Massagers Statistics By Usage and Facts
Joseph D'Souza
Updated · Mar 20, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Massagers Statistics
- Benefits of Massager Machine
- Electric Massagers Statistics
- By Demographics
- Foot Massager Statistics
- Massage Chairs Statistics
- Foam Rollers Statistics
- Neck Massager Statistics
- Automotive Seat Massage System Statistics
- By Handheld Massagers
- The Best Foot Massagers
- The Best Eye Massagers
- The Best Face Massagers
- The Best Neck Massagers
- Best Massage Equipment
- The Website Traffic of Massager Statistics
- Conclusion
Introduction
Massagers Statistics: Today’s generation is spending most of their time at the workplace or in work-related activities. Thus, to refresh an individual’s body, a massager is the most excellent option. In current times, massage therapy is a flourishing industry as people across the world are now making self-care a priority. Who doesn’t love massage sessions? The only reason to choose massagers is that they help reduce stress, anxiety, and tension instantly from our daily hectic life schedules.
There are various types of massagers available in the market, and this Massager Statistics will guide you accordingly as it includes several insights focusing on different segments and exciting facts that might make you buy a massager.
Editor’s Choice
- The global massager market reached USD 7.4 billion in 2023 and is projected to grow to USD 17.7 billion by 2032, with a CAGR of 8.5% from 2024 to 2032.
- North America led the global massager market in 2023 with a 34% market share.
- The massage service sector in the United States was valued at USD 19 billion in 2023.
- The electric massager market was valued at USD 18,922.5 million in 2023 and is expected to reach USD 41,445.1 million by 2033, growing at a CAGR of 8.1%.
- The head massager market is projected to generate USD 9 billion in revenue by 2035, with a CAGR of 6% from 2023 to 2035.
- The North American region is expected to be the highest-performing contributor to the global massage equipment market, with a CAGR of 37% from 2023 to 2027.
- 88% of American massager users reported that massage is effective for reducing pain and stress.
- 21% of Americans used massagers in 2023.
- In February 2024, massagetools.com recorded 47.4K website visits, a decrease of 18.58% from the previous month, with a bounce rate of 54.75%.
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General Massagers Statistics
- In the United States, the market size of the massage service sector was USD 19 billion in 2023.
- However, the U.S. market has shrunk by 0.5%, resulting in 241 thousand businesses.
- The Massage Chair industry’s growth rate will be 6% from 2021 to 2026.
- Considering massager statistics, most patients are recommended to get massages to ensure their physical or mental health.
(Reference: website-files.com)
- The above graph describes the percentage of practitioners who recommend massage to their patients: physicians (46%), Physical Therapists (32%), Chiropractors (31%), Physical Assistants (15%), Mental Health Professionals (16%), and other Healthcare Professionals (6%).
- The demand for massagers will increase in the coming years as the job growth for massage therapists will grow by 20% from 2021 to 2031.
- Almost 70% of massage therapists in the U.S. are self-employed, and 29% work full-time.
Benefits of Massager Machine
- Foremost, a massager helps improve blood circulation. Increasing blood flow promotes the internal circulation of oxygen, which keeps your heart healthy.
- Massager also reduces muscular tension, and a full-body massage enables muscle pain alleviation and relaxation.
- The main advantage is zero stress, anxiety, and pain relief, which helps one focus properly on one’s general well-being.
- A body massager used before going to bed also helps improve the quality of an individual’s sleep.
Electric Massagers Statistics
- The electric massager market was valued at USD 18,922.5 million in 2023.
- The market is projected to grow to USD 41,445.1 million by 2033, with a CAGR of 8.1% from 2023 to 2033.
- The United States held the highest market share at 29.3% in 2023, which is expected to decline to 20.7% by 2033.
- In 2023, other key market shares included the United Kingdom at 3.9% and India at 2.8%.
By Demographics
- 28% of females are more likely to use massagers, and males by 26% in 2023.
- Around 36% of people with children less than 18 years old and 22% of people without children use massagers to enjoy massage therapy.
- Based on household income, 43% of consumers use massagers whose annual earnings were USD 100K+, followed by 28% (USD 50K-USD 100K) and 18% (<USD 50K).
- According to Massager Statistics, 65% of men and 55% of women get massages for health and wellness reasons.
- On the other side, 28% of men and 21% of women took massage therapy for pain relief by doctor’s suggestion.
Foot Massager Statistics
(Source: valuates.com)
- Massager Statistics further state that in 2023, the global market valuation of foot massagers was USD 4162 million and is expected to reach USD 4930.9 million by 2030.
- The growth rate of the market will witness a 2.4% CAGR from 2024 to 2030.
- China has the largest market for foot massagers, with a 50% share, followed by Japan, which has a 13% share.
- The top three manufacturers of foot massagers are HoMedics, OSIM, and Sunpentown, with a 27% market share.
Massage Chairs Statistics
(Source: valuates.com)
- In the United States of America, the robotic massage chair market value is anticipated to reach up to USD 1090.6 million by the end of 2027.
- According to Massagers Statistics, the worldwide massage chairs market generated USD 3165.2 million in revenue in 2023.
- Furthermore, by 2029, the forecasted market size will reach USD 4713 million, with a CAGR of 6.9% from 2023 to 2029.
Foam Rollers Statistics
- A report published by FOX 40 states that the market size of global foam rollers in 2023 will be worth USD 287.1 million.
- The market is estimated to be worth USD 589.7 million by the end of 2030, with a CAGR of 10.7% from 2023 to 2030.
- The North American region captured the largest share of the foam roller market with 35%, followed by Europe, which had a 30% share in 2023.
- The top six manufacturers in this industry are Trigger Point, TECHNOGYM, Hatha, Yes4All, ADIDAS, and Tokyo, with a market share of 35%.
Neck Massager Statistics
- Massager Statistics show that neck and shoulder massagers generated revenue in 2023 of USD 3,892.8 million.
- The demand for neck massagers will increase in the coming years. It is expected to reach USD 8,640.7 million by 2033, with a CAGR of 8.3% from 2023 to 2033.
- In the same forecasted period, this market will grow in the United States at a CAGR of 6.2%, followed by China (12.9% CAGR) and India (10.6% CAGR).
Automotive Seat Massage System Statistics
(Source: market.us)
- The automotive seat massage system market is projected to reach USD 59.6 billion by 2033, increasing from USD 51.9 billion in 2023.
- The market is expected to grow at a 1.4% CAGR between 2024 and 2033.
- The market valuation is forecasted as follows: USD 52 billion in 2024, USD 53.4 billion in 2025, USD 54.1 billion in 2026, USD 54.9 billion in 2027, USD 55.6 billion in 2028, USD 56.4 billion in 2029, USD 57.2 billion in 2030, USD 58 billion in 2031, and USD 58.8 billion in 2032.
- The Asia Pacific (APAC) region dominates the global market, holding a 34.3% market share.
- The front-seat massage systems segment leads the Type Analysis, commanding over 67.3% of the market share.
- Passenger cars maintain a dominant position in the Vehicle Type Analysis, securing over 68% of the market share.
- Original Equipment Manufacturers (OEMs) lead the Sales Channel Analysis, holding over 58.3% of the market share.
- Synthetic leather dominates the Automotive Upholstery Materials segment, capturing over 71.3% of the market share.
- The folding seat segment holds the largest share within the Seat Analysis category, securing over 42.8% of the market share.
- The powered seats segment leads the Technology Analysis, capturing over 28.9% of the market share.
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By Handheld Massagers
(Reference: stratviewresearch.com)
- Massagers Statistics further states that the handheld massagers market size has reach around USD 10.7 billion in 2023.
- Moreover, in the coming years, the estimated market valuation of the market will grow higher, such as in 2024 (USD 11.4 billion), 2025 (USD 12 billion), and 2026 (USD 12.8 billion).
The Best Foot Massagers
- Shiatsu Foot Massager is rated as the overall best and is priced at USD 100.
- Cloud Massage Foot Massager is the best splurge option, available for USD 240 on Amazon.
- Etekcity Foot Massager is recognized as the best heated foot massager and costs USD 134.
- Ivation Foot Spa Massager is considered the best foot bath option and is priced at USD 65.
- Nekteck Foot Massager is recommended for large feet and is available for USD 50.
- Phixnozar Foot Massager Mat is the best budget option and costs USD 40.
The Best Eye Massagers
- Renpho Eyeris 3 is the overall best eye massager and is priced at USD 90 on Amazon.
- Therabody SmartGoggles is the most advanced smart eye massager, available for USD 199.
- LifePro Smart Eye Massager is the best budget option, costing USD 45.
- Renpho Eyeris 2 is priced at USD 58.
- SereneLife Stress Therapy eye massager costs USD 56.
- Fmlave Eye Massager is available for USD 136.
The Best Face Massagers
- Skin Gym Face Sculptor is the best overall face massager, priced at USD 69.
- Shani Darden Facial Sculpting Wand is the most expensive option, costing USD 399.
- Jillian Dempsey Gold Sculpting Bar is priced at USD 195.
- Nurse Jamie Massaging Beauty Tool is available for USD 49.
- Herbivore Jade De-puffing Face Roller is priced at USD 32.
- Mount Lai Gua Sha Facial Lifting Tool is available for USD 28.
- Yeamon 2-in-1 Face Massager is the most affordable option at USD 20.
The Best Neck Massagers
- VIKTOR JURGEN Back Massager is the best overall choice, priced at USD 40.
- Comfier Neck and Back Massager offers the best massage chair experience at USD 200.
- HoMedics Shiatsu Deluxe Neck and Shoulder Massager is the best for neck and shoulders, available for USD 103.
- Fusion Black Pro Muscle Massage Gun is the best massage gun, priced at USD 100.
- Papillon Back Massager is the best with heat, available for USD 40.
- LiBa Back and Neck Massager is the best for pressure points, priced at USD 22.
- Body Back Manual Massage Roller Ball is the best portable option, available for USD 8.
Best Massage Equipment
(Source: baba-blog.com)
- Foot massagers: The average monthly search for foot massagers shown by Google Ads was 555000 in 2023, whereas the search value increased to 825000 in January 2024.
(Source: baba-blog.com)
- Massage chairs: According to Google Ads data, the search interest for massage chairs in November 2023 resulted in 301000, and in January 2024, the search was boosted by 40%, reaching 450000 inquiries.
(Source: baba-blog.com)
- Foam rollers: At the start of 2024, foam rollers will dominate the massager market, with 246000 searches via Google Ads data.
(Source: baba-blog.com)
- Neck massagers: In 2023, the neck massagers experienced 90500 searches, and in the mid-year, the search dropped by 49500, but in December, Google Ads data showed a 100% boost, resulting in 165000 searches.
- In January 2024, this massager received 246000 searches with 120% growth.
(Source: baba-blog.com)
- Handheld massagers: In 2023, the average number of searches was 74000, and by 2024, it is supposed to increase by 40%, resulting in 110000 searches.
The Website Traffic of Massager Statistics
By Country
(Source: similarweb.com)
- As explained by Massager Statistics, the United States of America had 30.46% of total traffic on massagetools.com, but it was reduced by 5.49% in total website visitors.
- Furthermore, other countries recorded the following contribution in total traffic: Vietnam = 2.83% (+44.37%), Turkey = 2.34% (-9.2%), Paraguay (2.3%), and Guatemala = 2.09% (-38.46%).
- Other countries collectively made up around 59.97% of visitors to massagetools.com.
By Traffic Source
(Reference: similarweb.com)
- The highest traffic rate towards massagetools.com was accounted for by Paid search, with 40.93% in February 2024.
- Furthermore, other traffic sources to the website are Organic search (40.27%), Direct (15.75%), and Referral (3.05%).
Conclusion
Using a massager is the best way to reduce stress and anxiety in our daily lives. Several massage equipment are available in the global market, and the market shares of the most used massagers are discussed above in the paper. If you are considering investing in different massager segments or are considering buying the best massager in 2024, this article on Massager Statistics will better guide you accordingly.
Joseph D'Souza
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
