Skincare Statistics By Brands, Revenue and Types
Updated · Mar 14, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Skincare Statistics
- Skincare Revenue Statistics
- Revenue Statistics By Types of Skincare
- Revenue Share Statistics By Sales Channel
- Skincare Revenue Comparison By Country
- Brand Share of the Skincare Industry
- The Top 10 Factors Driving Skincare Purchases
- Region Share of the Skincare Market
- Skincare Statistics By Gender Usage Share, 2024
- Skincare Gender Preferences By Reasons
- Skincare Consumer Behavior and Preferences
- Skincare Statistics by Product Categories in the Q1, 2024
- Skincare Product Launches, 2024
- Conclusion
Introduction
Skincare Statistics: Skincare is a rapidly growing industry, and for good reason! There is a heightened interest in taking care of skin, and the market offers a wide range of products to address various concerns. The industry is seeing substantial growth in 2024, fueled by technological advancements, shifting consumer preferences, and the increasing demand for personalized and sustainable products.
Let’s explore some intriguing statistics to uncover the latest trends in the skincare world.
Editor’s Choice
- The global Skincare segment’s revenue will be around USD 181.20 billion in 2024 and reach USD 210.71 billion by 2028.
- The annual growth rate of the skincare market will grow at 3.08% CAGR from 2024 to 2028.
- The United States of America is supposed to account for the highest revenue, which is estimated to be USD 24.35 billion by the end of 2024.
- Skincare Statista 2024 further states that per capita revenue contributes around USD 24.09 to the worldwide market for Skincare.
- In 2024, the global skincare industry captured 72% of revenue share on non-luxury and 28% on luxury skincare products.
- In the first quarter of 2024, L’Oréal Professional had the highest market share, with 18%, resulting in USD 40.31 billion.
- By the end of 2024, the online and offline revenue share will be 21.6% and 78.4%, respectively.
- A report published by Statista states that Skincare is the dominant segment in the global beauty industry, securing a market share of 42%.
- In 2024, the Asia Pacific’s skincare industry will make around USD 40 billion in revenue.
- AI and personalized skincare solutions saw a 25% increase in adoption. Brands using AI-driven skin analysis tools experienced a 15% rise in consumer engagement
General Skincare Statistics
- Unsurprisingly, moisturizers (used by 93% of respondents in a survey), cleansers (85%), and sunscreens (83%) are the top three most used skincare products. These essentials form the foundation of a good skincare routine.
- While cleansers and moisturizers reign supreme, many people incorporate additional products. Eye creams (65%), serums (57%), and exfoliators (55%) are popular choices. These target specific concerns like wrinkles, dark circles, and uneven skin tone.
- The men’s skincare market is growing steadily, with an estimated market value of USD 18.92 billion by 2025, driven by increasing awareness and the availability of products specifically formulated for men’s skin
- Skincare is becoming a priority for everyone, regardless of gender. While women traditionally make up a larger portion of skincare users, the men’s skincare market is experiencing a surge, growing by a whopping 400% in the last five years.
- Gen Z (aged 18-24) is leading the charge. A survey found that 41% of Gen Z shoppers prioritize spending on skincare products over other beauty categories.
- Most people, almost 74%, have a dedicated skincare routine, with separate regimens for morning and night.
Skincare Revenue Statistics
(Reference: statista.com)
- Global Skincare Statistics state that in 2023, the total revenue accounted for by the sector was USD 181.20 billion, estimated to be USD 186.67 billion by the end of 2024.
- Furthermore, estimated revenue in the global skincare market in the coming years will be 2025 (USD 192.05 billion), 2026 (USD 198.49 billion), 2027 (USD 206.20 billion), and 2028 (USD 210.71 billion).
By Segments
- According to the Skincare Statistics, in 2023, face products generated the highest revenue and growth rate, around USD 108.90 billion (8.4%), followed by body (USD 31.26 billion and 8.1%), natural skin care (USD 25.56 billion and 1.9%), sun protection (USD 10.83 billion and 10.7%), and baby and child (USD 4.65 billion and 8.4%).
Similarly, all product revenue and growth rates of the global skincare industry from 2024 to 2028 are derived in the table below:
By Average Revenue Per Capita
(Reference: statista.com)
- As per Skincare Statistics, in 2023, the average revenue per Capita of Bay and Child skincare products was USD 0.60, followed by body (USD 4.07), face (USD 14.18), natural skin care (USD 3.33), and sun protection (USD 1.41).
The average revenue per Capita by different products in coming years is described in the table below:
|
Year |
Baby and Child (USD) | Body (USD) | Face (USD) | Natural Skin Care (USD) |
Sun Protection (USD) |
|
2024 |
0.62 | 4.15 | 14.55 | 3.27 | 1.49 |
| 2025 | 0.65 | 4.25 | 14.94 | 3.22 |
1.53 |
|
2026 |
0.67 | 4.37 | 15.41 | 3.16 | 1.58 |
| 2027 | 0.70 | 4.52 | 15.99 | 3.11 |
1.66 |
|
2028 |
0.71 | 4.58 | 16.29 | 3.07 |
1.69 |
Revenue Statistics By Types of Skincare
(Reference: statista.com)
- Skincare Statistics further state that the global skincare industry captured 72% of revenue share on non-luxury and 28% on luxury skincare products in 2023.
- Whereas, in 2024 and 2025, the expected revenue share in luxury and non-luxury skincare products will be (28% and 72%), and (29% and 71%), respectively.
(Reference: statista.com)
- In 2023, the skincare industry’s offline revenue sales remained highest, with an 80.1% share, and online sales had a 19.9% share.
- The online and offline revenue share is estimated to be 21.6% and 78.4%, respectively, by the end of 2024.
- In coming years, the sales share of the skincare industry online and offline will be followed in 2025 (23.6% and 76.5%), 2026 (24% and 76%), and 2027 (24.5% and 75.5%), respectively.
Skincare Statistics also show that skincare revenue share by mobile and desktop split share are:
|
Year |
Mobile |
Desktop |
|
2023 |
60% | 40% |
| 2024 | 62.1% |
37.9% |
|
2025 |
64.1% | 35.9% |
| 2026 | 66% |
34% |
|
2027 |
67.7% |
32.3% |
Skincare Revenue Comparison By Country
- As per Skincare Statistics 2024, the United States of America is supposed to account for the highest revenue, which is expected to be USD 24.35 billion.
- Meanwhile, other top revenue-earning countries in the global skincare industry in 2024 will be Japan (USD 22.31 billion), China (USD 21.67 billion), India (USD 9.88 billion), and South Korea (USD 9.06 billion).
In 2024, other countries’ revenue are elaborated below:
| Country | Revenue (USD) |
|
Albania |
77.97 million |
| Australia |
1,949 million |
|
Austria |
640.80 million |
| Belarus |
183.40 million |
|
Belgium |
828.40 million |
| Bhutan |
17 million |
|
Bolivia |
264.40 million |
| Brazil |
3.05 billion |
|
Canada |
2,132 million |
| China |
21.67 billion |
|
Cuba |
382.80 million |
| Denmark |
465 million |
|
Egypt |
1,999 million |
| Estonia |
50.26 million |
|
Finland |
449.70 million |
| France |
5.11 billion |
|
Germany |
5.72 billion |
| Greece |
353.80 million |
|
Hong Kong |
613.10 million |
| Hungary |
272.80 million |
|
Iceland |
37.64 million |
| India |
9.88 billion |
|
Indonesia |
2.76 billion |
| Ireland |
255.70 million |
|
Israel |
698.10 million |
| Italy |
3.19 billion |
|
Kuwait |
190.30 million |
| Laos |
122.60 million |
|
Lebanon |
91.93 million |
| Lithuania |
100.10 million |
|
Malaysia |
888.20 million |
| Mexico |
2,158 million |
|
Myanmar |
918.70 million |
| Nepal |
527.60 million |
|
Netherlands |
840.80 million |
| New Zealand |
341.60 million |
|
Norway |
464.50 million |
| Philippines |
1,820 million |
|
Poland |
1550 million |
| Russia |
5.75 billion |
|
Saudi Arabia |
1,824 million |
| Singapore |
333 million |
|
South Africa |
774.20 million |
| South Korea |
9.06 billion |
|
Spain |
2.79 billion |
| Sweden |
707 million |
|
Switzerland |
613.50 million |
| Taiwan |
1.80 billion |
|
Thailand |
1,084 million |
| Turkey |
1,714 million |
|
United Kingdom |
4.46 billion |
| Vietnam |
789.30 million |
|
Zimbabwe |
173.80 million |
(Reference: statista.com)
- In the FY 2022, the top skincare brands share were CeraVe (6%), La Roche-Posay (4%), Private Label (4%), Garnier (3%), and Dermafique (2%).
- Furthermore, other skincare brand shares are by Dove (2%), L’Oreal Paris (2%), Nivea (2%), NYX Professional Makeup (2%), and Skincare (2%).
- On the other hand, other brands’ shares have collectively made around 71% of the share.
- Skincare Statistics also states that in Q1 2024, L’Oréal Professional had the highest market share, with 18%.
- Additionally, other top skincare players’ market share are Unilever PLC (15%), Procter & Gamble (13%), Estée Lauder Companies Inc. (12%), and Beiersdorf AG (9%).
Revenue amounted by the top 10 cosmetics skincare brands in the first quarter of 2024are described below:
| Company | Revenue (USD billion) |
|
L’Oréal |
40.31 |
| Unilever |
25.11 |
|
Estée Lauder Companies |
16.4 |
| Procter & Gamble (P&G) |
14.4 |
|
Shiseido |
8.19 |
| LVMH |
8.13 |
|
Beiersdorf |
7.24 |
| Chanel LTD |
7.05 |
|
Natura & Co |
7.05 |
| Coty Inc |
5.3 |
(Source: makeupbrands.org)
The Top 10 Factors Driving Skincare Purchases
(Reference: media.market.us)
- As per Skincare Statistics, the main factor that drove skincare purchases was 46.36%, followed by sales promotion (39.21%) and skin sensation (30.72%).
- Furthermore, other factors driving skincare purchases in 2023 were aspiration (14.56%), purchase channel (10.61%), cost-effectiveness (9.78%), gift for others (5.84%), recommendations of friends (5.14%), idol (4.68%), and product appearance (4.12%),
(Source: scottmax.com)
- As per Skincare Statistics 2024, the North Asian region will secure a substantial 35%, resulting in USD 40 billion, and the global share accounted for 65%.
Other region’s revenue in the Q1 of 2024 are described below:
| Region | Revenue (USD billion) |
|
North America |
35 |
| Europe |
30 |
|
Latin America |
5 |
| Middle East & Africa |
5 |
- The global skincare market will reach $145 billion in 2024, driven by increasing demand across various gender identities.
| Gender | Market Share | Annual Growth Rate | Key Product Purchase Categories Share | Average Annual Spending per Person |
|
Women |
60% | 7% | Moisturizers (35%), Serums (25%), and
Anti-aging creams (20%) |
USD 250 |
| Men | 25% | 8% | Beard care products (30%), Acne treatments (20%), and Moisturizers (15%) |
USD 150 |
|
Non-Binary/Other Identities |
15% | 10% | Gender-neutral Skincare (40%), Specialized treatments (25%), and Natural and organic products (20%) |
USD 200 |
Skincare Gender Preferences By Reasons
| Reasons | Female | Male | Non-binary | Trans Female | Trans Male | Agender | Prefer not to answer |
|
While shopping for beauty and skincare products online, many people are more likely to buy brands/products they have used before. |
62% | 48% | 38% | 50% | 33% | 67% | 27% |
| Spend more time researching before buying online skincare products than in-store shopping. | 60% | 44% | 38% | – | 42% | 67% |
36% |
|
They are likely to use more beauty and skincare products when working in an office than remote workers. |
57% | 44% | 50% | 25% | 17% | 33% | 18% |
| Usually, use makeup if I know I am going on video calls. | 50% | 28% | 19% | – | 25% | 33% |
18% |
|
Purchasing more beauty and skincare products online in the past six months. |
48% | 39% | 38% | – | 50% | 67% | 36% |
| Apply eye makeup when people are going to wear a mask that covers the rest of the face. | 37% | 27% | 25% | 50% | 17% | 33% |
18% |
|
Bought more beauty and skincare products over the last six months. |
37% | 32% | 38% | 75% | 33% | 33% | 18% |
| Spend more time on your skincare routine when wearing a mask. | 36% | 31% | 19% | 25% | 42% | 33% |
9% |
|
Styling hair when going to wear a mask that covers the whole face. |
33% | 36% | 25% | 50% | 25% | 33% |
9% |
Skincare Consumer Behavior and Preferences
- Skincare Statistics show that around 54% of consumers seek skincare products with clean and transparent ingredient lists.
- Creams and lotions are preferred by 56% of consumers globally in the year 2024.
- Facial oils have gained popularity, with 45% of skincare users incorporating them into their routines.
- 39% are interested in using technology to monitor skin health, and 52% are interested in personalized skincare solutions.
- On the other hand, 54% prefer products with sustainable packaging, and 63% prefer products not tested on animals.
- 38% of people in the U.S. use cleansers regularly.
- Moisturizers are the most popular type of skincare product, used by 78% of skincare consumers
- The global anti-aging skincare market will grow by 7.8% annually, reaching a market size of USD 83.2 billion by 2027.
- Around 42% of consumers prefer skincare products that are free from parabens, sulfates, and phthalates.
- Products containing natural and organic ingredients are increasingly popular, with 35% of consumers seeking formulations that include plant-based ingredients like aloe vera, chamomile, and green tea.
Skincare Statistics by Product Categories in the Q1, 2024
| Products | Market Share | Popular Products |
|
Creams and Lotions |
35% |
Moisturizers, anti-aging creams, and sunblock creams |
|
Serums and Essences |
20% |
Vitamin C serums, hyaluronic acid serums, and retinol serums |
|
Facial Oils |
15% |
Argan oil, jojoba oil, and rosehip oil |
|
Cleansers |
12% |
Foam cleansers, gel cleansers, and micellar water |
|
Masks |
10% |
Sheet masks, clay masks, and overnight masks |
|
Sheet masks, clay masks, and overnight masks |
8% |
Toners, exfoliating scrubs, and eye creams |
Skincare Product Launches, 2024
BYOMA Liptide pH Lip Oil:
- Price: $11.99 at Ulta
- Features: Skin-adaptive technology, collagen-enhancing peptides, nourishing oils
Olay Super Serum:
- Price: $29.94 at Amazon US
- Notable Achievements: Over 1,000 five-star reviews, one sold every minute in the US.
- Ingredients: Niacinamide, vitamin C, collagen peptide, vitamin E, lactic acid
Caudalie Vinoperfect Brightening Micropeel:
- Price: $38 at Sephora US
- Consumer Feedback: 81% of clinical study participants noticed effects after 30 seconds of use
- Active Ingredients: AHAs from mandelic acid and organic grape water
Benefit The POREfessional: Shrink Wrap:
- Price: $46 at Benefit Cosmetics
- Function: Overnight AHA + PHA pore treatment for improved skin texture and complexion
- Price: $35
- Benefits: Lightweight, subtle shimmer, no white cast.
Remedy Skin REMEDY for Dark Spots:
- Price: $38
- Focus: Dermatologist-approved treatment for dark spots, enlarged pores, and dry lips.
Raw Sugar Living Simply Deo:
- Price: $12
- Ingredients: Magnesium, arrowroot powder, coconut oil, zinc.
Guerlain Météorites Light Revealing Pearls of Powder:
- Price: $72
- Features: Updated mosaic box, color-correcting properties.
Shiseido Ultimate Sun Protector Lotion SPF 60+:
- Price: $25
- Attributes: UV and blue light protection, water, and sweat resistance for 80 minutes.
111Skin Wrinkle-Erasing Retinol Patches:
- Price: $190 at Shopbop
- Use: Retinol patches are designed for the under the eyes, nasolabial folds, and forehead
Conclusion
In summary, the skincare industry in 2025 is poised for sustained growth, characterized by a focus on innovation, sustainability, and personalization. These trends not only meet the current market demands but also set the stage for future advancements, ensuring the industry remains vibrant and responsive to global consumer needs.
Sources
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
