Yoga Industry Statistics By State, Instructor Gender Ratio And Consumer Trend
Updated · Feb 06, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Yoga Industry Statistics
- Most Popular Sports Activities in The US as of September 2024
- Most Popular Exercise Types in the US By Gender
- Measure Taken By US Adults Against Aging Problems
- Yoga Instructor Gender Ratio
- Popular Locations to Practice Yoga
- US Yoga Practitioners Experience Level
- Frequency of Yoga Practice in the US
- The State of Yoga Industry 2025
- Yoga Industry Consumer Trends 2025
- Conclusion
Introduction
Yoga Industry Statistics: Yoga, an ancient Indian practice that harmonizes the mind, body, and spirit, has transcended its cultural origins to become a global wellness phenomenon. From serene studios in bustling cities to tranquil retreats in remote locations, yoga has woven itself into the fabric of modern life.
This Yoga Industry statistics delves into the factors driving the growth of the yoga industry and its profound impact on individuals and society. The future of the yoga industry appears promising. As people continue to seek holistic approaches to health and well-being, yoga is poised to maintain its popularity.
Editor’s Choice
- In the US, nearly 15,000 yoga instructors earn an average of $45,673 a year.
- Yoga Industry statistics show that, worldwide, more than 300 million people practice yoga every day.
- As of 2024, Yoga is the US’s 10th most popular sporting activity. Around 19% of Americans practice yoga in their leisure time.
- Practicing yoga is the third most popular workout type among 24% of women in the US compared to 17% of men. Strength training is more popular among both genders.
- Yoga Industry statistics show that it is a female-driven industry, with 87% female yoga instructors, while males make up only 13%.
- 67% of people say home is the most popular location to practice yoga. Furthermore, 43% of yoga practitioners go to gyms and 38% to yoga studios.
- The Asia-Pacific region is seeing the fastest growth in the yoga industry, with a projected annual growth rate of 8% from 2023 to 2025.
- The majority of people in the US who perform yoga are new to it, while 27% are at the beginner level. 22% accounts for intermediate-level experience. Only 12% of people have advanced practice experience.
- 31% of people practice yoga 2 to 4 times per week, while 22% do it only 1 time per week.
- The global yoga industry is projected to reach an estimated value of US $80 billion by 2025, driven by a rise in health awareness, online yoga classes, and government initiatives supporting wellness activities.
General Yoga Industry Statistics
- According to US News, 1 in 6 adults in the US practice yoga every day.
- Yoga Industry statistics show that, worldwide, more than 300 million people practice yoga every day.
- In addition, 10% of the US population, i.e. early 40 million people, perform yoga practices.
- In 2024, the yoga industry is projected to generate a revenue of US$116.57 billion.
- In the US, nearly 15,000 yoga instructors earn an average of $45,673 a year.
- Yoga Industry Statistics reveal that the US is soon likely to surpass 50,000 in terms of Yoga Studios.
- At least 1 in 3 Americans performed Yoga at least once in their life.
- The average age of a Yoga instructor is 37 years.
- 12% of people practicing yoga are vegetarians.
Most Popular Sports Activities in The US as of September 2024
| Sports | Share of respondents |
|
Hiking |
35% |
| Fitness, aerobics, cardio |
33% |
|
Basketball |
29% |
| Hunting/ Fishing |
27% |
|
Running/ Jogging |
25% |
| Dancing |
24% |
|
American football / Flag football |
23% |
| Cycling |
23% |
|
Baseball /Softball |
20% |
| Yoga /Pilates |
19% |
|
Golf |
16% |
| Soccer |
13% |
|
Tennis |
12% |
| Badminton |
11% |
|
Martial Arts (judo, boxing etc) |
11% |
| Volleyball / Beach volleyball |
11% |
|
Cricket |
9% |
| Winter Sports (ice skating, skiing, snowboarding etc) |
9% |
|
Other |
11% |
|
Don’t Know |
1% |
(Source: statista.com)
As of 2024, Yoga is the US’s 10th most popular sporting activity. Around 19% of Americans practice yoga in their leisure time. However, hiking, fitness, aerobics, cardio, and baseball are the most popular sporting activities.
Most Popular Exercise Types in the US By Gender
(Reference: statista.com)
Yoga Industry statistics show that practicing yoga is the third most popular workout type among 24% of women in the US compared to 17% of men. Strength training is more popular among both genders.
Measure Taken By US Adults Against Aging Problems
(Reference: statista.com)
As of 2024, to maintain health as adults in the US age group, 20% of the respondents to a survey by Statista stated that they prefer to engage in yoga, which supports body flexibility. However, brain games are a popular choice to keep the brain active.
Yoga Instructor Gender Ratio
(Reference: zippia.com)
Yoga Industry statistics show that it is a female-driven industry, with 87% female yoga instructors, while males make up only 13%.
Popular Locations to Practice Yoga
Location of where people practice yoga
| Location | Percentage Who Do Yoga There |
|---|---|
| Home | 67% |
| Gym | 43% |
| Yoga Studio | 38% |
| Outdoors | 32% |
| Yoga or wellness festival | 20% |
| Special event at a unique venue | 20% |
(Source: zippia.com)
67% of people say home is the most popular location to practice yoga. Furthermore, 43% of yoga practitioners go to gyms, and 38% to yoga studios to practice. Outdoors, yoga or wellness festivals, and special events at unique locations are also popular yoga practice locations.
US Yoga Practitioners Experience Level
(Reference: zippia.com)
The majority of people in the US who perform yoga are new to it, while 27% are at the beginner level. 22% accounts for intermediate-level experience. Only 12% of people have advanced practice experience.
Frequency of Yoga Practice in the US
(Source: yogkulam.org)
31% of people practice yoga 2 to 4 times per week. Furthermore, 22% stated they do it only 1 time per week. On the other hand, at least 6% equally stated 5 or more times and just 1 time per month.
The State of Yoga Industry 2025
The yoga industry is expected to continue its growth trajectory in 2025 as more people worldwide prioritize mental and physical well-being. The demand for yoga has surged, particularly during and after the COVID-19 pandemic, with individuals seeking ways to manage stress, boost immunity, and stay physically active. By 2025, the global yoga industry is projected to reach an estimated value of US $80 billion, driven by a rise in health awareness, online yoga classes, and government initiatives supporting wellness activities.
-
North America
North America remains a key player in the yoga industry, contributing approximately 35% of the global market in 2025. The United States holds the largest market share in this region due to a high concentration of yoga studios and wellness centers and a growing interest in holistic health. The American yoga market is expected to generate US $28 billion in 2025, with both in-person and online classes seeing increased demand. The rise of virtual yoga platforms, which became popular during the pandemic, has continued to boost accessibility and growth in the region.
-
Europe
Europe’s yoga market is also experiencing steady growth, accounting for 25% of the global market. Key countries include Germany, the United Kingdom, and France, where yoga is becoming integrated into mainstream fitness routines. By 2025, Europe’s yoga industry is anticipated to reach a value of US $20 billion, supported by a high level of fitness awareness and the presence of organized yoga festivals. Germany is expected to lead in revenue generation, with a substantial portion of the population engaging in yoga practices.
-
Asia-Pacific
The Asia-Pacific region is seeing the fastest growth in the yoga industry, with a projected annual growth rate of 8% from 2023 to 2025. Yoga originated in India, and this cultural connection has helped drive local participation. As of 2025, Asia-Pacific is expected to contribute around 20% of the global market, valued at approximately US $16 billion. Countries like India, Japan, and Australia are major contributors. In India, government initiatives such as International Yoga Day and wellness programs have greatly promoted yoga. Additionally, the adoption of yoga as a fitness practice in urban areas of Japan and China has significantly boosted growth in this region.
-
Latin America
In Latin America, yoga is emerging as a popular wellness activity, particularly in countries like Brazil and Mexico. The yoga industry in this region is smaller but growing, with Latin America expected to account for about 10% of the global yoga market by 2025, generating revenue of around US $8 billion. The popularity of yoga in Latin America is driven by a younger demographic interested in fitness and mental health, and increasing internet penetration enables access to online yoga classes.
-
Middle East and Africa
The Middle East and Africa (MEA) region represents a smaller share of the global yoga market, contributing approximately 5% by 2025, with an estimated revenue of US $4 billion. However, there is growing interest in wellness and fitness activities in these regions, particularly in urban centers such as Dubai, where expat communities are promoting a health-conscious lifestyle. The rise in tourism for wellness retreats and luxury yoga resorts in places like the United Arab Emirates and South Africa also supports market growth.
-
Future Outlook
The future of the yoga industry is promising, with digital platforms, personalized apps, and virtual yoga classes expected to dominate. Many companies are investing in AI-based virtual yoga instructors and fitness-tracking apps, allowing users to practice yoga at their convenience. Additionally, wellness retreats and yoga festivals are anticipated to draw significant attention and participation worldwide. The industry’s evolution is likely to be shaped by a mix of traditional yoga practices and modern technology, making yoga more accessible and adaptable to different lifestyles and regions.
In summary, the yoga industry will be a growing global market in 2025, with North America leading in revenue, Europe close behind, and Asia-Pacific seeing the fastest growth rates. As the industry diversifies with digital options and accessible wellness programs, it is well-positioned to reach a value of US $80 billion globally, emphasizing its relevance in today’s wellness-focused society.
Yoga Industry Consumer Trends 2025
The global yoga industry has seen significant changes in consumer trends driven by shifting lifestyles, a focus on wellness, and technological advancements. In 2025, consumer preferences in the yoga industry will continue to evolve, reflecting a balance of traditional practices with modern wellness needs. These trends are shaping an industry valued at around US $80 billion and are expected to keep growing.
#1. Rising Popularity of Online Yoga
One of the most notable trends is the growing popularity of online yoga classes. Online yoga platforms saw a massive increase in usage, especially during the pandemic, as people sought accessible, home-based fitness solutions. Yoga Industry statistics reveal that, in 2025, 70% of yoga practitioners have taken at least one online class, and many prefer a hybrid approach, combining both in-person and virtual sessions. This shift has contributed to a 15% increase in the demand for yoga apps and virtual class subscriptions, with revenue from online yoga services expected to reach US $25 billion globally.
#2. Increased Demand for Personalized Yoga Experiences
Consumers are increasingly looking for yoga experiences tailored to their specific needs, whether it’s for mental health, physical fitness, or spiritual growth. In response, studios and apps are offering personalized classes based on individual health goals. Approximately 40% of yoga practitioners now seek customized routines that address unique health challenges like stress, anxiety, or chronic pain. This demand is fueling growth in specialized yoga services, which is projected to reach US $10 billion in 2025.
#3. Growth in Corporate Wellness Programs
Yoga has become an essential part of corporate wellness programs. Companies around the world recognize its benefits in reducing stress, enhancing employee well-being, and improving productivity. In 2025, an estimated 55% of corporations with wellness programs will include yoga as part of their offerings. This trend is particularly strong in North America and Europe, where businesses spend over US $5 billion annually on yoga and related wellness activities for employees.
#4. Focus on Mental Health Benefits
Consumers are increasingly interested in yoga’s mental health benefits, with 65% of practitioners citing stress relief as a primary reason for practicing yoga. This focus on mental health is driving demand for classes that incorporate meditation, breathwork, and mindfulness practices. Yoga classes specifically designed to address anxiety and improve emotional health are expected to grow by 20% over the next few years. This trend highlights yoga’s role in holistic well-being beyond just physical exercise.
#5. Demand for Eco-Friendly Yoga Products
As awareness of environmental issues grows, consumers in the yoga industry are opting for sustainable, eco-friendly products. Sales of eco-friendly yoga mats, clothing, and accessories are projected to increase by 25% in 2025 as consumers become more environmentally conscious. The eco-friendly yoga product market is expected to reach US $1 billion in revenue, with many brands now emphasizing sustainable materials like organic cotton and natural rubber.
#6. Rise of Yoga Retreats and Wellness Tourism
Yoga retreats and wellness tourism are growing rapidly, with more consumers seeking immersive wellness experiences. In 2025, the wellness tourism market, which includes yoga retreats, is projected to reach US $15 billion globally. Popular destinations for yoga retreats include Southeast Asia, Europe, and parts of the U.S. Yoga Industry statistics show that many travelers are willing to spend 10-20% more on wellness-focused vacations, showing a preference for experiences that blend relaxation, physical wellness, and mental rejuvenation.
#7. Increased Interest Among Younger Demographics
Yoga is becoming popular among younger demographics, particularly millennials and Gen Z, who make up about 55% of all yoga practitioners in 2025. These age groups are drawn to the physical fitness, mental clarity, and social aspects of yoga, as well as the digital options available. This demographic shift is also influencing the industry’s digital transformation, as young consumers prefer app-based yoga classes and fitness tracking. With younger consumers driving demand, yoga classes for flexibility, core strength, and mental wellness have become mainstream.
#8. Emphasis on Inclusivity and Accessibility
The yoga industry is increasingly focusing on inclusivity and accessibility, catering to a wider range of body types, ages, and skill levels. Around 30% of studios and online platforms now offer beginner-friendly, accessible yoga classes. This inclusivity trend is making yoga more approachable for diverse groups, including seniors, individuals with disabilities, and those new to fitness. The shift towards accessibility has encouraged brands to design adaptive yoga equipment and offer sliding-scale pricing to make yoga more affordable.
Conclusion
In 2025, consumer trends in the yoga industry reflect a shift towards personalized, accessible, and eco-friendly practices. With a strong focus on mental health, corporate wellness, and digital offerings, the industry is adapting to meet diverse consumer needs. The continued interest from younger demographics, alongside the rise in wellness tourism, positions the yoga industry for sustained growth, expected to generate US $80 billion in revenue.
This evolving landscape emphasizes a holistic, consumer-centered approach, making yoga accessible and adaptable for a global audience.
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
