Safari Statistics By Market Share, Demographics, Usage, Feature, Security and Facts
Updated · Feb 07, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Safari Statistics
- Global Safari Market Share Statistics
- Safari Mobile Market Share Statistics
- Safari Monthly Market Share Statistics By Country
- By Region, 2024
- Safari Browser Website Traffic Statistics
- By Country
- By Demographics
- By Traffic Source
- Market Share Statistics by Desktop Browser
- By Mobile Browser
- By Tablet
- Safari Usage Statistics
- Safari Statistics By Features And Usage
- Safari Security Statistic
- Future Product Releases
- Conclusion
Introduction
Safari Statistics: Safari is Apple’s best-known web browser, which is designed for iPhones, iPads, and Macs. Safari was launched back in 2003. It’s known for being fast, secure, and saving battery life. Safari is built to work smoothly with other Apple devices, making it easy to use across the Apple ecosystem.
One of the most effective features of Safari is Intelligent Tracking Prevention, which stops websites from tracking personalized browsing activities, making it a top choice for people who care about privacy. In 2025, Safari continues to improve, focusing on faster performance and better security. It remains a favorite for Apple users who want a browser as it helps protect their data and helps their devices last longer on battery power.
Editor’s Choice
- Safari Statistics show that it holds about 19.16% of the global browser market, with more than 1 billion active users worldwide today.
- Safari is the top mobile browser in the United States of America., with 51.13% usage, while Chrome has around 42%.
- Meanwhile, Safari holds over 50.83% of the tablet market because it works smoothly with iOS devices, improving the user experience.
- On the other hand, it holds 23.78% of the global mobile browser market on Apple devices worldwide.
- Safari is 50% faster than Chrome, making it ideal for users who value speed and longer battery life.
- They offer privacy protection through Intelligent Tracking Prevention (ITP), which blocks tracking between websites and shows a privacy report.
- Safari Statistics represents that it is popular in North America, Europe, and Oceania but has only 14.45% market share in Asia compared to Chrome.
- Safari usually takes about 54 days to fix security issues, which is slower compared to other internet browsers.
- They allow users to stream videos for up to 1.5 hours longer than Chrome, Edge, and Firefox browsers.
- In addition, Safari users spend about 30 minutes more browsing compared to Chrome, Edge, and Firefox.
General Safari Statistics
- As of May 2024, Safari holds 18.17% global market share, ranking second after Chrome and ahead of Microsoft Edge.
- To date, Safari has around a 90% market share on iPhone and iPad devices.
- Safari’s market share on macOS is around 55-60%, and many users prefer Chrome or Firefox for browsing.
- In contrast, Safari holds a 32.1% market share in the U.S..
- However, it struggles in South Asia, with less than 3% market share in countries like India.
(Source: datafeature.com)
- As of 2024, in the mobile browser market, Safari holds 23.47% of users, while Samsung Internet comes next with 4.44%.
- According to Safari Statistics, this browser has a smaller share of the desktop browser market, accounting for only 8.8% globally.
- In North America, Safari has around 70 million desktop and 250 million mobile users in 2024.
- In the United States, 1 in 3 people may prefer using Safari over other browsers.
- Safari browser has an 85% user satisfaction rating, reflecting high approval from its users globally.
(Reference: statcounter.com)
- As mentioned in Safari Statistics, Safari’s market share was 18.21% in September 2024, down 18.57% from the previous month.
- Moreover, other global market shares in 2024 were stated as January (18.82%), February (18.3%), March (18.57%), April (18.12%), May (18.17%), June (17.98%), July (18.39%), and August (18.57%).
(Source: statista.com)
- In October 2024, Apple’s Safari ranked second in the United States of America with around 45.31% of the global browser market share, close to Chrome.
Furthermore, other monthly market shares of the U.S. Safari browser in 2024 are stated in the table below.
| Months | Market Share |
| January |
55.05% |
|
February |
54.67% |
| March |
52.84% |
|
April |
50.44% |
| May |
49.41% |
|
June |
49.53% |
| July |
49.25% |
|
August |
50.1% |
| September |
49.64% |
- Safari Statistics show that in September 2024, Safari had the second-highest browser share, at 33.28%, in the United States.
Furthermore, other top-five country-wise monthly market share analyses are detailed below:
| Months | United States | United Kingdom | India | Canada | Germany |
| January | 32.01% | 30.84% | 2.38% | 32.79% |
20.7% |
|
February |
32.41% | 28.07% | 2.31% | 33.8% | 19.39% |
| March | 32.7% | 28.84% | 2.39% | 35.13% |
18.88% |
|
April |
30.95% | 29.23% | 2.44% | 34.86% | 18.26% |
| May | 32.09% | 31.4% | 2.4% | 31.73% |
17.12% |
|
June |
32.16% | 30.69% | 2.44% | 32.5% | 17.04% |
| July | 32.89% | 29.68% | 2.4% | 33.78% |
17.05% |
|
August |
33.46% | 32.01% | 2.37% | 35.44% | 18.26% |
| September | 33.28% | 32.02% | 2.29% | 34.92% |
20.21% |
By Region, 2024
| Months | Africa | Asia | Europe | North America | Oceania | South America |
| January | 8.4% | 13.77% | 19.8% | 31.45% | 30.31% |
7.87% |
|
February |
6.99% | 13.94% | 19.06% | 31.91% | 28.19% | 7.84% |
| March | 8.4% | 13.91% | 19% | 32.34% | 30.14% |
7.58% |
|
April |
8.46% | 13.37% | 18.73% | 30.88% | 27.5% | 7.97% |
| May | 8.15% | 13.17% | 18.89% | 31.54% | 27.27% |
7.52% |
|
June |
7.39% | 13.03% | 18.58% | 31.8% | 27.36% | 7.37% |
| July | 7.81% | 13.26% | 18.57% | 32.77% | 27.19% |
7.32% |
|
August |
8.19% | 13.04% | 19.77% | 33.38% | 28.95% | 7.83% |
| September | 8.52% | 12.2% | 20.33% | 33.24% | 28.81% |
7.94% |
Safari Browser Website Traffic Statistics
(Reference: similarweb.com)
- In September 2024, safari.com had 102.9 thousand website visits.
- Moreover, the visit share has increased by 34.21% from the previous month, with a bounce rate of 49.58%.
- Over the last three months, safari.com global ranking improved from 523,778 to 445,890.
By Country
(Reference: similarweb.com)
- Safari Statistics show that in September 2024, the United States had 34.65% of the website’s total traffic, which has decreased by 36.55% from last month.
- At the same time, other countries recorded the following contribution in total traffic: South Africa: 9.8% (+ 44.89%), United Kingdom: 4.7% (-32.09%), Netherlands: 4.61%(+63.7%), Russia: 3.89% (+7.52%) and other countries: 42.35%.
By Demographics
(Reference: similarweb.com)
- In the last month of this year, male and female users of safari.com accounted for 52.21% and 47.79%, respectively.
- Based on age groups, Safari Statistics further states that the highest number of website users ranged between 55 and 64 years old, with a share of 22.3%.
- 69% of Safari website users are between 25 and 34 years old.
- On the other hand, 17.42% and 17.11% of users are 25 to 34 years old and 18 to 24 years old, respectively.
- Around 14.63% of website users are aged from 45 to 54 years.
- 65+ year users contributed only 10.85% shares of safari.com.
By Traffic Source
(Reference: similarweb.com)
- The direct search generated the highest traffic rate to safari.com, resulting in 43.46%.
- Safari Statistics also show that around 35.92% of the share was generated via direct searches, while 12.7% from paid searches.
- Others are followed by referrals (5.88%), social (1.26%), mail (0.15%), and display (0.63%).
(Reference: shopify.com)
- In August 2024, Safari had a market share of around 9.38% on desktops, making it the third-largest browsing platform.
- Chrome remains the top desktop browser, with 64.55% of the market, followed by Edge (13.80%).
- Furthermore, Firefox (6.66%), Opera (2.41%), and 360 Safe (1.12%) were other desktop browsers' market share in the same period.
By Mobile Browser
(Reference: shopify.com)
- Safari is the second most used mobile browser worldwide, with a market share of 23.28% in August 2024.
- Furthermore, other mobile browser market shares were Chrome (66.17%), Samsung Internet (4.13%), Opera (2.04%), UC Browser (1.77%), and Firefox (0.58%).
By Tablet
(Reference: shopify.com)
- During the same period, Chrome held 47.88% of the tablet market share, making it only slightly more popular than Safari, which captured 35.57% of global users.
- Other tablet browser market shares were Android (13.81%), Edge (0.92%), Opera (0.77%), and YANDEX (0.28%).
Safari Usage Statistics
(Source: datafeature.com)
- Based on Safari Statistics in 2024, this internet browser has between 600 and 700 million active users on both desktop and mobile platforms.
- More men use Safari than women, with a ratio of 52% men and 48% women.
- The largest Safari user group is 25-34, but it’s less popular among those aged 45-54.
- In addition, Safari holds around 18.56% of the browser market globally, mostly due to its popularity on Apple devices. Safari users often save 50-100 bookmarks.
- Safari users usually spend around 10 to 15 minutes on average during each browsing session.
- On average, a Safari user has around eight tabs open in each session in 2024.
Safari Statistics By Features And Usage
- Safari helps extend battery life, with 80% of Mac users noticing better battery performance after switching to this browser.
- Additionally, Safari's customization options are popular and are used by 40% of users.
- In 2024, nearly 30% of Safari users sometimes use private browsing
- Around 25% of Safari users have reported using ad-blocking extensions while browsing the internet.
- Many Safari users enjoy Apple’s synchronization features, with 20% using hand-off regularly and 15% frequently using iCloud tabs.
Safari Security Statistic
- Vulnerabilities: In 2024, 30 security issues, including cross-site scripting and memory flaws, were reported in Safari, with an average severity score of 6.8.
- Security Updates: In March 2024, an update fixed a critical vulnerability allowing hackers to control systems, followed by security patches in June.
- Password Management: Safari's PassKeys and iCloud Keychain help around 20% of users manage passwords securely with encryption to block unauthorized access.
- Private Browsing and Tracking Prevention: In 2024, Safari’s Private Browsing will block trackers and hide IP addresses using enhanced Private Relay for better security.
Future Product Releases
Safari 18 Preview (Late 2024): Apple is preparing to launch Safari 18 by Q4 2024, which will introduce several major updates:
- Enhanced Machine Learning capabilities for identifying and blocking malicious websites in real time.
- A redesigned Privacy Dashboard that gives users more control over what data websites can collect.
- Deeper integration with Apple Pay and other Apple services like iCloud Keychain to improve user security and payment processing times.
- Safari on Vision Pro (2025): Apple is also working on integrating Safari with its Vision Pro device, which is expected to revolutionize browsing in augmented reality.
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Conclusion
This article on Safari Statistics made it clear that Safari is known to be the popular and best choice for Apple users globally. This browser is best known for its strong privacy features, energy efficiency, and smooth integration with macOS and iOS devices. This internet browser also covered updates, including faster page loading and better battery performance, keeping it appealing for users who value security and speed.
There are many new and advanced features like enhanced privacy tools and integration with future Apple products; Safari is set to maintain its position as one of the leading web browsers, particularly for Apple device users who prioritize privacy and performance.
Sources
FAQ.
Safari browser is fast, energy-efficient, protects privacy, integrates well with Apple devices, and offers smooth, secure web browsing.
Safari has limited customisation options, fewer extensions, and compatibility issues with some websites compared to other browsers.
No, Safari is not just for iPhones; it is also available on iPads, Macs, and other Apple devices.
The latest version of Safari, 17.1, was released in June 2024. It offers faster performance and improved privacy features.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
