Anime Statistics By Demographics and Facts
Updated · Jan 30, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Anime Statistics
- Demographics of Anime Viewer
- Highest-Grossing Japanese Anime Movies in The US And Canada
- Most Watched Anime TV Shows on Netflix in 2024
- Popular Genre Worldwide
- Share of Viewers Watching an Anime Show or Movie Worldwide as of Q1, 2023 By Country
- Top 25 Iconic Anime Characters of All Time
- The State of Anime 2024
- Conclusion
Introduction
Anime Statistics: Anime, a Japanese animation style, has captured the hearts of millions worldwide, transcending cultural boundaries and becoming a global phenomenon. Its unique blend of art, storytelling, and cultural nuances has made it a beloved medium for entertainment and expression. One of the most striking aspects of anime is its ability to explore a wide range of genres and themes. From action-packed adventures to heartwarming romances, from sci-fi dystopias to historical dramas, anime offers something for everyone.
This diversity allows viewers to immerse themselves in different worlds and perspectives, expanding their horizons and fostering empathy. The following Anime Statistics will shed light on the current state of the anime industry worldwide.
Editor’s Choice
- Compared to baby boomers, Gen Z has anime’s influence on identity, attraction, and style, on the other hand, viewers in Boomers Club see it as friendship, time spent online, and social understanding.
- Anime Statistics reveal that 44% of anime lovers have a crush on an anime character.
- The majority of the anime viewers in the US are between 18 and 24 years old, contributing 39%.
- Netflix is the most popular way to watch Anime in the US, contributing 76%. In addition, Hulu (55%), Amazon Prime Video (47%), Crunchyroll, and HBO Max (25%) are other popular platforms to watch Anime among Gen Z.
- Millennials contribute a large portion of anime fans in the US, representing 42%. There are 25% of Adult Gen Z, followed by 12% Gen X and 12% Baby Boomers.
- Pokémon: The First Movie—Mewtwo Strikes Back is the most successful anime movie at the box offices in the US and Canada, contributing 85.75 million in lifetime gross.
- 57% of anime lovers are recognized as heterosexual, while 39% are LGBTQ+. 4% of the fans preferred not to say anything.
- According to 65% of anime viewers, watching anime is more emotionally engaging compared to any other type of content.
- Worldwide, anime is the third most popular subgenre with a demand rate of 5.5%, following the leading categories of Crime drama at 8.4% and Sitcom at 6.2%.
- Approximately 25% of anime viewers prefer the action genre, making it the most popular category globally. Shows like Naruto and Attack on Titan contribute significantly to this high percentage.
General Anime Statistics
- In the US, 63.5% of people enjoy watching anime shows and movies.
- Three out of four US anime viewers watch anime every day.
- Anime Statistics reveal that 44% of anime lovers have a crush on an anime character.
- Nearly 50% of anime watchers watch anime to increase their adrenaline.
- 2 in 3 anime viewers said they watch it for increasing strength or just for comfort.
- According to 65% of anime viewers, watching anime is more emotionally engaging compared to any other type of content.
- Compared to baby boomers, Gen Z has anime’s influence on identity, attraction, and style, on the other hand, viewers in Boomers Club see it as friendship, time spent online, and social understanding.
- Anime Statistics project that the worldwide anime market to cross US$36 billion by 2025.
- Jujutsu Kaisen is the most popular anime series worldwide.
Demographics of Anime Viewer
- Anime Statistics show that the average annual income of an anime consumer in the US is around $59,000.
- The majority of the anime viewers in the US are between 18 and 24 years old, contributing 39%.
- Furthermore, Netflix is the most popular way to watch Anime in the US, contributing 76%. In addition, Hulu (55%), Amazon Prime Video (47%), Crunchyroll, and HBO Max (25%) are other popular platforms to watch Anime among Gen Z.
- 60% of anime viewers are male audience.
- The average age of an anime lover is 24 years.
Age
| Age Demographic | Anime Fan Percentage |
| Millennials | 42% |
| Adult Gen Z | 25% |
| Gen X | 21% |
| Baby Boomers | 12% |
(Source: poggers.com)
Millennials contribute a large portion of anime fans in the US, representing 42%. There are 25% of Adult Gen Z, followed by 12% Gen X and 12% Baby Boomers.
Orientation
(Source: polygon.com)
57% of anime lovers are recognized as heterosexual, while 39% are LGBTQ+. 4% of the fans preferred not to say anything.
Highest-Grossing Japanese Anime Movies in The US And Canada
(Reference: statista.com)
Anime Statistics 2024 shows that Pokémon: The First Movie—Mewtwo Strikes Back is the most successful anime movie at the box offices in the US and Canada, contributing 85.75 million in lifetime gross. Demon Slayer the Movie: Mugen Train and Pokémon the Movie 2000 ranked second and third, respectively, contributing US$49.51 million and US$43.79 million.
Most Watched Anime TV Shows on Netflix in 2024
| Rank | Name of the TV show | Total views (Jan- June 2024) |
|
1 |
Delicious in Dungeon: Season 1 | 90,600,000, 8,800,000 |
| 2 | Demon Slayer: Kimetsu no Yaiba: Hashira Training Arc |
25,900,000, 7,800,000 |
|
3 |
Demon Slayer: Kimetsu no Yaiba: Entertainment District Arc | 37,000,000, 7,600,000 |
| 4 | SPY x FAMILY: Season 1 |
72,600,000, 7,200,000 |
|
5 |
Jujutsu Kaisen: Season 1 | 64,100,000, 6,700,000 |
| 6 | Demon Slayer: Kimetsu no Yaiba: Mugen Train Arc |
18,700,000, 6,600,000 |
|
7 |
Demon Slayer: Kimetsu no Yaiba: Tanjiro Kamado, Unwavering Resolve Arc | 64,100,000, 6,200,000 |
| 8 | Demon Slayer: Kimetsu no Yaiba: Swordsmith Village Arc |
62,000,000, 5,900,000 |
|
9 |
My Hero Academia: Season 1 | 30,500,000, 5,800,000 |
| 10 | Monsters 103 Mercies Dragon Damnation |
2,500,000, 5,800,000 |
|
11 |
Solo Leveling: Season 1 | 25,900,000, 5,500,000 |
| 12 | Kaiju No. 8: Season 1 |
22,000,000, 4,600,000 |
|
13 |
Pokémon Horizons: The Series: Part 1 | 20,500,000, 4,600,000 |
| 14 | Haikyu!! |
45,800,000, 4,500,000 |
|
15 |
My Hero Academia: Season 2 | 44,800,000, 4,500,000 |
| 16 | Mashle: Magic and Muscles |
20,400,000, 4,300,000 |
|
17 |
The Seven Deadly Sins: Four Knights of the Apocalypse: Season 1 | 40,000,000, 4,200,000 |
| 18 | The Apothecary Diaries: Season 1 |
38,500,000, 4,200,000 |
|
19 |
My Hero Academia: Season 3 | 40,000,000, 4,100,000 |
| 20 | Black Clover |
72,300,000, 3,600,000 |
|
21 |
My Happy Marriage: Season 1 | 17,500,000, 3,600,000 |
| 22 | One-Punch Man: Season 1 |
17,400,00, 3,600,000 |
|
23 |
My Hero Academia: Season 4 | 35,100,000, 3,500,000 |
| 24 | The Seven Deadly Sins |
33,100,000, 3,400,000 |
|
25 |
Dr. Stone: Season 1 | 31,300,000, 3,300,000 |
| 26 | One-Punch Man: Season 2 |
15,700,000, 3,300,000 |
|
27 |
Haikyu!! II |
32,400,000, 3,200,000 |
(Source: cbr.com)
Popular Genre Worldwide
| Subgenre | Worldwide Share |
| Crime Drama | 8.4% |
| Sitcom | 6.2% |
| Anime | 5.5% |
| Romantic Drama | 3.6% |
| Children | 3.6% |
| Comedy Drama | 3.5% |
| Sci-Fi Drama | 3.3% |
| Superhero | 3.2% |
| Fantasy Drama | 3.0% |
| Soap Opera | 2.9% |
(Source: poggers.com)
Anime Statistics show that, worldwide, anime is the third most popular subgenre with a demand rate of 5.5%, following the leading categories of Crime drama at 8.4% and Sitcom at 6.2%. Other popular categories include Romantic Drama, Children’s drama, Comedy Drama, Sci-Fi Drama, Superhero drama, Fantasy Drama, and Soap Opera.
(Reference: statista.com)
As of 2023, Saudi Arabia had the largest share of anime movies or show viewers, representing 36% of the total. In addition, United Arab Emirates, and France ranked second and third with 31% and 29%. On the other hand, Netherlands, Norway, and Sweden contribute 15%, and 13% each respectively.
Top 25 Iconic Anime Characters of All Time
- Astro Boy (Astro Boy)
- Vash the Stampede (Trigun)
- Lelouch Lamperouge (Code Geass)
- Light Yagami (Death Note)
- Dio Brando (JoJo’s Bizarre Adventure)
- Gon Freecss (Hunter x Hunter)
- Motoko Kusanagi (Ghost in the Shell)
- Levi Ackerman (Attack on Titan)
- Kakashi (Naruto)
- Guts (Berserk)
- Arsene Lupin III (Lupin III)
- Jotaro Kujo (JoJo’s Bizarre Adventure: Stardust Crusader)
- Roronoa Zoro (One Piece)
- Tanjiro (Demon Slayer)
- L (Death Note)
- Himura Kenshin (Rurouni Kenshin)
- Shinji Ikari (Evangelion)
- Sailor Moon (Usagi)
- Vegeta (Dragon Ball Z)
- Spike Spiegel (Cowboy Bebop)
- Goku (Dragon Ball)
- Johan (Monster)
- Naruto Uzumaki (Naruto)
- Edward Elric (Fullmetal Alchemist)
- Monkey D. Luffy (One Piece)
The State of Anime 2024
What is Anime?
Anime is a style of animation that originated in Japan and has grown into a global phenomenon. It includes both animated shows and movies, covering a wide range of genres and themes, from action and adventure to romance and fantasy. What makes anime unique is its distinctive art style, which often features exaggerated facial expressions, large eyes, and vibrant colors. Anime is not just aimed at children; it attracts audiences of all ages due to its diversity in content, which ranges from lighthearted stories to complex narratives that explore deep social, political, and philosophical issues.
Global Popularity of Anime
Anime has become a global cultural influence, with millions of fans worldwide. According to recent estimates, around 40% of the world’s population has watched anime, whether through streaming services, television, or DVDs. The growing accessibility of anime through platforms like Netflix, Crunchyroll, and Hulu has fueled its popularity in countries outside Japan, especially in the United States, Europe, and Southeast Asia. Anime Statistics reveals that, the global anime market was valued at approximately $26 billion in 2023, and this number is expected to rise due to the increasing demand for anime content across various platforms.
Here are the top 10 most viewed anime genres globally, along with their estimated viewership percentages based on popularity:
- Action – Anime Statistics show that approximately 25% of anime viewers prefer the action genre, making it the most popular category globally. Shows like Naruto and Attack on Titan contribute significantly to this high percentage.
- Adventure – Adventure anime, such as One Piece, holds about 20% of the total anime viewership due to its thrilling journeys and diverse character development.
- Fantasy – Fantasy anime is watched by roughly 15% of global viewers, thanks to magical worlds and supernatural themes found in series like Sword Art Online and Fairy Tail.
- Shonen – Targeting younger male audiences, shonen anime accounts for about 12% of the global viewership, with popular shows like Dragon Ball Z and My Hero Academia driving its success.
- Romance – Around 8% of anime fans are drawn to the romance genre, enjoying emotionally captivating stories like Your Name and Toradora!
- Slice of Life – This genre appeals to roughly 7% of anime viewers who enjoy relatable, everyday stories. Popular titles include Clannad and March Comes in Like a Lion.
- Comedy – Comedy anime makes up about 5% of the total viewership, with humorous shows like Gintama and KonoSuba being widely watched.
- Horror – Horror anime, although niche, attracts around 3% of the global audience, with titles like Tokyo Ghoul and Another being particularly popular.
- Isekai – Isekai anime, where characters are transported to other worlds, holds about 3% of the total viewership, with shows like Re: Zero and That Time I Got Reincarnated as a Slime gaining large followings.
- Mecha – The Mecha genre accounts for about 2% of anime viewership, with classic titles like Mobile Suit Gundam and Neon Genesis Evangelion maintaining strong fanbases.
These percentages indicate the diverse interests of anime viewers worldwide, with action, adventure, and fantasy leading the way in terms of viewership
Anime Facts
- Global Market Value – The anime market was valued at $26 billion in 2023 and is projected to reach $48 billion by 2030.
- Streaming Influence – About 45% of anime viewers outside Japan access anime via streaming platforms like Netflix, Crunchyroll, and Hulu.
- Regional Viewership – Anime Statistics reveal that Japan accounts for 40% of the anime market, while the United States contributes 20%. Europe and Southeast Asia each make up 15% of the audience.
- Demographics – 60% of anime viewers are aged 18-35, and 45% of the global anime audience is female.
- Merchandising – Anime-related merchandise generated approximately $8 billion in sales globally in 2023, accounting for 30% of the industry’s revenue.
- Top Franchises – Pokémon, Dragon Ball, and One Piece are among the highest-grossing anime franchises, collectively generating over $100 billion in revenue.
- Cultural Impact – Anime influences fashion, art, music, and global pop culture, with collaborations between major brands like Louis Vuitton and anime franchises.
- Anime Conventions – Events like Anime Expo attract over 150,000 attendees annually, generating millions in revenue from ticket sales, merchandise, and sponsorship.
- Manga’s Role – Manga, closely linked to anime, is a $10 billion industry, with many anime series adapted from popular manga like Naruto and One Piece.
- Future Growth – The anime industry is expected to grow by 8% annually, with technological advancements like VR and AI enhancing production and viewer experiences.
As of 2024, anime shows and movies are widely available across multiple global streaming platforms, which has significantly increased their reach and accessibility:
- Netflix: Over 100 million households globally have access to anime content through Netflix. The platform offers a vast selection of anime shows and movies, with popular titles like Demon Slayer, Naruto, One Piece, and original Netflix productions such as Castlevania. Anime Statistics show that more than 50% of Netflix users have watched anime, illustrating its growing demand.
- Amazon Prime Video: Amazon Prime also offers a range of anime content, including both series and films. It focuses on providing high-quality dubbed and subtitled anime, catering to a global audience. Popular titles include Vinland Saga and Made in Abyss. Anime is part of the diverse content available on Amazon Prime, contributing to its expanding library.
- Crunchyroll: A dedicated anime streaming service, Crunchyroll has over 30,000 anime episodes available. It’s the go-to platform for hardcore anime fans and offers simulcasts, airing new episodes shortly after their release in Japan. Crunchyroll has one of the most extensive anime libraries globally, including shows like Attack on Titan, My Hero Academia, and Jujutsu Kaisen.
- Hulu: Hulu is another platform with a strong anime catalog, featuring popular titles such as One Punch Man, Tokyo Ghoul, and Bleach. Hulu’s collection appeals to both casual viewers and dedicated anime fans, and it benefits from partnerships with major anime studios.
- HBO Max: Although primarily known for its Western content, HBO Max has expanded its anime selection, offering titles from major studios such as Studio Ghibli and hit series like Fullmetal Alchemist and Hunter x Hunter. HBO Max’s exclusive streaming of Studio Ghibli’s entire catalog has made it a key player in the anime space.
These platforms have contributed to the continued growth of the global anime industry, which is expected to reach $36.2 billion by 2025. The availability of anime in multiple languages and on-demand streaming has expanded its audience worldwide, making it a significant force in global entertainment.
Conclusion
Anime Statistics conclude that anime continues to grow in popularity across the globe, driven by its wide array of genres that appeal to various demographics. With nearly 40% of the world’s population having watched anime content, the anime market is projected to grow significantly, reaching billions of US dollars in the coming years.
Its ability to blend cultural elements with universal themes ensures that anime will remain a powerful force in entertainment worldwide.
Sources
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
