Mobile Games Statistics By Retention Rates, Revenue and Leading Gaming App Publishers

Introduction

Mobile Games Statistics: The evolution of the gaming industry through mobile games has brought a significant change in the worldwide gaming industry. In the 90s, when people used to visit gaming centers, they were now able to play games on mobile whenever and however they wanted. Not only this but after the launch of PUBG, many people turned out to be YouTube creators and started uploading their gaming experiences. As of today, there are thousands of games that keep the mind engaged.

Moreover, AI, in collaboration with VR, will bring more advanced gaming experiences to players around the world. Let’s understand the recent developments in the gaming industry through these Mobile Games Statistics.

Editor’s Choice

• Japan is projected to lead in gaming expenditures over nine months, reaching USD 149, followed by South Korea at USD 95, and the United States at USD 90.
• Approximately 65% of gaming industry leaders believe that Generative AI will soon be widely adopted in game development.
• About 35% of gamers play with friends, 22.5% play with both friends and colleagues, and 19.9% play games with family members.
• In the USA, the top three mobile game genres by downloads are hyper-casual, simulation, and action.
• There is a significant drop in game retention rates from day 1 at 29.46% to day 30 at only 3.21%.
• The worldwide mobile gaming market is expected to grow to 1.9 billion players by 2027.
• The American mobile games market is projected to generate revenue of USD 22.33 billion according to 2024 forecasts.
• In 2023, North America experienced the highest mobile gaming penetration rate at 42.8%.
• Most gamers are between the ages of 18 and 34, accounting for 64% of total gamers, while 58% are aged 35 to 54.
• Global mobile game advertising spending is estimated to reach USD 102 million in 2024, up from USD 79 million in 2023.
• The Global Shooting Games Market is anticipated to be valued at approximately USD 201.6 Million by 2033, with a growth rate of 7.0%.
• The Global Strategy Games Market is expected to reach about USD 38.4 Billion by 2033, growing at an annual rate of 8.1%.
• The Global Cloud Gaming Market is projected to be worth around USD 143.4 Billion by 2032, with a growth rate of 46.9%.
• Mobile games contributed to 57% of the global gaming market revenue in 2022, surpassing both console and PC gaming.
• Over 2.8 billion people were mobile gamers worldwide in 2023.
• Asia-Pacific is the largest mobile gaming market, led by China and India in terms of user numbers and revenue.
• The ‘Mobile Games’ segment is forecast to see an increase in global revenue of USD 33.2 billion between 2024 and 2029, a growth of 33.62%.
• The in-game advertising market is expected to grow from USD 8.2 billion in 2023 to USD 20.7 billion by 2032, with a CAGR of 12.30%.
• The sector is predicted to reach approximately Rs. 231 billion by 2025, growing at a rate of 20%.
• According to SuperScale, 83% of launched mobile games fail within three years, and 43% are canceled during development.
• China and the US accounted for over 50% of the USD 107 billion spent on mobile games in 2023.
• In 2022, the mobile gaming content market was valued at USD 140.5 billion and is expected to exceed USD 173.4 billion by 2026.

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General Mobile Games Statistics

• Hyper-casual, simulation, and action genres lead in downloads among mobile games in the USA.
• The top three mobile game genres by consumer spending are RPG with USD 24.5 billion, Strategy with USD 10.7 billion, and Match with USD 10.2 billion.
• In 2024, worldwide mobile game ad spending is estimated at USD 102 million, showing an increase from USD 79 million in 2023.
• Approximately 45.3% of mobile game players believe that games offer a way to meet new people.
• Around 35% of gamers play with friends, 22.5% with friends and colleagues, and 19.9% with family members.
• Today, 87% of game developers incorporate artificial intelligence in game development.
• About 65% of gaming industry leaders predict that Generative AI will soon be widely adopted in game development.
• As of 2023, the global gamer population exceeds 1.92 billion.
• Women are 22% more likely than men to play games on mobile, with female mobile gamers making up 55% and male gamers 45%.
• Thirty percent of active gamers engage in mobile games daily.
• The largest gamer age group comprises individuals aged 18 to 34, representing 64% of total gamers, followed by 58% in the 35 to 54 age group, and 34% among baby boomers.
• Japan, South Korea, and the United States lead in gaming spending over nine months, spending USD 149, USD 95, and USD 90 respectively.
• The average gaming session duration is up to 8 minutes.
• The global gaming industry is currently valued at more than USD 300 billion and is expected to reach USD 312 billion by 2027.

(Source: Newzoo)

• On average, gamers spend 16 hours per week playing, 8 hours watching gaming streams, and 6 hours participating in game forums or communities.
• Tencent is the top iPhone gaming app publisher globally as of June 2022, generating USD 77.8 million in app revenues.
• Supersonic Studios leads as the most popular gaming app publisher in the Google Play Store in the US as of June 2022, with over 5.81 million downloads.
• The number of mobile gamers has increased to 3 billion as of July 2022, a 5.3% increase from the previous year, with over 50% located in the Asia-Pacific region.
• Mobile game consumer spending reached USD 41.2 billion in the first half of 2022, with Google Play generating USD 15.6 billion.
• Diablo Immortal generated more than USD 100 million in mobile player spending within eight weeks of its release.
• Candy Crush is the top-grossing iPhone app in the US as of June 2022, earning approximately USD 8.49 million.
• Subway Surfers and Garena Free Fire are among the top mobile games by downloads as of April 2022, with 26.6 million and 25.2 million installs respectively.
• A total of 14.4 billion mobile games were downloaded globally across the App Store and Google Play in the first quarter of 2022.
• The arcade genre saw the fastest revenue growth among mobile game genres in the second quarter of 2022, with player spending increasing by 18% year-over-year to USD 89.4 million.
• Generations Alpha and Z are the most active console and mobile gamers, comprising 77% of console players and 79% of mobile players.
• Most mobile games are developed by studios headquartered in the United States, which hold 17 positions globally.

Mobile Games Statistics By Retention Rates

• There is a huge difference in game retention rate between day 1 and day 30, resulting in 29.46% and only 3.21%, respectively. 
• The top 5 mobile game genres with the highest day 1 retention rates are Match – 32.65%, Puzzle – 31.85%, tabletop – 31.30%, RPG – 30.54%, and Simulation games – 30.10%.
• Furthermore, the highest retention rate in day 30 genres is Match – 7.15%, Puzzle 5.35%, Tabletop – 5.51%, Casino – 4.10%, and RPG games 3.38%.

Reasons To Play Mobile Games

• The majority of mobile game players play games to kill time, representing 51% of players.
• Furthermore, relaxation and excitement are other leading reasons to play mobile games, accounting for 46% and 27%, respectively.
• 20% of players stated attractive mobile game advertisements make them play those games, while 17% said the good rating in the app stores caught their attention.

Mobile Games Market By Region

Worldwide

• As of 2024, the worldwide mobile games market is valued at $98.74 billion.
• The market is expected to grow at a CAGR of 6.39% between 2024 and 2027, reaching $118.90 billion by the forecast year.
• Considering the worldwide gaming markets, China is projected to generate the highest revenue, contributing $34.660.00 million in the current year. 
• Mobile Games Statistics show that the user penetration is projected to be 22.1% in 2024, and it will increase to 23.3% by 2027.
• Furthermore, by the forecasted year, the number of players in the worldwide mobile gaming market is expected to reach 1.9 billion.
• The average revenue per user is estimated to be $57.64 in 2024.

Asia

• As of today, the Asian mobile games market is expected to generate a revenue of $65.08 billion. 
• The market is projected to grow at an annual rate of 6.16%, reaching $77.86 billion by 2027. 
• Furthermore, the number of players in the market is estimated to reach 0.9 billion by the forecast period.
• In 2024, the user penetration rate is 19.1%, which will be 19.2% by 2027.
• The average revenue per user in the Asian mobile games market is estimated to amount to $74.71 in 2024.

Africa

• The African mobile games market is expected to grow at an annual rate of 7.83% between 2024 and 2027, reaching $2.57 billion by the forecast period. 
• As of today, the estimated revenue in the market is $2.05 billion.
• The number of users in the African mobile games market will reach 310.6 million by 2027, whereas the user penetration rate will be 20.4% in 2024 and 22.6% in 2027.
• The average revenue per user (ARPU) is estimated to amount to $7.80 in the current year.

Americas

• According to Mobile Games Statistics 2024, the American mobile games market is estimated to generate a revenue of $22.33 billion. 
• Furthermore, the ARPU is estimated to be $60.49 in the current year.
• As of today, the user penetration rate is 36.2%, which is expected to reach 39.8% by 2027.
• Between 2024 and 2027, the market volume is projected to grow at a CAGR of 6.78%, reaching $27.19 billion by the forecast year.
• By 2027, the number of users will reach 0.4 billion.

Australia And Oceania

• In 2023, the revenue in the Australian and Oceania markets is expected to reach $1.05 billion.
• The mobile games market will grow at a CAGR of 6.55% between 2024 and 2027, reaching $1.27 billion by the forecast period.
• In addition, the forecast period will experience a number of users of 11.8 million.
• The average revenue per user is estimated to be $98.62 in 2024.

Europe

• The mobile games market in Europe is expected to generate a revenue of $8.23 billion in 2024.
• By 2027, the number of users in the market is expected to reach 221.5 million.
• The ARPU is projected to amount to $41.16 in the current year. 
• Furthermore, by the forecast period, the mobile games market will reach $10.00 billion, growing at a CAGR of 6.71%.
• The user penetration rate in the current year is projected to be 23.6%, which will be 26.1% by 2027.

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Top 30 Combined iOS And Android Games As Of 2024

According to a report by Singular, the following are the top 30 Android and iOS games of 2024.

(Source: singular.net)

Most Downloaded Games Of All Time

1. 1. Subway Surfers
2. 2. Candy Crush Saga
3. 3. Free Fire
4. 4. My Talking Tom
5. 5. Temple Run 2
6. 6. Hill Climb Racing
7. 7. Clash of Clans
8. 8. 8 Ball Pool
9. 9. My Talking Angela
10. 10. Temple Run

(Source: blog.udonis.co)

Leading iPhone Gaming Apps Worldwide

As of March 2024, according to Statista, the following are the leading iPhone gaming apps by downloads.

(Source: statista.com)

Leading Google Play Store Gaming Apps Worldwide

As of March 2024, according to Statista, the following are the leading  Google Play Store gaming apps by downloads.

(Source: statista.com)

Mobile Games With The Highest IAP Revenue Worldwide

(Reference: statista.com)

Mobile Games Statistics 2023 show that Honor of Kings (1,580.33), PUBG MOBILE (1,166.87), and Candy Crush Saga (983.8) were the highest-grossing mobile games by IAP revenue.

Leading Gaming App Publishers In The Google Play Store

The following chart shows the leading publishers based on Statista’s survey findings.

(Source: statista.com)

Mobile Gaming Penetration Worldwide By Region

(Reference: statista.com)

As per Mobile Games Statistics, in 2023, North America experienced the highest mobile gaming penetration rate at 42.8%. South America and Australia & Oceania were other leading regions in the same category contributing 28.85% and 24.39%. Furthermore, Europe, Asia, Africa, and the Carribeans reported 22.52%, 19.29%, 19.26%, and 18.99% penetration rates.

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Female-oriented Games Statistics

• A study by Newzoo and Google Play revealed that 49% of mobile gamers are women.
• Approximately 65% of women aged between 10 and 65 in the United States engage in mobile gaming.
• Around 43% of female mobile gamers play five or more times per week, compared to 38% of male mobile gamers.

• However, 60% of women who play mobile games feel that fewer than a third of mobile games are designed for women.
• A quarter of male mobile gamers would spend more time playing if they knew they were competing exclusively against other men.
• The gaming industry comprises only 27.8% of individuals who identify as female, transgender, or of another gender identity.
• Only 29% of women self-identify as gamers, whereas 57% of men do.
• After purchasing a new game, 70% of men feel good compared to only 58% of women.
• In the top 100 grossing games on Google Play, 44% more of the app icons feature male characters than female characters.
• Despite these disparities, female-oriented games such as Travel Frog and Animal Crossing: New Horizons have rapidly gained popularity, highlighting the potential for games targeted at female gamers.

Mobile Gaming Industry Outlook

• In 2023, the global mobile game market demonstrated stability with revenues reaching USD 76.7 billion, marking a 22% increase above pre-pandemic levels in 2019.
• It is projected that global mobile game revenues could exceed USD 100 billion by 2028.

• The United States continued to be the largest market, with revenues in 2023 showing a 38% increase from 2019, forecasted to potentially reach USD 33.5 billion by 2028.
• The Chinese iOS mobile game market showed stable revenue figures, reaching USD 15.1 billion in 2022.
• Revenue from casual mobile games grew significantly in 2023, driven by new and established titles such as MONOPOLY GO!, Egg
• Party, Royal Match, Travel Town, and Gossip Harbor®.
• Revenue from midcore mobile games contracted by 9%, although they still accounted for 59% of the total global mobile game revenue.

• Revenue from RPG and strategy games decreased by 10% in 2023, generating USD 20 billion and USD 14.8 billion respectively.
• In-app purchase revenue from puzzle games increased by 10% in 2023, totaling USD 10 billion, with significant contributions from match-3 and merge genres.
• Casino mobile game revenue rose by 18% in 2023, largely due to the success of Scopely’s new Monopoly IP game, MONOPOLY GO!, which generated USD 1.2 billion.

• Strategy mobile games experienced a revenue decline in 2023, totaling USD 14.8 billion, yet they remained 22% higher than 2019 levels, bolstered by Century Games’ new release, Whiteout Survival, which alone generated USD 370 million.

Shooting Games Market

• The global shooting games market is projected to grow from USD 102.5 million in 2023 to USD 201.6 million by 2033, achieving a compound annual growth rate (CAGR) of 7.0%.
• The market’s expansion is primarily fueled by the enduring popularity of first-person shooter (FPS) games, such as Counter-Strike 2 and Call of Duty, which demonstrate significant daily active player counts of 88,000 and 491,000, respectively.
• FPS games are particularly favored for their competitive nature, immersive gameplay, and robust community support, making them appealing to both casual and professional gamers.
• The sector’s growth is also driven by the rising prominence of esports, which is expected to attract an audience of 544 million by 2024 and more than 640 million by 2025. Events like the League of Legends World Championship 2023 have drawn peak viewership of 6.4 million, indicating substantial audience interest and commercial potential.
• Significant esports tournaments, including the Free Fire World Series 2021 with 5.41 million viewers and The International 2021 with a prize pool of USD 40 million, underscore the financial opportunities for game developers, advertisers, and investors.
• The Asia-Pacific region is the largest consumer of esports, contributing 57% to the global viewership, while North America and Europe follow with 12% and 16%, respectively.
• In 2023, the first-person shooter genre dominated the game type segment, accounting for 38% of the market, attributed to its engaging and immersive gameplay.
• The console platform led in 2023, comprising 40% of the market, supported by a solid user base and advanced gaming capabilities.
• North America held the largest market share in the shooting games market in 2023, accounting for 31% or USD 31.78 million, driven by a strong gaming culture and high consumer spending in the region.

Strategy Games Market

• The Global Strategy Games Market is projected to reach a value of approximately USD 38.4 billion by 2033, up from USD 17.6 billion in 2023, with a compound annual growth rate (CAGR) of 8.1% from 2024 to 2033.
• In 2023, the Asia-Pacific region is leading the market with a 40.1% share, amounting to USD 7.05 billion in revenue, propelled by a strong gaming culture in countries like South Korea, Japan, and China, where strategy games form a significant part of entertainment and competitive gaming.
• The Mobile device type segment held a dominant position in 2023, accounting for more than 42.3% of the Strategy Games Market.
• The Freemium business model was the most prevalent in 2023, capturing more than 54.0% of the market.
• Government initiatives in Europe are significantly contributing to market growth, with the UK government providing over £3 million in grants to 22 video game studios and the German Federal Government allocating up to €50 million annually since 2019 to cover up to 50% of development costs for video game prototypes, including strategy games.

Cloud Gaming Market

• The Global Cloud Gaming Market is projected to be valued at approximately USD 143.4 billion by 2032, up from USD 5.0 billion in 2023, reflecting a compound annual growth rate (CAGR) of 46.9% during the forecast period from 2023 to 2032.
• By 2024, it is estimated that the total number of cloud gaming users worldwide will reach around 29.8 million, indicating robust engagement across different regions and gamer demographics.
• North America leads in user count with approximately 17.3 million, accounting for over half of the global total, followed by Europe with 8 million users, which highlights strong adoption and infrastructure capabilities.
• The Asia Pacific region, with 3.6 million users, showcases significant growth potential due to its large population and increasing internet penetration.
• Collectively, the remaining parts of the world account for 0.9 million users, suggesting expansion in emerging markets.
• Mobile cloud gaming users number around 12.2 million, making up 41% of the overall market, driven by the ubiquity of smartphones and enhancements in mobile networks like 5G.
• The cloud gaming user base is nearly evenly split between casual gamers and core/enthusiast gamers, with 14.2 million and 15.6 million users respectively, demonstrating the platform’s wide appeal.
• The Asia Pacific region holds the largest market share globally, with a 33.7% revenue share, and is anticipated to maintain a strong growth trajectory.
• Key players in the Cloud Gaming Market include NVIDIA, Amazon Inc., Apple Inc., Google Inc., Intel Corporation, IBM Corporation, Microsoft Corporation, and Sony Interactive Entertainment, who are pivotal to the sector’s expansion and technological advancement.

AI Revolutionizing Mobile Gaming

The mobile gaming industry is a behemoth, constantly evolving with new technologies and player preferences. Artificial intelligence (AI) is the latest game-changer, promising to transform the way we experience mobile games. Let’s delve into AI’s impact, explore the fascinating evolution of mobile gaming, and unveil key trends for developers in 2024.

The AI Revolution: Shaping The Future Of Mobile Gaming

AI is rapidly infiltrating the mobile gaming landscape, bringing exciting possibilities:

• Personalized Experiences: Imagine a game that tailors itself to your skill level. AI can analyze your gameplay and adjust the difficulty, recommend challenges, or even generate personalized content. This keeps you engaged and prevents frustration, leading to longer play sessions.
  
• Smarter Enemies and Richer Worlds: AI-powered enemies can learn from your tactics and adapt their strategies, making battles more dynamic and engaging. AI can also generate dynamic in-game worlds with ever-changing events and environments, fostering a sense of discovery and replayability.
  
• Enhanced Graphics and Sound: AI can streamline the development of high-quality graphics and sound effects, leading to more immersive and visually stunning mobile games that rival their console and PC counterparts.
  
• Streamlined Development: AI can automate repetitive tasks like level design and testing, freeing up developers to focus on the creative aspects of game design. This can lead to faster development cycles and more innovative games.
  
• Monetization Magic: AI can personalize in-app purchases and targeted advertising, potentially increasing revenue for developers. Imagine ads that suggest items you’d genuinely enjoy or in-game purchases that enhance your specific gameplay style.
  

However, ethical considerations surround AI in gaming. Bias in algorithms could lead to unfair advantages or disadvantages for certain players. Additionally, the reliance on AI for content creation raises questions about the role of human creativity in game design.

A Blast From The Past: How Mobile Gaming Evolved

Mobile gaming has come a long way since the days of pixelated snakes slithering across monochrome screens. Here’s a nostalgic journey through its evolution:

• The Humble Beginnings (Snake, Tetris): The late 1990s saw the birth of mobile gaming with simple, addictive titles like Snake and Tetris. These games offered basic graphics and gameplay but were incredibly popular due to their portability and accessibility.
  
• The Feature Phone Era (Java Games): The early 2000s ushered in feature phones with more powerful processors. This paved the way for more complex mobile games with better graphics and features, like Java-based games. Popular titles included early versions of racing games and strategy games.
  
• The Smartphone Revolution (Angry Birds, Candy Crush): The arrival of the iPhone in 2007 and the subsequent rise of smartphones with touchscreens completely transformed the mobile gaming landscape. These devices offered intuitive touch controls, leading to a surge in popularity for casual games like Angry Birds and Candy Crush. These games were designed for short bursts of play, perfect for on-the-go entertainment.
  
• Mobile eSports and AAA Titles (PUBG Mobile, Fortnite Mobile): Today, mobile games boast stunning graphics, complex storylines, and deep gameplay mechanics that rival console and PC titles. The rise of mobile eSports with games like PUBG Mobile and Fortnite Mobile further highlights the growing sophistication of mobile gaming. Additionally, popular AAA franchises are making their way to mobile with titles like Call of Duty: Mobile.

Trends To Watch In 2024: A Developer’s Guide

As we race towards 2024, several trends are poised to shape the future of mobile gaming:

• Cloud Gaming Takes Flight: Cloud gaming services like Google Stadia and Microsoft xCloud allow players to stream high-end games directly to their mobile devices without needing powerful hardware. This allows developers to create even more visually stunning and demanding games for mobile platforms.
  
• AR and VR Integration: Augmented reality (AR) and virtual reality (VR) are poised to revolutionize mobile gaming. AR overlays digital elements in the real world, while VR creates immersive, 360-degree experiences. Imagine exploring fantastical worlds battling enemies in your living room through VR or hunting virtual creatures in your local park through AR!
  
• Focus on Mental Wellness: The rise of “wellness gaming” is a trend to watch. Games that promote relaxation, stress reduction, and mindfulness are gaining traction. Imagine playing a calming puzzle game designed to reduce anxiety after a long day.
  
• Subscription Services on the Rise: Subscription-based mobile gaming services like Apple Arcade and Google Play Pass are becoming increasingly popular. These services offer unlimited access to a curated library of games for a monthly fee. This model provides developers with a steady revenue stream while offering players a cost-effective way to enjoy a variety of games.
• Hyper-casual Reigns Supreme: Simple, hyper-casual games with easy-to-learn mechanics and short play sessions will continue to dominate the mobile gaming scene. These games are perfect for quick bursts of entertainment while commuting or waiting in line.
• Social Interaction at the Forefront: Games that encourage social interaction and competition are gaining traction. This could involve team-based games, guild systems, or features that allow players to connect and compete with friends. Imagine battling alongside your friends in a real-time strategy game or collaborating to solve puzzles in a cooperative adventure.
• Focus on Diversity and Inclusion: The mobile gaming industry is striving to become more inclusive. This means creating games with diverse characters, storylines, and themes that cater to a wider audience. Developers are focusing on representing different cultures, ethnicities, and genders in their games.
• The Rise of Blockchain Gaming: Blockchain technology is starting to make waves in the mobile gaming sector. Blockchain games allow players to own in-game items and assets as NFTs (non-fungible tokens). This opens doors for new monetization opportunities and allows players to own a piece of the games they play.

Conclusion

In conclusion, the mobile gaming industry is on an exciting trajectory, fueled by advancements in AI, cloud gaming, and AR/VR. Developers who embrace these trends and cater to player preferences for personalized experiences, mental wellness, and social interaction will be well-positioned to succeed in the ever-evolving mobile gaming landscape. By focusing on diverse and inclusive narratives while leveraging the power of AI and new technologies, developers can create truly groundbreaking mobile games that redefine the way we play.

Remember, the key lies in understanding player preferences and utilizing cutting-edge technology to create engaging and immersive experiences that cater to a diverse audience. As proven by these Mobile Games Statistics, the future of mobile gaming is bright, and developers who embrace innovation will be at the forefront of this exciting journey.

Joseph D'Souza

Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.

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