Yeti Statistics By Revenue, Sales, Financial Analyses, Stock Price, Brand And Web Traffic
Updated · Mar 18, 2025
TABLE OF CONTENTS
- Introduction
- Editor’s Choice
- Yeti Revenue Statistics
- Yeti Statistics By Sales, Q1 2024
- Yeti Statistics By Financial Analyses
- Yeti Stock Price Statistics
- Yeti Shares Statistics
- Yeti Brand Profile Statistics
- Yeti Website Traffic Statistics By Country
- Sports and Outdoor Online Shop Statistics By Brands
- Yeti Product Launches Statistics
- Yeti Sustainability Statistics
- Conclusion
Introduction
Yeti Statistics: Yeti, known for its high-performance coolers and outdoor gear, has become a popular brand among adventure enthusiasts. Founded with a mission to create durable, reliable gear, Yeti has become a favorite among adventurers, campers, and outdoor enthusiasts.
Yeti continues to innovate, expanding its product line to meet the needs of those who demand the best in outdoor equipment. But beyond the cool factor, some interesting statistics tell the story of Yeti as a company. Let’s dive into some key areas to understand Yeti’s performance.
Editor’s Choice
- Yeti Statistics show that YETI reported a total revenue of USD 1.70 billion for the twelve months ending March 30, 2024, marking a 5.79% year-over-year growth.
- On June 26, 2024, the company’s market capitalization was USD 3.14 billion, an increase of 1.47%.
- In the first quarter of 2024, gross profit increased by 20% and generated USD 194.8 million, or 53.5% of sales, compared to the prior year.
- The total adjusted sales increased by 13% to USD 341.4 million, an increase of USD 302.8 million from Q1 2023.
- Direct-to-consumer (DTC) sales increased by 12% to USD 187.8 million, boosted by the growing demand for drinkware products.
- Yeti’s stock price has seen a positive change over the past year, increasing by over 6.91%.
- There are currently over 85.24 million Yeti outstanding shares circulating in the market.
- Yeti Statistics further states that yeti.com’s total website visits in May 2024 were 5.3 million, an increase of 18.67% from last month’s, and it secured a 44.26% bounce rate.
- The United States has accounted for the highest revenue across Yeti Holdings Inc., with around USD 275,796 K in Q1 2024.
- Additionally, around 45.79% of visits to yeti.com are from desktops, whereas mobile devices account for 54.21% of the traffic.
- As of March 2024, the company had around 1,050 employees available, and revenue per employee was around USD 1,616,487 annually.
Yeti Revenue Statistics
- Yeti Holdings Inc.’s total revenue was USD 1.70 billion for the twelve months ending March 30, 2024, marking a 5.79% year-over-year growth.
(Source: research-assets.cbinsights.com)
- Meanwhile, in 2023, the company’s revenue was around USD 1,587 million, decreasing from USD 1,595 billion in 2022.
- On the other hand, Yeti has grown at a CAGR of 14.8% from 2019 to 2023.
- Furthermore, Yeti accounted for revenue in the previous years: 2021 (USD 1,411 million), 2020 (USD 1,092 million), and 2019 (USD 914 million).
Yeti Statistics By Sales, Q1 2024
|
Net Sales (USD thousand) |
Growth Rate | |
|
Channels |
||
|
Direct-to-consumer (DTC) |
187,826
|
12% |
| Wholesale | 153,568 |
13% |
|
Category |
||
| Drinkware | 214,580 |
13% |
|
Coolers & Equipment |
119,906 | 15% |
| Other | 6,908 |
– |
|
Geographic Region |
||
| United States | 275,796 |
– |
|
International |
65,598 | – |
| Total | 341,394 |
– |
(Source: businesswire.com)
By Market Capitalization
(Source: stockanalysis.com)
- Yeti Statistics show that on June 26, 2024, the company’s market capitalization was USD 3.14 billion, an increase of 1.47%.
On the other hand, the monthly market cap of the company in 2023 and 2024 is described below:
|
Monthly market cap (USD billion) |
FY 2023 & change rate | FY 2024 and change rate |
| January | 3.86 (+8.35%) |
3.82 (-15.08%) |
|
February |
3.37 (-12.71%) | 3.57 (-6.58%) |
| March | 3.46 (+2.62%) |
3.35 (-6.07%) |
|
April |
3.41 (-1.38%) | 3.11 (-7.34%) |
| May | 3.17 (-7.09%) |
3.47 (+11.83%) |
|
June |
3.37 (+6.21%) | 3.41 (-1.87%) |
| July | 3.69 (+9.68%) |
– |
|
August |
4.33 (+17.37%) | – |
| September | 4.18 (-3.46%) |
– |
|
October |
3.69 (-11.82%) | – |
| November | 3.70 (+0.42%) |
– |
|
December |
4.50 (+21.43%) |
– |
(Source: businesswire.com)
Yeti Statistics By Financial Analyses
|
(USD thousands) |
Three months ended
March 30, 2024 |
| Net sales |
341,394 |
|
Cost of goods sold |
146,581 |
| Gross profit |
194,813 |
|
Selling, general, and administrative expenses |
168,996 |
| Operating income |
25,817 |
|
Net Interest income (expense) |
659 |
| Other net income expenses |
4,101 |
|
Income before income taxes |
22,375 |
| Income tax expense |
6,520 |
|
Net income |
15,855 |
|
Net Income Per Share (USD) |
|
|
Basic |
0.18 |
|
Diluted |
0.18 |
|
Weighted Average Shares Outstanding (USD) |
|
|
Basic |
86,355 K |
| Diluted |
87,157 K |
(Source: businesswire.com)
By Consolidated Balance Sheet
| Current Assets
(USD thousands) |
Three months ended
March 30, 2024 |
| Cash |
173,911 |
|
Net accounts receivable |
108,350 |
| Inventory |
363,919 |
|
Prepaid expenses and other current assets |
57,005 |
| Total current assets |
703,185 |
|
Net Intangible assets |
133,927 |
| Net property and equipment |
129,941 |
|
Operating lease |
77,171 |
| Goodwill |
72,894 |
|
Other assets |
2,686 |
| Total |
1,119,804 |
(Source: businesswire.com)
Yeti Stock Price Statistics
- The company’s trailing PE ratio is 19.99, and its forward PE ratio is 14.97, indicating a moderately priced stock relative to its earnings.
(Source: google.com)
- Yeti Statistics show that the stock price of Yeti Holdings Inc. as of June 26, 2024, was USD 39.98.
Furthermore, other monthly stock prices of the company in 2024 are depicted below:
|
Date |
Stock Price (USD) |
|
Jan-31 |
43.97 |
| Feb-29 |
41.04 |
|
Mar-28 |
38.55 |
| Apr-30 |
35.72 |
|
May-31 |
40.74 |
- Yeti Statistics 2024 show that, to date, over 85.24 million YETI Holdings outstanding shares are circulating in the market,
- The market share of the company increased by 0.08% from last year and decreased by 0.67% QoQ.
- Furthermore, others include those owned by insiders (0.34%), owned by institutions (115.04%), and float (84.82 million).
Shareholders detailed analyses are described below:
|
Name |
Value
(USD million) |
Shares |
|
Ryan R. Seiders |
459.80 | 13.69% |
| Capital Research Global Investors | 410.49 |
12.22% |
|
Baillie Gifford Co |
354.53 | 10.56% |
| Vanguard Group Inc | 325.72 |
9.70% |
|
Blackrock Inc |
310.86 | 9.26% |
| Roy J. Seiders | 222.64 |
6.63% |
|
Wasatch Advisors LP |
195.42 | 5.82% |
| Franklin Resources Inc | 168.53 |
5.02% |
|
Capital World Investors |
156.99 | 4.67% |
| Wellington Management Group LLP | 141.76 |
4.22% |
|
State Street Corp |
98.77 | 2.94% |
| Bank Of New York Mellon Corp | 79.33 |
2.36% |
|
Van Berkom Associates Inc |
71.42 | 2.13% |
| Cortec Management V LLC | 65.86 |
1.96% |
|
Geode Capital Management LLC |
55.62 | 1.66% |
| Cortec Group GP LLC | 53.27 |
1.59% |
|
Morgan Stanley |
52.83 | 1.57% |
| Dimensional Fund Advisors LP | 51.14 |
1.52% |
|
Citadel Advisors LLC |
49.84 | 1.48% |
| Capital International Investors | 48.54 |
1.45% |
|
Macquarie Group Ltd |
41.39 | 1.23% |
| Nuveen Asset Management LLC | 39.61 |
1.18% |
|
Charles Schwab Investment Management Inc |
37.96 | 1.13% |
| Federated Hermes Inc | 35.99 |
1.07% |
|
Bank Of America Corp |
31.98 |
0.95% |
(Source: wallstreetzen.com)
Yeti Brand Profile Statistics
(Reference: statista.com)
- Yeti Statistics reports that in the United States of America, the brand awareness of the company in 2023 was around 68%.
- Meanwhile, around 26% of US consumers who shop online for sports and outdoor products express a preference for Yeti.
- Approximately 18% of US consumers prefer using Yeti products.
- However, 15% of American consumers claimed that they are likely to use the company’s product again.
- In August and September 2023, nearly 15% of US users reported encountering information about YETI through media, social media, or advertisements within the preceding three months.
Yeti Website Traffic Statistics By Country
(Source: similarweb.com)
- Yeti Statistics 2024: the United States had 76.97% of the Yeti’s website’s total traffic, up by 16.76%.
- During the same duration, other countries recorded the following contribution in total traffic: Australia = 7.96% (-2.71%), the United Kingdom = 2.89% (+46.43%), Mexico = 1.49% (+69.71%), and New Zealand = 1.33% (+74.92%)
- Other countries collectively made around 9.36% of visitor share in yeti.com.
By Device
(Reference: semrush.com)
- As per Yeti Statistics, in May 2024, the United States of America had 3.08 million users on yeti.com, with a user share of 81.55%. Meanwhile, around 44.33% of these came via desktop and 55.67% on mobile devices.
- Website users make up around 4.59% of Australia’s user base, resulting in 173.54K, of which 62.48% have access to the desktop version and 37.52% by mobile devices.
- In New Zealand, Yeti’s website had 114.88K users and 3.04% user traffic, with desktop and mobile users being 19.69% and 80.31%, respectively.
- The United Kingdom and Canada each have around 2.24% and 84.81K users, and their website traffic is around 74.2% and 25.8%.
- Besides, 74.2% of desktop and 25.8% of mobile users in the United Kingdom accessed yeti.com.
- In Canada, around 53.93% of users access the website via desktops, and 46.07% access it through mobile devices.
By Demographics
(Reference: similarweb.com)
- In May 2024, male and female users of yeti.com were 50.81% and 49.19%, respectively.
- The Yeti Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, which is 27.2%.
- 41% of Yeti’s website users are aged 35 to 44 years.
- In contrast, 20.13% and 14.85% belong to individuals aged 45 to 54 and 55 to 64, respectively.
- Around 8.63% of website users are aged from 18 to 24 years.
- Nearly 8.78% of user shares of yeti.com contributed from the age group above 65 years.
By Traffic Source
(Reference: similarweb.com)
- Yeti Statistics 2024 also shows that direct search generated the highest traffic rate to yeti.com, 45.1%.
- Almost 29.38% of the share is generated by organic traffic searches, while 15.79% is from paid searches.
- Furthermore, the website’s other traffic sources are referrals (3.15%), display (3.01%), mail (1.82%), and social (1.76%).
By Social Media Referral Statistics
(Reference: similarweb.com)
- Yeti Statistics reported that Facebook had the highest social media referral rate, with a 35.18% share compared to other social network traffic.
- YouTube and Reddit each contributed a share of 23.96% and 23.54% on yeti.com.
- Meanwhile, traffic sent by LinkedIn was 5.56%, and WhatsApp contributed 3.63%.
- Similarly, the rest of Yeti’s website’s social networks together made up around 8.02% of the traffic share.
Sports and Outdoor Online Shop Statistics By Brands
(Reference: statista.com)
- In 2024, approximately 93% of individuals in the United States who had shopped at Nike’s online store indicated they would do so again.
- Other leading sports and outdoor online shop loyalty in the United States by brands are followed by Addidas (92%), DICK’s Sporting Goods (88%), Foot Locker (87%), Rebok (87%), Under Armour (85%), Bass Pro Shops (78%), Columbia (75%), Champs Sports (65%), YETI (62%), Lululemon (58%), Finish Line (56%), Fanatics (47%), Academy (41%), REI (37%), Backcountry (22%), MidwayUSA (20%), and Evan’s Cycles (17%).
Yeti Product Launches Statistics
|
Prices (USD) |
Launch Date |
Specifications |
|
|
Rambler Drinkware Series |
|||
| Rambler 20 oz Tumbler | 35.00 | Early 2024 |
Features a MagSlider™ Lid, double-wall vacuum insulation, and is dishwasher safe. Available in seasonal colors. |
|
Rambler 4 oz Stackable Cup |
30.00 (set of two) | March 2024 |
It has a double-wall insulated design with a ceramic lining, a stainless steel upper rim, and a stackable design. It is perfect for espresso shots. |
|
Rambler 8 oz Stackable Cup |
35.00 |
Similar to the 4 oz cup but with a larger capacity, this cup features a handle for easy grip and is ideal for coffee drinks like cortados and cappuccinos |
|
|
Coolers |
|||
| Hopper Flip 12 Soft Cooler | 250.00 | January 2024 |
Portable soft cooler with a capacity of 12 cans plus ice, leakproof zipper, and high-density fabric that resists punctures and UV rays. |
|
Tundra 45 Hard Cooler |
300.00 | February 2024 |
Holds up to 54 cans or 37 lbs of ice, featuring extra-thick walls and PermaFrost™ insulation for superior ice retention |
|
Bikes |
|||
| YETI SB135 LRT3 X0 Bike | 3,398.00 | March 2024 |
TURQ-Series carbon fiber frame with 160mm front travel and 135mm rear travel, SRAM X0 Eagle Transmission 12-speed drivetrain, SRAM Code RSC hydraulic disc brakes, DT Swiss Custom EX1700 wheels, and Fox Transfer Dropper Post |
Yeti Sustainability Statistics
- Yeti has set a goal to achieve carbon neutrality by 2030. As of 2024, they have reduced their carbon footprint by 20% compared to their 2019 baseline.
- Yeti Statistics further states that the company has transitioned to using 75% renewable energy across its operations, with plans to reach 100% by 2025.
- Yeti Statistics 2024, around 60% of Yeti’s products will be made from recycled materials. This includes their popular drinkware and cooler lines, which utilize recycled stainless steel and other sustainable materials.
- Also, a comprehensive waste reduction program was implemented, achieving a 50% reduction in waste sent to landfills from their manufacturing processes compared to 2020 levels.
- All Yeti product packaging is now 100% recyclable or compostable.
- By 2025, the company aimed to source 100% of its materials from tier 1 and tier 2 suppliers who meet their responsible sourcing expectations. As of 2024, 80% of their suppliers meet these standards.
Conclusion
Yeti statistics paint a picture of a financially sound company with a strong brand presence. The overall report will guide you accordingly, as it has covered many essential current trends and analyses of the global market in recent years.
However, the company’s future will depend on its ability to adapt to market changes, maintain its competitive edge, and stay relevant to the evolving needs of outdoor enthusiasts.
Joseph D'Souza started Coolest Gadgets in 2005 to share his love for tech gadgets. It has since become a popular tech blog, famous for detailed gadget's reviews and companies statistics. Joseph is committed to providing clear, well-researched content, making tech easy to understand for everyone. Coolest Gadgets is a trusted source for tech news, loved by both tech fans and beginners.
