Tea Statistics By Market, Revenue, Country, Region and Trends
Updated · Jan 30, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- General Tea Statistics
- Tea Market By Region
- Revenue, Combined Between 2018 and 2029
- Revenue Per Capita, Combined
- Volume, Combined
- Sales Channels
- Leading Tea Exporters Worldwide 2023
- Leading Tea Importers Worldwide in 2023
- Revenue of Tea Market Worldwide By Country 2023
- The State of Tea Market
- Conclusion
Introduction
Tea Statistics: Tea, a simple beverage steeped in leaves, has captured the hearts and minds of people across the globe for centuries. More than just a drink, tea has become a cultural symbol, a social ritual, and a source of comfort and pleasure. From the bustling tea houses of China to the quaint tea rooms of England, tea has woven itself into the fabric of human society.
The history of tea is as rich and diverse as the cultures it has touched. Originating in ancient China, tea was initially used as a medicinal herb before evolving into a popular beverage. Its cultivation and consumption gradually spread to other parts of Asia, Europe, and eventually the Americas.
Let’s check out the current state of the tea market using these tea statistics.
Editor’s Choice
- As of 2024, Tea Statistics show that the worldwide at-home Tea revenue from convenience stores and supermarkets will amount to US$135.60 billion.
- Tea, one of the leading hot beverages in the world, is projected to experience significant revenue growth worldwide. Overall, the revenue in the tea market has been consistently growing these years, and it is projected to reach US$361.90 billion.
- The worldwide tea market’s at-home volume is projected to reach 7.19 billion kg in 2024, in addition to a combined volume of 7.54 billion kg.
- As of 2024, the revenue for at-home is estimated to amount to US$16.50 billion in the African market.
- In 2025, the volume growth in the Australia and Oceania tea market will decline -3.2%.
- Asian region dominates the global tea market, accounting for over 60% of global tea consumption.
- Tea Statistics show that herbal tea consumption is projected to grow by 7% annually from 2024 to 2029.
- In 2023, the United States became the largest tea importer in the world, contributing US$519.79 million in value.
- It is estimated that 70% of consumers in North America and Europe will prefer tea brands that align with their environmental values.
General Tea Statistics
- On any given day, over 50% of the population in the US drinks tea.
- According to the Tea Association of the USA, Inc., four out of five US consumers drink tea, with a majority of millennials (87%) being tea drinkers.
- As of 2023, around 86 billion servings of tea, which is nearly 4 billion gallons, were consumed by Americans,
- In 2023, the USA recorded 230 million pounds of green and black tea imports.
- The growth rate for organic tea is 86.8% as of 2023.
Tea Market By Region
Worldwide
- As of 2024, Tea Statistics show that the worldwide at-home Tea revenue from convenience stores and supermarkets will amount to US$135.60 billion.
- In addition, the out-of-home revenue, i.e. bars and restaurants, are projected to contribute US$141.80 billion.
- Between 2024 and 2029, the at-home revenue is estimated to grow at 5.79%.
- Tea Statistics show that, in a worldwide comparison, the majority of the revenue will be generated from China, which will contribute US$48,960 million in 2024.
- The worldwide tea market’s at-home volume is projected to reach 7.19 billion kg in 2024, in addition to a combined volume of 7.54 billion kg.
- By 2025, it is estimated that the at-home volume growth will be at 2.8%
Revenue, Combined Between 2018 and 2029
(Reference: statista.com)
Tea, one of the leading hot beverages in the world, is projected to experience significant revenue growth worldwide. Overall, the revenue in the tea market has been consistently growing these years, and it is projected to reach US$361.90 billion.
Revenue Per Capita, Combined
(Reference: statista.com)
Tea Statistics show that, as of 2024, the per capita revenue is projected to reach US$35.79. With continuous growth in the same, it is projected to reach USD 44.90 by 2029. Overall, the tea market has experienced significant growth in various market segments.
Volume, Combined
(Reference: statista.com)
The combined volume of at-home and out-of-home consumption is projected to reach 7.19 billion kilograms in 2024. For the first time in all these years, it is projected to cross the 7.00 mark, staying at the same level until 2029, when it will reach 7.87 billion kilograms.
Sales Channels
| Year | Offline (in %) | Online (in %) |
| 2017 | 97.2 | 2.8 |
| 2018 | 95.6 | 4.4 |
| 2019 | 94.1 | 5.9 |
| 2020 | 91.8 | 8.2 |
| 2021 | 89.6 | 10.4 |
| 2022 | 90.3 | 9.7 |
| 2023 | 91.3 | 8.7 |
| 2024 | 90.4 | 9.6 |
| 2025 | 89.1 | 10.9 |
| 2026 | 88.6 | 11.5 |
| 2027 | 88.2 | 11.8 |
| 2028 | 88.2 | 11.8 |
(Source: statista.com)
Tea sales are slowly increasing through online channels. A major boost in online sales was recorded during COVID-19, which jumped from 5.9% to 8.2%. Offline sales still have a major share; however, On a minor note, they are decreasing due to a shift in consumer trends.
Americas
- In the American tea market, the revenue in the at-home segment is estimated to reach US$14.47 billion in 2024.
- Between 2024 and 2029, it is projected to grow at a CAGR of 3.67%.
- In comparison to the entire American population, the average revenue per capita for the at-home segment is estimated to reach US$14.23 in the current year.
- In 2024, the combined volume is projected to amount to 0.86 billion kg.
- By 2025, the volume growth in the at-home segment will be at 1.0%.
- Tea Statistics show that the average volume per person in the American tea market is estimated to reach 0.78kg in 2024.
Africa
- As of 2024, the revenue for at-home is estimated to amount to US$16.50 billion in the African market.
- In terms of the African population, the average revenue per capita for the at-home segment is estimated at US$12.70.
- The volume, combined, will reach 0.86 billion kg in 2024.
- Tea Statistics estimates that the volume growth for the at-home segment will be at a CAGR of 1.6% by 2025.
- In 2024, the average volume per person is estimated to be 0.64kg.
Asia
- The Asian tea market (at-home segment) is projected to reach US$90.74 billion in 2024.
- Furthermore, the combined revenue is projected to reach US$190.50 billion in the same year.
- Between 2024 and 2029, the CAGR of revenue growth is estimated to be at 5.41%.
- In comparison to the Asian population, in 2024, the average revenue per capita will reach US$19.97.
- The volume combined is estimated to reach 5.02 kg in the current year.
- Furthermore, the volume growth in the Asian Tea market is expected to reach 3.5% for the at-home segment by 2025.
- The average volume per person will reach 1.06kg in 2024.
Australia and Oceania
- Similar to other regions, the combined revenue in the Australia and Oceania market will amount to US$1.58 billion in 2024.
- The average revenue per capita for the at-home segment is estimated to amount to US$11.86, compared to the total population figures.
- In 2024, the combined volume will result in 21.62 million kg.
- However, in 2025, the volume growth in the Australia and Oceania tea market will decline -3.2%.
Leading Tea Exporters Worldwide 2023
(Reference: statista.com)
As of 2023, China was the leading tea exporter, with US$1,739.2 million of trade value. Tea Statistics further show that Kenya and Sri Lanka ranked, contributing US$1,383.9 and US$1,289.9, respectively. Other countries are far behind in beating their competitors.
Leading Tea Importers Worldwide in 2023
(Reference: statista.com)
In 2023, the United States became the largest tea importer in the world, contributing US$519.79 million in value. Furthermore, the United Kingdom and Egypt spent almost equally, US$310.34 million and US$310.07 million, respectively.
Revenue of Tea Market Worldwide By Country 2023
China is a leading country with the highest revenue in the tea market in 2023, representing 106,548.96 million in total. India and Japan, on almost an equal level, generated revenue of 19,870.34 million and 17,537.45 million, respectively.
| Country | Revenue (in million US dollars) |
|
China |
106,548.96 |
| India |
19,870.34 |
|
Japan |
17,537.45 |
| United States |
15,931.35 |
|
Brazil |
13,479.37 |
| Turkey |
9,538.37 |
|
Thailand |
6,100.97 |
| Indonesia |
5,171.75 |
|
Nigeria |
5,030.25 |
| Russia |
4,364.61 |
|
Vietnam |
3,894.35 |
| Iran |
3,426.8 |
|
United Kingdom |
2,665.12 |
| Egypt |
2,616.18 |
|
Bangladesh |
2,481.72 |
| Malaysia |
2,439.06 |
|
Kenya |
2,082.67 |
| Pakistan |
1,930.64 |
|
Canada |
1,547.74 |
| Australia |
1,343.72 |
(Source: statista.com)
The State of Tea Market
The tea market in 2024 shows dynamic shifts in consumer behavior driven by health-conscious trends, sustainability concerns, and the rise of specialty teas. Consumers expect tea products that align with their preferences for natural ingredients, organic certifications, and eco-friendly packaging. Health benefits, such as antioxidants in green tea and stress-relief properties in herbal teas, are now a priority for buyers, influencing their choices.
Consumer Trends in 2024
- Health and Wellness Focus: There is a rising demand for teas that support health, such as detox teas, weight-loss teas, and immunity-boosting teas. Green tea and herbal teas are particularly popular due to their perceived health benefits. This trend is expected to continue, with growth seen in wellness-focused tea products.
- Premiumization: Consumers are willing to pay more for premium, high-quality, and organic teas. Specialty teas, such as matcha and oolong, have seen an increase in demand due to their unique flavors and premium positioning.
- Sustainability and Ethical Sourcing: Tea brands are increasingly expected to adopt sustainable practices. Consumers prefer brands that source their tea ethically and use environmentally friendly packaging.
- Convenience: Ready-to-drink (RTD) teas and tea bags continue to grow in popularity due to the convenience they offer. This is especially relevant for busy consumers who want to enjoy tea on the go.
Change in Tea Consumption Volume (2024-2029)
Between 2024 and 2029, global tea consumption is projected to grow at a compound annual growth rate (CAGR) of approximately 5.8%. In 2024, the global tea market is estimated to be worth $55 billion US dollars. Tea Statistics projects that, by 2029, the market is expected to surpass $73 billion US dollars. The increase is driven by the expansion of the tea-drinking population in regions like Asia-Pacific, especially China and India, and rising demand for functional teas in North America and Europe.
Types of Teas with a Share of Consumption By Region (2024)
- Asia-Pacific: Tea Statistics show that this region dominates the global tea market, accounting for over 60% of global tea consumption. Green tea is the most consumed tea in this region, making up about 45% of total tea consumption, while black tea accounts for 40%.
- North America: Black tea leads with 55% of the market share, followed by green tea, which holds 25%. Due to health-conscious trends, herbal teas are also gaining traction.
- Europe: The European market is more diverse, with black tea accounting for 50% of consumption and green tea for 20%. Herbal and fruit-infused teas are popular, particularly in Western Europe, which has seen a 15% increase in demand for these teas in recent years.
- Middle East and Africa: Black tea remains the most popular, accounting for 65% of consumption. However, herbal teas and green tea are gaining popularity due to growing health awareness in the region.
Future Tea Consumption Trends
- Rise of Herbal and Functional Teas: Consumers are increasingly looking for teas that provide specific health benefits. This includes teas infused with herbs, adaptogens, and botanicals known for promoting wellness, relaxation, or cognitive benefits. Tea Statistics estimate that herbal tea consumption is projected to grow by 7% annually from 2024 to 2029.
- Shift to Green and Specialty Teas: Green tea consumption is expected to increase, particularly in North America and Europe, where the demand for antioxidant-rich beverages is on the rise. Specialty teas like matcha, oolong, and Pu-erh will also experience significant growth, especially in Western markets.
- Sustainability-Driven Choices: By 2029, more consumers will prioritize brands that promote sustainable farming practices and eco-friendly packaging. Tea Statistics estimates that 70% of consumers in North America and Europe will prefer tea brands that align with their environmental values.
- Expansion of Ready-to-Drink Teas: RTD teas are expected to grow by 8.5% annually as consumers seek more convenient options. This segment will expand particularly in the Asia-Pacific region and North America, where busy lifestyles are driving demand.
Region-Wise Comparison
- Asia-Pacific: The largest consumer of tea, driven by traditional tea-drinking cultures, will continue to lead the market. However, premium and organic teas will see growth as consumers in urban areas shift toward healthier options.
- North America: While black tea remains dominant, herbal and functional teas will experience strong growth, especially among younger consumers seeking healthier alternatives to coffee and sugary beverages.
- Europe: Sustainability and ethical sourcing are key drivers of growth in Europe. Herbal teas, fruit teas, and wellness teas will expand significantly as consumers prioritize health and environmental concerns.
- Middle East and Africa: This region will see steady growth in black and herbal teas, with a focus on traditional black tea consumption. However, health-driven trends will gradually influence purchasing decisions.
In summary, the tea market in 2024 is undergoing significant shifts due to consumer expectations for health benefits, sustainability, and convenience. Consumption is projected to rise globally, with different regions showing varying preferences for tea types. The demand for herbal, functional, and premium teas will continue to drive market growth, while sustainability will play a pivotal role in shaping future trends.
Conclusion
A sense of ritual and mindfulness often accompanies the act of drinking tea. Whether it’s the delicate art of preparing a cup of matcha in Japan or the leisurely afternoon tea enjoyed in England, tea provides a moment of respite from the hustle and bustle of daily life. It’s an opportunity to slow down, connect with others, and appreciate the simple pleasures of life.
In conclusion, tea is more than just a beverage; it is a cultural icon, a health elixir, and a source of comfort and pleasure. From its ancient origins in China to its global popularity today, tea has played a significant role in shaping human history and culture. Whether you’re a seasoned tea connoisseur or simply enjoy a casual cup, there’s no denying the allure of this timeless drink.
Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.
