Haircare Statistics By Revenue, Market Size, Trends And Facts

Introduction

Haircare Statistics: Haircare is a crucial part of personal grooming, and it’s not a surprise that the hair care market is one of the rapidly growing sectors in the beauty market. In 2025, the haircare market is estimated to increase even more, with the latest facts and developments.

The growing generality of different hair issues, growing doubts among individuals about the harmful pollution effects, and the growing demand for anti-dandruff shampoo with natural ingredients are many of the essential factors driving the hair care industry’s growth.

In the following Haircare Statistics, we shall study the current hair care trends in cosmetics beauticians in 2025.

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• The global hair care market is expected to reach USD 45.24 billion in 2024, growing at a CAGR of 8.29% until 2029.
• The US hair care market is forecasted to grow from USD 16.73 billion in 2024 to USD 19.87 billion by 2029, with a CAGR of 3.49%.
• Shampoo leads in the US, with rising demand for dry and herbal types, driven by a preference for natural ingredients.
• The market is influenced by the growing demand for sustainable, chemical-free products and innovative packaging.
• Middle East and Africa’s hair care market is seeing significant growth due to economic development.
• Europe maintains a strong market presence, supported by a beauty-conscious population and robust salon industry.
• Skincare growth surpasses makeup and haircare, with a 5.6% CAGR.
• The worldwide black hair care market was valued at USD 10.02 billion in 2023 and is expected to reach USD 15.34 billion by 2023, growing at a 4.84% CAGR.
• 52% of Black hair care users value effectiveness over natural or organic components.
• The hair Care segment is projected to generate USD 1.91 trillion in 2023, with an annual growth of 0.90% from 2023 to 2027.

General Haircare Statistics

• Haircare Statistics State that by 2025, the worldwide haircare industry is predicted to reach a revenue of $211.1 billion.
• The haircare industry in the United States has grown by 2% in 2020, despite the COVID-19 pandemic.
• In 2021, almost 3.4 million hair transplants were presented worldwide.
• Generally, 33% of the survivors of COVID-19 have witnessed Telogen effluvium loss of hair products.

(Source: reportsanddata.com)

• The worldwide population of people aged 60 and above is growing. This will increase the demand for and chances for aging and grey hair products.
• Dandruff conditioners and shampoos have gained notable popularity, with almost half the world’s population in high demand for them.
• Hair damage is the highest issue in developing purchasing decisions, as quoted by 27% of hair care buyers.
• North America has scored as a front liner in the haircare market, claiming the biggest industry share of 31.5% in the last years.
• The shampoo section had developed as the presiding force in the haircare industry, commanding a considerable revenue share of almost 30.9%.
• In 2023, the Hair Care market has created a productive revenue of $91.23 billion.
• The haircare industry in the United States is estimated to grow by $3.84 billion at a 4.77% CAGR between 2023 and 2028.
• The hair care stores market will grow from $164.18 billion in 2023 to $177.04 billion in 2024 at a 7.8% CAGR.
• The hair care store industry is predicted to have experienced strong growth in the preceding years and will reach $234.14 billion in 2028 at a 7.2% CAGR.

Certain Products Popular in the Hair Care Industry

(Source: personal-care.evonik.com)

The hair care industry is advancing with exciting innovations for 2025! Key products include:

• Rebirth Treatments: These combine spray, shampoo, and mask for hair rejuvenation based on HSA’s “3 Forces” Clean Beauty approach.
• Metal Detox: This treatment removes damaging metals from hair while providing antioxidant benefits.
• Lamellar Fluid Conditioner: This conditioner hydrates and adds shine with a unique water texture, using prickly pear oil and a fruit complex.
• Hair Color and Special Hair Dyes: Options include Hair Color Shampoo, Hair Color Drops for customizable shades, and Intense Black Shampoo & Mask for vibrant color and strength.
• Fermented Green Coffee, Fruit Acids, and Mineral Salts: These ingredients protect and repair hair from chemical and mechanical damage.
• Ammonia-Free Products: These products avoid ammonia, promoting safer and more natural ingredients.
• Hair Reconstruction: Products like butter, shampoo, mask, and lotion nourish hair with minerals, biopolymers, plant collagens, and probiotics.
• Waterless Shampoo: It conserves water and reduces packaging with its concentrated formula, remaining effective and sustainable.
• Lux Restructuring Shampoo and Mask: They moisturize and strengthen hair while adding shine and protecting color.
• Detoxifying Treatments: Offerings include Hair Reconstruction, Metal Detox, and Waterless Shampoo to cleanse and revitalize hair and scalp.

These products meet diverse hair care needs and preferences, emphasizing cleanliness, sustainability, and effectiveness in the market.

Haircare Industry Statistics

• The worldwide black hair care industry is estimated to be worth $10.02 billion in 2023 and $15.34 billion in 2023, at a 4.84% CAGR.
• Black customers travel a median of 3.36 miles to a specialty beauty store, almost 21% earlier than White customers, and need to travel 17% earlier than White customers to general stores to present expert consumer service from behind a makeup counter.
• Nearly 47% of Black beauty customers that survey normally buy beauty products at huge industry retailers or general stores, yet just 13% said it is easy to find goods that meet their needs there.

(Source: technavio.com)

• The above chart shows the market size outlook in USD billion from 2018 to 2028.
• On average, Black consumers travel 3.36 miles to reach specialty beauty stores, which is 21% farther than White consumers. Similarly, they travel 17% farther than White consumers to access expert customer service at makeup counters in department stores.
• 82% of beauty product shoppers use Instagram at least once daily, making it a perfect platform for brands to build trust and a loyal following.
• As per McKinsey, nearly 75% of Black beauty customers can be forced to buy beauty goods by advertisements that feature different skin tones around all races, and almost 75% can be discouraged from buying a product when an advertisement doesn’t reflect the racial difference.
• Skincare is witnessing a higher growth rate than makeup and haircare, with a 5.6%, 5.1%, and 4.6% CAGR, respectively.
• The worldwide Vegan cosmetics Industry is estimated to grow by $5872.81 Mn between 2023 and 2027, with a 6.5% CAGR.
• McKinsey conducted two surveys and a virtual focus group to study Black representation in the beauty industry. They found that Black consumers are more likely to buy Black-owned beauty brands and perceive them as more effective. This shows the importance of diversity in marketing and product development strategies, which can influence consumer choices and build trust.
• The Black hair care market is valued at $1.6 billion and is expected to continue expanding. However, there’s a need for more research and development (R&D) to address all types, needs, and styles of hair.
• 52% of Black hair care users prioritize effectiveness over natural and organic ingredients.
• The Haircare Section is estimated to create almost $1.91k in 2023 and increase yearly by 0.90% CAGR between 2023 and 2027, with the US creating the maximum revenue of $13,440.00 in 2023 for each person at a $27.74.
• The Haircare Statistics state that the Hair Care segment is forecasted to generate $1.91 trillion in 2023 and grow annually by 0.90% from 2023 to 2027. In the United States, each person is expected to contribute $13,440.00 in revenue in 2023, amounting to $27.74 per person.

Haircare Stores Global Industry Statistics

• The market size of hair care stores has grown significantly in recent years.
• It was valued at $164.18 billion in 2023 and is expected to reach $177.04 billion in 2024, growing at an annual rate of 7.8%.
• This growth can be attributed to cultural influences, economic conditions, regulatory changes, brand loyalty, and increased consumer education.
• Looking forward, the market is projected to continue growing strongly, reaching $234.14 billion by 2028, with an annual growth rate of 7.2%.

(Reference: statista.com)

• The global hair care market has grown substantially over the years, with an estimated value of USD 87.9 billion in 2018.
• Hair care products include a wide range, such as shampoo, conditioners, serums, colorants, and sprays.
• These products are designed to nourish hair, protect it from damage caused by dryness and pollution, and maintain its health and appearance.
• In today’s culture, healthy hair is closely associated with maintaining a youthful appearance, influencing consumer purchasing decisions.
• There has been a notable shift towards herbal hair care products due to increased consumer awareness about the harmful effects of harsh chemicals.
• Research and development in the hair care industry continuously strives to create safer and more effective products.

(Source: grandviewresearch.com)

• The Haircare statistics market has shown encouraging growth, attracting new entrants who specialize in niche segments.
• This trend is expected to continue in the coming years, driven by the growing number of consumers in developing economies who are interested in styling their hair, covering grey hair, and maintaining scalp health.
• This growth will be driven by trends favoring sustainability, the expansion of e-commerce, diversity in product offerings, consumer empowerment, and resilience in times of crisis.
• Hair care stores sell a variety of products, including hairstyling items, hair treatments, coloring products, and accessories.
• They offer products from different brands and often provide services such as haircuts, styling, and coloring to cater to diverse consumer needs.
• Key trends expected in the future include digital transformation in the industry, integration of health and wellness features in products, expanding global market opportunities, innovations in ingredients, and a shift towards sustainable packaging.
• These trends reflect changes in consumer preferences and responses to broader societal and environmental shifts.

Trends that Dominate the Haircare Industry 2024

(Source: tophairlossclinic.com)

The following are the most commonly prescribed hair loss treatments.

• Finasteride 1mg
• 5% minoxidil foam
• 2% or 5% minoxidil solutions
• PRP( platelet rich plasma)
• Another nutritionist, etc.
• Ketoconazole 2% shampoo
• Biotin
• Other hair care products
• LLLT/PBM(HOME USE)
• LLLT(In office)
• 2% Purithione Zinc Shampoo
• Compounded minoxidil
• Topical finasteride
• Finasteride 5mg
• Dutasteride
• Oral minoxidil
• Hairpiece, wig etc
• Saw palmetto

Hair Minimalism

• Customers are becoming more aware of how their beauty choices impact the environment. In 2019, Nielsen data showed that 73% of customers want to decrease their environmental footprint, and 38% consider sustainability when buying beauty products.
• They are interested in multifunctional options that simplify their haircare routines, save time, and reduce product waste.
• To meet this demand, goods like multifunctional hair straighteners are appealing to women seeking easier haircare routines.
• It uses PTC heat technology to safeguard hair damage and includes an anti-scalding comb to safeguard hair pulling.
• Its soft roller pattern allows for versatile styling, from straightening to curling, catering to different styling preferences.

Scalp Care

• Hair loss affects many people, especially as they get older.
• More than 80 million Americans experience hair fall, and about 30% of men will notice some hair loss by the time they’re 35. This has led to a growing demand for goods that can safeguard hair loss rather than treat it.
• Moroccan Argan oil is highly valued in hair care for its ability to moisturize the scalp and improve hair elasticity, which supports hair growth.
• This special formula strengthens hair follicles, reduces breakage, and promotes overall hair health.

Well-being and Haircare

• As people understand more about how healthy hair affects overall health, they’re including haircare in their everyday chores for better well-being.
• This involves eating healthy, exercising, and making time for care.
• That results in a growing interest in edible hair care goods that can improve blood circulation, decrease stress, and boost immune power.
• For example, hair gummies are becoming popular as a healthier and more enjoyable way to support hair health and overall wellness.
• The edible goods focus on sensory items such as massage oils and specialized hair combs.

Curly and Textured Hair

• As customers learn more about their different hair needs, they are moving away from generic goods that settle to work for all hair types.
• Instead, there is a growing demand for personalized haircare solutions that cater to diverse needs, including curly, wavy, and afro-textured hair.
• This shift moves beyond traditional beauty standards that focus mainly on smooth, straight hair.
• According to Solvay’s data, more than 70% of the world’s population has curly.
• Many brands are responding by developing new products specifically formulated for oily hair types.

Skincare Mimicry

• In today’s private care industry, customers are searching for goods that can help them sustain a young appearance.
• As a result, savvy consumers are shifting towards skincare routines and products that address both their hair and skin issues.
• This trend towards new haircare practices means there will be a growth in demand for products that can treat both skin and hair equally.
• Liquid collagen and biotin oil, which promote hair growth and enhance skin glow, is a good example.

Haircare Sections and Industry Segmentation

• The hair care market holds the largest share, accounting for 24% of the Beauty and Cosmetic Industry.
• It includes several segments based on product types, distribution channels, and specific hair concerns.
• Key segments within this industry include shampoos, conditioners, hair colorants, hair styling products, and hair treatment products. These segments offer a variety of options to address consumers’ diverse hair care needs.

• Shampoo dominated the product segmentation in the industry, capturing a 31% share of revenue in 2018.
• Conditioners followed closely and are projected to grow at a rate of 3.9% annually (CAGR).
• Hair styling products, including dry shampoos, also showed significant growth, reaching an estimated value of $18 million in 2018.
• Furthermore, hair colorants, treatments, conditioners, and related segments are thriving due to the rising demand for hair care services at beauty salons, spas, and massage therapy establishments.
• Sub-segments like hair styling gel and hair spray are becoming increasingly popular, especially among younger consumers who are influenced by current fashion trends.

• The supermarket sector is projected to dominate the market share by providing a diverse range of products conveniently accessible in one place.
• This convenience allows consumers to inspect items physically before buying, which reduces the chances of purchasing counterfeit goods and fosters trust and confidence. Top of FormBottom of Form

Hair Care Market By Region

(Source: medihair.com)

• North America is expected to be a major player in the hair care market, driven by the region’s high spending on personal care.
• Americans allocate significant amounts of money toward improving hair, skin, and hygiene.
• The rising number of women in the workforce also boosts consumption, as they are willing to invest more in hair care products.
• Europe holds a strong position in the global hair care market, fueled by a population that values beauty and thriving salon industries.
• Rapid urban population growth in South America is crucial for expanding the hair care market. As urbanization increases in Latin America and the Caribbean, there is a growing demand for hair care products.

(Source: connect.in-cosmetics.com)

• In Haircare Statistics, the above chart shows the typical spending on hair care products from 2021 to 2022.
• Asia Pacific is projected to have a significant market share in the hair care industry. The region experiences considerable air pollution, which leads to a need for regular hair cleansing. The growth of spa businesses also contributes to the use of hair care products.
• Due to ongoing economic development in the region, the hair care market in the Middle East and Africa is expected to experience substantial growth.

Conclusion

Right now, there’s a noticeable trend towards grooming, personal presentation, and looking polished. People recognize the significant impact their hair has on their overall appearance, prompting increased investment in hair care products and treatments. The influence of social media platforms, beauty influencers, and celebrity culture is also contributing to this demand.

Many individuals are inspired to emulate popular hairstyles and stay current with the latest trends, boosting the popularity of hair care products. We have shed enough light on Haircare Statistics.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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