Guess Statistics By Revenue, Sales, Number of Stores, Website Traffic And Income Statement Evolution
Pramod Pawar
Updated · Mar 19, 2025
TABLE OF CONTENTS
- Introduction
- Editors Choice
- Net Revenue Statistics of Guess, Inc.
- Net Product Sales of Guess Statistics
- Net Revenue of Guess By Region
- Guess Statistics By the Number of Stores
- Number of Guess Stores Statistics By Types
- Guess Website Traffic Statistics By Country
- Overall Financial Analyses of Guess
- Guess Statistics By Income Statement Evolution
- Guess Inc. Shareholder Statistics By Ownership
- Sustainability Initiatives of Guess Inc. in 2024
- New Product Launches of Guess Inc.
- Conclusion
Introduction
Guess Statistics: Guess Inc. is a globally recognized American fashion brand known for its trendsetting styles and iconic denim wear. It was founded in 1981 by the Marciano brothers. Guess quickly gained popularity by introducing European-inspired fashion to the American market. The brand’s signature product, stonewashed, slim-fitting denim jeans, revolutionized the fashion industry and established Guess as a leader in contemporary fashion.
This article includes current trends and analyses of the global market in recent years based on different insights. Let’s explore Guess statistics and uncover some fascinating facts.
Editors Choice
- In the first quarter, Guess Inc. reported a total revenue of USD 2.77 billion, a 6% increase from Q1 2023.
- The Company’s net income was USD 150 million in Q1 2024, a significant improvement from USD 120 million in the same period last year.
- Earnings Per Share (EPS) for Q1 2024 was USD 1.25, up from USD 1.00 in Q1 2023.
- The apparel segment remains the largest contributor, generating $1.8 billion in revenue, accounting for 64% of total sales.
- In the fiscal year ending February 3, 2024, the European region generated revenue of USD 1.48 billion.
- In the same duration, online sales accounted for 30% of total revenue, amounting to USD 840 million, reflecting a 12% increase.
- However, the Guess mobile app saw a 20% increase in active users, contributing significantly to online sales growth.
- Guess Inc. partners and distributors managed an additional 545 retail stores globally.
- To date, the Company operates in approximately 100 countries and, by February 2024, had 1,553 stores worldwide.
- As of April 29, 2023, the Company directly operated 1,043 retail stores in the Americas, Europe, and Asia.
- Guess Statistics further states that Guess Inc. has committed to using 50% sustainable materials in its products by 2025. Meanwhile, in 2024, 35% of materials used were sustainable, up from 25% in 2023.
- The overall customer satisfaction score was 4.5 out of 5, indicating high levels of satisfaction with Guess products and services.
Net Revenue Statistics of Guess, Inc.
(Reference: statista.com)
- It is expected that by the end of 2024, Guess Inc. will account for a total revenue of USD 2,776.53 million, a 6% increase from 2023.
- Similarly, previous years’ net revenue (million U.S. dollars) were 2,190.45 (2017), 2,363.75 (2018), 2,609.69 (2019), 2,678.11 (2020), 1,876.53 (2021), and 2,591.63 (2022).
Net Product Sales of Guess Statistics
(Reference: statista.com)
- In FY 2024, Guess Inc. reported net product sales are estimated to be USD 2.665 billion, an increase from the USD 2.58 billion recorded in the previous fiscal year.
- Furthermore, the Company’s net revenue (in billion U.S. dollars) in previous years was 2022 (2.49), 2021 (1.80), 2020 (2.59), 2019 (2.52), 2018 (2.29), and 2017 (2.11).
Net Revenue of Guess By Region
(Reference: statista.com)
- A report published by Statista states that in the fiscal year ending February 3, 2024, the European region generated revenue of USD 1.48 billion.
- Guess Statistics also show other segments net revenue (in million U.S. dollars) are followed by Americas Retail ( 710.9), Asia (276.87), Americas Wholesale (199.9), and Licencing (113.25).
By Country
(Reference: statista.com)
- By the end of 2024, the United States of America will account for Guess, Inc.’s highest net product sales worldwide, resulting in USD 617.01 million in revenue.
- The second and third-largest countries revenue (in million U.S. dollars) by net products sales will be Italy (312.91), Germany (198.66), Canada (158.52), Spain (161.38), South Korea (171.82), and Other foreign countries (1,042.98).
By Segment
- Guess Statistics also states that the apparel segment remains the largest contributor, generating $1.8 billion in revenue and accounting for 64% of total sales in Q1 of 2024.
- Meanwhile, Guess Inc.’s accessories, including handbags and watches, contributed $600 million, representing a share of 21%.
- In the same period, footwear sales totaled $400 million, making up 15% of the total revenue.
Guess Statistics By the Number of Stores
(Reference: statista.com)
- As of February 3, 2024, Guess Inc. operated a total of 1,553 stores worldwide.
- In contrast, the total number of concessions stores was 333.
Number of Guess Stores Statistics By Types
(Reference: statista.com)
- As per Guess Statistics, in February 2024, the Company operated 1,286 GUESS? Stores around the world.
- Furthermore, does the total number of stores by type include GUESS? Accessories (181), G by GUESS (60), and MARCIANO (26).
Guess Website Traffic Statistics By Country
(Source: similarweb.com)
- As explained by Guess Statistics, total website visits in May 2024 were 2.2 million, with an increase of 22.83% from last month with a bounce rate of 50.48%.
- The United States of America had 58.88% of total traffic on guess.com, up by 6.4%.
- During the same duration, other countries recorded the following contribution in total traffic: Canada = 25.31% (+27.03%), India = 2.6% (-3.68%), Azerbaijan = 1.81% (+239.9%), and Armenia = 1.78% (+14.97%)
- Other countries collectively made around 9.62% of visitor share in guess.com.
By Demographics
(Reference: similarweb.com)
- In May 2024, female and male users of guess.com were 62.47% and 37.53%, respectively.
- Guess Statistics by age group states that the highest number of website users observed is between 25 and 34 years old, resulting in 30.01%.
- 84% of Guess’s website users are aged 35 to 44 years.
- In contrast, 17.9% and 16.02% belong to individuals aged 45 to 54 and 18 to 24, respectively.
- Around 10.67% of website users are aged from 55 to 64 years.
- Nearly 6.56% of user shares of guess.com contributed from the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- Guess Statistics 2024 also shows that organic search generated the highest traffic rate to guess.com, 38.27%.
- Almost 34.75% of the share is generated by direct traffic searches, while 17.75% is from paid searches.
- Furthermore, the website’s other traffic sources include a display (5.48%), social (2.4%), referral (1%), and mail (0.35%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Guess Statistics also states that Pinterest had the highest social media referral rate, with a 33.59% share compared to other social network traffic.
- YouTube and Facebook each contributed a share of 23.52% and 15.95% on guess.com.
- Meanwhile, traffic sent by Reddit is 10.2%, and LinkedIn contributed 6.74%.
- Similarly, the rest of the social networks togetherly made up around 9.98% of traffic share on the website.
By Device
(Reference: semrush.com)
- In May 2024, the United States of America had 613.09K users on guess.com, with a user share of 55.45%. Around 57.12% of user share came via desktop, and 42.88% on mobile devices.
- Guess Website users make up around 19.41% of Canada’s user base, which is 214.61K, with 49.27% access to the desktop version and 50.73% access to mobile devices.
- In India, the website had 40.86K users and 3.7% user traffic, with desktop and mobile users being 22.4% and 77.6%, respectively.
- Azerbaijan and Mexico each have around 32.25K and 28.4K users, and their website traffic is around 2.92% and 2.57%.
- Besides,16.72% of desktop and 83.28% of mobile users in Azerbaijan accessed guess.com.
- In Mexico, around 14.89% of users access the website via desktops and 85.11% by mobile devices.
Overall Financial Analyses of Guess
Comparison in February
| USD Million (except per share) | 2023 | 2024 | 2025 | 2026 | 2027 |
| Total Revenue | 2,687 | 2,777 | 3,095 | 3,151 | 3,324 |
| EBITDA | 324.4 | 316.4 | 313.3 | 333.9 | 345.3 |
| EBIT | 262.9 | 255 | 247.7 | 265 | 260.1 |
| Net income | – | 198.2 | – | 176.4 | – |
| Earnings before Tax (EBT) | – | 236.1 | 240.2 | 254.2 | – |
| Operating Margin | 9.78% | 9.19% | 8% | 8.41% | 7.82% |
| Net Margin | – | 7.14% | – | 5.6% | – |
| EPS | – | 3.090 | 2.767 | 3.117 | 3.147 |
| Free Cash Flow (FCF) | 79.68 | 256.2 | 178 | 160.5 | – |
| FCF margin | 2.97% | 9.23% | 5.75% | 5.09% | – |
| FCF Conversion (EBITA) | 24.56% | 80.97% | 56.81% | 48.07 | – |
| FCF Conversion (Net income) | – | 129.25% | – | 91.01% | – |
| Dividend per Share | – | – | 3.450 | 1.242 | 1.267 |
(Source: marketscreener.com)
Guess Statistics By Income Statement Evolution
(Source: marketscreener.com)
Based on Guess Statistics, the quarterly financial analyses of global Guess Statistics in 2024.
| USD Million (except per share) | Q1 | Q2 | Q3 | Q4 |
| Net sales | 569.8 | 664.5 | 651.2 | 891 |
| EBITDA | 17.37 | 95.82 | 73.12 | 145.5 |
| EBIT | 1.923 | 64.99 | 57.9 | 130.2 |
| Net income | – | – | 55.7 | 115.3 |
| EBT | – | – | 41.03 | 150.9 |
| EPS | – | 0.5900 | 0.8200 | 1.710 |
| Operating Margin | 0.34% | 9.78% | 8.89% | 14.61% |
| Net margin | – | – | 8.55% | 12.94% |
| Dividend per Share | – | 0.3000 | – | 0.3000 |
By Balance Sheet Analyses
(Source: marketscreener.com)
| USD Million (except per share) | 3/18/20 | 3/31/21 | 3/16/22 | 3/14/23 | 3/20/24 | 2025 | 2026 | 2027 |
| Net Debt | 197 | 120 | – | 159 | 45.4 | 2 | – | – |
| Leverage (Debt/EBITDA) | 0.8861 x | 1.432 x | – | 0.4916 x | 0.1436 x | 0.006383 x | – | – |
| Free Cash Flow | 136 | 190 | 68.1 | 79.7 | 256 | 178 | 161 | – |
| ROE (net income/shareholders’ equity) | – | – | – | – | 28.6% | 22.2% | 24.1% | 23.3% |
| Book Value Per Share | 9.080 | 8.460 | 9.930 | – | – | 11.90 | 13.10 | 14.20 |
| Capex | 61.9 | 18.9 | 63.5 | 89.5 | 74.2 | 82.2 | 79.6 | 89.8 |
| Announcement Date | 2.31% | 1.01% | 2.45% | 3.33% | 2.67% | 2.65% | 2.53% | 2.7% |
| Top Institutional Shareholders | Insider Shareholders | Distribution of Shares | Shareholder Geographic Distribution |
|
● BlackRock, Inc.: 14.5% ● The Vanguard Group: 12.2% ● State Street Corporation: 8.7% ● Fidelity Management & Research Company: 7.4% ● Morgan Stanley: 5.9% |
● Maurice Marciano: 4.3%
● Paul Marciano: 4.1% ● Carlos Alberini: 1.2% |
● Institutional Investors: 48%
● Retail Investors (individual shareholders): 30% ● Insider Holdings (executives and board members): 10% ● Others (mutual funds, pension funds, etc.): 12% |
● North America: 60% ● Europe: 20% ● Asia-Pacific: 15% ● Others: 5% |
(Source: finance.yahoo.com)
Sustainability Initiatives of Guess Inc. in 2024
- Guess Statistics 2024: Around 35% of the materials used in Guess products were sourced from recycled fabrics, up from 25% in 2023.
- In contrast, almost 35% of the materials used in Guess products were sourced from recycled fabrics, up from 25% in 2023 from the previous year.
- By the end of 2024, 30% of the energy used in Guess facilities came from renewable sources, such as wind and solar power.
- The Company has implemented energy-efficient technologies in its stores and distribution centers, reducing overall energy consumption by 10%.
- Guess Inc. aims to reduce its carbon emissions by 30% by 2030. In Q1 2024, the Company reported a 12% reduction in carbon emissions compared to 2020 levels.
- Guess has implemented water-saving technologies in its production processes, achieving a 15% reduction in water usage.
- In 2024, 25% of Guess denim products were produced using water-saving techniques.
- Guess Statistics also show that nearly 25% of Guess denim products were produced using water-saving techniques.
- Over 200,000 items were collected and recycled through these programs.
- The Company supported 150 schools worldwide with educational materials and workshops focused on sustainability.
New Product Launches of Guess Inc.
- GUESS Originals Spring Collection: Launched in March 2024, this collection includes a range of retro-inspired apparel, such as denim jackets, graphic tees, and accessories, appealing to the younger demographic.
- GUESS Eco: In April 2024, Guess introduced a new line of sustainable clothing made from recycled materials, including jeans, t-shirts, and dresses, targeting environmentally-conscious consumers.
- GUESS Accessories: In May 2024, Guess expanded its accessories line with new styles of handbags, watches, and jewelry, enhancing its appeal in the luxury accessories market.
- GUESS Accessories: In May, Guess expanded its accessories line with new styles of handbags, watches, and jewelry, enhancing its appeal in the luxury accessories market.
Conclusion
In conclusion, Guess Inc. is poised for continued success in 2025 and beyond, thanks to its robust product development, financial health, and commitment to sustainability and innovation. By staying attuned to market trends and consumer needs, Guess is set to achieve sustained growth and profitability.
Pramod Pawar
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
