iPad Statistics By Sales, Revenue, Shipment, Model, Usage and Demographics
Updated · Feb 28, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Facts About iPads
- General iPad Statistics
- iPad Statistics by Sales Revenue
- Tablet Vendor Market Share Statistics
- iPad Statistics By Geography
- iPad Statistics By Companies
- iPad Statistics By Shipment
- iPad Statistics By Lifespan
- iPad Statistics by Model
- iPad Statistics by Demographics
- iPad Statistics by Website Traffic
- iPad Model Statistics
- Conclusion
Introduction
iPad Statistics: The iPad is a popular tablet created by Apple. It was first launched in 2010 and has become one of the best-selling tablets in the world. The iPad is known for its sleek design, large touchscreen, and powerful features. It is used for watching videos, browsing the internet, playing games, reading books, and even doing office work.
Apple has released many versions of the iPad, including the iPad Pro, iPad Air, and iPad Mini, each offering different sizes and features. The iPad runs on iPadOS, which allows users to multitask, use Apple Pencil, and run various apps. With its long battery life and high performance, the iPad is a great device for students, professionals, and entertainment lovers.
Editor’s Choice
- During the first quarter of Apple’s 2025 financial year, iPad sales brought in USD 11.75 billion, which is a significant increase compared to the USD 7.02 billion earned in the same period of 2024
- iPads contribute about 5.87% to 6% of the company’s total revenue.
- In January 2024, Apple’s iPad held the largest market share in the global tablet market, at 55.03%.
- Over 93,000 companies worldwide rely on iPads, with 56% of them in the United States.
- iPads dominate the tablet market in Oceania, with a 78.1% share.
- The most popular paid iPad app as of July 2023 was Procreate.
- Apple sold over 14.9 million iPads globally in the 4th quarter of 2023.
- More than 50% of iPads are running the latest iPadOS 16.
- The most popular iPad models by 2024 are the 11.2-inch and 12.9-inch versions (44%), followed by the 10.2-inch iPad (26%), iPad Air (19%), and iPad Mini (7%).
- Apple’s iOS is the most popular operating system for tablets, with a 54.8% market share in the 3rd quarter of 2023.
- In December 2023, 56.2% of iPad users in the United States were aged between 18 and 29.
Facts About iPads
- Around 550 million iPads have been shipped worldwide from 2010 to 2023.
- The first iPads were thinner and lighter than other tablets, featuring powerful A4 processors and 9.7-inch displays.
- Nearly 300,000 iPads were sold on their launch day.
- In 2024, iPads will be mainly used in Oceania, Asia, North America, and Europe.
- The most popular paid iPad game is Minecraft, while the most popular free game is MONOPOLY GO!
- The highest-grossing iPad app in the U.S. is Robolox.
- Apple has recently released various iPad versions, including the iPad, iPad Mini, iPad Air, and iPad Pro, all running on iPadOS 17.
General iPad Statistics
- As of January 2025, the iPad held approximately 52.85% of the worldwide tablet market.
- Throughout 2024, Apple shipped nearly 57 million iPads globally.
- In the fourth quarter of 2024, iPad sales generated USD 6.95 billion, accounting for 7.32% of Apple’s total revenue for that period.
- For the entire year, iPad sales contributed almost USD 27 billion, representing over 7% of Apple’s global revenue.
- Apple experienced a 5.3% increase in iPad shipments in 2024 compared to the previous year.
- The overall tablet market saw a 9.2% growth in 2024, with total shipments reaching 147.6 million units.
In the fourth quarter of 2024, Apple shipped 16.9 million iPads, more than double the shipments of Samsung’s Galaxy tablets. - The iPad Pro remained the most popular model, accounting for 45% of all iPad sales in 2024.
- Despite strong global sales, Apple’s revenue in China declined slightly by 0.3% in the fourth quarter of 2024.
- By the end of 2024, iPadOS held a 53% share of the global tablet operating system market.
- Over 93,000 companies worldwide utilised iPads in their operations, with 56% of these businesses based in the United States.
- In Oceania, iPads dominated the tablet market with a 78.1% share in 2024.As of June 2023, iPads had a 53.55% share of the global tablet market, making them the top-selling tablet worldwide.
- In 2023, Samsung was the main competitor to iPads, holding 29.55% of the market.
- iPads are more popular in regions like Oceania, Asia, North America, and Europe, while Samsung leads in Africa and South America.
- In North Korea, iPads dominate with almost 100% of the tablet market, and in Japan, they hold 75.64% of the market.
- When the iPad launched in 2010, it was more popular than the iPhone, selling over 300,000 units on the first day.
- In the U.K., most iPad owners (61%) are aged 18-19, while in the U.S., 55% of iPad owners are aged 30-49.
- 73% of Apple customers own an iPad, making it the second most popular Apple device after the iPhone.
- Half of all iPads are running the latest iPadOS 16, while 72% of iPhones have the latest iOS 16.
- The iPad Pro, including the 11-inch and 12.9-inch models, is the most used, making up 44% of all iPad usage.
- Cellular-enabled iPads are preferred over Wi-Fi-only models.
- Samsung and other companies like BOE and LG manufacture some of the display technology for iPads, but
- Medium-sized businesses are the most frequent users of iPads, with 44% usage, while small businesses earning less than USD 50 million account for 69% of iPad usage.
- Over half of the businesses that use iPads are based in the U.S., followed by the U.K. with 8%.
- HBO Max was the most popular free iPad app as of July 2023, followed by YouTube, Netflix, Temu, and Disney+.
iPad Statistics by Sales Revenue
(Reference: statista.com)
- According to a report published by Statista, it is expected that in 2024, by Q,1 revenue is expected to be USD 7.02 billion.
- iPad’s quarterly revenue earned in 2023 is Q1 (USD 9.39 billion), Q2 (USD 6.67 billion), Q3 (USD 5.79 billion), and Q4 (USD 6.44 billion).
(Reference: statcounter.com)
- Apple: Maintained its leadership position with a market share of 52.85% as of January 2025
- Samsung: Samsung held the second-largest share at 26.25% during the same period.
- Amazon: Amazon accounted for 5.74% of the global tablet market as of January 2025.
- Huawei: Achieved a market share of 2% as of January 2025.
- Xiaomi: Captured 2.7% of the market by January 2025. Lenovo: In the second quarter of 2024, Lenovo shipped approximately 2.5 million tablets, securing a market share of 6.9%.
- Huawei: In the second quarter of 2024, Huawei shipped around 2.5 million units, representing 7% of the market.
- Xiaomi: Demonstrated significant growth with shipments of 2.1 million units in Q2 2024, accounting for 6% of the market.
iPad Statistics By Geography
- According to a report by M.S. Power User, the iPad holds the highest market in Oceania, with a 78.1% share.
(Reference: marketsplash.com)
- Furthermore, in other regions, the iPad market share is followed by Asia (78.1%), North America (55.8%), and Europe (49.32%).
- Country-wise, iPad market shares are followed by North Korea (100%), Japan (75.64%), Denmark (76.07%), Canada (67.45%), and Norway (66.65%).
- In the fourth quarter of 2024, Apple generated USD 41.66 billion in revenue from the Americas, with iPad sales contributing USD 6.95 billion, accounting for 7.32% of the total quarterly revenue.
- During the same period, Apple’s revenue from Europe was USD 24.92 billion, followed by Greater (USD 15.03 billion) and Japan (USD 5.93 billion).
- Meanwhile, Apple reported USD 7.38 billion in revenue from the rest of the Asia Pacific region
iPad Statistics By Companies
- Recently, 93,000+ companies have become dependent on iPads.
- Around 13% of the Information Technology and Services industry and 8% of the computer software industry use iPads.
- In the United States, 56% of businesses and 8% of the United Kingdom’s businesses use iPads.
- IPads are more prevalent in 44% of medium-sized businesses; others are 38% the small size and 19% of large-size businesses.
iPad Statistics By Shipment
- Apple shipped approximately 56.9 million iPads worldwide in 2024, capturing a 38.6% share of the global tablet market.
- The overall tablet market expanded by 9% in 2024, with total shipments reaching 147.6 million units.
- In the third quarter of 2024, Apple shipped more than 12.5 million iPads globally.
- In the 4th quarter of 2023, Apple shipped more than 14.9 million iPads globally, with a market share of 39.2%.
- Overall, Apple iPad shipment by the end of 2023 was 54.03 million.
- In the 1st quarter of 2023, 50% of Apple’s iPads were shipped in the United States, accounting for 10.8 million units, a 7% reduction from last year’s quarter.
- The total number of iPads shipped globally from 2010 to 2023 is approximately 550 million.
- In 2023, the purchasing volume of Apple’s iPad panel will drop by 36% from last year, resulting in 45.5 million units.
- The iPad Pro (12.9-inch) panel supply has decreased by 60%, the iPad (11-inch) panel supply has dropped by 70%, and the iPad Pro (11-inch) shipment has fallen by 80% YoY.
iPad Statistics By Lifespan
(Source: techjury.com)
- In the United States of America, the lifespan of tablets has dropped from 7 years to 5 years.
- In the case of Apple iPads, the average lifespan of the software updates is approximately ten years, and hardware capacity lasts up to 4 to 5 years.
- Meanwhile, the lifespan of other tablets is followed by Android (2 to 4.5 years), Windows (5 years), Chrome Books (4.5 years), and OS-Agnostic (5 years).
iPad Statistics by Model
(Reference: 9to5mac.com)
- As of 2023, the most popular iPad was the 11-inch iPad Pro, with a sales share of 26%, which has increased from last year.
- Other model’s sales share are followed by 12.9-inch iPad Pro (25%), 10.9-inch iPad Air (19%), iPad mini (16%), and 10.2-inch iPad (15%).
- The sales of iPad Pro from 2022 to 2023 remained unchanged, with a share of 51%.
(Source: wikimedia.org)
iPad Statistics by Demographics
(Reference: start.io)
- As of 2023, 56.2% of iPad users in the United States are between 18 and 29 years old.
- Other users’ share of iPads are 19.1% (25 years to 34 years), 13.7% (35 years to 44 years), 6.1% (45 years to 54 years), and 55 years and above (5%).
- Based on gender, iPad user shares are female (57.2%) and male (42.8%).
- Household income share by iPad users is followed by less than USD 25,000 (35.9%), USD 25,000 to 39,999 (15.7%), USD 40,000 to 59,999 (17.4%), USD 60,000 to 74,999 (7.2%), USD 75,000 to 99,999 (9.7%), and USD 100,000 to 149,999 (14.1%).
iPad Statistics by Website Traffic
(Source: similarweb.com)
- As of January 2024, Italy had 22.16% of the total traffic on iPads. It recorded a decrease of 23.97% in total website visitors.
- Other countries that recorded total traffic and visitor share contribution are the United States (19.04%), Argentina (13.55%), Spain = 11.29% (-10.9%), and Canada = 9.61% (-6.69%).
- Meanwhile, the rest of the countries collectively made a total website traffic share of 24.35%
iPad Model Statistics
iPad Pro
(Source: apple.com)
Specifications: Storage capacity (128GB, 256GB, 512GB, 1 TB, and 2 TB), Size and weight: iPad Pro 11 (466 and 468 grams) and iPad Pro 12.9 (682 and 684 grams).
- iPad 11: Liquid Retina display (27.96 cm), 288*1668 pixel resolution, fully laminated display, 1.8% reflective coating, SDR brightness (600 nits max), and proper tone display.
- iPad 12.9: Liquid Retina XDR display (32.77 cm), a 2D backlighting system with 2,596 full-array local dimming zones, 272*2048-pixel resolution at 264 pixels per inch, accurate tone display, 1.8% reflective coating, XDR brightness (1,000 nits max full screen and 1,600 nits peak.
- Chip (Apple M2 chip), Camera (wide and ultra-wide 12MP), digital zoom up to 5x, etc.
- Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p at (25 fps, 30 fps, or 60 fps); 720p at 0 fps; 2X optical zoom out.
- Battery: iPad Pro 11 (Built-in 28.65-watt-hour) and iPad 12.9 (Built-in 40.88-watt-hour) rechargeable lithium-polymer batteries.
iPad Air
(Source: apple.com)
Specifications: Capacity (64 G.B. and 256 GB), size and weight: Wi-Fi models (461 grams), and Wi-Fi + Cellular models (462 grams), USB-C charging Cable (1 meter), 20W USB-C power adapter, display (27.69 cm/10.9-inch LED-backlit Multi-Touch display with IPS technology), accurate tone display, fully laminated display, 1.8% reflective, 500 nits brightness, Chip (Apple M1 chip), 8 Core CPU, 8GB RAM, and operating system (iPad O.S. 17).
- Camera: 12 M.P. wide cameras, Digital Zoom up to 5X, autofocus with focus pixels, Smart HDR 3, auto image stabilization.
- Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p (25 fps, 30 fps, or 60 fps) and 720p at 30 fps, time-lapse video stabilization, continuous autofocus video, cinematic video stabilization, and playback zoom.
- Front Camera: 12MP Ultra wide with 122 degrees f/2.4 apertures, smart HDR 3, Lens correction, Retina flash, auto image stabilization, and burst mode.
- Power and battery: All models (built-in 28.6-watt-hour rechargeable lithium-polymer battery for up to 10 hours of surfing) and Wi-Fi + cellular models (up to 9 hours).
iPad mini
(Source: apple.com)
Specifications: Capacity (64 G.B. and 256 GB), size and weight: Wi-Fi models (293 grams) and Wi-Fi + Cellular models (297 grams), USB-C Charge Cable (1 meter), 20W USB-C Power Adapter, display (8.3-inch LED-backlit Multi-Touch display with IPS technology), 2266*1488 resolution at 326 pixels per inch, wide color display, fully laminated display, 1.8% reflectivity, and 500 nits brightness.
- Chip: A15 Bionic chip, 6-core CPU with two performance and four efficiency cores, 5-core GPU, and 16-core Neural Engine.
- Camera: 12MP wide cameras, f/1.8 aperture, digital zoom up to 5X, quad-LED true tone flash, Panorama (up to 63MP), Smart HDR 3, and Auto image stabilization.
- Video recording: 4K at (24 fps, 25 fps, 30 fps, or 60 fps); 1080p (25 fps, 30 fps, or 60 fps) and 720p at 30 fps, continuous autofocus video, cinematic video stabilization, and playback zoom.
Conclusion
With growing technology, iPads have been revolutionized with more innovative features, practical portability, and a seamless blend of functionality. IPads have become indispensable devices primarily used in entertainment, work, creativity, etc. Among all other tablets, the market share of Apple’s iPad has secured the highest position. Suppose you are linked to any professional field or are a student considering buying an iPad.
In that case, this article will undoubtedly guide you to understand different segments of the global market better.
Sources
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
