Fragrance Statistics By Revenue, Market Size, Countries and Facts
Joseph D'Souza
Updated · Mar 26, 2025
TABLE OF CONTENTS
- Introduction
- Editors’ Choice
- General Fragrance Statistics
- Fragrance Statistics By Market Size
- Fragrance Revenue Comparison By Countries
- Fragrance Statistics By Average Revenue Per Capita
- Beauty Care e-Commerce Revenue Worldwide By Segment
- Major Fragrance Brands Statistics By International Flavors & Fragrances Inc. (IFF)
- Fragrance Statistics By Gender Usage, 2024
- Website Traffic Statistics By Country
- Company Product Development Updates
- New Product Launches Of 2024
- Best Fragrances of 2024
- Conclusion
Introduction
Fragrance Statistics: The fragrance industry is a multi-billion dollar business that thrives on our sense of smell. From refreshing colognes to luxurious perfumes, these delightful scents have a surprising economic impact and constantly evolving trends. This article will guide you accordingly, as it includes different current trends and analyses from several insights. Let’s delve into some interesting statistics to understand the world of fragrances a little better.
Editors’ Choice
- The global Fragrance industry’s market size will be USD 59.87 billion, a 2.75% annual increase from 2023.
- The annual growth rate of the market will grow at a CAGR of 3.01% from 2024 to 2028.
- In 2024, the United States of America is going to generate the highest revenue in the Fragrance market, resulting in USD 8.86 billion.
- The per capita revenue will reach around USD 7.73 by the end of 2024.
- Furthermore, it is estimated that the fragrance industry’s non-luxury and luxury revenue share will make up 72% and 28% of sales, respectively.
- Similarly, the online and offline sales share of the market is supposed to be 6% and 94%, individually.
- Fragrance Statistics further state that that there is a rising preference for natural and organic fragrances, which now make up about 20% of the market.
- In the first quarter of 2024, International Flavors & Fragrances Inc. (IFF)’s net sales were around USD 2.90 billion, a 4% decrease compared to the same period in 2023.
- Fragrance Statistics research shows that around 28% of fragrance buyers spend a moderate amount, while nearly 18% choose premium options.
- Following cosmetics and beauty tech, Fragrance is poised to be the third-fastest-growing beauty product in 2024, comprising 9.3% of all sales in the beauty sector.
General Fragrance Statistics
- The global fragrance market was valued at USD 33.3 billion in 2020 and will reach USD 43.6 billion by 2025.
- In the perfume industry, women constitute the largest customer segment.
- Online retail will grow at a CAGR of 7.8% from 2016 to 2024.
- Meanwhile, the fragrance and perfume market is anticipated to grow at a CAGR of 5.87% from 2021 to 2026.
- As per Fragrance Statistics 2024, in the U.S., around 90% of women use perfume on a regular basis.
- Between 2022 and 2027, the fragrance market of Latin America will grow by almost 1.5% every year.
- By the end of 2025, niche perfumes are expected to be valued at USD 2.9 billion.
- Approximately 70% of millennials use fragrances constantly or on special occasions.
- Moreover, 55% of U.K. shoppers preferred to buy online fragrances.
- Believe it or not, a staggering 773 million people worldwide now rely on online platforms to find their perfect scent.
- Experts predict the market could reach a whopping USD 70 billion by 2036, with an average annual growth rate of 5%.
- Fragrancex.com’s total website visits were 3.1 million in May 2024, down by 1.58% from last month, and its bounce rate was 48.54%.
- Approximately 80% of worldwide fragrance sales are accounted for by women consumers.
- As of 2024, the average annual consumer spending on fragrances is up to USD 100.
- 25% of new product launches are based on natural and organic fragrance products.
- The market share of sustainable and ethical fragrances resulted in 40% by the end of 2023.
Fragrance Statistics By Market Size
(Reference: cdn.shopify.com)
- As per a report published by Oberlo Statistics, the global fragrance industry generated USD 58.27 billion in revenues in 2023, up by 9.04% from last year.
- Moreover, by 2024, the market size will reach around USD 59.87 billion, with a 2.75% annual increase from 2023.
The fragrance industry’s worth in coming years is mentioned below:
| Year | Revenue (USD billion) | Growth Rate |
| 2025 | 61.49 | 2.71% |
| 2026 | 63.55 | 3.35% |
| 2027 | 66.21 | 4.19% |
| 2028 | 67.4 | 1.80% |
Fragrance Revenue Comparison By Countries
- Fragrance Statistics 2024: The United States of America will generate the highest revenue in the Fragrance market, resulting in USD 8.86 billion.
- Moreover, the other top four countries' revenue in 2024 will be Brazil (USD 5.56 billion),
France (USD 5.23 billion), the United Kingdom (USD 2.31 billion), and Russia (USD 1.98 billion).
The rest of other countries’ revenue is magnified below:
| Country | Revenue (USD) | CAGR (from 2024 to 2028) |
| Albania | 34.20 million | 3.69% |
| Australia | 0.74 billion | 1.97% |
| Austria | 295.80 million | 1.63% |
| Belarus | 83.52 million | 3.52% |
| Belgium | 0.59 billion | 2.05% |
| Bhutan | 7.49 million | 4.46% |
| Bolivia | 115.60 million | 5.55% |
| Bulgaria | 72.30 million | 0.50% |
| Canada | 0.90 billion | 1.36% |
| China | 1.31 billion | 3.62% |
| Cuba | 166.30 million | 5.65% |
| Denmark | 235.70 million | 2.16% |
| Egypt | 0.87 billion | 6.76% |
| Estonia | 21.56 million | 1.88% |
| Finland | 60.92 million | -0.20% |
| Germany | 1.87 billion | 0.79% |
| Greece | 74.67 million | -1.32% |
| Hong Kong | 258.80 million | 2.13% |
| Hungary | 118.30 million | 2.52% |
| Iceland | 16.05 million | 5.98% |
| India | 316.90 million | 1.49% |
| Indonesia | 0.44 billion | 2.73% |
| Ireland | 138.70 million | 0.91% |
| Israel | 290.10 million | 3.25% |
| Italy | 1.34 billion | 0.92% |
| Kuwait | 81.52 million | 3.79% |
| Laos | 53.48 million | 3.01% |
| Lebanon | 41.13 million | -0.15% |
| Lithuania | 79.26 million | 3.21% |
| Malaysia | 0.38 billion | 2.53% |
| Mexico | 1.30 billion | 2.05% |
| Myanmar | 0.40 billion | 3.56% |
| Nepal | 232.10 million | 3.97% |
| Netherlands | 0.54 billion | 0.46% |
| New Zealand | 179.40 million | 4.74% |
| Norway | 63.27 million | -0.24% |
| Philippines | 0.79 billion | 0.63% |
| Poland | 0.68 billion | 2.48% |
| Saudi Arabia | 0.50 billion | 3.33% |
| Singapore | 142 million | 0.97% |
| South Africa | 0.63 billion | 2.30% |
| South Korea | 0.45 billion | 2.15% |
| Spain | 1.66 billion | 0.74% |
| Sweden | 198.30 million | 1.92% |
| Switzerland | 0.50 billion | 0.99% |
| Taiwan | 0.57 billion | 3.34% |
| Thailand | 0.36 billion | 3.30% |
| Turkey | 1.32 billion | 4.10% |
| Vietnam | 108.10 million | 0.66% |
| Zimbabwe | 75.84 million | 1.27% |
Fragrance Statistics By Average Revenue Per Capita
(Reference: statista.com)
- The global fragrance market’s per capita revenue was USD 7.58 and will reach around USD 7.73 by the end of 2024.
- Furthermore, in the coming year, the expected per capita revenue of the industry is followed by 2025 (USD 7.87), 2026 (USD 8.07), 2027 (USD 8.34), and 2028 (USD 8.43).
By Types of Revenue Share
(Reference: statista.com)
- As mentioned in Fragrance Statistics, in 2023, non-luxury revenue remained highest, with a share of 73% and luxury by 27%.
- Meanwhile, the expected revenue share of the luxury and non-luxury fragrance industry will be 2024 (28% and 72%) and 2025 (28% and 72%), respectively.
By Sales Channel Revenue Statistics
| Year | Online | Offline | Mobile | Desktop |
| 2023 | 5.4% | 94.6% | 50.1% | 49.9% |
| 2024 | 6% | 94.0% | 51.1% | 48.9% |
| 2025 | 6.7% | 93.4% | 52.1% | 47.9% |
| 2026 | 6.9% | 93.1% | 52.9% | 47.1% |
| 2027 | 7.1% | 92.9% | 53.6% | 46.4% |
(Source: statista.com)
Beauty Care e-Commerce Revenue Worldwide By Segment
(Reference: statista.com)
- A report published by Statista states that in 2023, the cosmetics segment’s e-commerce revenue was USD 23.54 billion, followed by other beauty care (USD 19.02 billion) and fragrances (USD 3.12 billion).
Other segmental e-commerce global revenue are detailed below:
| Year | Cosmetics (billion U.S. dollars) |
Other Beauty Care (billion U.S. dollars) | Fragrances (billion U.S. dollars) |
| 2024 | 26.72 | 21.44 | 3.55 |
| 2025 | 30.41 | 24.25 | 4.03 |
| 2026 | 32.29 | 25.73 | 4.3 |
| 2027 | 34.47 | 27.41 | 4.61 |
Major Fragrance Brands Statistics By International Flavors & Fragrances Inc. (IFF)
- Based on Fragrance Statistics, in the first quarter of 2024, the net sales of IFF were around USD 2.90 billion.
- This marks a 4% decrease compared to the same period in 2023, and on a currency-neutral basis, sales increased by 5%.
- Scent Division: Achieved a 16% increase in sales on a currency-neutral basis, contributing significantly to overall growth.
The overall financial analyses of Q1, 2024 are derived in the table below:
(Source: ir.iff.com)
By Ulta Beauty
- Ulta Beauty, being a major retailer of fragrances, reported net sales of USD 2.73 billion in Q1 of 2024, up from USD 2.63 billion in the same period in 2023.
- During the same period, Ulta operated 1,395 retail stores across the United States.
The overall financial performance of the company as of May 4, 2024, is described in the table:
| Net sales | USD 2,725.8 million |
| Comparable sales share | 1.60% |
| Gross profit | 39.20% |
| Selling and administrative expenses | USD 665.9 million |
| Operating income share | 14.70% |
| Diluted earnings per share | USD 6.47 million |
| New store openings | 10 |
Fiscal 2024 Financial Outlook:
| Net sales | USD (11.5 to 11.6) billion |
| Comparable sales | 2% to 3% |
| Capital expenditures | USD (415 to 490) million |
| Depreciation and amortization expense | USD (270 to 275) million |
| Effective tax rate | 24.00% |
| Interest income | USD 13 million |
| Share repurchases | USD 1 billion |
| Operating margin | 13.7% to 14.0% |
| Diluted earnings per share | USD (25.20 to 26.00) |
| Remodel and relocation projects | 40-45 |
| New stores | 60-65 |
(Source: ulta.com)
By Newell Brands
Fragrance Statistics elaborated that in the first quarter of 2024, the company’s overall net sales reached $1.65 billion, reflecting an 8.4% decline compared to the prior year.
Financial comparison statistics of 2023 and 2024 by three months ended March 31.
| 2023 (USD million) | 2024 (USD million) | Change Rate | |
| Total Revenue | 1,805 | 1,653.00 | 8.40% |
| Product sold cost | 1.323 | 1,149.00 | – |
| Gross profit | 482 | 504.00 | 4.60% |
| Selling and administrative expenses | 480 | 462 | 3.80% |
| Restructuring net costs | 38 | 26 | – |
| Operating income (loss) | 36 | 16 | – |
| Net internet expense | 68 | 70 | – |
| Loss on extinguishment and modification of debt | – | 1 | – |
| Other net expense | 12 | 5 | – |
| Loss before income taxes | 116 | 60 | 48.30% |
| Income tax benefit | 14 | 51 | – |
| Net loss | 102 | 9 | 91.20% |
(Source: newellbrands.com)
Fragrance Statistics By Gender Usage, 2024
| Gender | Daily Usage | Purchase Frequency |
| Women | 81% | 28% of them own five or more perfumes. |
| Men | 56% |
|
By Age Group
| Age (years) | Daily Usage Share | Annual Purchase Frequency | Spending |
| 18-34 | 65% | Fragrance Statistics 2024 also states that this age group tends to buy perfumes more frequently, with 35% purchasing 3-4 fragrances. | Accounting for 60% of online fragrance purchases. |
| 35-54 | 45% | Around 25% of this age group buys 1-2 perfumes | 50% spending over USD 150 on a single perfume purchase. |
| 55+ | 30% | 10% of seniors purchase more than one perfume. | – |
Website Traffic Statistics By Country
(Source: similarweb.com)
- As explained by Frangrance Statistics, the United States of America had 41.87% of total traffic on fragrancex.com, reduced by 17.35%.
- During the same duration, other countries recorded the following contribution in total traffic: Philippines = 5.58% (+66.28%), Canada = 5.06% (-14.23%), United Kingdom = 4.6% (-15.96%), and Australia = 4.44% (-0.84%).
- Other countries collectively made around 38.44% of visitor share in fragrancex.com.
By Demographics
(Source: similarweb.com)
- Fragrance Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 27.53%.
- Around 19.56% of Fragrance’s website users are aged 35 to 44 years, and 19.47% of users belong to 18 to 24 years.
- On the other hand, 15.18% of website users are aged 45 to 54, and nearly 11.13% of users contributed from the age group above 65.
- In May 2024, male and female users of fragrancex.com were 48.59% and 51.41%, respectively.
By Traffic Sources
(Source: similarweb.com)
- As per Fragrance Statistics, the direct search of fragrancex.com accounted for the highest traffic rate, 44.99%.
- Almost 29.88% of the traffic share is generated by organic searches, while 9.97% is from paid searches on the website.
- Furthermore, the website’s other traffic sources are referrals (0.97%), social searches (6.67%), Mail (0.98%), and display (6.45%).
By Social Network Distribution
(Source: similarweb.com)
- Fragrance Statistics depict that Facebook accounted for the highest social media referral rate, with a 64.71% share compared to other social networks.
- YouTube and Reddit each contributed a share of 21.57% and 6.41% on fragrancex.com.
- Traffic sent by Instagram is 2.73%, followed by Twitter (2.44%).
- Other social media referral rates collectively make up a 2.15% share.
Company Product Development Updates
Inter Parfums, Inc.:
- Sales Growth: Net sales of USD 324 million in Q1 2024, a 4% increase from Q1 2023.
- New Launches: Successful introduction of new fragrances from Lacoste and Roberto Cavalli (Nasdaq).
The Estée Lauder Companies:
- Net Sales: USD 3.52 billion in Q1 2024.
- Innovations: New products like Tom Ford’s Café Rose and strong performance of hero products such as Ombre Leather (Business Wire).
New Product Launches Of 2024
- Dior Miss Dior Parfum: A modern adaptation featuring floral, fruity, and woody notes.
- Calvin Klein Eternity Aromatic Essence: Promoted by Idris Elba, featuring fresh juniper and creamy coconut.
- Marc Jacobs Daisy Wild: A spring scent with banana blossom, jasmine, and vetiver (Fashion Magazine).
Best Fragrances of 2024
- Dior Miss Dior Parfum: USD 135
- Calvin Klein Eternity Aromatic Essence: USD 125
- Marc Jacobs Daisy Wild: USD 125
- Hermès Oud Alezan Eau de Parfum: USD 371
- Guerlain L’art & La Matière: USD 395
- Henry Rose Queens & Monsters: USD 120
- Viktor & Rolf Flowerbomb Tiger Lily Eau De Parfum: USD 145
- Born to Be Unforgettable Eau De Parfum by Killian: USD 150
- Ellis Brooklyn Peaches Body Mist: USD 96
- Pearfat La Befana: USD 120
Conclusion
In conclusion, the fragrance industry is well-positioned for sustained growth, driven by innovation, strategic marketing, and a strong focus on meeting the evolving preferences of consumers across different regions. Fragrances are more than just pleasant smells; they can evoke emotional memories and even boost our confidence. With the industry constantly evolving, there’s no doubt that the future of Fragrance is full of exciting possibilities. So, next time you pick up your favorite perfume or cologne, take a moment to appreciate the global industry that brought it to you.
Sources
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
