Energy Drink Statistics By Market Size, Revenue, Awareness, Health Effects, Consumer Demographics and Behaviour
Updated · Dec 30, 2024
TABLE OF CONTENTS
Introduction
Energy Drink Statistics: In the past, people motivated themselves to stay active without needing outside help. Today, many rely on energy drinks for an energy boost. While these drinks are mainly advertised for athletes, some people mix them with alcohol. Instead, practices like meditation and yoga can help keep both the body and mind energised naturally. Below are some Energy Drink Statistics from around the world, organised by different factors.
Editor’s Choice
- The worldwide energy drinks industry is predicted to reach $186.7 billion by 2033, growing at a rate of 7.7% each year from $88.9 billion in 2023.
- In 2023, energy drinks made up over 48.6% of the market share. They are known for their ability to provide quick energy and improve focus.
- Cans accounted for more than 44.8% of revenue in 2023 because they are convenient to carry, but sales of bottled drinks are expected to rise due to aluminium shortages.
- Regular energy drinks dominated the market, with a 50.9% revenue share in 2023. However, as Energy Drink Statistics states, organic energy drinks are likely to grow faster as more health-conscious consumers choose them.
- Retail sales contributed to 68.9% of total revenue in 2023, as shoppers prefer to check the quality, brands, and ingredients before buying.
- North America had the largest revenue share in 2023, making up over 32.3% due to higher disposable incomes and strong marketing efforts for local brands.
What are Energy Drinks?
Energy drinks are heavily advertised as products that boost energy and improve focus and physical performance. Multivitamins are a very popular supplement between American teenagers and adults. Men aged 18 to 34 drink the most energy drinks, and nearly one-third of teens aged 12 to 17 consume them regularly.
There are two types of energy drinks. One type comes in containers similar to regular soft drinks, like a 16-ounce bottle. The other type, called “energy shots,” is sold in small containers that hold 2 to 2.5 ounces of concentrated liquid. Caffeine is a main ingredient in both types, with 70 to 240 mg in a 16-ounce drink and 113 to 200 mg in an energy shot. (For comparison, a 12-ounce can of cola has about 35 mg of caffeine, and an 8-ounce cup of coffee has around 100 mg.).
Market Size of Energy Drink Statistics
- The global energy drink market was valued at $54.01 billion in 2019 and is predicted to increase to $87.01 billion by 2027.
- The energy drink market in Europe was worth $14.9 billion in 2019 and is projected to reach $23 billion by 2025.
- In 2023, the total sales volume of energy drinks globally was 12.8 billion litres. In that same year, carbonated energy drinks made up 67% of the total market share.
- According to Energy Drink Statistics, the non-alcoholic drinks industry, which includes energy drinks, cost almost $86.4 billion in 2019.
- The energy and sports industry was worth $52.57 billion globally in 2019.
(Source: market.us)
- In the United States, the energy drink market was valued at $17.2 billion in 2020 and $17.0 billion in 2023.
- Energy drink sales in U.S. supermarkets reached $3.2 billion in 2020, while online sales were $850 million that year.
- The energy drink market in Australia was valued at $1.17 billion in 2019, and in Latin America, it was worth $11.56 billion in 2023.
- According to Energy Drink Statistics, the sports and energy drink market in Europe was valued at $17.6 billion in 2020, and in Japan, it was worth $6.5 billion.
- Overall, the global energy drink market is expected to reach $120.8 billion by 2027. The entire non-alcoholic beverage market, including energy drinks, was valued at $1.2 trillion worldwide in 2020.
(Source: market.us)
- The energy drink market is expected to grow at a rate of 7.1% each year from 2019 to 2025.
- The Asia-Pacific region is likely to have the fastest growth, with an estimated annual increase of 8.6% during this time.
- By 2025, the energy drink market in Latin America is projected to reach $27.88 billion.
- In China, the energy drink market is expected to reach $40.2 billion by 2023 and may go over $50 billion by that same year.
- The organic energy drink segment is estimated to grow at an annual rate of 12.2% from 2020 to 2027.
- The energy drink market in the Middle East and Africa is forecasted to grow at a rate of 7.8% from 2021 to 2028, reaching $8.12 billion by 2027.
- The sugar-free energy drink segment is expected to grow by 4.8% each year from 2020 to 2027. In 2020, Europe had the highest increase in energy drink consumption per person.
Energy Drink Revenue Statistics
(Reference: statista.com)
- In the above chart, we can study the energy drinks revenue at home.
| Year | In billion (USD) |
| 2018 | 69.83 |
| 2019 |
72.49 |
|
2020 |
76.95 |
| 2021 |
88.48 |
|
2022 |
91.63 |
| 2023 |
98.35 |
|
2024 |
106.60 |
| 2025 |
112.20 |
|
2026 |
117.70 |
| 2027 |
124.10 |
|
2028 |
130.40 |
| 2029 |
136.10 |
(Reference: statista.com)
- In the above chart, we can study the revenue change at home over the years.
| Year | In % |
|
2019 |
3.8% |
| 2020 |
6.2% |
|
2021 |
15.0% |
| 2022 |
3.6% |
|
2023 |
7.3% |
| 2024 |
8.4% |
|
2025 |
5.2% |
| 2026 |
5.0% |
|
2027 |
5.4% |
| 2028 |
5.1% |
|
2029 |
4.3% |
Consumer Demographics and Behaviour Statistics
- 15% of adults in the U.S. drink energy drinks at least once a month.
- Men tend to drink energy drinks more often than women.
- On average, people spend about $130 each year on energy drinks.
- Energy Drink Statistics stated that almost 60% of teenagers in the U.S. regularly consume energy drinks.
- Nearly 34% of college students report that they drink energy drinks regularly.
- Energy drinks are most popular among young adults aged 18-34.
- The average American drinks 30 gallons of energy drinks per year.
- Energy Drinks Statistics state that almost 30% of teens in the U.S. drink energy drinks regularly.
(Source: semanticscholar.org)
- People with higher stress and anxiety levels are more likely to consume energy drinks.
- 31% of adults in the U.S. say they drink energy drinks regularly.
- Those who are very physically active tend to drink energy drinks more.
- Energy Drink Statistics stated that almost 45% of military personnel consume energy drinks regularly.
- Higher-income individuals are more likely to drink energy drinks.
- 29% of adults in the U.S. regularly consume energy drinks
- In 2023, the average American drank 38 gallons of energy drinks.
- Almost 33% of young adults aged 18-24 drink energy drinks regularly.
- According to Energy Drink Statistics, 25% of adolescents in the U.S. consume energy drinks regularly.
- People who work night shifts often drink energy drinks.
(Reference: researchgate.net)
- 28% of people in the U.S. report consuming energy drinks regularly.
- Those with higher education levels tend to drink energy drinks more.
- Energy Drink Statistics stated that around 21% of adults in the U.S. drink energy drinks every day.
- People who participate in competitive sports are more likely to consume energy drinks.37% of young adults aged 25-34 drink energy drinks regularly.
- Those in high-stress jobs tend to consume more energy drinks.
- Energy Drink Statistics stated that nearly 23% of young adults aged 18-29 regularly drink energy drinks.
- People with irregular sleep patterns often drink energy drinks.
- Energy drinks are most popular among people living in cities.
Regional Energy Drinks Statistics
- Revenue from energy and sports drinks sold at home (e.g., in grocery stores and convenience shops) is expected to reach $106.60 billion in 2024.
- Revenue from energy and sports drinks sold outside the home (e.g., in restaurants and bars) is projected to be $105.10 billion in 2024.
- Together, the total revenue from both sources is estimated at $211.60 billion in 2024.
- Revenue from at-home sales is expected to grow by 5.01% each year from 2024 to 2029.
- The United States is anticipated to generate the most revenue at home, with $40.27 billion in 2024.
- This means, on average, each person will spend about $13.75 on energy and sports drinks at home in 2024.
- The total volume of energy and sports drinks sold at home is expected to be 24.04 billion litres in 2024.
- According to Energy Drink Statistics, the volume sold outside the home is projected to be 4.58 billion litres in 2024.
- Combined, the total volume is estimated at 28.63 billion litres in 2024.
- The market is expected to grow by 2.4% in volume for at-home sales in 2025.
- In 2024, the average amount of energy and sports drinks consumed per person at home is expected to be 3.10 litres.
#1. Energy Drinks Statistics- Africa
(Source: mordorintelligence.com)
- In 2024, the money made from energy and sports drinks sold at home (e.g., in grocery stores and convenience shops) is expected to be $7.81 billion.
- The revenue from energy and sports drinks sold outside the home (like in restaurants and bars) is projected to be $0.60 billion in 2024.
- Overall, the total revenue from both at-home and out-of-home sales is estimated at $8.41 billion in 2024.
- Revenue from at-home sales is expected to grow by 13.31% each year from 2024 to 2029.
- In 2024, on average, each person is expected to spend about $6.01 on energy and sports drinks at home.
- The total amount of energy and sports drinks sold at home is expected to be 1.74 billion litres in 2024.
- The volume sold outside the home is projected to be 64.26 million litres in 2024.
- As stated in Energy Drink Statistics, the total volume is estimated at 1.81 billion litres in 2024.
- The market is expected to see a volume increase of 2.1% for at-home sales in 2025.
- In 2024, the average amount of energy and sports drinks consumed per person at home is expected to be 1.34 litres.
#2. Energy Drink Statistics- Asia
(Source: polarismarketresearch.com)
- In 2024, revenue from energy and sports drinks sold at home (e.g., in grocery stores and convenience stores) is expected to be $33.43 billion.
- The revenue from energy and sports drinks sold outside the home (such as in restaurants and bars) is projected to be $9.82 billion in 2024.
- The total revenue from both at-home and out-of-home sales is estimated to be $43.25 billion in 2024.
- Revenue from at-home sales is expected to grow by 4.42% each year from 2024 to 2029.
- In 2024, on average, each person is expected to spend about $7.36 on energy and sports drinks at home.
- The total amount of energy and sports drinks sold at home is expected to be 9.43 billion litres in 2024.
- Energy Drink Statistics stated that the volume sold outside the home is projected to be 1.17 billion litres in 2024.
- Combined, the total volume is estimated to be 10.60 billion litres in 2024.
- The market is expected to see a volume increase of 1.7% for at-home sales in 2025.
- In 2024, the average amount of energy and sports drinks consumed per person at home is expected to be 2.07 litres.
#3. Energy Drink Statistics- Europe
(Source: virtuemarketresearch.com)
- In 2024, revenue from energy and sports drinks sold at home (such as in supermarkets and convenience stores) is expected to reach $19.43 billion.
- The revenue from energy and sports drinks sold outside the home (such as in restaurants and bars) is projected to be $15.45 billion in 2024.
- Altogether, the total revenue from both at-home and out-of-home sales is estimated at $34.88 billion in 2024.
- Revenue from at-home sales is anticipated to grow by 5.80% each year from 2024 to 2029.
- In 2024, each person is expected to spend about $23.02 on energy and sports drinks at home on average.
- The total volume of energy and sports drinks sold at home is projected to be 3.74 billion litres in 2024.
- Energy Drink Statistics estimated that the volume sold outside the home will be 0.52 billion litres in 2024.
- Combined, the total volume is expected to reach 4.25 billion litres in 2024.
- The market is forecasted to see a volume increase of 4.5% for at-home sales in 2025.
- In 2024, the average amount of energy and sports drinks consumed per person at home is expected to be 4.43 litres.
Energy Drink Health Effects Statistics
- Energy drinks can raise blood pressure by 6.4%.
- Drinking energy drinks regularly increases the risk of type 2 diabetes by 14%.
- Using energy drinks can triple the risk of tooth erosion.
- Energy drinks can increase heart rate by about 3.8 beats per minute.
- They can boost brain performance by 3-7%.
(Source: researchgate.net)
- People who often drink energy drinks are 48% more likely to feel stressed.
- Regular energy drink users are 2.4 times more likely to experience headaches.
- Drinking energy drinks is linked to a 23% higher risk of becoming dependent on alcohol.
- Mixing energy drinks with alcohol can make a person feel less intoxicated by 51%.
- Energy drinks can enhance athletic performance by 3-7%.
- Regular consumption is associated with a 51% higher risk of poor sleep quality.
- Drinking energy drinks can raise systolic blood pressure by an average of 3.5 mmHg.
- Consuming energy drinks before exercise can improve endurance by 2-3%.
- Regular consumption is linked to a 66% higher risk of being hyperactive.
- Mixing energy drinks with alcohol increases the chance of injury by 4.3 times.
- It is also associated with a 37% higher risk of depression, as per Energy Drink Statistics.
- Energy drinks can improve reaction time by 3-7%.
Top Leading Energy Drinks By Awareness
(Reference: enterpriseappstoday.com)
- As of 2023, the most recognised energy drink in the United States is Red Bull, with an awareness rate of 87%, according to Energy Drink Statistics.
- Next are Monster and 5-Hour Energy, with awareness levels of 85% and 74%, respectively.
Here are Other Popular Energy Drink Brands By Awareness as of 2023:
- Rockstar Energy Drink: 73%
- Bang: 55%
- NOS: 54%
- Full Throttle: 49%
- Mountain Dew Energy: 46%
- C4 Energy: 32%
- Reign: 30%
- Zevia: 28%
- Relentless Energy Drink: 20%
- Burn: 19%
- Alani Nu: 1.7%
- Carabao Energy Drink: 16%
- NOCCO: 15%
Conclusion
Energy drink statistics reveal that the global market has become a billion-dollar industry, offering energy boosts to many consumers. However, the effects of these drinks typically last only about 45 minutes and can harm health. Some people consume them regularly, but they often contain high levels of caffeine and sugar.
This can lead to problems like diabetes, obesity, and other health issues. Furthermore, relying on energy drinks may negatively impact performance and diminish the body’s natural ability to function well. We have shed enough light on Energy Drink Statistics through this article.
Sources
FAQ.
Red Bull’s energy drink brand has effectively signalled the expansion of the energy drink section in recent years. Red Bull GmbH, the Austrian company that owns Red Bull, has witnessed significant growth, with sales reaching $7279 million in 2023.
Natural energy drinks are free of false sweeteners and even synthetic colouring, even though they contain naturally derived ingredients like botanical extracts, green tea, and yerba mate.
Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.
