Soft Drink Sales Statistics By Market Size, Revenue and Region

Introduction

Soft Drink Sales Statistics: The appeal of soft drinks lies in their combination of sweetness, carbonation, and, often, caffeine. These factors create a sensory experience that is both pleasurable and stimulating. The industry has capitalised on this appeal, offering a vast array of flavours, from classic cola and orange to exotic fruit combinations. Moreover, aggressive marketing campaigns have successfully positioned soft drinks as a symbol of refreshment, youth, and social enjoyment.

However, while their popularity remains high, the soft drink industry has faced increasing scrutiny over concerns about health and environmental impacts.

Let’s understand the performance of soft drinks in the worldwide market through these Soft Drink Sales statistics.

Editor’s Choice

• North America’s soft drink market is forecast to grow by 3% in 2025, reaching a value of approximately USD 88 billion.
• By 2025, the total global market value is forecast to exceed USD 323 billion, with Asia-Pacific leading the growth at 6%, followed by North America and Europe at 3% and 2.5%, respectively.
• In comparison to the worldwide population, the average per capita revenue at home is projected to amount to USD 71.62.
• Soft Drink Sales statistics show that, worldwide, in 2024, it is estimated that the majority of the revenue will be generated at home, i.e. convenience stores and supermarkets, amounting to USD 555.00 billion.
• The combination of out-of-home and at-home revenue is projected to reach USD 0.98 trillion in 2024.
• As of 2024, the average volume per person at home is estimated to be 39.60L in 2024.
• Compared to other nations, most of the revenue will be generated in the US, which will contribute USD 114 billion in 2024.
• Soft Drink Sales statistics estimate that the market will continue to grow, reaching 368.37 billion litres worldwide by 2029.
• Energy and sports drinks are more expensive than carbonated and non-carbonated soft drinks. They already exceeded the USD 3 mark in 2018 and are expected to reach more than USD 5 by 2029.

Soft Drinks Market By Region

Worldwide

• Soft Drink Sales statistics show that, worldwide, in 2024, it is estimated that the majority of the revenue will be generated at home, i.e. convenience stores and supermarkets, amounting to USD 555.00 billion.
• On the other hand, the out-of-home, i.e. bars and restaurants, will contribute USD 429.80 billion.
• The combination of out-of-home and at-home revenue is projected to reach USD 0.98 trillion in 2024.
• In comparison to the worldwide population, the average per capita revenue at home is projected to amount to USD 71.62.
• In addition, compared to other nations, most of the revenue will be generated in the US, which will contribute USD 114 billion in 2024.
• As of 2024, the volume of out-of-home is estimated to reach 45.02 billion litres.
• Soft Drink Sales statistics estimate that, by 2025, the at-home market will see volume growth of 1.2%.
• As of 2024, the average volume per person at home is estimated to be 39.60L in 2024.

Soft Drink Revenue Combined Markets

(Source: statista.com)

• Soft Drink Sales statistics show that the combined market (at home, out of home) of every segment has been generating revenue in trillions of dollars for a decade.
• However, carbonated soft drinks are the leading segment in terms of revenue generation.
• By 2029, it is expected to reach 0.54 trillion, contributing majorly to USD 1.20 trillion in revenue.

Volume in Billion Litres, Combined  (At Home + Out-of-Home)

(Source: statista.com)

• In comparison to energy & sports drinks and non-carbonated soft drinks, carbonated soft drinks have been a top-performing segment since 2018.
• Furthermore, Soft Drink Sales statistics estimate that, by 2029, it will continue to grow, reaching 368.37 billion litres in the worldwide market.

Volume Per Capita, Combined in Liters (At-Home + Out-of-Home)

(Reference: statista.com)

• Once again, the volume of carbonated soft drinks per capita is projected to grow year on year at a declining rate in the forecast period.
• Currently, in 2024, it is projected to amount to 23.47 litres, which will decline to 23.41 litres.
• On the other hand, the non-carbonated soft drinks segment and energy & sports drinks segment will grow at a stable rate by 2029.

Price, Combined (At-Home + Out-of-Home)

(Reference: statista.com)

• Energy & Sports drinks are more costlier than carbonated and non-carbonated soft drinks. These have already crossed the USD 3 mark in 2018 and are expected to reach more than USD 5 by 2029.
• About the overall comparison between these segment’s performance, although carbonated soft drinks are top performing categories in terms of revenue, these are priced lowest, and Soft Drink Sales statistics show that, along with non-carbonated soft drinks, these prices will increase at a stable rate by the forecast period.

#1. Americas

• Currently, in 2024, the American soft drinks market revenue is projected to amount to USD 172.90 billion.
• Most of the revenue is projected to be generated from the out-of-home segment, which contributes USD 248.60 billion.
• Soft Drink Sales statistics estimate the at-home revenue to grow at a CAGR of 2.04% between 2024 and 2029.
• For the entire American population, the average revenue per capita for the home segment in 2024 is estimated to amount to USD 170.
• Furthermore, in 2024, the combined volume is projected to reach 122.00 billion litres.
• However, the volume growth in the American soft drinks at-home market is estimated to decline by 0.3% by 2025.
• In 2024, the average volume per person in the at-home segment is projected to amount to 98.35 litres.

#2. Asia

• The revenue in the Asian market in combined segments is projected to reach USD 206.80 billion in 2024.
• Between 2024 and 2029, the at-home revenue is estimated to grow at a CAGR of 4.97%.
• Furthermore, the average revenue per capita in a similar segment is projected to amount to USD 34.10 in the current year.
• The combined volume is estimated to be 102.40 billion litres, of which out-of-home is estimated to amount to 11.09 billion litres in 2024.
• Soft Drink Sales statistics show that, by 2025, the volume growth for the at-home segment is estimated to be 1.6%.
• In 2024, the average volume per person is projected to amount to 20.10 litres.

#3. Africa

• The revenue generated from convenience stores and supermarkets in the African soft drinks market is projected to amount to USD 81.29 billion in 2024.
• Currently, the out-of-home revenue is estimated to be USD 6.39 billion, while the revenue in combined markets is predicted to reach USD 87.68 billion in 2024.
• The at-home segment is expected to generate USD 62.64 in per capita average revenue compared to the total African population.
• Furthermore, the at-home volume is estimated to reach 43.79 billion in 2024.
• Soft Drink Sales statistics show that the out-of-home will be 1.552.00 million litres.
• In 2024, the combined volume is projected to reach 45.34 billion litres.
• By 2025, the volume growth for the at-home segment is expected to be at 2.8%.
• The estimated average volume per person for the at-home segment is projected to be 33.69 litres in 2024.

In 2024, the global soft drink market continues to experience growth across different regions, with demand varying for carbonated, non-carbonated, and energy and sports drinks. Let’s break down the market trends by region and type, and also look ahead to 2025.

#4. North America

• Carbonated drinks: The carbonated drinks segment in North America accounts for a major share of the market. In 2024, this category generated approximately USD 85 billion in revenue, representing about 50% of the total soft drink market in the region. While carbonated drinks remain popular, there is a shift towards healthier alternatives, driving non-carbonated and energy drinks growth.
• Non-carbonated drinks: This category, including iced teas and flavoured waters, reached USD 45 billion in 2024, showing a steady increase in popularity as health-conscious consumers seek low-sugar options.
• Energy and sports drinks: In 2024, the energy and sports drink segment reached USD 30 billion in revenue, fueled by an increase in fitness trends and active lifestyles.
• 2025 forecast: The market is expected to grow by 4% in 2025, with energy drinks seeing the most significant increase due to rising demand from younger consumers.

#5. Europe

• Carbonated drinks: In Europe, carbonated drinks generated about USD 55 billion in 2024, accounting for 45% of the total soft drink sales. However, there is a gradual decline as regulatory pressures on sugar and health concerns grow.
• Non-carbonated drinks: This segment reached USD 35 billion in 2024. As they turn towards healthier options, consumers opt for natural juices, flavoured water, and tea-based drinks.
• Energy and sports drinks: In 2024, this category generated USD 20 billion in Europe. Energy drinks are especially popular among younger consumers, and sports drinks appeal to fitness enthusiasts.
• 2025 forecast: Sales of non-carbonated drinks are projected to grow by 6% in 2025, driven by the demand for healthier and more innovative beverage options.

#6. Asia-Pacific

• Carbonated drinks: Carbonated drinks dominate the soft drink market in the Asia-Pacific region, generating about USD 65 billion in 2024, accounting for 55% of the market. There is a strong demand for these beverages, particularly in developing countries.
• Non-carbonated drinks: Non-carbonated drinks, including flavoured water and teas, reached USD 40 billion in 2024, reflecting the region’s preference for traditional tea-based beverages.
• Energy and sports drinks: The segment grew to USD 25 billion in 2024, with a rise in interest in fitness and active lifestyles contributing to this growth.
• 2025 forecast: The market is expected to grow by 7% in 2025, with both non-carbonated and energy drinks seeing strong demand, particularly in China and India.

#7. Latin America

• Carbonated drinks: In Latin America, carbonated drinks remain dominant, generating USD 30 billion in revenue in 2024, accounting for 60% of the market. However, there is a rising preference for natural and low-sugar beverages.
• Non-carbonated drinks: Non-carbonated drinks reached USD 15 billion in 2024. The demand for healthier beverages, especially flavoured waters, is growing in the region.
• Energy and sports drinks: This segment accounted for USD 10 billion in 2024, with energy drinks gaining popularity among younger consumers.
• 2025 forecast: The market is expected to grow by 3% in 2025, with energy drinks and healthier non-carbonated options leading the way.

#8. Middle East and Africa

• Carbonated drinks: Carbonated beverages are popular in the Middle East and Africa, generating about USD 25 billion in 2024. This represents 55% of the soft drink market, driven by urbanisation and increasing disposable incomes.
• Non-carbonated drinks: Non-carbonated beverages generated USD 12 billion in 2024, with traditional drinks like fruit juices becoming more popular.
• Energy and sports drinks: This category reached USD 8 billion in 2024, with energy drinks gaining traction due to the growing fitness culture.
• 2025 forecast: Growth is expected to be around 5% in 2025, with non-carbonated drinks seeing the highest increase as health trends continue to shape consumer preferences.

Summary and 2025 Forecast

• By 2025, the global soft drink market is expected to see steady growth, with a focus on non-carbonated and energy drinks as consumers prioritise health and wellness.
• Overall, the soft drink market is anticipated to grow by 5%, with a total market value exceeding USD 350 billion.
• Key regions like North America, Europe, and Asia-Pacific will continue driving this growth, particularly in the non-carbonated and energy drinks sectors.

Demand-Driving Factors in Soft Drink Sales Region-Wise

The global soft drink market is growing, driven by multiple factors across different regions. Understanding these demand drivers is crucial to anticipating future trends and preparing strategies for the at-home and out-of-home soft drink markets.

North America

In North America, health-conscious consumers are opting for sugar-free and low-calorie drinks. This shift is expected to drive sales in this segment. Major companies are investing in developing new products, such as flavoured sparkling water, that appeal to this health trend. In 2025, North America’s soft drink market is forecast to grow by 3%, reaching a value of approximately USD 88 billion. The demand for functional drinks, such as energy drinks and vitamin-infused beverages, is also a major driver, accounting for 20% of the total market growth in this region.

Europe

Europe’s soft drink market is influenced by stricter sugar content regulations, which have driven producers to innovate with healthier alternatives. Non-alcoholic beverages with natural sweeteners and plant-based ingredients are becoming increasingly popular. The European market is expected to grow by 2.5% in 2025, reaching a total value of USD 72 billion. Soft Drink Sales statistics revealed that, in countries like Germany and the UK, out-of-home consumption in restaurants, cafés, and fast food chains will contribute significantly, making up 40% of the soft drink market.

Asia-Pacific

The Asia-Pacific region is the fastest-growing soft drink market due to increasing urbanisation, a rising middle class, and changing consumption habits. In countries like China and India, consumers are shifting towards premium soft drinks, including iced teas and speciality sodas. By 2025, the Asia-Pacific market is forecast to grow by 6%, reaching USD 100 billion. The demand for out-of-home consumption is expected to grow by 30% as more people dine out frequently in urban centres. Additionally, online retail sales of soft drinks are surging in the region, particularly in China, which is leading the e-commerce boom.

Latin America

Latin America’s soft drink market is driven by carbonated beverages, particularly in countries like Mexico and Brazil, where these products are a significant part of daily life. However, economic instability and increasing health awareness are influencing consumers to shift towards healthier options, such as fruit juices and flavoured water. The Latin American soft drink market is forecast to grow by 2% in 2025, with a market value of USD 34 billion. At-home consumption will still dominate, but the out-of-home market, particularly in fast food outlets, will see modest growth.

Middle East & Africa

In the Middle East and Africa, rising disposable incomes and the increasing young population are key drivers of soft drink sales. The demand for carbonated soft drinks remains strong, particularly in countries like Saudi Arabia and South Africa. The market is expected to grow by 4.5% by 2025, reaching a value of USD 29 billion. Out-of-home consumption will play a significant role, driven by the expansion of retail and hospitality sectors, with 45% of sales coming from this channel.

Market Analysis – At-Home vs. Out-of-Home Consumption

Globally, at-home soft drink consumption is driven by convenience, affordability, and a preference for bulk purchases through retail stores or online platforms. This trend is strong in North America and Europe, where consumers are shifting towards healthier drinks they can enjoy at home, such as sparkling water and low-sugar alternatives.

On the other hand, out-of-home consumption is primarily driven by social activities, dining out, and leisure, with significant growth observed in Asia-Pacific and the Middle East. The rise in fast food chains, coffee shops, and quick-service restaurants fuels this demand. In 2025, out-of-home soft drink sales are expected to contribute around 35% of the global market value, supported by tourism and increased mobility in urban areas.

Conclusion

In conclusion, soft drink sales continue to be a significant force in the global beverage market. Their appeal lies in their combination of sweetness, carbonation, and, often, caffeine. However, the industry has faced increasing scrutiny over concerns about health and environmental impacts. While efforts have been made to address these concerns, the challenges remain significant.

As consumers become more health conscious and environmentally aware, the future of the soft drink industry will depend on its ability to adapt and innovate.

Pramod Pawar

Pramod Pawar brings over a decade of SEO expertise to his role as the co-founder of 11Press and Prudour Market Research firm. A B.E. IT graduate from Shivaji University, Pramod has honed his skills in analyzing and writing about statistics pertinent to technology and science. His deep understanding of digital strategies enhances the impactful insights he provides through his work. Outside of his professional endeavors, Pramod enjoys playing cricket and delving into books across various genres, enriching his knowledge and staying inspired. His diverse experiences and interests fuel his innovative approach to statistical research and content creation.

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