ROKU Statistics By Active Accounts, Revenue, Users, Stock Market And Demographics

Introduction

ROKU Statistics: Roku is a smart TV and television operating system. Roku Inc. designs and markets smart home and audio gadgets. Its headquarters are in San Jose, California, US. Roku’s smart television gadgets offer access to stream media content, including online services for streaming television. Roku’s early product was a digital media player that was developed in partnership with Netflix and was launched in May 2008.

Since its launch, Roku has introduced at least ten generations of streaming gadgets. This article aims to provide more insight into “Roku Statistics.”

Editor’s Choice

• Roku owns a total of 1,296 patents globally, distributed across 335 distinct patent families. Out of these patents, 1,131 are currently active.
• As per ROKU Statistics, one-third of active Roku households in the US include at least one member of Generation Z, which constituted 40% of global consumers in 2020.
• By the end of 2022, Roku had seen a 16% year-over-year increase in active accounts, reaching 70 million.
• According to ROKU Statistics, an average of 13 new apps are available on the Roku Channel Store every day.
• Roku has a smaller presence in many international markets, which means less revenue from ads.
• As of 2023, the global number of OTT users reached nearly five billion and is expected to continue growing in the years ahead, highlighting the widespread adoption and potential of this technology worldwide.
• In March 2023, Roku announced an exclusive partnership with Best Buy to sell Roku Select and Plus Series TVs, which are manufactured directly by Roku.
• Newer Roku TVs include features tailored for over-the-air TV signals.

ROKU’s Streaming Players

Roku streaming players have gone through several generations, with each bringing new
features and advancements:

First Generation (2008-2010):

• Models: Roku DVP N1000, Roku SD, Roku HD, Roku HD-XR
• Features: It introduced support for Netflix Watch Instantly, HDMI output, and 720p HD, and later added Wi-Fi and USB ports.

Second Generation (2011-2012):

• Models: Roku 2 HD, XD, XS, Roku LT
• Features: Added 1080p support, microSD slots, Bluetooth, and the Roku Game Remote.

Third Generation (2013):

• Models: Roku 3, Roku 2
• Features: Upgraded CPU, Wi-Fi Direct remote with headphone jack (Roku 3), and Miracast support.

Fourth Generation (2015):

• Models: Roku 4
• Features: Introduced support for 4K resolution, upgraded to 802.11ac wireless.

Fifth Generation (2016):

• Models: Roku Express, Express+, Premiere, Premiere+, Ultra, Streaming Stick (3600)
• Features: Expanded lineup with HDR support on higher-end models, improved form factors, and remote capabilities.

Sixth Generation (2017):

• Models: Introduction of Streaming Stick+, updated processors for various models.
• Features: Enhanced Wi-Fi antenna for better performance.

Seventh Generation (2018):

• Models: Continuation of previous models with minor updates like model numbers and headphone enhancements for Ultra.

Eighth Generation (2019):

• Models: Further refinements in hardware and software.

Ninth Generation (2020):

• Models: Introduction of Roku Ultra (4800) without microSD slot, Streambar.
• Features: Enhanced audio capabilities and removal of microSD slot on Ultra.

Tenth Generation (2021):

• Models: Roku Streaming Stick 4K, Streaming Stick 4K+, updated Roku Ultra LT.
• Features: The remote has been upgraded with a lost remote finder, Dolby Vision support, improved Wi-Fi, and new OS features.

Each new generation has improved upon the previous one, adding features like higher resolution support, better connectivity options, and enhanced user interaction through improved remotes.

ROKU TV Statistics

(Source: businesswire.com)

• In the above chart, we can see the television streaming platforms in the United States.
• These TVs use Roku’s user interface as their operating system, allowing seamless streaming. They receive regular updates, just like Roku’s standalone streaming devices.
• Newer Roku TVs include features tailored for over-the-air TV signals, as per ROKU Statistics.
• This includes a program guide showing information about shows and movies available on local antenna broadcast TV and where to stream that content.
• Some models also let you pause live TV, although this requires a USB hard drive with at least 16GB of storage.
• On November 14, 2019, Roku teamed up with Walmart to launch Roku TVs under the Onn brand. Starting November 29, they will be sold exclusively at Walmart stores.
• In January 2020, Roku introduced a certification badge to identify devices that work well with Roku TVs.
• The first brands to receive certification were TCL North America, Sound United (including Polk Audio, Marantz, and Definitive Technology), and Classé.
• By January 2021, Roku reported that one out of every three smart TVs sold in the United States and Canada came with its operating system built in.
• In March 2023, Roku announced an exclusive partnership with Best Buy to sell Roku Select and Plus Series TVs, which are manufactured directly by Roku.

ROKU’s Active Accounts Globally

(Reference: statista.com)

• The above chart shows the number of active ROKU account users globally from Q3 2016 to Q1 2024.
• As of the first quarter of 2024, Roku reported approximately 81.6 million active user accounts worldwide, marking its highest user count ever and a growth of about 20 million users over the past two years.
• Roku devices are digital media players that provide users with a single interface to access a variety of channels, cable networks, entertainment apps, and streaming services as per ROKU Statistics.
• They stream content over the Internet and partner with streaming platforms to offer a wide range of entertainment options.
• In the first quarter of 2024 alone, Roku devices streamed a total of 30.8 billion hours of video content.

• Financially, Roku earned around $415 million in total sales in 2022, a decrease of more than $70 million compared to the previous fiscal year.
• Over-the-top (OTT) media refers to platforms that deliver content over the Internet rather than through traditional cable or satellite services.
• ROKU Statistics states that devices like Roku play a crucial role in the OTT market by making these services accessible at home.
• As of 2023, the global number of OTT users reached nearly five billion and is expected to continue growing in the years ahead, highlighting the widespread adoption and potential of this technology worldwide.

ROKU Revenue And Users Statistics

• Investors should be concerned about Roku’s decrease in ARPU (Average Revenue Per User) in 2023 despite the company’s strong overall performance.
• ARPU shows how much money Roku makes from each user. A decline suggests challenges in making money or facing competition as per ROKU Statistics.
• Roku said the ARPU decrease happened because of a few reasons:
• More Affordable Plans or Products: Users might be choosing cheaper subscription plans or less expensive Roku devices. This could be due to competition offering cheaper options or discounts from other companies.

(Source: nscreenmedia.com)

• Impact of The Roku Channel: While the Roku Channel grew a lot and gained more use, it might not make as much money per user as other parts of Roku.
• Free Benefits: If users are watching more free or ad-supported content instead of paying for premium services, ARPU could be lowered.
• Changes in Advertising Market: Changes in how companies spend on ads or how much they pay could affect how much Roku makes from ads per user.
• More Competition: More competition from other streaming platforms and device makers might force Roku to lower prices or offer better deals, which could affect its per-user profit.
• Even though Roku’s user growth, the number of people using its service, and overall income from its platform and device sales look good, investors might worry about how much it can keep making if its ARPU keeps going down or stays the same.

(Source: nscreenmedia.com)

• The above chart shows the Roku Average Revenue per Active user per year (rolling average).

(Source: nscreenmedia.com)

ARPU Is Decreased When Engagement Increases

• Despite increased user engagement and more ads viewed on Roku’s platform, the company saw its ARPU (Average Revenue Per User) drop from $41.68 to $39.92 annually, a 4% decrease year over year.
• Roku explained that this decline was due to its focus on expanding internationally as per ROKU Statistics.
• Roku’s CFO, Dan Jedda, mentioned that the lower ARPU was mainly because Roku is working hard to grow its user base and engagement in international markets.
• Countries like Brazil and Mexico, where Roku is expanding rapidly, have lower ad values compared to the US.
• Also, Roku has a smaller presence in many international markets, which means less revenue from ads.
• Jedda estimated that if about half of Roku’s active users were in international markets during the fourth quarter and didn’t contribute much ad revenue, the overall ARPU would be around $40.
• So, while Roku is expanding its user base internationally to increase engagement, this expansion has decreased ARPU.

ROKU Stock Market Statistics

• Despite strong growth in user engagement and subscriber numbers, Roku’s stock fell by 24% at the end of trading on February 16. Roku’s CFO, Mr. Jedda, was cautious about the company’s outlook for the first quarter, noting challenging comparisons in streaming services distribution and a tough media and entertainment (M&E) spending environment expected to continue from 2023.

Valuation Measures

• Investors may also be worried about other factors. Rumors suggest that Walmart is considering buying Vizio, one of Roku’s competitors, which could significantly increase competition.
• The emergence of large content providers like the Disney-Fox-WB Discovery partnership (known as Spulu) and discussions of mergers like Paramount+ and Peacock could pose additional challenges.
• These mega-services might demand better terms for ad and subscription revenues from platform providers like Roku, which are crucial for its business model as per ROKU Statistics.

Stock Price History

Share Statistics

Dividend & Splits

ROKU Channel Store Statistics 2024

• Roku shows information from major names like ESPN, Netflix, Google Play, BBC, HBO GO, Hulu, and Vudu, as well as channels catering to specific interests such as AMC, Food Network, Gaia, Wired, Vice, and local news.
• Roku’s appeal is evident; it allows customers to move away from traditional cable packages, providing greater flexibility, lower costs, more choices, and a superior personalized viewing experience.
• According to ROKU Statistics, by separating popular channels from cable bundles, Roku has revolutionized how people enjoy entertainment at home.
• However, it’s important to understand that many of the free apps may still require subscriptions or offer in-app purchases.
• This means users might have to pay for certain content or features even though they can download the app itself for free.
• ROKU Statistics states that the Roku Channel Store categorizes its apps into 59 different categories. We’ve examined the distribution of Roku apps across each of these categories.

(Source: 42matters.com)

• Every day, an average of 13 new apps become available on the Roku Channel Store.
• Eighty-one new apps were launched on the Roku Channel Store in the past week. The accompanying chart provides publication data for the last three weeks.

(Source: 42matters.com)

• In the last month, 357 new apps were added to the Roku Channel Store. The chart on the left displays the trends in app additions over the past three months.
• At present, users have rated 16,720 Roku apps, while 7,434 apps remain unrated. The chart below displays how ratings are spread among the apps in the Roku Channel Store.

(Source: 42matters.com)

• Although most Roku apps are free, some must be purchased. Generally, paid Roku applications cost less than $1. Below is a chart depicting the distribution of prices for paid apps up to $10.

(Source: 42matters.com)

• Roku, founded in Los Gatos, California, in 2002, has transformed home entertainment with a wide range of products, including streaming devices, smart TVs, and high-quality audio solutions.
• The heart of Roku’s success is its Roku Channel Store, similar to the Apple App Store, where users can add their favourite channels to Roku and Roku-powered devices.
• Roku Channel Store is among the most popular smartphone application retailers, offering almost 24,154 stores in all.
• To date, there are almost 5,805 publishers for the Roku Channel store as per ROKU Statistics.
• According to ROKU Statistics, 22,687 apps are available for free in the Roku Channel Store, and 1,467 apps must be purchased.

ROKU Demographics Statistics

• By the end of 2022, Roku had seen a 16% year-over-year increase in active accounts, reaching 70 million.
• Our viewers include young adults from Gen Z seeking affordable entertainment and Baby Boomers who embraced TV streaming during the pandemic and have stuck with it, as per ROKU Statistics.
• To help advertisers and partners better understand this expanding group of streamers, we’ve gathered key insights about our audience. This piece explores not just who uses Roku but also what they watch and their media habits when they’re not streaming.

(Source: advertising.roku.com)

• One-third of active Roku households in the US include at least one member of Generation Z, which constituted 40% of global consumers in 2020.
• According to ROKU Statistics, Gen Z is the first generation to grow up with TV streaming as the norm, having never experienced a time without it.
• Gen Z prefers watching video-on-demand streaming channels on connected TVs, with 76% choosing this over traditional live TV on cable, which only 28% watch. They are avid TV streamers, with nearly half spending at least 2 hours daily streaming content.

(Source: advertising.roku.com)

• Despite having less purchasing power than older generations, Gen Z finds Roku devices appealing due to their affordability, value, and ease of use.
• According to ROKU Statistics, Roku is, in fact, the top device and smart TV OS choice for Gen Z.
• On the other end of Roku’s audience are individuals aged 50 and above, who are now driving the growth of the TV streaming audience.
• This age group accounts for nearly 40% of streaming watch time as of May 2022, growing faster than younger age groups.
• ROKU Statistics state that 55% of households aged 50 and older that own a Roku device have opted out of traditional TV subscriptions.
• Even those who still subscribe spend the majority of their viewing time—56%—streaming content.
• Gen Z is particularly open to advertising, especially when there’s a clear benefit, like watching ads to access free content. They also tend to remember brands from ads and consider buying their products.
• One in three Gen Z streamers is interested in interacting with ads through streaming devices, creating opportunities for brands to use shoppable ads and QR code promotions effectively.

Conclusion

In past years, Roku saw impressive growth in key metrics like active accounts, streaming hours, and average revenue per user (ARPU). However, more recently, Roku’s growth has slowed down significantly. Since fiscal 2022, there has been a notable slowdown in metrics such as active accounts and streaming hours.

Particularly concerning is the decline in average revenue per user (ARPU). As of the fourth quarter of 2023, Roku’s ARPU year-over-year growth was -4.2%, marking a decline for four consecutive quarters.

We have shared enough light on ROKU statistics through this article.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry's mission is to simplify complex tech information for everyone.

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