Barbie Statistics By Revenue, Gross Sales, Brand Value And Facts
Pramod Pawar
Updated · Feb 05, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Facts About Barbie
- General Barbie Statistics
- Barbie Statistics By Gross Sales
- By Brand Value
- Barbie Market Revenue Statistics By Region
- Barbie Website Traffic Statistics By Country
- Global Box Office Revenue of “Barbie”
- Interest Statistics of Watching the Movie “Barbie” in the U.S. By Age
- Barbie Statistics By Share of Consumer Preference By Generation
- Golden Globe Nominations Statistics By Motion Picture
- Barbie Impacts Body Image Statistics
- Expensive Barbies Sold Statistics
- Recent Launch Statistics of Barbie
- Barbie Market Sustainable Initiatives
- Conclusion
Introduction
Barbie Statistics: Barbie, a renowned brand under Mattel Inc., has been a cultural icon since its launch in 1959. Created by Ruth Handler, Barbie was designed to inspire the limitless potential in every child by presenting a world where they could imagine themselves in various roles and careers. Over the decades, Barbie has evolved, reflecting societal changes and embracing diversity, empowerment, and modern values.
This article will guide you accordingly, covering all current trends and statistics of the global market. Here’s a dive into some interesting statistics that showcase her enduring popularity and influence.
Editor’s Choice
- In Q1 2024, Barbie’s gross sales amounted to USD 455 million, reflecting a 5% increase compared to the same period in 2023.
- Sales in North America accounted for USD 220 million, representing nearly 48% of the total global sales.
- In the same period, Barbie’s core doll segment accounted for $200 million of the total sales, a 4% increase from Q1 2023. It was followed by Barbie Dreamhouse and Accessories (USD 100 million) and Licensed Products (USD 70 million).
- Around 99% of this population is aware of Barbie, which means approximately 7.92 billion people.
- Online sales contributed to 40% of the total sales, reflecting the growing trend of e-commerce purchases.
- Barbie doll has celebrated her 65th birthday on March 9, 2024. To mark the occasion, her creator, toymaker Mattel (MAT +4.2%), is commemorating in true Barbie fashion by introducing a new 2024 version of Barbie – a Barbie plush toy.
- The toy manufacturer is collaborating with the country’s largest retailers, Amazon (up 1.6%), Walmart (down 0.1%), and Target (up 1.9%), to create Barbie’s 65th-themed shops and offer exclusive merchandise.
- In the first quarter of 2024, Barbie’s toy gross sales revenue increased significantly, accounting for USD 177.5 million.
- Barbie Statistics also show that the brand valuation of Barbie toys is expected to reach around USD 721 million by the end of 2024.
- According to a survey by Worldmetrics, in the United States of America, 90% of 3—to 10-year-old girls have at least one Barbie.
Facts About Barbie
- Barbie made her official debut on March 9, 1959, at the American International Toy Fair in New York City, created by Ruth Handler of Mattel, Inc.
- Barbie is a plastic doll that is 11 inches (29 cm) tall and features the figure of an adult woman. It was originally based on the Lilli doll, which was produced in West Germany between 1955 and 1964.
- As per Barbie Statistics, the selling price of the original Barbie was USD 3 in 1959, but based on its recent mint condition, the doll sold for over USD 27,000.
- The Barbie Fashionistas line features dolls with four distinct body types, 22 different skin tones, 94 unique hairstyles, and 13 eye colors.
- The Barbie line has introduced over 100 dolls representing various ethnicities.
- Barbie has held more than 200 different jobs, including roles as an astronaut and a president.
General Barbie Statistics
- As of now, more than 1 billion Barbie dolls have been sold out.
- As of 2023, its YouTube channel of Barbie has more than 10 million subscribers.
- The Barbie “You Can Be Anything” campaign has impacted 28 million children around the world.
- Sales of Barbie’s 60th-anniversary dolls generated over USD 1 billion in revenue.
- The Barbie toy brand partners with more than 75 designers and influencers each year.
- Barbie Statistics further states that Barbie dolls contribute USD 1.3 billion to Mattel’s annual revenue.
- The listing for Barbie’s Malibu Dreamhouse on Airbnb garnered more than 500,000 views within the first 24 hours.
- The Barbie Dreamhouse ranks among the best-selling toys ever.
- On Instagram and Facebook, Barbie has amassed over 14.5 million followers to date.
- Barbie dolls have been sold in more than 150 countries.
- At the 81st Golden Globe Awards ceremony in January 2024, “Barbie” received nine nominations in the movie categories.
Barbie Statistics By Gross Sales
- In the first quarter of 2024, Barbie’s toy gross sales revenue increased significantly, accounting for USD 177.5 million.
(Reference: statista.com)
- Barbie Statistics also show that in 2023, Mattel’s Barbie brand generated gross sales of 1.54 billion U.S. dollars, up from 1.49 billion U.S. dollars in 2023.
- Whereas, from 2012 to 2021, gross sales (in million U.S. dollars) of the brands were followed by 2012 (1,275.3), 2013 (1,202.8), 2014 (1,009.5), 2015 (905.9), 2016 (971.8), 2017 (954.89), 2018 (1,089.95), 2019 (1,159.77), 2020 (1,350.1), and 2021 (1,679.3).
By Brand Value
(Reference: statista.com)
- According to a report published by Statista, the brand valuation of Barbie toys is expected to reach around USD 721 million by the end of 2024,
- Meanwhile, revenue reached USD 701 million in 2023, an increase from USD 588 million in 2022.
On the other hand, previous years valuation are depicted in the table below:
|
Year |
Brand Value
(million U.S. dollars) |
| 2021 |
378 |
|
2020 |
400 |
| 2019 |
372 |
|
2018 |
414 |
| 2017 |
388 |
|
2016 |
571 |
| 2015 |
476 |
Barbie Market Revenue Statistics By Region
- Barbie Statistics covered the highest sales in the North American region in the first quarter of 2024, accounting for USD 220 million, representing nearly 48% of the total global sales.
Other region’s breakdowns of Q1 2024 are detailed below:
|
Region |
Revenue (USD) | Market share |
| Europe | 135 million |
30% |
|
Asia-Pacific |
60 million | 13% |
| Latin America | 40 million |
9% |
(Source: investors.mattel.com)
By Age Demographics
- In 2023, children (3-12 years): This age group is the primary consumer of Barbie dolls, accounting for approximately 70% of Barbie’s user base.
- Furthermore, other age groups had the highest share of users, followed by (3-5 years) = 25%, (6-8 years) = 30%, and (9-12 years) = 15%.
- Teens (13-18 years): Around 15% of Barbie’s users fall into this category.
- Adults (19+ years): Comprising 15% of the user base, adults, including collectors and nostalgic buyers, play a significant role in Barbie’s market.
Barbie Website Traffic Statistics By Country
(Source: similarweb.com)
- As explained by Barbie Statistics, the total number of website visits to barbie.com in May 2024 was 38.3K, an increase of 186.8% from last month’s, and it secured an 82.66% bounce rate.
- The United States of America had 17.87% of total traffic on barbie.com, down by 3.98%.
- During the same duration, other countries recorded the following contributions in total traffic: Albania (13.21%), Mexico (11.7%), Russia (10.48%), and Canada (9.27%).
- Other countries collectively made around 37.47% of visitor share on the website.
Global Box Office Revenue of “Barbie”
(Reference: statista.com)
- Barbie, a 2023 fantasy comedy film directed by Greta Gerwig, features a screenplay she co-wrote with Noah Baumbach.
- “Barbie” has dominated the box office, earning $155 million domestically in its first weekend, making it the highest-grossing debut for a female director.
- Based on Barbie Statistics, as of April 5, 2024, the 2023 film Barbie had earned over 636 million U.S. dollars at the North American box office.
- Globally, the total box office revenue turned out to be around USD 1.45 billion, and international revenue amounted to USD 809.4 million.
Interest Statistics of Watching the Movie “Barbie” in the U.S. By Age
(Reference: statista.com)
|
Age Group (Years) |
Already seen this in the theater | Planned to watch it in the theater but haven’t yet | Do not plan to see this in a theater | Not sure |
| 18 to 29 | 12% | 36% | 41% |
11% |
|
30 to 44 |
11% | 22% | 58% | 9% |
| 45 to 64 | 3% | 8% | 80% |
9% |
|
65+ |
1% | 3% | 91% |
5% |
(Source: pymnts.com)
- In Q1 of 2024, around 42.5% of Generation Z consumers stated they prefer shopping Barbie on brand websites, a rate that is 53% higher than the average consumer’s.
- However, nearly 32.3% of Millennials also prefer brand websites.
- Additionally, Barbie consumers share by generation, including Bridge Millennials (31.9%), Generation X (26.4%), and Baby Boomers and seniors (21.8%).
Golden Globe Nominations Statistics By Motion Picture
(Reference: statista.com)
- At the 81st Golden Globe Awards ceremony in January 2024, “Barbie” received nine nominations in the movie categories.
- Furthermore, the number of nominations per motion picture is followed by Oppenheimer (8), Killers of the Flower Monn (7), Poor Things (7), Past Lives (5), Anatomy of a Fall (4), Maestro (4), May December (4), The Holdovers (3), Spider-Man: Across the Spider-Verse (3), The Super Mario Bros. Movie (3), and The Zone of Interest (3).
- However, the other motion pictures with only two nominations are Air, American Fiction, The Boy and the Heron, The Color Purple, Fallen Leaves, Nyad, Rustin, and Saltburn.
Barbie Impacts Body Image Statistics
- As per Barbie Statistics, Barbie dolls have been a significant part of many women’s childhoods, with 88% of women having owned a Barbie doll as children.
- In 2024, nearly half (45%) of women have compared their appearance to that of a Barbie doll.
(Source: harmonyhit.com)
- However, a surprising shift in opinion is observed among Gen Z women, with 53% of them considering Barbie as representing the ideal body type.
- While three in five believe that the new Barbie dolls better reflect diverse body types compared to older versions, 69% still think that Barbie dolls can contribute to body image issues.
- In contrast, 82% of people believe that Barbie dolls promote unrealistic body images for girls and women.
Expensive Barbies Sold Statistics
(Reference: statista.com)
- Barbie Statistics further state that as of July 2023, the most expensive sold-out top five Barbie dolls are Stefani Canturi (USD 302,500), De Beers 40th Anniversary (USD 85,000), Original N1 Ponytail (USD 27,450), Celebration 2000 (11,000), and Lorraine Schwartz (7,500).
- On the other hand, prices of other Barbies were Karl Lagerfeld (USD 5,275), Marie Antoinette (USD 3,000), Enchanted Evening (1,670), PinkJubilee (USD 1,300), and Devi Kroell (USD 1,075)
Recent Launch Statistics of Barbie
|
Name |
Launch Date | Model | Price (USD) | Designer | Face Sculpt | Body Type |
| 60th Anniversary Allan Vintage Reproduction Doll | 14/02/2023 |  |
55.00 | Bill Greening | Allan |
Silkstone |
|
Barbie 65th Anniversary Doll With Brunette Hair |
06/03/2023 |  |
60.00 | Carlyle Nuera | mouth Brooklyn | Model Muse |
| Barbie 65th Anniversary Doll With Blonde Hair | 06/03/2023 |  |
60.00 | Carlyle Nuera | Closed-mouth Millie |
Model Muse |
|
Barbie 12 Days of Spring Doll and Accessories |
14/03/2023 |   |
160.00 | Bill Greening | Vintage Barbie | Vintage Vinyl |
| Barbie Styled By Designer | 22/03/2024 |  |
100.00 | Suim Noh | Claudette |
Model Muse |
|
60th Anniversary Skipper Doll |
10/04/2024 |  |
55.00 | Bill Greening | Skipper | Silkstone |
| Barbie Looks Doll: #20 (Original, Long Red Hair) | 14/04/2024 |  |
25.00 | Bill Greening | Andra |
MTM |
|
#21 (Original, Long Black Hair) |
14/04/2024 |  |
25.00 | Bill Greening | Heide | MTM |
| #22 (Petite, Short Auburn Hair) | 14/04/2024 |  |
25.00 | Bill Greening | Victoria |
MTM |
|
#24 (Curvy, Long Brown Hair) |
14/04/2024 |  |
25.00 | Bill Greening | Simone | MTM |
| #25 (Buff Body Ken, Short Black Hair) | 14/04/2024 |  |
25.00 | Bill Greening | Basics Black Ken |
MTM |
|
Barbie Inspiring Women Kristi Yamaguchi Doll |
23/04/2024 |  |
35.00 | Carlyle Nuera | Olivia (painted to likeness) | MTM Petit |
| @BarbieStyle: “Plazacore” Fashion Pack | 26/04/2024 |  |
25.00 | Sium Noh | – |
– |
|
“Barbiecore” Fashion Pack |
26/04/2024 |  |
25.00 | Sium Noh | – | – |
| “Tenniscore” Fashion Pack | 26/04/2024 |  |
25.00 | Sium Noh | – |
– |
|
Ken Kouture Doll #1 |
08/05/2024 |  |
100.00 | Carlyle | Tate | Model Muse |
| Sapphire Anniversary Barbie Fashion Model Collection Doll | 13/06/2024 |  |
75.00 | Robert Best | Vintage Silkstone |
Posable Silkstone |
(Source: thebcollector.com)
Barbie Market Sustainable Initiatives
- Barbie dolls are now increasingly made from recycled plastics. Mattel has committed to using 100% recycled, recyclable, or bio-based plastics in Barbie products and packaging by 2030.
- Approximately 30% of Barbie dolls are made from recycled materials, up from 20% in 2023.
- 85% of Barbie’s packaging is recyclable, reflecting significant progress toward this goal.
- By the end of 2024, 60% of the energy used in Barbie doll manufacturing facilities comes from renewable sources, such as wind and solar power.
- Barbie achieved a 15% reduction in greenhouse gas emissions compared to 2020 levels.
- In recent years, the Barbie brand partnered with 100 schools worldwide to promote recycling and environmental stewardship among young students.
- Eco-Friendly Campaigns: has reached over 10 million people through various media channels.
Conclusion
Barbie continues to evolve, staying relevant to new generations while remaining steadfast in her core values of empowerment, diversity, and imagination. As she approaches her 65th anniversary, Barbie remains a beloved and influential figure in the world of toys and beyond.
Sources
Pramod Pawar
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
