 2023, there are around 22.59% of total backpack users belong to the United States resulting in 1.91 million, of which there are 26.45% use a desktop and 73.55% use a mobile.
- Brazil has above 1 million users resulting in 23.73% 84.51% belonging to desktop users and 84.51% users on mobile devices.
- Out of the total players, 8.64% are from Germany resulting in 365.24K, with 1.03% access to the desktop version and 98.97% access to mobile devices.
- In Peru and Saudi Arabia, there are around 205.97 K and 104.74 K respective players resulting in 4.87% and 2.48%.
- However, in Peru 4.75% of desktop users and 95.25% of mobile users, while in Mexico 0.2% of users access backpacks on Desktop and 99.8% on mobile.
By Demographic
(Source: similarweb.com)
- As the above graph shows, there are 22.87% of females and 77.13% are male users of backpacks in 2023.
- As of October 2023, the Backpack Statistics by demographics state that the highest numbers of users are aged between the age group of 18 years to 24 years resulting in 64.14%.
- There are 21.83% aged between 25 years to 34 years.
- 7.44% and 7.83% belong respectively to 35 years to 44 years and 45 years to 54 years.
- Lastly, 1.58% of backpack users contributed from the age group above 65 years.
By Traffic Source
(Source: similarweb.com)
- According to backpack statistics, the highest rate of traffic is experienced by backpackers. tf is by direct search resulting in 70.35%.
- While the organic search accounts for 22.38% and referral holds 4.21%.
- Furthermore, others are followed by social (2.88%), and mail (0.18%).
By Social Media Referral Rate
(Source: similarweb.com)
- According to Similarweb reports, YouTube has the highest rate of social media referral rate with 76.39% share.
- Reddit and VKontakte contribute by 8.74% and 5.16% respectively.
- Similarly, traffic sent by WhatsApp is 2.46% and Twitter contributes by 2.12%.
- Other social media networks with nominal contribution shares collectively result in 5.14%.
Conclusion
In the present, following having completed the article about Backpack Statistics it can be mentioned that, in recent times, backpacks are among the most effective options to carry many items across the globe. We all know that the most powerful muscles in our body are the back and abdominal muscles, so the backpack’s weight can be easily adjusted in your body.
Based on research we have observed that polyester and nylon backpacks are among the most widely utilized bags, and are constructed using the latest fashions. This article contains a wealth of data that can assist you in understanding the topic more clearly.
Saisuman Revankar
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
